Bernd Skiera : Citation Profile

Goethe Universität Frankfurt am Main

14

H index

25

i10 index

872

Citations

RESEARCH PRODUCTION:

65

Articles

28

Papers

2

Books

7

Chapters

RESEARCH ACTIVITY:

   31 years (1993 - 2024). See details.
   Cites by year: 28
   Journals where Bernd Skiera has often published
   Relations with other researchers
   Recent citing documents: 52.    Total self citations: 28 (3.11 %)

MORE DETAILS IN:
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   Permalink: http://citec.repec.org/psk33
   Updated: 2025-03-08    RAS profile: 2024-11-06    
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Relations with other researchers

Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Bernd Skiera.

Is cited by:

Hinz, Oliver (17)

Spann, Martin (11)

Franck, Egon (10)

Reade, J (10)

Nuesch, Stephan (7)

Nilssen, Tore (6)

Zanaj, Skerdilajda (5)

Singleton, Carl (5)

Miravete, Eugenio (5)

Albers, Sönke (5)

Marini, Marco (5)

Cites to:

Spann, Martin (16)

Goldfarb, Avi (12)

Kahneman, Daniel (11)

Thaler, Richard (11)

Tucker, Catherine (11)

Popkowski Leszczyc, Peter (10)

Hinz, Oliver (9)

Brynjolfsson, Erik (8)

Zitzewitz, Eric (8)

Haruvy, Ernan (8)

Chintagunta, Pradeep (8)

Main data

Production by document typechapterarticlepaperbook1993199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202401020Documents Highcharts.comExport to raster or vector imagePrint the chart
Cumulative documents published19931994199519961997199819992000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024050100Documents Highcharts.comExport to raster or vector imagePrint the chart

Citations received199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025050100150Citations Highcharts.comExport to raster or vector imagePrint the chart
Citations by production year19931994199519961997199819992000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024050100150200Citations Highcharts.comExport to raster or vector imagePrint the chart

H-Index: 14Most cited documents12345678910111213141516050100150Number of citations Highcharts.comExport to raster or vector imagePrint the chart
H-Index evolution201308201309201310201311201312201401201402201403201404201405201406201407201408201409201410201411201412201501201502201503201504201505201506201507201508201509201510201511201512201601201602201603201604201605201606201607201608201609201610201611201612201701201702201703201704201705201706201707201708201709201710201711201712201801201802201803201804201805201806201807201808201809201810201811201812201901201902201903201904201905201906201907201908201909201910201911201912202001202002202003202004202005202006202007202008202009202010202011202012202101202102202103202104202105202106202107202108202109202110202111202112202201202202202203202204202205202206202207202208202209202210202211202212202301202302202303202304202305202306202307202308202309202310202311202312202401202402202403202404202405202406202407202408202409202410202411202412202501202502202503051015h-index Highcharts.comExport to raster or vector imagePrint the chart

Where Bernd Skiera has published?

Journals with more than one article published# docs
International Journal of Research in Marketing14
Schmalenbach Journal of Business Research9
NIM Marketing Intelligence Review9
European Journal of Operational Research5
Journal of Retailing5
Journal of Interactive Marketing3
Journal of Business Research2

Working Papers Series with more than one paper published# docs
Papers / arXiv.org8
Publications of Darmstadt Technical University, Institute for Business Studies (BWL) / Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)7
Manuskripte aus den Instituten f�r Betriebswirtschaftslehre der Universit�t Kiel / Christian-Albrechts-Universit�t zu Kiel, Institut f�r Betriebswirtschaftslehre6
ERIM Report Series Research in Management / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam2
HEC Research Papers Series / HEC Paris2

Recent works citing Bernd Skiera (2025 and 2024)

Year  ↓Title of citing document  ↓
2024Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463.

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2024Propensity score oversampling and matching for uplift modeling. (2024). Maldonado, Sebastian ; Gennaro, Franco ; Vairetti, Carla. In: European Journal of Operational Research. RePEc:eee:ejores:v:316:y:2024:i:3:p:1058-1069.

