7
H index
6
i10 index
172
Citations
Cheung Kong Graduate School of Business | 7 H index 6 i10 index 172 Citations RESEARCH PRODUCTION: 8 Articles 8 Papers RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Vithala Rao. | Is cited by: | Cites to: |
Journals with more than one article published | # docs |
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Marketing Letters | 3 |
Working Papers Series with more than one paper published | # docs |
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Working Papers / Cornell University, Department of Applied Economics and Management | 4 |
Working Papers / Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance | 2 |
Year | Title of citing document |
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2020 | Multi-Purchase Behavior: Modeling and Optimization. (2020). Patidar, Prasoon ; Sinha, Deeksha ; Tulabandhula, Theja. In: Papers. RePEc:arx:papers:2006.08055. Full description at Econpapers || Download paper |
2021 | Where to Refuel: Modeling On-the-way Choice of Convenience Outlet. (2021). Oppewal, Harmen ; Pramono, Ari. In: Papers. RePEc:arx:papers:2104.14043. Full description at Econpapers || Download paper |
2020 | A Manufacturers New Product Preannouncement Decision and the Suppliers Response. (2020). Kumar, Subodha ; Sun, Haoying. In: Production and Operations Management. RePEc:bla:popmgt:v:29:y:2020:i:10:p:2289-2306. Full description at Econpapers || Download paper |
2020 | Choice data generation using usage scenarios and discounted cash flow analysis. (2020). Kang, Namwoo ; Lee, Ungki. In: Journal of choice modelling. RePEc:eee:eejocm:v:37:y:2020:i:c:s1755534520300476. Full description at Econpapers || Download paper |
2021 | Impacts of store-brand introduction on a multiple-echelon supply chain. (2021). Ke, Hua ; Zhang, Jianguang ; Duan, Yongrui ; Cheng, Rong. In: European Journal of Operational Research. RePEc:eee:ejores:v:292:y:2021:i:2:p:652-662. Full description at Econpapers || Download paper |
2021 | Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy?. (2021). Gauri, Dinesh K ; Jindal, Rupinder P ; Ma, YU ; Li, Wanyu. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:270-280. Full description at Econpapers || Download paper |
2021 | What drives add-on sales in mobile games? The role of inter-price relationship and product popularity. (2021). Chung, Jaihak ; Jang, Seongsoo. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:59-68. Full description at Econpapers || Download paper |
2021 | A solution algorithm for multi-period bi-level channel optimization with dynamic price-dependent stochastic demand. (2021). Sandal, Leif ; Gholami, Reza Azad ; Uboe, Jan. In: Omega. RePEc:eee:jomega:v:102:y:2021:i:c:s0305048320306514. Full description at Econpapers || Download paper |
2020 | Money-back guarantee and pricing decision with retailers store brand. (2020). Feng, Ting ; Huang, Zongsheng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:52:y:2020:i:c:s0969698918311688. Full description at Econpapers || Download paper |
2021 | A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty. (2021). Hejazi, Seyed Reza ; Assarzadegan, Parisa. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000151. Full description at Econpapers || Download paper |
2021 | Where to refuel: Modeling on-the-way choice of convenience outlet. (2021). Oppewal, Harmen ; Pramono, Ari. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001387. Full description at Econpapers || Download paper |
2022 | The impact of introducing a customer loyalty program on category sales and profitability. (2022). Bowman, Douglas ; Lin, Chen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003350. Full description at Econpapers || Download paper |
2022 | Interplays between manufacturer advertising and retailer store brand introduction: Agency vs. wholesale contracts. (2022). Qing, Qiankai ; He, BO ; Shen, Qichao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003672. Full description at Econpapers || Download paper |
2022 | Keep it vague? New product preannouncement, regulatory focus, and word-of-mouth. (2022). Chen, Haipeng ; Wang, Shuyang ; Liu, Yun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921004136. Full description at Econpapers || Download paper |
2022 | Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power. (2022). Gregori, Gian Luca ; Frontoni, Emanuele ; Paolanti, Marina ; Marinelli, Luca ; Nardi, Lorenzo ; Pascucci, Federica. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:65:y:2022:i:c:s096969892100446x. Full description at Econpapers || Download paper |
2021 | Substitution effect of retailer store brand and manufacturer encroachment. (2021). Ponnachiyur, Arulanantha Prabu ; Balasubramanian, Ganesh. In: International Journal of Production Economics. RePEc:eee:proeco:v:239:y:2021:i:c:s0925527321001845. Full description at Econpapers || Download paper |
