Iliuță Costel Negricea : Citation Profile


Are you Iliuță Costel Negricea?

Universitatea Româno-Americană

3

H index

0

i10 index

28

Citations

RESEARCH PRODUCTION:

51

Articles

1

Chapters

RESEARCH ACTIVITY:

   14 years (2006 - 2020). See details.
   Cites by year: 2
   Journals where Iliuță Costel Negricea has often published
   Relations with other researchers
   Recent citing documents: 12.    Total self citations: 7 (20 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/pne184
   Updated: 2021-11-28    RAS profile: 2021-10-06    
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Relations with other researchers


Works with:

Purcarea, Ioan-Matei (12)

Edu, Tudor (5)

Authors registered in RePEc who have co-authored more than one work in the last five years with Iliuță Costel Negricea.

Is cited by:

Edu, Tudor (2)

Tran, Phuong (1)

Bacik, Radovan (1)

Fedorko, Richard (1)

Purcarea, Theodor (1)

Scridon, Andrei (1)

Tran, Vinh (1)

Dobrota, Carmen (1)

Zirra, Daniela (1)

Carutasu, George (1)

Purcarea, Ioan-Matei (1)

Cites to:

Edu, Tudor (7)

Catoiu, Iacob (3)

Lovell, C. (2)

Abbott, Malcolm (1)

Purcarea, Ioan-Matei (1)

Coelli, Timothy (1)

Å tefko, Robert (1)

Schmidt, Peter (1)

Purcarea, Theodor (1)

Ivănescu, Iuliu (1)

Doucouliagos, Chris (1)

Main data


Where Iliuță Costel Negricea has published?


Journals with more than one article published# docs
Holistic Marketing Management Journal25
Romanian Economic Business Review10
Sustainability2

Recent works citing Iliuță Costel Negricea (2021 and 2020)


YearTitle of citing document
2021How environmental innovation influences firm performance: A meta?analytic review. (2021). Pek, Layda ; Hizarcipayne, Aya Kubra ; Gumu, Guluzar Kurt. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:30:y:2021:i:2:p:1174-1190.

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2020The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers. (2020). Duffett, Rodney. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:12:p:5075-:d:374686.

Full description at Econpapers || Download paper

2020Consumers’ Behavior in Selective Waste Collection: A Case Study Regarding the Determinants from Romania. (2020). Ioan, Corina ; Delcea, Camelia ; Jigani, Adina-Iuliana. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:16:p:6527-:d:398194.

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2020Value Creation Attributes—Clustering Strategic Options for Romanian SMEs. (2020). Roca, Laura Daniela ; Canda, Andrei ; Cplescu, Raluca ; IONI, Daniela ; Filip, Alina ; Stancu, Alin. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:17:p:7007-:d:405241.

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2020Applying the Technology Acceptance Model to Assess the Intention to Use an Aftermarket eCall Based on 112 Device for Passenger Vehicles to Ensure Sustainable Rescue Operations on European Roads. (2020). Cruau, George ; Zirra, Daniela ; Perju-Mitran, Alexandra ; Stnic, Justina-Lavinia ; Pirjan, Alexandru. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:22:p:9488-:d:445179.

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2021Modeling Mobile Commerce Applications’ Antecedents of Customer Satisfaction among Millennials: An Extended TAM Perspective. (2021). Duffett, Rodney ; Ngubelanga, Atandile. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:11:p:5973-:d:562211.

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2021Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing. (2021). al Jarah, Ahmad ; Sawaftah, Dima ; Lahuerta-Otero, Eva ; Aljarah, Ahmad. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:18:p:10266-:d:635224.

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2021Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises. (2021). Ziokowska, Marta Joanna. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:5:p:2512-:d:506206.

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2021Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania. (2021). Motofeanu, Marian ; Dobrot, Carmen-Elena ; Ilie, Diana Maria ; Diaconeasa, Maria Claudia ; Siminic, Marian ; Ldaru, Georgiana-Raluca. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:6:p:3411-:d:520387.

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2021Restarting tourism, travel and hospitality: The day after. (2021). Alexandris, Kostas ; Fotiadis, Anestis ; Christou, Evangelos. In: Post-Print. RePEc:hal:journl:hal-03313706.

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2020Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions. (2020). Purcarea, Ioan-Matei. In: Holistic Marketing Management Journal. RePEc:hmm:journl:v:10:y:2020:i:3:p:30-39.

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2021Restarting tourism, travel and hospitality: The day after. (2021). . In: EconStor Books. RePEc:zbw:esmono:236198.

