1
H index
0
i10 index
3
Citations
Leibniz Universität Hannover | 1 H index 0 i10 index 3 Citations RESEARCH PRODUCTION: 4 Articles 2 Chapters RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
|
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Steffen Schmidt. | Is cited by: | Cites to: |
| Journals with more than one article published | # docs |
|---|---|
| Marketing Review St.Gallen | 4 |
| Year | Title of citing document |
|---|
| Year | Title | Type | Cited |
|---|---|---|---|
| 2012 | The Perceived Value of Brand Heritage and Brand Luxury In: Springer Books. [Citation analysis] | chapter | 2 |
| 2013 | Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength In: Springer Books. [Citation analysis] | chapter | 1 |
| 2016 | Brand Equity Valuation Through Big Data Intelligence In: Marketing Review St.Gallen. [Full Text][Citation analysis] | article | 0 |
| 2016 | Stay Tuned! Assessing the Effectiveness of Social Media Video Ads In: Marketing Review St.Gallen. [Full Text][Citation analysis] | article | 0 |
| 2017 | Customer Insights that drive innovative social enterprises In: Marketing Review St.Gallen. [Full Text][Citation analysis] | article | 0 |
| 2021 | When More Information Means Less Consumer Acceptance of Innovative Food Technologies In: Marketing Review St.Gallen. [Full Text][Citation analysis] | article | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated June, 12 2026. Contact: CitEc Team