Bernd Skiera : Citation Profile


Are you Bernd Skiera?

Goethe Universität Frankfurt am Main

11

H index

14

i10 index

572

Citations

RESEARCH PRODUCTION:

45

Articles

19

Papers

2

Books

6

Chapters

RESEARCH ACTIVITY:

   28 years (1993 - 2021). See details.
   Cites by year: 20
   Journals where Bernd Skiera has often published
   Relations with other researchers
   Recent citing documents: 138.    Total self citations: 21 (3.54 %)

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   Permalink: http://citec.repec.org/psk33
   Updated: 2021-11-28    RAS profile: 2021-06-29    
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Relations with other researchers


Works with:

Miller, Klaus (2)

Authors registered in RePEc who have co-authored more than one work in the last five years with Bernd Skiera.

Is cited by:

Hinz, Oliver (11)

Reade, J (9)

Spann, Martin (8)

Franck, Egon (8)

Nilssen, Tore (6)

Nuesch, Stephan (6)

Miravete, Eugenio (5)

Albers, Sönke (5)

Zanaj, Skerdilajda (4)

Chintagunta, Pradeep (4)

Marini, Marco (4)

Cites to:

Spann, Martin (13)

Tucker, Catherine (11)

Goldfarb, Avi (11)

Thaler, Richard (10)

Popkowski Leszczyc, Peter (9)

Wolfers, Justin (8)

Hinz, Oliver (8)

Zitzewitz, Eric (8)

Kahneman, Daniel (8)

Fama, Eugene (7)

Schmidt, Klaus (6)

Main data


Where Bernd Skiera has published?


Journals with more than one article published# docs
International Journal of Research in Marketing9
GfK Marketing Intelligence Review6
Marketing Science5
European Journal of Operational Research5
Journal of Interactive Marketing3
Journal of Retailing3
Management Science2
Journal of Business Research2

Working Papers Series with more than one paper published# docs
Publications of Darmstadt Technical University, Institute for Business Studies (BWL) / Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)7
Manuskripte aus den Instituten fr Betriebswirtschaftslehre der Universitt Kiel / Christian-Albrechts-Universitt zu Kiel, Institut fr Betriebswirtschaftslehre6
Papers / arXiv.org2
ERIM Report Series Research in Management / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam2

Recent works citing Bernd Skiera (2021 and 2020)


YearTitle of citing document
2021Random Encounters and Information Diffusion about Product Quality. (2021). Zanaj, Skerdilajda ; Marini, Marco ; Gabszewicz, Jean J. In: FEEM Working Papers. RePEc:ags:feemwp:309915.

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2021The Identity Fragmentation Bias. (2020). Misra, Sanjog ; Lin, Tesary. In: Papers. RePEc:arx:papers:2008.12849.

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2021Logarithmic Regret in Feature-based Dynamic Pricing. (2021). Wang, Yu-Xiang ; Xu, Jianyu. In: Papers. RePEc:arx:papers:2102.10221.

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2021Unihedge -- A decentralized market prediction platform. (2021). Rovzman, Nejc ; Corn, Marko. In: Papers. RePEc:arx:papers:2108.11631.

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2020Anomalies in Probability Estimates for Event Forecasting on Prediction Markets. (2020). Stallaert, Jan ; Brian, Ho Cheung ; Fan, Ming. In: Production and Operations Management. RePEc:bla:popmgt:v:29:y:2020:i:9:p:2077-2095.

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2021The Effect of Online Channel Addition on Store Performance: Empirical Evidence from Chinese Chain Retailers. (2021). Tingyan, Wang ; Xin, Tian ; Qiguo, Gong ; Yixin, Wang. In: Journal of Systems Science and Information. RePEc:bpj:jossai:v:9:y:2021:i:4:p:356-377:n:5.

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2021How well do Elo-based ratings predict professional tennis matches?. (2021). Hannah, Gerrard ; Lerato, Dixon ; Chunping, Liu ; Leighton, Vaughan Williams. In: Journal of Quantitative Analysis in Sports. RePEc:bpj:jqsprt:v:17:y:2021:i:2:p:91-105:n:6.

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2020Searching for Results: Optimal Platform Design in a Network Setting. (2020). Charlson, G. In: Cambridge Working Papers in Economics. RePEc:cam:camdae:20118.

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2021Rating the Competition: Seller Ratings and Intra-Platform Competition. (2021). Charlson, G. In: Cambridge Working Papers in Economics. RePEc:cam:camdae:2105.

