4
H index
2
i10 index
66
Citations
Mercedes Esteban-Bravo : Citation Profile
Universidad Carlos III de Madrid | RESEARCH PRODUCTION: 11 Articles 20 Papers RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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17 years (2000 - 2017). Relations with other researchers
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Mercedes Esteban-Bravo. | Is cited by:
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Main data
Where Mercedes Esteban-Bravo has published?
| Journals with more than one article published | # docs |
|---|---|
| Marketing Letters | 2 |
Recent works citing Mercedes Esteban-Bravo (2024 and 2023)
| Year | Title of citing document |
|---|---|
| 2023 | Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry. (2023). Langerak, Fred ; Gelper, Sarah ; Kocaman, Bari. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:316-341. Full description at Econpapers || Download paper |
| 2023 | Why some product innovations are licensed and others are not?. (2023). Bru, Lluis ; Antelo, Manel. In: Research in Economics. RePEc:eee:reecon:v:77:y:2023:i:1:p:152-158. Full description at Econpapers || Download paper |
| 2023 | Licensing a product innovation in a Cournot industry. (2023). Bru, Lluis ; Antelo, Manel. In: MPRA Paper. RePEc:pra:mprapa:116631. Full description at Econpapers || Download paper |
| 2023 | Licensing a product innovation from an external innovator to a Stackelberg duopoly. (2023). Bru, Lluis ; Antelo, Manel. In: MPRA Paper. RePEc:pra:mprapa:117542. Full description at Econpapers || Download paper |
Works by Mercedes Esteban-Bravo:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2004 | Optimal duration of magazine promotions In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 3 |
| 2005 | Optimal Duration of Magazine Promotions.(2005) In: Marketing Letters. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 3 | article | |
| 2004 | Worst-case estimation and asymptotic theory for models with unobservables In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 0 |
| 2005 | Worst-case estimation and asymptotic theory for models with unobservables.(2005) In: Computing in Economics and Finance 2005. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | paper | |
| 2004 | Computing continuous-time growth models with boundary conditions via wavelets In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 5 |
| 2007 | Computing continuous-time growth models with boundary conditions via wavelets.(2007) In: Journal of Economic Dynamics and Control. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 5 | article | |
| 2004 | Valuation of boundary-linked assets In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 0 |
| 2004 | An interior point algorithm for computing equilibria in economies with incomplete asset markets In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 3 |
| 2006 | Magazine sales promotion : a dynamic response analysis In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 0 |
| 2006 | Do business density and variety determine retail performance? In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 2 |
| 2007 | The long memory of newspapers subscriptions : between the short-run and persistence response In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 0 |
| 2009 | Optimal risk in marketing resource allocation In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 0 |
| 2011 | Can we curb retail sales volatility through marketing mix actions? In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 0 |
| 2011 | Licensing radical product innovations to speed up the diffusion In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 13 |
| 2014 | Licensing radical product innovations to speed up the diffusion.(2014) In: European Journal of Operational Research. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 13 | article | |
| 2011 | Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 2 |
| 2016 | Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs.(2016) In: International Journal of Research in Marketing. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 2 | article | |
| 2012 | Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 1 |
| 2014 | Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition.(2014) In: Marketing Science. [Full Text][Citation analysis] This paper has nother version. Agregated cites: 1 | article | |
| 2012 | Reconsidering optimal experimental design for conjoint analysis In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 0 |
| 2012 | Expenditure trends in US advertising : long-term effects and structural changes with new media introductions In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 0 |
| 2013 | A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry In: DEE - Working Papers. Business Economics. WB. [Full Text][Citation analysis] | paper | 1 |
| 2000 | Existence and computation of a GEI equilibrium In: DES - Working Papers. Statistics and Econometrics. WS. [Full Text][Citation analysis] | paper | 0 |
| 2000 | Existence and computation of a Cournot-Walras equilibrium In: DES - Working Papers. Statistics and Econometrics. WS. [Full Text][Citation analysis] | paper | 0 |
| 2007 | Worst-case estimation for econometric models with unobservable components In: Computational Statistics & Data Analysis. [Full Text][Citation analysis] | article | 1 |
| 2015 | Historical impact of technological change on the US mass media advertising expenditure In: Technological Forecasting and Social Change. [Full Text][Citation analysis] | article | 2 |
| 2017 | Can Retail Sales Volatility be Curbed Through Marketing Actions? In: Marketing Science. [Full Text][Citation analysis] | article | 1 |
| 2004 | Computing Equilibria in General Equilibrium Models via Interior-point Methods In: Computational Economics. [Full Text][Citation analysis] | article | 4 |
| 2006 | When giving some away makes sense to jump-start the diffusion process In: Marketing Letters. [Full Text][Citation analysis] | article | 24 |
| 2011 | Brand value in horizontal alliances: the case of twin-cars In: Journal of the Operational Research Society. [Full Text][Citation analysis] | article | 4 |
| 2005 | A decomposition method to deflate the curse of dimensionality for dynamic stochastic models In: Computing in Economics and Finance 2005. [Citation analysis] | paper | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 3 2024. Contact: CitEc Team