1
H index
0
i10 index
6
Citations
University of Texas-El Paso | 1 H index 0 i10 index 6 Citations RESEARCH PRODUCTION: 2 Articles RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Yang Wang. | Is cited by: | Cites to: |
| Year | Title of citing document |
|---|---|
| 2024 | Frontiers: A Simple Forward Difference-in-Differences Method. (2024). Li, Kathleen T. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:267-279. Full description at Econpapers || Download paper |
| 2024 | Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior. (2024). Kang, In-Hye ; Kirmani, Amna. In: Journal of Business Ethics. RePEc:kap:jbuset:v:192:y:2024:i:1:d:10.1007_s10551-023-05547-1. Full description at Econpapers || Download paper |
| 2024 | How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook. (2024). Zarantonello, Lia ; Pedeliento, Giuseppe ; Mangio, Federico ; Andreini, Daniela. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-023-00347-4. Full description at Econpapers || Download paper |
| 2024 | Corporate sustainability research in marketing: Mapping progress and broadening our perspective. (2024). Pfarrer, Michael D ; Hulland, John ; Bendle, Neil T ; Kim, Youngtak M. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01050-9. Full description at Econpapers || Download paper |
| 2025 | They’re not my people: When inclusive marketing backfires. (2025). Shiu, Edward ; McGowan, Miriam ; Hassan, Louise May. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:2:d:10.1007_s11747-025-01105-5. Full description at Econpapers || Download paper |
| 2024 | Promotion and technological change in the music industry. (2024). Alagoz, Nazli. In: Other publications TiSEM. RePEc:tiu:tiutis:511ceba0-62a0-4c60-a76c-f1bfc35e5114. Full description at Econpapers || Download paper |
| Year | Title | Type | Cited |
|---|---|---|---|
| 2022 | Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media In: Marketing Science. [Full Text][Citation analysis] | article | 6 |
| 2022 | Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses In: Marketing Science. [Full Text][Citation analysis] | article | 0 |
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