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2021Rating the Competition: Seller Ratings and Intra-Platform Competition. (2021). Charlson, G. In: Cambridge Working Papers in Economics. RePEc:cam:camdae:2106.

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2021Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising. (2021). Valletti, Tommaso ; Veiga, Andre. In: CESifo Working Paper Series. RePEc:ces:ceswps:_8991.

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2021Influencers vs the power of the crowd: A research about social influence on digital era. (2021). Garcia-Madariaga, Jesus ; Tobon, Sandra. In: Estudios Gerenciales. RePEc:col:000129:019693.

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2021El retorno de la inversión en medios sociales (Social Media ROI). Una revisión de literatura. (2021). Rodriguez, Maribel Serna ; Franco, Pilar Alvarez ; Garavito, Judith Vergara. In: REVISTA TENDENCIAS. RePEc:col:000520:019400.

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2021Information Markets and Nonmarkets. (2021). Bergemann, Dirk ; Ottaviani, Marco. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2296.

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2021Lookalike Targeting on Others Journeys: Brand Versus Performance Marketing. (2021). Roy, Subroto ; Lee, Seung Yoon ; Sudhir, K. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2302.

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2021A new interactive real-time pricing mechanism of demand response based on an evaluation model. (2021). Sun, Mei ; Wang, Ziyang ; Ampimah, Benjamin Chris ; Gao, Cuixia. In: Applied Energy. RePEc:eee:appene:v:295:y:2021:i:c:s0306261921005109.

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2020An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation. (2020). Harrigan, Paul ; Abid, Aman. In: Australasian marketing journal. RePEc:eee:aumajo:v:28:y:2020:i:2:p:71-82.

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2020Customer engagement: A systematic review and future research priorities. (2020). Plewa, Carolin ; Sweeney, Jillian C ; Ng, Sylvia C. In: Australasian marketing journal. RePEc:eee:aumajo:v:28:y:2020:i:4:p:235-252.

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2021The wisdom of the crowd and prediction markets. (2021). Kou, Steven ; Jia, Yanwei ; Dai, Min. In: Journal of Econometrics. RePEc:eee:econom:v:222:y:2021:i:1:p:561-578.

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2020A concise guide to existing and emerging vehicle routing problem variants. (2020). Matl, Piotr ; Laporte, Gilbert ; Vidal, Thibaut. In: European Journal of Operational Research. RePEc:eee:ejores:v:286:y:2020:i:2:p:401-416.

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2021Expert performance and crowd wisdom: Evidence from English Premier League predictions. (2021). Butler, Robert ; Eakins, John. In: European Journal of Operational Research. RePEc:eee:ejores:v:288:y:2021:i:1:p:170-182.

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2021Incentive rate determination in viral marketing. (2021). Young, William A ; Ardjmand, Ehsan ; Shakeri, Heman ; Tavasoli, Ali. In: European Journal of Operational Research. RePEc:eee:ejores:v:289:y:2021:i:3:p:1169-1187.

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2021Buyer selection and service pricing in an electric fleet supply chain. (2021). Rao, Uday ; Magazine, Michael J ; Kuppusamy, Saravanan. In: European Journal of Operational Research. RePEc:eee:ejores:v:295:y:2021:i:2:p:534-546.

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2021The limited potential of regional electricity marketing – Results from two discrete choice experiments in Germany. (2021). Sloot, Daniel ; Lehmann, Nico ; Fichtner, Wolf ; Ardone, Armin. In: Energy Economics. RePEc:eee:eneeco:v:100:y:2021:i:c:s0140988321002577.

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2020The impact of data caps on mobile broadband Internet access: A welfare analysis. (2020). Galavotti, Stefano ; Gui, Benedetto ; Chillemi, Ottorino. In: Information Economics and Policy. RePEc:eee:iepoli:v:50:y:2020:i:c:s0167624519300046.

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2021Social media resources and capabilities as strategic determinants of social media performance. (2021). Flemming, Jan ; Hennig-Thurau, Thorsten ; Marchand, Andre. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:3:p:549-571.

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2021The risk of programmatic advertising: Effects of website quality on advertising effectiveness. (2021). Clement, Michel ; Nabout, Nadia Abou ; Shehu, Edlira. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:3:p:663-677.

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2020Creating balance in dynamic competitions. (2020). Nilssen, Tore ; Clark, Derek J. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:69:y:2020:i:c:s0167718719301067.

