3
H index
1
i10 index
40
Citations
New Mexico State University (1% share) | 3 H index 1 i10 index 40 Citations RESEARCH PRODUCTION: 7 Articles RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Bruce A. Huhmann. | Is cited by: | Cites to: |
Journals with more than one article published | # docs |
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Journal of Business Research | 4 |
Year ![]() | Title of citing document ![]() |
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2024 | How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study. (2024). Curras-Perez, Rafael ; Ruiz, Carla ; Bigne, Enrique. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:199:y:2024:i:c:s0040162523007527. Full description at Econpapers || Download paper |
2024 | Not Our War: The Effects of Response Strategies and Message Frames From a Russian Association on the Public€™s Attitude Toward Russians Living in Germany. (2024). Hirschfeld, Gerrit ; Durmaz, Elif ; Beldad, Ardion ; Hegner, Sabrina ; Schilling, Leoni. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241257982. Full description at Econpapers || Download paper |
2024 | The influence of taboo level on emotional versus rational user-generated messages. (2024). Bougie, Roger ; Gebreselassie, Andinet Worku. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:21:y:2024:i:4:d:10.1007_s12208-024-00409-6. Full description at Econpapers || Download paper |
Year ![]() | Title ![]() | Type ![]() | Cited ![]() |
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2023 | Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters In: Journal of Consumer Affairs. [Full Text][Citation analysis] | article | 0 |
2020 | An eye-tracking study of attention to brand-identifying content and recall of taboo advertising In: Journal of Business Research. [Full Text][Citation analysis] | article | 7 |
2022 | Endorser gender and age effects in B2B advertising In: Journal of Business Research. [Full Text][Citation analysis] | article | 0 |
2011 | Effects of age, need for cognition, and affective intensity on advertising effectiveness In: Journal of Business Research. [Full Text][Citation analysis] | article | 23 |
2012 | Print advertising: Executional factors and the RPB Grid In: Journal of Business Research. [Full Text][Citation analysis] | article | 2 |
In: . [Full Text][Citation analysis] | article | 0 | |
2002 | Combinatory and Separative Effects of Rhetorical Figures on Consumers Effort and Focus in Ad Processing. In: Journal of Consumer Research. [Full Text][Citation analysis] | article | 8 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated February, 4 2025. Contact: CitEc Team