1
H index
0
i10 index
5
Citations
Ho Chi Minh City Open University | 1 H index 0 i10 index 5 Citations RESEARCH PRODUCTION: 1 Articles RESEARCH ACTIVITY: 2 years (2020 - 2022). See details. MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/pla1080 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Le Dang Lang. | Is cited by: | Cites to: |
Year | Title of citing document |
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2023 | The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors. (2023). Sachdeva, Ruchika ; Jassawalla, Avan R ; Sashittal, Hemant C. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:3:d:10.1057_s41262-022-00301-w. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2022 | How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products In: Journal of Business Research. [Full Text][Citation analysis] | article | 5 |
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