1
H index
0
i10 index
6
Citations
Universidad de Salamanca | 1 H index 0 i10 index 6 Citations RESEARCH PRODUCTION: 3 Articles RESEARCH ACTIVITY: 8 years (2014 - 2022). See details. MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/pla463 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Eva Lahuerta-Otero. | Is cited by: | Cites to: |
Year | Title of citing document |
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2023 | Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand. (2023). Ibrahim, Blend ; Dalal, Bassam ; Ozerden, Seden ; Osmanova, Irada. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:2:p:1684-:d:1036994. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2014 | Click-and-Mortar SMEs: Attracting customers to your website In: Business Horizons. [Full Text][Citation analysis] | article | 4 |
2021 | Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing In: Sustainability. [Full Text][Citation analysis] | article | 1 |
2022 | The attribution effects of CSR motivations on brand advocacy: psychological distance matters! In: The Service Industries Journal. [Full Text][Citation analysis] | article | 1 |
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