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2020Are betting returns a useful measure of accuracy in (sports) forecasting?. (2020). Memmert, Daniel ; Wunderlich, Fabian. In: International Journal of Forecasting. RePEc:eee:intfor:v:36:y:2020:i:2:p:713-722.

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2020How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type. (2020). Baumann, Chris ; Dahana, Wirawan Dony ; Chalil, Tengku Munawar. In: Journal of Business Research. RePEc:eee:jbrese:v:116:y:2020:i:c:p:324-336.

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2020Exploring digital corporate social responsibility communications on Twitter. (2020). Menendez, Hector D ; West, Douglas ; Plangger, Kirk ; Okazaki, Shintaro. In: Journal of Business Research. RePEc:eee:jbrese:v:117:y:2020:i:c:p:675-682.

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2021The economic worth of loyalty programs: An event study analysis. (2021). Bhattacharya, Abhi ; Faramarzi, Ashkan. In: Journal of Business Research. RePEc:eee:jbrese:v:123:y:2021:i:c:p:313-323.

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2021Social capacitance: Leveraging absorptive capacity in the age of social media. (2021). Pavlou, Paul A ; Sivakumar, K ; Arora, Anshu Saxena. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:342-356.

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2021The social buyer: A framework for the dynamic role of social media in organizational buying. (2021). Gustafson, Brandon M ; Johnson, Jean L ; Mariadoss, Babu John ; Pomirleanu, Nadia. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:806-814.

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2021Customer comeback: Empirical insights into the drivers and value of returning customers. (2021). Meire, Matthijs. In: Journal of Business Research. RePEc:eee:jbrese:v:127:y:2021:i:c:p:193-205.

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2021Online daily coupons: Understanding how prepayment impacts spending at redemption. (2021). Roggeveen, Anne L ; Nardini, Gia ; Besharat, Ali. In: Journal of Business Research. RePEc:eee:jbrese:v:127:y:2021:i:c:p:364-372.

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2021Web Trends: A valuable tool for business research. (2021). Kazandjian, Brett ; Shi, Yuying ; France, Stephen L. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:666-679.

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2021More of the same? Effects of volume and variety of social media brand engagement behavior. (2021). Falk, Tomas ; Schaefers, Tobias ; Schamari, Julia ; Kumar, Ashish. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:282-294.

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2021Competitive balance: Information disclosure and discrimination in an asymmetric contest. (2021). Kundu, Tapas ; Clark, Derek J. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:184:y:2021:i:c:p:178-198.

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2021Exploring the subjective nature of crowdfunding decisions. (2021). Raghupathi, Wullianallur ; Ren, Jie. In: Journal of Business Venturing Insights. RePEc:eee:jobuve:v:15:y:2021:i:c:s2352673421000111.

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2020A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing. (2020). Bertrandias, Laurent ; Busca, Laurent. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:1-19.

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2020The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90.

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2021The Role of Social Media Content Format and Platform in Users Engagement Behavior. (2021). Rad, Mona Rashidi ; Rashidirad, Mona ; Dolan, Rebecca ; Shahbaznezhad, Hamidreza. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:47-65.

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2021Predicting Tie Strength with Ego Network Structures. (2021). Schlereth, Christian ; Stolz, Simon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:54:y:2021:i:c:p:40-52.

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2021Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions. (2021). Popkowski Leszczyc, Peter ; Zhang, Zelin ; PEter, . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:54:y:2021:i:c:p:86-102.

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2021Daily-deal market with consumer retention: Price discrimination or quality differentiation. (2021). Chen, Rachel R ; Tang, Yao ; Guan, XU. In: Omega. RePEc:eee:jomega:v:102:y:2021:i:c:s0305048320306848.

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2021Electricity prices and tariffs to keep everyone happy: A framework for fixed and nodal prices coexistence in distribution grids with optimal tariffs for investment cost recovery. (2021). Morstyn, Thomas ; Savelli, Iacopo. In: Omega. RePEc:eee:jomega:v:103:y:2021:i:c:s0305048321000591.

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2021Planning profitable tours for field sales forces: A unified view on sales analytics and mathematical optimization. (2021). Radaschewski, Frank ; Glock, Katharina ; Meyer, Anne. In: Omega. RePEc:eee:jomega:v:105:y:2021:i:c:s0305048321001274.

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2020Promotional pricing and online business model choice in the presence of retail competition. (2020). Li, Xiang ; Yan, Yingchen ; Zhao, Ruiqing ; Chen, Pingping. In: Omega. RePEc:eee:jomega:v:94:y:2020:i:c:s0305048318311083.