2020 | Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona. (2020). Meseguer-Artola, Antoni ; Llados-Masllorens, Josep ; Rodriguez-Ardura, Inma . In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:13:p:5229-:d:377136. Full description at Econpapers || Download paper |
2021 | Is Establishing a New Partnership Useful Information for Investors in the Smartphone Supply Market?. (2021). Son, Insung ; Kim, Si Hyun. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:10:p:5573-:d:555962. Full description at Econpapers || Download paper |
2020 | Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising. (2020). Schnittka, Oliver ; Johnen, Marius. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:1:d:10.1007_s11002-020-09512-0. Full description at Econpapers || Download paper |
2020 | Retailers’ product location problem with consumer search. (2020). dzyabura, daria ; Ursu, Raluca M. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:18:y:2020:i:2:d:10.1007_s11129-019-09214-6. Full description at Econpapers || Download paper |
2020 | Exploring the Importance of Emotions Within Consumer Behaviour on the Czech Luxury Cosmetic Market. (2020). Purn, Michal ; Anderlova, Dorota. In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. RePEc:mup:actaun:actaun_2020068020363. Full description at Econpapers || Download paper |
2021 | Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments. (2021). Desarbo, Wayne S ; Wedel, Michel. In: Customer Needs and Solutions. RePEc:spr:custns:v:8:y:2021:i:1:d:10.1007_s40547-020-00112-7. Full description at Econpapers || Download paper |
2020 | A review-driven customer preference measurement model for product improvement: sentiment-based importance–performance analysis. (2020). Wang, Anning ; Peng, Zhanglin ; Lu, Xiaonong ; Zhao, Shuangyao ; Zhang, Qiang. In: Information Systems and e-Business Management. RePEc:spr:infsem:v:18:y:2020:i:1:d:10.1007_s10257-020-00463-7. Full description at Econpapers || Download paper |
2021 | Comparing unsupervised probabilistic machine learning methods for market basket analysis. (2021). Hruschka, Harald. In: Review of Managerial Science. RePEc:spr:rvmgts:v:15:y:2021:i:2:d:10.1007_s11846-019-00349-0. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2008 | Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis In: 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida. [Full Text][Citation analysis] | paper | 0 |
1987 | An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers In: Staff Papers. [Full Text][Citation analysis] | paper | 4 |
1987 | An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers.(1987) In: Working Papers. [Full Text][Citation analysis] This paper has another version. Agregated cites: 4 | paper | |
1988 | Public Policy Implications of the Role of Channel Intermediaries in New Product Acceptance In: Working Papers. [Full Text][Citation analysis] | paper | 0 |
1988 | Modeling the Decision to Add New Products by Channel Intermediaries In: Working Papers. [Full Text][Citation analysis] | paper | 6 |
1989 | The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency In: Working Papers. [Full Text][Citation analysis] | paper | 10 |
1988 | The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency.(1988) In: Working Papers. [Full Text][Citation analysis] This paper has another version. Agregated cites: 10 | paper | |
2009 | A Market Experiment on Trade Promotion Budget and Allocation In: Working Papers. [Full Text][Citation analysis] | paper | 0 |
2013 | Supply chains in the presence of store brands In: European Journal of Operational Research. [Full Text][Citation analysis] | article | 11 |
2011 | Timing decisions of new product preannouncement and launch with competition In: International Journal of Production Economics. [Full Text][Citation analysis] | article | 7 |
2005 | Models of Multi-Category Choice Behavior In: Marketing Letters. [Full Text][Citation analysis] | article | 41 |
2008 | Beyond conjoint analysis: Advances in preference measurement In: Marketing Letters. [Full Text][Citation analysis] | article | 33 |
2011 | Deriving joint space positioning maps from consumer preference ratings In: Marketing Letters. [Full Text][Citation analysis] | article | 3 |
1984 | GENFOLD2: A set of models and algorithms for the general UnFOLDing analysis of preference/dominance data In: Journal of Classification. [Full Text][Citation analysis] | article | 16 |
1998 | A micro-analytic threshold model for the timing of first purchases of durable goods In: Applied Economics. [Full Text][Citation analysis] | article | 4 |
1984 | Pricing Research in Marketing: The State of the Art. In: The Journal of Business. [Full Text][Citation analysis] | article | 37 |
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