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Works by Iliuță Costel Negricea:


YearTitleTypeCited
2017Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania In: The AMFITEATRU ECONOMIC journal.
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2016UNCOVERING MARKET POSITIONING COORDINATES USING IN-DEPTH INTERVIEWS. EVIDENCE FROM THE ROMANIAN MODERN RETAIL In: Studies in Busine and Economics.
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2012THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN BANKING SECTOR - A MARKETING RESEARCH - In: Revista Economica.
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2014MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS In: Network Intelligence Studies.
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2018A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa In: Sustainability.
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2019Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and In: Sustainability.
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article6
2020Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News In: Holistic Marketing Management Journal.
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2020The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication In: Holistic Marketing Management Journal.
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2011BETWEN HOPE AND REALITY THE ROLE OF ROMANIAN UNIVERSITIES IN THE STUDENT EMPLOYER RELATIONSHIP In: Holistic Marketing Management Journal.
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2011HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME) In: Holistic Marketing Management Journal.
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2011CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY In: Holistic Marketing Management Journal.
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2011EFFECTIVE MARKETING POLICY GUIDELINES FOR ROMANIAN INTERNET SERVICE PROVIDERS In: Holistic Marketing Management Journal.
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2011COORDINATES OF BANKING SERVICES QUALITY MANAGEMENT In: Holistic Marketing Management Journal.
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2012IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - In: Holistic Marketing Management Journal.
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2014Digital Marketing and the Pillars of Shopper Experience In: Holistic Marketing Management Journal.
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2014Chief Marketing Officer and the Challenge of Digital Maturity In: Holistic Marketing Management Journal.
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2014Digital Marketing and a Better Understanding of the Consumer Mobile Journey In: Holistic Marketing Management Journal.
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2015Digital Marketing, Digital Disruption, and the New Rules of Digitization In: Holistic Marketing Management Journal.
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2015Digital marketing, addressability and time, the new currency for CMOs In: Holistic Marketing Management Journal.
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2015Digital Marketer: Facing Digital Marketing Opportunities In: Holistic Marketing Management Journal.
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2015Marketers, challenged to meeting digital priorities In: Holistic Marketing Management Journal.
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2016Engineering the Digital Transformation of Marketing In: Holistic Marketing Management Journal.
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2016Digital marketing capabilities in todays evolving digital world In: Holistic Marketing Management Journal.
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2016Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend In: Holistic Marketing Management Journal.
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2017Digital intelligence and digital marketing effectiveness In: Holistic Marketing Management Journal.
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2017Digital marketing challenged by delivering value in the flux business environment In: Holistic Marketing Management Journal.
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2017Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare In: Holistic Marketing Management Journal.
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2017Digital Marketers at the Intersection of Digital Transformation with CX In: Holistic Marketing Management Journal.
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2018Digital Marketers and the Challenge of Optimizing Omni channel CX In: Holistic Marketing Management Journal.
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2018Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers In: Holistic Marketing Management Journal.
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2018Digital marketers challenged to drive results within the connected world In: Holistic Marketing Management Journal.
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2019Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa In: European Journal of Interdisciplinary Studies.
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2014PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA In: Polish Journal of Management Studies.
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2015CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS – A EUROPEAN CUSTOMER’S MARKET PERSPECTIVE In: Romanian Economic Business Review.
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2006The Challenges of the World Economy Cohesion Factor – the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment In: Romanian Economic Business Review.
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2007Japanese consumer behaviour - general view In: Romanian Economic Business Review.
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2007The retail market around the world In: Romanian Economic Business Review.
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2011DEVELOPMENT AND IMPLEMENTATION OF RELATIONSHIP MARKETING PRINCIPLES IN ROMANIAN HIGHER EDUCATION ENVIRONMENT In: Romanian Economic Business Review.
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2011THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH - In: Romanian Economic Business Review.
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2012ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS’ SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL In: Romanian Economic Business Review.
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2013CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD In: Romanian Economic Business Review.
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2013NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES In: Romanian Economic Business Review.
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2013THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET- A MARKETING RESEARCH - In: Romanian Economic Business Review.
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2010Facing the challenges of the distribution process through interactive information exchange and innovation In: Romanian Distribution Committee Magazine.
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2010SPECIFIC PUBLIC RELATIONS TOOLS USED IN ONLINE COMMUNICATIONINS BY TOURISM COMPANIES In: The Annals of the Stefan cel Mare University of Suceava. Fascicle of The Faculty of Economics and Public Administration.
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2012Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises In: Journal of Knowledge Management, Economics and Information Technology.
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2017CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers In: CSR, Sustainability, Ethics & Governance.
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