2
H index
1
i10 index
48
Citations
Politechnika Gdańska | 2 H index 1 i10 index 48 Citations RESEARCH PRODUCTION: 3 Papers 1 Chapters RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
|
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Bruno Schivinski. | Is cited by: | Cites to: |
Working Papers Series with more than one paper published | # docs |
---|---|
GUT FME Working Paper Series A / Faculty of Management and Economics, Gdansk University of Technology | 3 |
Year | Title of citing document |
---|---|
2021 | Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention. (2021). Rey-Moreno, Manuel ; Medina-Molina, Cayetano ; Periaez-Cristobal, Rafael. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:304-310. Full description at Econpapers || Download paper |
2021 | Towards a circular economy: An emerging economies context. (2021). Sivarajah, Uthayasankar ; Patwa, Nitin ; Hingorani, Kunal ; Maiti, Kausik ; Sarkar, Sabyasachi ; Seetharaman, Arumugam. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:725-735. Full description at Econpapers || Download paper |
2021 | Unpacking the complex interactions among customers in online fan pages. (2021). Farmaki, Anna ; Taheri, Babak ; Olya, Hossein. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:164-176. Full description at Econpapers || Download paper |
2021 | Eliciting brand-related social media engagement: A conditional inference tree framework. (2021). Schivinski, Bruno. In: Journal of Business Research. RePEc:eee:jbrese:v:130:y:2021:i:c:p:594-602. Full description at Econpapers || Download paper |
2021 | Consumer brand curation on social shopping sites. (2021). Smith, Keith Marion ; Weeks, Jessica Babin ; Hulland, John. In: Journal of Business Research. RePEc:eee:jbrese:v:133:y:2021:i:c:p:399-408. Full description at Econpapers || Download paper |
2022 | Is firm-generated content a lost cause?. (2022). Tiago, Flavio ; Borges-Tiago, Maria Teresa ; Santiago, Joanna. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:945-953. Full description at Econpapers || Download paper |
2021 | The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employerâs Image. (2021). Wesoowski, Grzegorz ; Baruk, Agnieszka Izabela. In: Energies. RePEc:gam:jeners:v:14:y:2021:i:14:p:4177-:d:592072. Full description at Econpapers || Download paper |
2021 | Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik. (2021). Nuez-Barriopedro, Estela ; Bonilla-Del, Monica ; Castillo-Abdul, Barbara. In: Publications. RePEc:gam:jpubli:v:9:y:2021:i:1:p:10-:d:508361. Full description at Econpapers || Download paper |
2021 | Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19. (2021). Chakraborty, Debarun ; Dash, Ganesh. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:12:p:6735-:d:574718. Full description at Econpapers || Download paper |
2021 | The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions. (2021). Wu, Wann-Yih ; Liao, Ying-Kai ; Wang, Shu ; Ho, Khanh Bao. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:21:p:11975-:d:667958. Full description at Econpapers || Download paper |
2021 | The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective. (2021). Sarmiento-Guede, José Ramón ; Antolin-Prieto, Rebeca ; Antonovica, Arta. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:4734-:d:541929. Full description at Econpapers || Download paper |
2022 | The Use of Social Media to Promote Sustainable Fashion and Benefit Communications: A Data-Mining Approach. (2022). Li, Muzhen ; Lee, Stacy H ; Zhao, LI ; Sun, Peng. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:3:p:1178-:d:729665. Full description at Econpapers || Download paper |
2021 | Company versus consumer performance: does brand community identification foster brand loyalty and the consumerâs personal brand?. (2021). Kucharska, Wioleta ; Confente, Ilenia. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00208-4. Full description at Econpapers || Download paper |
2021 | Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands. (2021). Ozuem, Wilson ; Naeem, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00239-5. Full description at Econpapers || Download paper |
2021 | Social media brand posts and customer engagement. (2021). Wang, Zhan. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00247-5. Full description at Econpapers || Download paper |
2021 | Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth. (2021). Hanaysha, Jalal Rajeh. In: Business Perspectives and Research. RePEc:sae:busper:v:9:y:2021:i:3:p:446-461. Full description at Econpapers || Download paper |
2021 | Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players. (2021). Magdalena, Hofman-Kohlmeyer. In: Journal of Management and Business Administration. Central Europe. RePEc:vrs:jmbace:v:29:y:2021:i:1:p:61-87:n:1. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
---|---|---|---|
2013 | THE EFFECT OF SOCIAL-MEDIA COMMUNICATION ON CONSUMER PERCEPTIONS OF BRANDS In: GUT FME Working Paper Series A. [Full Text][Citation analysis] | paper | 43 |
2014 | The consumer-based brand equity inventory: scale construct and validation In: GUT FME Working Paper Series A. [Full Text][Citation analysis] | paper | 2 |
2013 | The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook In: GUT FME Working Paper Series A. [Full Text][Citation analysis] | paper | 3 |
2011 | Pubicly Available Lecture Webcasts ââ¬â e-Learning or Promotion Tool? Case Study In: Knowledge as Business Opportunity: Proceedings of the Management, Knowledge and Learning International Conference 2011. [Full Text][Citation analysis] | chapter | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated April, 29 2023. Contact: CitEc Team