1
H index
1
i10 index
17
Citations
Pontificia Universidad Católica de Chile | 1 H index 1 i10 index 17 Citations RESEARCH PRODUCTION: 1 Articles RESEARCH ACTIVITY: 1 years (2020 - 2020). See details. MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/pgu340 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Rodrigo Guesalaga. | Is cited by: | Cites to: |
Year | Title of citing document |
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2024 | Repositioning to sink: The pricing and quality decisions for product line considering the sinking market. (2024). Xu, Shuangshuang ; Li, Yongjian ; Wang, Yusheng. In: European Journal of Operational Research. RePEc:eee:ejores:v:317:y:2024:i:2:p:578-591. Full description at Econpapers || Download paper |
2023 | The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises. (2023). Ahsan, Mujtaba ; Adomako, Samuel ; Nguyen, Nguyen Phong. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s014829632200769x. Full description at Econpapers || Download paper |
2024 | Unstructured data research in business: Toward a structured approach. (2024). Kubler, Raoul ; el Kihal, Siham ; Padigar, Manjunath ; de Haan, Evert ; Wieringa, Jaap E. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001590. Full description at Econpapers || Download paper |
2023 | Forecasting purchase rates of new products introduced in existing categories. (2023). Zihagh, Fereshteh ; Moradi, Masoud ; Dass, Mayukh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00169-4. Full description at Econpapers || Download paper |
2024 | Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products. (2024). Duan, Litao ; Su, Jing ; Liu, Ying ; Fu, Hui. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03039-9. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2020 | New product introductions for low-income consumers in emerging markets In: Journal of the Academy of Marketing Science. [Full Text][Citation analysis] | article | 17 |
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