Last updated February, 3 2014 581.217 documents processed, 14.657.417 references and 5.549.674 citations

Journal of Advertising Research / Cambridge University Press

[Raw data] [Main indicators] [Most cited papers] [cites used to compute the impact factor] [Recent citations ][documents published in EconPapers] [Keep updated about new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw data:

IF AIF DOC CDO CCU CIF CIT D2Y C2Y %SC CiY II AII
19900.08000000.04
19910.08000000.04
19920.08000000.04
19930.09000000.05
19940.1000000.04
19950.19000000.07
19960.237703000.09
19970.29700700.1
19980.29700700.11
19990.33700000.14
20000.421926010000.16
20010.4426001900.17
20020.4426001900.19
20030.46457110.0138000.2
20040.020.533911010.012845100.22
20050.050.564415440.032984400.23
20060.010.5315420.01083100.22
20070.050.46154130.08044200.19
20080.49154160.10000.21
20090.5154170.110000.2
20100.46154120.080000.16
20110.57154170.110000.22
20120.66154170.110000.26
 
 
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

Most cited documents in this series:

YearTitleCited
2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. (2004). PERRY, DAVID ; LEWIS, REGINA ; RAMAN, NIRANJAN ; MOBILIO, LYNNE ; PHELPS, JOSEPH E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04.

Full description at Econpapers || Download paper

7
2005A Managerial Investigation into the Product Placement Industry. (2005). Russell, Cristel Antonia ; BELCH, MICHAEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05.

Full description at Econpapers || Download paper

7
2003Practitioners Evolving Views on Product Placement Effectiveness. (2003). PARDUN, CAROL J. ; McKEE, KATHY BRITTAIN ; KARRH, JAMES A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03.

Full description at Econpapers || Download paper

6
2005Corporate Reputation: What Do Consumers Really Care About?. (2005). PAGE, GRAHAM ; FEARN, HELEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05.

Full description at Econpapers || Download paper

5
2000Observations: Building Brand Equity By Managing The Brands Relationships. (2000). Blackston, Max. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:101-105_00.

Full description at Econpapers || Download paper

5
2004Sports Celebrity Influence on the Behavioral Intentions of Generation Y. (2004). Bush, Alan J. ; MARTIN, CRAIG A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04.

Full description at Econpapers || Download paper

4
2003The Impact of Content and Design Elements on Banner Advertising Click-through Rates. (2003). HERSHBERGER, EDMUND K. ; LOHTIA, RITU ; Donthu, Naveen . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03.

Full description at Econpapers || Download paper

4
2003Effects of Structural and Perceptual Factors on Attitudes toward the Website. (2003). LEE, GUIOHK ; McMILLAN, SALLY J. ; HWANG, JANG-SUN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03.

Full description at Econpapers || Download paper

4
2004The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth. (2004). Pruitt, Stephen ; Clark, John ; Cornwell, Bettina T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04.

Full description at Econpapers || Download paper

4
2000How Personality Makes a Difference. (2000). Plummer, Joseph T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00.

Full description at Econpapers || Download paper

4
2005Radical Brand Evolution: A Case-Based Framework. (2005). Merrilees, Bill . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:201-210_05.

Full description at Econpapers || Download paper

3
2003What Drives Renewal of Sponsorship Principal/Agent Relationships?. (2003). FARRELLY, FRANCIS ; Quester, Pascale G.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:353-360_03.

Full description at Econpapers || Download paper

3
2004Will Internet Users Pay for Online Content?. (2004). Dou, Wenyu . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04.

Full description at Econpapers || Download paper

3
1996CHANGING NEEDS FOR BRANDS. (1996). Agres, Stuart J. ; Dubitsky, Tony M.. In: Journal of Advertising Research. RePEc:cup:jadres:v:36:y:1996:i:01:p:21-30_96.

Full description at Econpapers || Download paper

2
2003Effects of Configuration and Exposure Levels on Responses to Web Advertisements. (2003). Fortin, David R. ; CHTOUROU, MOHAMED SABER ; CHANDON, JEAN LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03.

Full description at Econpapers || Download paper

2
2003Message Order Effects and Gender Differences in Advertising Persuasion. (2003). BRUNEL, FR D RIC F., ; NELSON, MICHELLE R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03.

Full description at Econpapers || Download paper

2
2005Brand Equity Implications of Joint Branding Programs. (2005). LEBAR, ED ; AKSEHIRLI, ZEYNEP ; BUEHLER, PHIL ; SAWICKA, MONIKA ; KELLER, KEVIN LANE ; RICHEY, KEITH. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:413-425_05.

Full description at Econpapers || Download paper

2
2004The Definition and Measurement of Creativity: What Do We Know?. (2004). WEST, DOUGLAS C. ; EL-MURAD, JAAFAR. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:02:p:188-201_04.

Full description at Econpapers || Download paper

2
2003Developing a Scale to Measure the Interactivity of Websites. (2003). Liu, Yuping . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:207-216_03.

Full description at Econpapers || Download paper

2
2003Email Advertising: Exploratory Insights from Finland. (2003). VAN DURME, JO L ; RAULAS, MIKA ; MARTIN, BRETT A. S., ; MERISAVO, MARKO. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:293-300_03.

