Bruce A. Huhmann : Citation Profile

Are you Bruce A. Huhmann?

New Mexico State University (1% share)
Virginia Commonwealth University (99% share)

3

H index

1

i10 index

36

Citations

RESEARCH PRODUCTION:

6

Articles

RESEARCH ACTIVITY:

   20 years (2002 - 2022). See details.
   Cites by year: 1
   Journals where Bruce A. Huhmann has often published
   Relations with other researchers
   Recent citing documents: 4.    Total self citations: 0 (0 %)

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   Permalink: http://citec.repec.org/phu192
   Updated: 2024-04-18    RAS profile: 2024-02-07    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Bruce A. Huhmann.

Is cited by:

Cites to:

Kohn, Robert (2)

Smith, Michael (2)

Main data

Where Bruce A. Huhmann has published?

Journals with more than one article published# docs
Journal of Business Research4

Recent works citing Bruce A. Huhmann (2024 and 2023)

YearTitle of citing document
2023Sustainable Development of E-commerce in the Post-COVID Times: A Mixed-Methods Analysis of Pestle Factors. (2023). Radu, Elena ; Dima, Adriana ; Saracu, Alina Florentina ; Otoiu, Adrian ; Dobrota, Ecaterina Milica. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:25:y:2023:i:s17:p:1095.

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2023The neural correlates and the underlying processes of weak brand choices. (2023). Chandrasekhar, V S ; Singh, Nandini C ; Sahay, Arvind ; Kapoor, Ankur ; Banerjee, Prantosh. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322006671.

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2023‘Riding out the pandemic’: The role of brand message appeals on social media in shaping consumer responses. (2023). Cyr, Dianne ; Mishra, Abhishek ; Kaushik, Kapil. In: Journal of Business Research. RePEc:eee:jbrese:v:155:y:2023:i:pa:s0148296322009146.

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2023The impact of animal metaphors on consumer response to courtesy advertising. (2023). Hsieh, Shao-Yu ; Huang, Wen-Hsien. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002321.

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Works by Bruce A. Huhmann:

YearTitleTypeCited
2020An eye-tracking study of attention to brand-identifying content and recall of taboo advertising In: Journal of Business Research.
[Full Text][Citation analysis]		article6
2022Endorser gender and age effects in B2B advertising In: Journal of Business Research.
[Full Text][Citation analysis]		article0
2011Effects of age, need for cognition, and affective intensity on advertising effectiveness In: Journal of Business Research.
[Full Text][Citation analysis]		article20
2012Print advertising: Executional factors and the RPB Grid In: Journal of Business Research.
[Full Text][Citation analysis]		article2
In: .
[Full Text][Citation analysis]		article0
2002 Combinatory and Separative Effects of Rhetorical Figures on Consumers Effort and Focus in Ad Processing. In: Journal of Consumer Research.
[Full Text][Citation analysis]		article8

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated March, 4 2024. Contact: CitEc Team