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2024The price signal paradigm – On the evolution and limitations of demand-side flexibility in the EU. (2024). el Gohary, Fouad. In: Energy Policy. RePEc:eee:enepol:v:192:y:2024:i:c:s0301421524002593.

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2024The effects of promotional narratives in entrepreneurial financing: Evidence from pre-sale crowdfunding11We acknowledge the financial support from the National Natural Science Foundation of China (72073063).. (2024). Zhao, Xuezhou ; Liu, Siyue. In: International Review of Financial Analysis. RePEc:eee:finana:v:96:y:2024:i:pb:s1057521924006872.

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2024On the role of social media platforms in the creator economy. (2024). Shapira, Michal ; Fossen, Beth L ; Bleier, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:411-426.

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2024The creator’s dilemma: Resolving tensions between authenticity and monetization in social media. (2024). Hofstetter, Reto ; Gollnhofer, Johanna Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:427-435.

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2024Commentary: Reimagining marketing education in the age of generative AI. (2024). Acar, Oguz A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:489-495.

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2024Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. (2024). Boot, Tom ; Verhoef, Peter C ; Wieringa, Jaap E ; Ponte, Gilian R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:529-546.

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2024Human versus virtual influences, a comparative study. (2024). Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008524.

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2024Designing profitable seeding Programs: The effects of social network properties and consumer homophily. (2024). Amini, Mehdi ; Nejad, Mohammad G. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s014829632300855x.

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2024Unstructured data research in business: Toward a structured approach. (2024). Kubler, Raoul ; el Kihal, Siham ; Padigar, Manjunath ; de Haan, Evert ; Wieringa, Jaap E. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001590.

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2024Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans. (2024). Spann, Martin ; Schuster, Emanuel. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324003084.

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2024A cross-sector exploration of the barriers to customer satisfaction in the sharing economy. (2024). Panniello, Umberto ; Ardito, Lorenzo ; Petruzzelli, Antonio Messeni ; Natalicchio, Angelo. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003667.

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2024How does information competition affect new product diffusion? Insights from computational experiments. (2024). Xiao, YU ; Liu, Liangliang. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003734.

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2025Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. (2025). Henkel, Sven ; Krause, Franziska ; Sprl-Wang, Katja. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004958.

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2024Untangling influence: The effect of follower-followee comparison on social media engagement. (2024). Lu, Liling ; Peng, YI. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000432.

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2024Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach. (2024). Chew, Xinying ; Abbas, Sammar ; Khaw, Khai Wah ; Alnoor, Alhamzah ; Muhsen, Yousif Raad. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003539.

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2024Consumer search: What can we learn from pre-purchase data?. (2024). Ursu, Raluca ; Seiler, Stephan ; Honka, Elisabeth. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:1:p:114-129.

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2024Decomposing cross-channel advertising support of retailer price promotions. (2024). Dost, Florian ; Maier, Erik. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:3:p:362-381.

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2024Can crowdsourcing improve prediction accuracy in fashion retail buying?. (2024). Mantrala, Murali ; Kamran-Disfani, Omid. In: Journal of Retailing. RePEc:eee:jouret:v:100:y:2024:i:3:p:404-421.

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2024The adoption of live streaming channel considering impulse buying and product returns. (2024). Duan, Yongrui ; Song, Jia. In: International Journal of Production Economics. RePEc:eee:proeco:v:274:y:2024:i:c:s092552732400152x.

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2024The bright and dark sides of servitization under extended producer responsibility. (2024). Feng, Lipan ; Chen, Xiaoxu ; Li, Baoyong ; Jin, Minyue. In: International Journal of Production Economics. RePEc:eee:proeco:v:278:y:2024:i:c:s0925527324002731.

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2024Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective. (2024). Persis, Jinil ; Pandey, Neeraj ; Ram, Pappu Kalyan. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007783.

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2024The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs). (2024). Blanco-Gonzalez, Cristina ; Botella-Carrubi, Dolores ; Wu, Chih-Wen. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523008272.