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2020Impact of sales Promotions benefits on perceived value: Does product category moderate the results?. (2020). Verma, Priyanka ; Sinha, Somesh Kumar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:52:y:2020:i:c:s0969698917307567.

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2020A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments. (2020). Mateus, Marelby Amado ; Losada, Mauricio ; Molina, German ; Horst, Enrique Ter ; Siqueira, Jose Ribamar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:53:y:2020:i:c:s0969698917307907.

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2020User engagement for mobile payment service providers – introducing the social media engagement model. (2020). Kar, Arpan Kumar ; Grover, Purva. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:53:y:2020:i:c:s0969698918307501.

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2020A typology of viral ad sharers using sentiment analysis. (2020). Sharma, Piyush ; Kalro, Arti D ; Kulkarni, Kalpak K. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:53:y:2020:i:c:s0969698918307902.

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2020Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM. (2020). Strutton, David ; Tran, Gina A. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:53:y:2020:i:c:s0969698918307914.

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2020Multichannel customer journeys and their determinants: Evidence from motor insurance. (2020). Tracogna, Andrea ; Hu, Tun-I, . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919309087.

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2020How managerial responses to online reviews affect customer satisfaction: An empirical study based on additional reviews. (2020). Lin, Xiaolin ; Feng, Xiangnan ; Wen, Lingling ; Zhao, Yan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s096969892030240x.

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2021Using word of mouth data from social media to identify asymmetric competition in food retailing. (2021). Hhler, Julia ; Jaeger, Lena-Christin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312923.

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2021Behavioral changes of multichannel customers: Their persistence and influencing factors. (2021). Yuan, Jingbo ; Li, Tongmao ; Dahana, Wirawan Dony. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313436.

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2021Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors. (2021). Elhai, Jon D ; Bonifield, Carolyn M ; Bailey, Ainsworth Anthony. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313564.

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2021A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing. (2021). Alamanos, Eleftherios ; Papagiannidis, Savvas ; Tueanrat, Yanika. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001168.

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2021The social media response to the rollout of legalized cannabis retail in Ontario, Canada. (2021). Dizonno, Stephanie ; MacDonald, Michael ; Cleave, Evan ; Hernandez, Tony ; Jacobson, Jenna ; Aversa, Joseph. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001466.

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2021Social media content strategy for sport clubs to drive fan engagement. (2021). Venugopal, Pingali ; Pathak, Atul Arun ; Varshney, Sanjeev ; Yoshida, Masayuki ; Annamalai, Balamurugan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002149.

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2021The perception of discount sales promotions – A utilitarian and hedonic perspective. (2021). Jee, Teck Weng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003118.

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2021Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. (2021). Grewal, Dhruv ; Roggeveen, Anne L ; Olson, Richard ; Cooper, Nora ; Dillard, Annemarie ; Soysal, Gonca ; Schweiger, Elisa ; Patrick, Vanessa M ; Nordfalt, Jens ; Noble, Stephanie M ; Karsberg, John. In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:1:p:81-98.

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2021Intermediate Choice Lists: How Product Attributes Influence Purchase Likelihood in a Self-Imposed Delay. (2021). Hamilton, Ryan ; Popovich, Deidre. In: Journal of Retailing. RePEc:eee:jouret:v:97:y:2021:i:2:p:251-266.

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2020Sequential seeding strategy for social influence diffusion with improved entropy-based centrality. (2020). Yang, Jun ; Ni, Chengzhang ; Kong, Demei. In: Physica A: Statistical Mechanics and its Applications. RePEc:eee:phsmap:v:545:y:2020:i:c:s0378437119320412.

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2020Going with your gut: The (In)accuracy of forecast revisions in a football score prediction game. (2020). Singleton, Carl ; Reade, J ; Brown, Alasdair. In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:89:y:2020:i:c:s2214804319303015.

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2021Pay-per-minute pricing: A field experiment comparing traditional and participative pricing mechanisms. (2021). Sulser, Pascal. In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:92:y:2021:i:c:s2214804321000240.

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2021Sonic Thunder vs. Brian the Snail: Are people affected by uninformative racehorse names?. (2021). Franck, Egon ; Flepp, Raphael ; Merz, Oliver. In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:93:y:2021:i:c:s2214804321000641.

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2021How can trustworthy influencers be identified in electronic word-of-mouth communities?. (2021). Toral, S L ; Martinez-Torres, M R ; Arenas-Marquez, F J. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:166:y:2021:i:c:s0040162521000287.

