3
H index
1
i10 index
38
Citations
Bruce A. Huhmann : Citation Profile
New Mexico State University (1% share) | RESEARCH PRODUCTION: 6 Articles RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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20 years (2002 - 2022). Relations with other researchers
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Bruce A. Huhmann. | Is cited by:
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Main data
Where Bruce A. Huhmann has published?
| Journals with more than one article published | # docs |
|---|---|
| Journal of Business Research | 4 |
Recent works citing Bruce A. Huhmann (2024 and 2023)
| Year | Title of citing document |
|---|---|
| 2023 | Sustainable Development of E-commerce in the Post-COVID Times: A Mixed-Methods Analysis of Pestle Factors. (2023). Radu, Elena ; Dima, Adriana ; Saracu, Alina Florentina ; Otoiu, Adrian ; Dobrota, Ecaterina Milica. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:25:y:2023:i:s17:p:1095. Full description at Econpapers || Download paper |
| 2023 | The neural correlates and the underlying processes of weak brand choices. (2023). Chandrasekhar, V S ; Singh, Nandini C ; Sahay, Arvind ; Kapoor, Ankur ; Banerjee, Prantosh. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322006671. Full description at Econpapers || Download paper |
| 2023 | ‘Riding out the pandemic’: The role of brand message appeals on social media in shaping consumer responses. (2023). Cyr, Dianne ; Mishra, Abhishek ; Kaushik, Kapil. In: Journal of Business Research. RePEc:eee:jbrese:v:155:y:2023:i:pa:s0148296322009146. Full description at Econpapers || Download paper |
| 2023 | The impact of animal metaphors on consumer response to courtesy advertising. (2023). Hsieh, Shao-Yu ; Huang, Wen-Hsien. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002321. Full description at Econpapers || Download paper |
| 2024 | How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study. (2024). Curras-Perez, Rafael ; Ruiz, Carla ; Bigne, Enrique. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:199:y:2024:i:c:s0040162523007527. Full description at Econpapers || Download paper |
| 2023 | Digital Consumer Engagement: Examining the Impact of Audio and Visual Stimuli Exposure in Social Media. (2023). Thurasamy, Ramayah ; Omar, Azizah ; Mardhatilah, Dina ; Juniarti, Rosa Prafitri. In: Information Management and Business Review. RePEc:rnd:arimbr:v:15:y:2023:i:4:p:94-108. Full description at Econpapers || Download paper |
Works by Bruce A. Huhmann:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2020 | An eye-tracking study of attention to brand-identifying content and recall of taboo advertising In: Journal of Business Research. [Full Text][Citation analysis] | article | 7 |
| 2022 | Endorser gender and age effects in B2B advertising In: Journal of Business Research. [Full Text][Citation analysis] | article | 0 |
| 2011 | Effects of age, need for cognition, and affective intensity on advertising effectiveness In: Journal of Business Research. [Full Text][Citation analysis] | article | 21 |
| 2012 | Print advertising: Executional factors and the RPB Grid In: Journal of Business Research. [Full Text][Citation analysis] | article | 2 |
| In: . [Full Text][Citation analysis] | article | 0 | |
| 2002 | Combinatory and Separative Effects of Rhetorical Figures on Consumers Effort and Focus in Ad Processing. In: Journal of Consumer Research. [Full Text][Citation analysis] | article | 8 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 3 2024. Contact: CitEc Team