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2024Public-Transportation Credits: The potential of three-part tariffs in public transportation. (2024). Blattler, Kevin ; Sticher, Silvio. In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:182:y:2024:i:c:s0965856424000703.

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2024Strategic coopetition among transportation service providers considering supply–demand congestion effects and asymmetric bargaining power. (2024). Jian, Sisi ; Ding, Yanyan ; Huang, Wentao. In: Transportation Research Part B: Methodological. RePEc:eee:transb:v:188:y:2024:i:c:s019126152400167x.

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2024Agency Market Power and Information Disclosure in Online Advertising. (2024). Sayedi, Amin ; Choi, Jason W. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:6:p:1279-1298.

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2024Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum. (2024). van den Bulte, Christophe ; Peng, Jing. In: Management Science. RePEc:inm:ormnsc:v:70:y:2024:i:11:p:7961-7983.

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2024Tales of Tails: Sales Distribution and the Role of Retail Channels in the German Book Market. (2024). Lauke, Daniel. In: MAGKS Papers on Economics. RePEc:mar:magkse:202419.

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2024Collective dynamics behind success. (2024). Mariani, Manuel S ; Wang, Dashun ; Musciotto, Federico ; Livan, Giacomo ; Horvt, Emke-Gnes ; Battiston, Federico. In: Nature Communications. RePEc:nat:natcom:v:15:y:2024:i:1:d:10.1038_s41467-024-54612-4.

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2024Video marketing for decentralized finance platforms’ services. (2024). Terzi, Marina C ; Reklitis, Dimitrios P ; Giannakopoulos, Nikolaos T ; Kanellos, Nikos ; Sakas, Damianos P. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:29:y:2024:i:4:d:10.1057_s41264-024-00288-2.

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2025Enterprise risk management quality and firm value: Evidence from corporate reputation risk theory. (2025). Zainudin, Rozaimah ; Mahdzan, Nurul Shahnaz ; Oreshile, Sulaiman Ademola. In: Risk Management. RePEc:pal:risman:v:27:y:2025:i:1:d:10.1057_s41283-024-00153-5.

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2024Biased Calibration: Exacerbating Instead of Mitigating Entrepreneurial Overplacement with Reference Values. (2024). Schwienbacher, Armin ; Blaseg, Daniel. In: Entrepreneurship Theory and Practice. RePEc:sae:entthe:v:48:y:2024:i:5:p:1131-1159.

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2025Dynamic investment in online advertising of multi-oligopoly competitive enterprises with spillover effect. (2025). Tan, Yong ; Guan, XU ; Zhou, Huini ; Li, Guo. In: Annals of Operations Research. RePEc:spr:annopr:v:344:y:2025:i:2:d:10.1007_s10479-023-05578-x.

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2024Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement. (2024). Waltenrath, Adrian. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-023-00679-8.

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2024The duality of reputation portability: Investigating the demand effect of imported ratings across online labor markets. (2024). Thter, Laura ; Nhat, Diana Tran ; Teubner, Timm. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00706-2.

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2024This is why we pay—Motivational factors for supporting subscription-based crowdfunding campaigns. (2024). Lingnau, Nicholas Valentin ; Jntgen, Hendrik ; Holten, Roland ; Hinz, Oliver. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00710-6.

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Works by Bernd Skiera:

Year  ↓Title  ↓Type  ↓Cited  ↓
2021How Does the Adoption of Ad Blockers Affect News Consumption? In: Papers.
[Full Text][Citation analysis]		paper1
2021The Impact of Privacy Laws on Online User Behavior In: Papers.
[Full Text][Citation analysis]		paper3
2021The Impact of Privacy Laws on Online User Behavior.(2021) In: HEC Research Papers Series.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 3		paper
2021The Impact of Privacy Laws on Online User Behavior.(2021) In: Working Papers.
[Citation analysis]
This paper has nother version. Agregated cites: 3		paper
2023Economic Consequences of Online Tracking Restrictions: Evidence from Cookies In: Papers.
[Full Text][Citation analysis]		paper0
2024Economic consequences of online tracking restrictions: Evidence from cookies.(2024) In: International Journal of Research in Marketing.
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This paper has nother version. Agregated cites: 0		article
2024The Economic Value of User Tracking for Publishers In: Papers.
[Full Text][Citation analysis]		paper0
2024Measuring Self-Preferencing on Digital Platforms In: Papers.
[Full Text][Citation analysis]		paper0
2024Paying for Privacy: Pay-or-Tracking Walls In: Papers.
[Full Text][Citation analysis]		paper0
2024Paying for Privacy: Pay-or-Tracking Walls.(2024) In: HEC Research Papers Series.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 0		paper
2024The Impact of the General Data Protection Regulation (GDPR) on Online Tracking In: Papers.
[Full Text][Citation analysis]		paper0
2024The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior In: Papers.
[Full Text][Citation analysis]		paper0
2011Seeding Strategies for Viral Marketing: An Empirical Comparison In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper120
2011Drivers of the Long Tail Phenomenon: An Empirical Analysis In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper20
2011How to make IT Projects accountable in the Network Economy In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper0
2011Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69 In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper6
2013Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper0
2014Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper0
2015Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? In: Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
[Citation analysis]		paper3
2010Time preference and the welfare effects of tie-in sales In: Economics Letters.
[Full Text][Citation analysis]		article0
1999The ability to compensate for suboptimal capacity decisions by optimal pricing decisions In: European Journal of Operational Research.
[Full Text][Citation analysis]		article4
2010Optimization and analysis of the profitability of tariff structures with two-part tariffs In: European Journal of Operational Research.
[Full Text][Citation analysis]		article13
2012Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs In: European Journal of Operational Research.
[Full Text][Citation analysis]		article24
2014Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types In: European Journal of Operational Research.
[Full Text][Citation analysis]		article3
2018Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans In: European Journal of Operational Research.
[Full Text][Citation analysis]		article26
2012An analysis of the profitability of fee-based compensation plans for search engine marketing In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article8
2012Measurement of consumer preferences for bucket pricing plans with different service attributes In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article15
2012Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article30
2014A comparison of different pay-per-bid auction formats In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article1
2015Advance payment systems: Paying too much today and being satisfied tomorrow In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article4
2015What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article21
2017What should be the dependent variable in marketing-related event studies? In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article6
2017Time preferences and the pricing of complementary durables and consumables In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article0
2020The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article12
2021Marketing and investor behavior: Insights, introspections, and indications In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article1
2023Investigating the effect of status changes in review platforms In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article0
2024Overwhelming targeting options: Selecting audience segments for online advertising In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article1
2024Generative AI for scalable feedback to multimodal exercises In: International Journal of Research in Marketing.
[Full Text][Citation analysis]		article1
2021Data analytics in a privacy-concerned world In: Journal of Business Research.
[Full Text][Citation analysis]		article14
2013Comparing methods to separate treatment from self-selection effects in an online banking setting In: Journal of Business Research.
[Full Text][Citation analysis]		article3
2019Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions In: Journal of Economic Behavior & Organization.
[Full Text][Citation analysis]		article2
2011Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article0
2012Return on Quality Improvements in Search Engine Marketing In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article15
2013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House In: Journal of Interactive Marketing.
[Full Text][Citation analysis]		article103