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2021Examining the antecedents of idea contribution in online innovation communities: A perspective of creative self-efficacy. (2021). Chen, Jiawen ; Liao, Junyun ; Mou, Jian. In: Technology in Society. RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001196.

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2021Not too much nor too little: Salience bias in mobile plan choices. (2021). Lu, Zhentong ; Jin, Haofeng ; Dou, Junsheng ; Huang, Liqiang. In: Telecommunications Policy. RePEc:eee:telpol:v:45:y:2021:i:4:s0308596120301610.

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2020Bundling, pricing schemes and extra features preferences for mobility as a service: Sequential portfolio choice experiment. (2020). Caiati, Valeria ; Timmermans, Harry ; Rasouli, Soora. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:131:y:2020:i:c:p:123-148.

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2020MaaS bundle design. (2020). Ho, Chinh Q ; Hensher, David A ; Reck, Daniel J. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:141:y:2020:i:c:p:485-501.

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2021MaaS bundle design and implementation: Lessons from the Sydney MaaS trial. (2021). Hensher, David A ; Ho, Chinh Q ; Lu, Ivy ; Lorimer, Sam ; Reck, Daniel J. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:149:y:2021:i:c:p:339-376.

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2021Random Encounters and Information Diffusion about Product Quality. (2021). Marini, Marco ; Zanaj, Skerdilajda ; Gabszewicz, Jean J. In: Working Papers. RePEc:fem:femwpa:2021.02.

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2020Consumers’ Willingness to Accept Time-of-Use Tariffs for Shifting Electricity Demand. (2020). Meyerhoff, Jurgen ; Rehdanz, Katrin ; Sundt, Swantje . In: Energies. RePEc:gam:jeners:v:13:y:2020:i:8:p:1895-:d:344925.

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2021Influence of Attitudes on Willingness to Choose Time-of-Use Electricity Tariffs in Germany. Evidence from Factor Analysis. (2021). Sundt, Swantje. In: Energies. RePEc:gam:jeners:v:14:y:2021:i:17:p:5406-:d:625826.

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2021Load Profile-Based Residential Customer Segmentation for Analyzing Customer Preferred Time-of-Use (TOU) Tariffs. (2021). Joo, Sung-Kwan ; Kim, Taegon ; Jeong, Hyun-Cheol ; Jang, Min Seok. In: Energies. RePEc:gam:jeners:v:14:y:2021:i:19:p:6130-:d:643479.

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2021Transformation of CRM Activities into e-CRM: The Generating e-Loyalty and Open Innovation. (2021). Farmania, Aini ; Tuori, Michael Aaron ; Elsyah, Riska Dwinda. In: Journal of Open Innovation: Technology, Market, and Complexity. RePEc:gam:joitmc:v:7:y:2021:i:2:p:109-:d:531235.

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2020Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility. (2020). Perez-Rueda, Alfredo ; Flavian, Marta ; Belanche, Daniel. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:10:p:4275-:d:361835.

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2020Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries. (2020). Kvasnika, Roman ; Margarisova, Klara ; Pila, Ladislav ; Stanislavska, Lucie Kvasnikova. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:13:p:5255-:d:377607.

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2021Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19. (2021). Chakraborty, Debarun ; Dash, Ganesh. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:12:p:6735-:d:574718.

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2021Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing. (2021). al Jarah, Ahmad ; Sawaftah, Dima ; Lahuerta-Otero, Eva ; Aljarah, Ahmad. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:18:p:10266-:d:635224.

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2020What Makes You Like, Retweet or Comment a Fundraising Content on Social Media? Exploring the Characteristics of Fundraising Messages on Social Networks. (2020). Ahmed, Benhoumane. In: Post-Print. RePEc:hal:journl:hal-03390922.

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2022.

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2020Video Killed the Radio Star? Online Music Videos and Recorded Music Sales. (2020). Peukert, Christian ; Kretschmer, Tobias. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:3:p:776-800.

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2020Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and Personal Computer Channels in Retail. (2020). Park, Sung-Hyuk ; Gopal, Anandasivam ; Lee, Dongwon. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:3:p:892-912.

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2020Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment. (2020). Trusov, Michael ; Gopal, Anandasivam ; Mejia, Jorge. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:4:p:1087-1106.

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2020How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?. (2020). Ahn, Jae-Hyeon ; Bang, Youngsok ; Park, Yongjin. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:4:p:1164-1182.

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2020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?. (2020). Du, Shaoyin ; Shriver, Scott K ; Johnson, Garrett A. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:33-51.

