|
| 2003 | Practitioners Evolving Views on Product Placement Effectiveness
RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03 [Citation Analysis] | 5 |
| 2005 | A Managerial Investigation into the Product Placement Industry
RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05 [Citation Analysis] | 5 |
| 2005 | Corporate Reputation: What Do Consumers Really Care About?
RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05 [Citation Analysis] | 3 |
| 2004 | Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04 [Citation Analysis] | 3 |
| 2004 | The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04 [Citation Analysis] | 3 |
| 2000 | How Personality Makes a Difference
RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00 [Citation Analysis] | 2 |
| 2003 | The Impact of Content and Design Elements on Banner Advertising Click-through Rates
RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03 [Citation Analysis] | 2 |
| 2003 | American Media and the Smoking-related Behaviors of Asian Adolescents
RePEc:cup:jadres:v:43:y:2003:i:01:p:2-11_03 [Citation Analysis] | 2 |
| 2003 | Gender Issues in Advertising An Oversight Synthesis of Research: 1970 2002
RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03 [Citation Analysis] | 2 |
| 2005 | Brand Equity Implications of Joint Branding Programs
RePEc:cup:jadres:v:45:y:2005:i:04:p:413-425_05 [Citation Analysis] | 2 |
| 2003 | Effects of Configuration and Exposure Levels on Responses to Web Advertisements
RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03 [Citation Analysis] | 2 |
| 2004 | Will Internet Users Pay for Online Content?
RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04 [Citation Analysis] | 1 |
| 2000 | Better Measurement And Management of Brand Value
RePEc:cup:jadres:v:40:y:2000:i:06:p:136-144_00 [Citation Analysis] | 1 |
| 2003 | Message Order Effects and Gender Differences in Advertising Persuasion
RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03 [Citation Analysis] | 1 |
| 2005 | A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
RePEc:cup:jadres:v:45:y:2005:i:02:p:241-254_05 [Citation Analysis] | 1 |
| 2003 | Love at First Site? A Study of Website Advertising Effectiveness
RePEc:cup:jadres:v:43:y:2003:i:01:p:25-33_03 [Citation Analysis] | 1 |
| 1996 | CHANGING NEEDS FOR BRANDS
RePEc:cup:jadres:v:36:y:1996:i:01:p:21-30_96 [Citation Analysis] | 1 |
| 2003 | Estimating Advertising Effects on Sales in a Competitive Setting
RePEc:cup:jadres:v:43:y:2003:i:03:p:310-321_03 [Citation Analysis] | 1 |
| 2005 | A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage
RePEc:cup:jadres:v:45:y:2005:i:01:p:93-123_05 [Citation Analysis] | 1 |
| 2003 | Email Advertising: Exploratory Insights from Finland
RePEc:cup:jadres:v:43:y:2003:i:03:p:293-300_03 [Citation Analysis] | 1 |
| 2004 | What Advertising Testing Might Have Been, If We Had Only Known
RePEc:cup:jadres:v:44:y:2004:i:02:p:170-180_04 [Citation Analysis] | 1 |
| 2005 | Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
RePEc:cup:jadres:v:45:y:2005:i:01:p:60-72_05 [Citation Analysis] | 1 |
Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.
Source data used to compute the impact factor of RePEc series.