2009Antecedents and consequences of Internet channel performance In: Journal of Retailing and Consumer Services.
[Full Text][Citation analysis]		article10
2012Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing In: Journal of Retailing.
[Full Text][Citation analysis]		article12
2014Empirical Generalizations in Search Engine Advertising In: Journal of Retailing.
[Full Text][Citation analysis]		article5
2014On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges In: Journal of Retailing.
[Full Text][Citation analysis]		article9
2021Capturing Retailers’ Brand and Customer Focus In: Journal of Retailing.
[Full Text][Citation analysis]		article2
2021A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers In: Journal of Retailing.
[Full Text][Citation analysis]		article4
2004Channel Power in Multi-Channel Environments In: ERIM Report Series Research in Management.
[Full Text][Citation analysis]		paper2
2006Institutional Forecasting: The Performance of Thin Virtual Stock Markets In: ERIM Report Series Research in Management.
[Full Text][Citation analysis]		paper0
2012Étude du lien entre Iintention de recommander une entreprise et la valeur à vie de ses clients In: Post-Print.
[Citation analysis]		paper0
2018Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions In: Interfaces.
[Full Text][Citation analysis]		article2
1998COSTA: Contribution Optimizing Sales Territory Alignment In: Marketing Science.
[Full Text][Citation analysis]		article28
1996COSTA: Contribution optimizing sales territory alignment.(1996) In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]
This paper has nother version. Agregated cites: 28		paper
2007Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs In: Marketing Science.
[Full Text][Citation analysis]		article101
2013Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising In: Marketing Science.
[Full Text][Citation analysis]		article11
2016Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data In: Marketing Science.
[Full Text][Citation analysis]		article26
2020Consumer Protection on Kickstarter In: Marketing Science.
[Full Text][Citation analysis]		article10
2023Mapping Market Structure Evolution In: Marketing Science.
[Full Text][Citation analysis]		article0
2003Internet-Based Virtual Stock Markets for Business Forecasting In: Management Science.
[Full Text][Citation analysis]		article55
2017Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response In: Management Science.
[Full Text][Citation analysis]		article12
2009Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters In: Journal of Forecasting.
[Full Text][Citation analysis]		article61
2012Using discrete choice experiments to estimate willingness-to-pay intervals In: Marketing Letters.
[Full Text][Citation analysis]		article11
2017Economic Damage of Cookie Lifetime Restrictions In: Working Papers.
[Full Text][Citation analysis]		paper5
2024Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills In: Journal of Marketing Analytics.
[Full Text][Citation analysis]		article0
2000The Benefits Of Bundling Strategies In: Schmalenbach Business Review (sbr).
[Full Text][Citation analysis]		article11
2018Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms In: Customer Needs and Solutions.
[Full Text][Citation analysis]		article11
In: .
[Full Text][Citation analysis]		article0
1997TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen.(1997) In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
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2010Web 2.0 im Retail Banking In: Springer Books.
[Citation analysis]		book0
2012Prediction Markets In: Springer Books.
[Citation analysis]		book0
2022Regression Analysis In: Springer Books.
[Citation analysis]		chapter0
2012DISE: Dynamic Intelligent Survey Engine In: Springer Books.
[Citation analysis]		chapter5
2012Introduction In: Springer Books.
[Citation analysis]		chapter2
2012Fundamentals of Prediction Markets In: Springer Books.
[Citation analysis]		chapter1
2012Key Design Elements of Prediction Markets In: Springer Books.
[Citation analysis]		chapter0
2012Applications of Prediction Markets In: Springer Books.
[Citation analysis]		chapter1
2012Conclusion In: Springer Books.
[Citation analysis]		chapter0
2022Challenges of Marketing Automation: Linking MarTech & SalesTech In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2022Editorial In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2022The Role of Technology in Modern Marketing: Interview with Scott Brinker, blog author and MarTech pioneer In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2009Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2010My customers are better than yours! On Reporting Customer Equity In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article2
2013Do Referral Programs Increase Profits In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2016Data, Data and Even More Data: Harvesting Insights From the Data Jungle In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article2
2016Editorial In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2016Data Analysis Trumps Specialist Advice: How Direct Banks Function In: NIM Marketing Intelligence Review.
[Full Text][Citation analysis]		article0
2012Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms In: Journal of Forecasting.
[Citation analysis]		article4
1993COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper5
1995A previously unresearched way to gain market share In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper0
1996Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete? In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper0
1996A new model for the alignment of almost balanced sales territories In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
[Full Text][Citation analysis]		paper0

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