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2020Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model. (2020). Schweidel, David A ; Zhong, Ning. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:4:p:827-846.

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2020Referral Reward Size and New Customer Profitability. (2020). Gedenk, Karen ; Schulze, Christian ; Wolters, Heike M. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:6:p:1166-1180.

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2020Designing Pricing Strategy for Operational and Technological Transformation. (2020). Sun, Yacheng ; Kumar, Vineet. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:6:p:2706-2734.

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2020Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments. (2020). Zoumpoulis, Spyros I ; Timoshenko, Artem ; Simester, Duncan. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:8:p:3412-3424.

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2021Competition for Attention in Online Social Networks: Implications for Seeding Strategies. (2021). van der Lans, Ralf ; Gelper, Sarah ; van Bruggen, Gerrit. In: Management Science. RePEc:inm:ormnsc:v:67:y:2021:i:2:p:1026-1047.

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2020Diffusion in Random Networks: Impact of Degree Distribution. (2020). Rodilitz, Scott ; Misra, Sidhant ; Manshadi, Vahideh. In: Operations Research. RePEc:inm:oropre:v:68:y:2020:i:6:p:1722-1741.

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2021Kinks as Goals: Accelerating Commissions and the Performance of Sales Teams. (2021). Yu, Lizi ; Kuhn, Peter J. In: IZA Discussion Papers. RePEc:iza:izadps:dp14115.

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2020Phase Transition in the Social Impact Model of Opinion Formation in Scale-Free Networks: The Social Power Effect. (2020). Taghiyareh, Fattaneh ; Mansouri, Alireza. In: Journal of Artificial Societies and Social Simulation. RePEc:jas:jasssj:2018-72-4.

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2021Improving decisions with market information: an experiment on corporate prediction markets. (2021). Siemroth, Christoph ; Dianat, Ahrash. In: Experimental Economics. RePEc:kap:expeco:v:24:y:2021:i:1:d:10.1007_s10683-020-09654-y.

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2021Leveraging analytics to produce compelling and profitable film content. (2021). Franklin, Michael ; Foutz, Natasha Zhang ; Behrens, Ronny ; Leibfried, Ulrike ; Hofmann, Julian ; Gutierrez-Navratil, Fernanda ; Funk, Jannis. In: Journal of Cultural Economics. RePEc:kap:jculte:v:45:y:2021:i:2:d:10.1007_s10824-019-09372-1.

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More than 100 citations found, this list is not complete...

Works by Bernd Skiera:


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2011How to make IT Projects accountable in the Network Economy In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
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2011Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69 In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
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2013Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen, In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
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2014Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
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2015Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
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2010Time preference and the welfare effects of tie-in sales In: Economics Letters.
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2014Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types In: European Journal of Operational Research.
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2015What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type In: International Journal of Research in Marketing.
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2017What should be the dependent variable in marketing-related event studies? In: International Journal of Research in Marketing.
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2017Time preferences and the pricing of complementary durables and consumables In: International Journal of Research in Marketing.
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2020The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value In: International Journal of Research in Marketing.
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2013Comparing methods to separate treatment from self-selection effects in an online banking setting In: Journal of Business Research.
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2019Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions In: Journal of Economic Behavior & Organization.
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2011Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data In: Journal of Interactive Marketing.
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2006Institutional Forecasting: The Performance of Thin Virtual Stock Markets In: ERIM Report Series Research in Management.
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2012Étude du lien entre Iintention de recommander une entreprise et la valeur à vie de ses clients In: Post-Print.
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2016Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data In: Marketing Science.
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2003Internet-Based Virtual Stock Markets for Business Forecasting In: Management Science.
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2017Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response In: Management Science.
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2009Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters In: Journal of Forecasting.
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2012Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“ In: Credit and Capital Markets.
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2009Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much In: GfK Marketing Intelligence Review.
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2010My customers are better than yours! On Reporting Customer Equity In: GfK Marketing Intelligence Review.
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2013Do Referral Programs Increase Profits In: GfK Marketing Intelligence Review.
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2016Data, Data and Even More Data: Harvesting Insights From the Data Jungle In: GfK Marketing Intelligence Review.
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2016Editorial In: GfK Marketing Intelligence Review.
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2016Data Analysis Trumps Specialist Advice: How Direct Banks Function In: GfK Marketing Intelligence Review.
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2012Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms In: Journal of Forecasting.
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1995A previously unresearched way to gain market share In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
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1996Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete? In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
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1996A new model for the alignment of almost balanced sales territories In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
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1997TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
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