|
| 2005 | A Managerial Investigation into the Product Placement Industry
RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05 [Citation Analysis] | 7 |
| 2003 | Practitioners Evolving Views on Product Placement Effectiveness
RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03 [Citation Analysis] | 6 |
| 2004 | Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04 [Citation Analysis] | 6 |
| 2000 | Observations: Building Brand Equity By Managing The Brands Relationships
RePEc:cup:jadres:v:40:y:2000:i:06:p:101-105_00 [Citation Analysis] | 5 |
| 2000 | How Personality Makes a Difference
RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00 [Citation Analysis] | 4 |
| 2004 | The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04 [Citation Analysis] | 3 |
| 2005 | Corporate Reputation: What Do Consumers Really Care About?
RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05 [Citation Analysis] | 3 |
| 2004 | The Definition and Measurement of Creativity: What Do We Know?
RePEc:cup:jadres:v:44:y:2004:i:02:p:188-201_04 [Citation Analysis] | 2 |
| 1996 | CHANGING NEEDS FOR BRANDS
RePEc:cup:jadres:v:36:y:1996:i:01:p:21-30_96 [Citation Analysis] | 2 |
| 2005 | Brand Equity Implications of Joint Branding Programs
RePEc:cup:jadres:v:45:y:2005:i:04:p:413-425_05 [Citation Analysis] | 2 |
| 2003 | Effects of Structural and Perceptual Factors on Attitudes toward the Website
RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03 [Citation Analysis] | 2 |
| 2003 | Gender Issues in Advertising An Oversight Synthesis of Research: 1970 2002
RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03 [Citation Analysis] | 2 |
| 2003 | Effects of Configuration and Exposure Levels on Responses to Web Advertisements
RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03 [Citation Analysis] | 2 |
| 2003 | Developing a Scale to Measure the Interactivity of Websites
RePEc:cup:jadres:v:43:y:2003:i:02:p:207-216_03 [Citation Analysis] | 2 |
| 2003 | Message Order Effects and Gender Differences in Advertising Persuasion
RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03 [Citation Analysis] | 2 |
| 2003 | Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings
RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03 [Citation Analysis] | 2 |
| 2004 | Sports Celebrity Influence on the Behavioral Intentions of Generation Y
RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04 [Citation Analysis] | 2 |
| 2003 | The Impact of Content and Design Elements on Banner Advertising Click-through Rates
RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03 [Citation Analysis] | 2 |
| 2004 | Will Internet Users Pay for Online Content?
RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04 [Citation Analysis] | 2 |
| 2003 | Email Advertising: Exploratory Insights from Finland
RePEc:cup:jadres:v:43:y:2003:i:03:p:293-300_03 [Citation Analysis] | 1 |
| 2005 | Ten Years of Learning on How Online Advertising Builds Brands
RePEc:cup:jadres:v:45:y:2005:i:02:p:255-268_05 [Citation Analysis] | 1 |
| 2004 | What Advertising Testing Might Have Been, If We Had Only Known
RePEc:cup:jadres:v:44:y:2004:i:02:p:170-180_04 [Citation Analysis] | 1 |
| 2005 | Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
RePEc:cup:jadres:v:45:y:2005:i:01:p:60-72_05 [Citation Analysis] | 1 |
| 2003 | What Is Creative to Whom and Why? Perceptions in Advertising Agencies
RePEc:cup:jadres:v:43:y:2003:i:01:p:96-110_03 [Citation Analysis] | 1 |
| 2005 | An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes
RePEc:cup:jadres:v:45:y:2005:i:04:p:373-381_05 [Citation Analysis] | 1 |
| 2003 | What Drives Renewal of Sponsorship Principal/Agent Relationships?
RePEc:cup:jadres:v:43:y:2003:i:04:p:353-360_03 [Citation Analysis] | 1 |
| 2004 | Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
RePEc:cup:jadres:v:44:y:2004:i:04:p:327-332_04 [Citation Analysis] | 1 |
| 2005 | A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
RePEc:cup:jadres:v:45:y:2005:i:02:p:241-254_05 [Citation Analysis] | 1 |
| 2004 | The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
RePEc:cup:jadres:v:44:y:2004:i:01:p:3-18_04 [Citation Analysis] | 1 |
| 2005 | Avoiding Television Advertising: Some Explanations from Time Allocation Theory
RePEc:cup:jadres:v:45:y:2005:i:01:p:34-48_05 [Citation Analysis] | 1 |
| 2003 | How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies Markets?
RePEc:cup:jadres:v:43:y:2003:i:01:p:86-95_03 [Citation Analysis] | 1 |
| 2005 | Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
RePEc:cup:jadres:v:45:y:2005:i:03:p:339-348_05 [Citation Analysis] | 1 |
| 2000 | Better Measurement And Management of Brand Value
RePEc:cup:jadres:v:40:y:2000:i:06:p:136-144_00 [Citation Analysis] | 1 |
| 2005 | The Role of Brand Parity in Developing Loyal Customers
RePEc:cup:jadres:v:45:y:2005:i:02:p:222-228_05 [Citation Analysis] | 1 |
| 2004 | Impact of Gender Differences on the Evaluation of Promotional Emails
RePEc:cup:jadres:v:44:y:2004:i:04:p:360-368_04 [Citation Analysis] | 1 |
| 2003 | Love at First Site? A Study of Website Advertising Effectiveness
RePEc:cup:jadres:v:43:y:2003:i:01:p:25-33_03 [Citation Analysis] | 1 |
| 2005 | Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer
RePEc:cup:jadres:v:45:y:2005:i:03:p:328-338_05 [Citation Analysis] | 1 |
| 2003 | Estimating Advertising Effects on Sales in a Competitive Setting
RePEc:cup:jadres:v:43:y:2003:i:03:p:310-321_03 [Citation Analysis] | 1 |
| 2004 | Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
RePEc:cup:jadres:v:44:y:2004:i:03:p:271-280_04 [Citation Analysis] | 1 |
| 2005 | A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage
RePEc:cup:jadres:v:45:y:2005:i:01:p:93-123_05 [Citation Analysis] | 1 |
| 2003 | Business Perceptions of the Role of Billboards in the U.S. Economy
RePEc:cup:jadres:v:43:y:2003:i:02:p:150-161_03 [Citation Analysis] | 1 |
| 2003 | American Media and the Smoking-related Behaviors of Asian Adolescents
RePEc:cup:jadres:v:43:y:2003:i:01:p:2-11_03 [Citation Analysis] | 1 |
Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.
Source data used to compute the impact factor of RePEc series.