Full description at Econpapers || Download paper

2
2005Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing. (2005). FARRELLY, FRANCIS ; GREYSER, STEPHEN A. ; Quester, Pascale . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:339-348_05.

Full description at Econpapers || Download paper

2
2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. (2003). Dahl, Darren W. ; Manchanda, Rajesh V. ; FRANKENBERGER, KRISTINA D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:268-280_03.

Full description at Econpapers || Download paper

2
2005Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer. (2005). THWAITES, DES ; CHADWICK, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:328-338_05.

Full description at Econpapers || Download paper

2
2003Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings. (2003). GARRETSON, JUDITH A. ; BURTON, SCOT. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03.

Full description at Econpapers || Download paper

2
2004Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard. (2004). Miller, Amy ; Cioffi, Jennifer. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:237-243_04.

Full description at Econpapers || Download paper

1
2003Measuring Web Advertising Effectiveness in China. (2003). MADDOX, LYNDA M. ; GONG, WEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:34-49_03.

Full description at Econpapers || Download paper

1
2005Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising. (2005). HERRINGTON, DUNCAN J. ; DEMPSEY, WILLIAM A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:60-72_05.

Full description at Econpapers || Download paper

1
2000Better Measurement And Management of Brand Value. (2000). Crimmins, James C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:136-144_00.

Full description at Econpapers || Download paper

1
2003Business Perceptions of the Role of Billboards in the U.S. Economy. (2003). Taylor, Charles R. ; Franke, George R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:150-161_03.

Full description at Econpapers || Download paper

1
2005The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty. (2005). Zhou, Nan ; BI, ZILI ; Yang, Zhilin . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:211-221_05.

Full description at Econpapers || Download paper

1
2003Love at First Site? A Study of Website Advertising Effectiveness. (2003). RASCH, ALEXANDRA ; ROSENGREN, SARA ; DAHL, MICAEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:25-33_03.

Full description at Econpapers || Download paper

1
2005Avoiding Television Advertising: Some Explanations from Time Allocation Theory. (2005). Davies, Gary ; ROJAS-M NDEZ, JOS I., . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:34-48_05.

Full description at Econpapers || Download paper

1
2005Ten Years of Learning on How Online Advertising Builds Brands. (2005). HOLLIS, NIGEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:255-268_05.

Full description at Econpapers || Download paper

1
2000The ARF Copy Research Validity Project. (2000). Baldinger, Allan L. ; Haley, Russell I.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:114-135_00.

Full description at Econpapers || Download paper

1
2004Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness. (2004). GRAHAM, JEFFREY ; Havlena, William J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:327-332_04.

Full description at Econpapers || Download paper

1
2003Estimating Advertising Effects on Sales in a Competitive Setting. (2003). YOO, BOONGHEE ; MANDHACHITARA, RUJIRUTANA. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:310-321_03.

Full description at Econpapers || Download paper

1
2005An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes. (2005). CLOSE, ANGELINE GRACE ; Finney, Zachary R. ; SNEATH, JULIE Z.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:373-381_05.

Full description at Econpapers || Download paper

1
2004IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift. (2004). Gould, Stephen J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:66-70_04.

Full description at Econpapers || Download paper

1
2003American Media and the Smoking-related Behaviors of Asian Adolescents. (2003). GOLDBERG, MARVIN E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:2-11_03.

Full description at Econpapers || Download paper

1
2004The Waste in Advertising Is the Part That Works. (2004). HOLLIER, ANN E. ; Ambler, Tim . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:375-389_04.

Full description at Econpapers || Download paper

1
2003Consumer Response to Print Prescription Drug Advertising. (2003). MEHTA, ABHILASHA ; PURVIS, SCOTT C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:194-206_03.

Full description at Econpapers || Download paper

1
2005A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions. (2005). Vakratsas, Demetrios ; MA, ZHENFENG. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:241-254_05.

Full description at Econpapers || Download paper

1
2003What Is Creative to Whom and Why? Perceptions in Advertising Agencies. (2003). Riordan, Edward A. ; Sasser, Sheila L. ; Koslow, Scott. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:96-110_03.

Full description at Econpapers || Download paper

1
2005In Search of True Brand Equity Metrics: All Market Share Aint Created Equal. (2005). PHILLIPS, CAROL B. ; REYNOLDS, THOMAS J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:171-186_05.

Full description at Econpapers || Download paper

1
2004The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together. (2004). Griffin, Abbie ; Peltier, James ; Schultz, Don E. ; ZAHAY, DEBRA. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:3-18_04.

Full description at Econpapers || Download paper

1
2003Gender Issues in Advertising An Oversight Synthesis of Research: 1970 2002. (2003). WOLIN, LORI D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03.

Full description at Econpapers || Download paper

1
2004Impact of Gender Differences on the Evaluation of Promotional Emails. (2004). PHILLIP, MARISSA V. ; Suri, Rajneesh. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:360-368_04.

Full description at Econpapers || Download paper

1
2003The Contribution of Direct Mail Advertising to Average Weekly Unit Sales. (2003). LIPPOLD, ERIC M. ; SHERRON, TODD C. ; Stafford, Marla Royne. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:173-179_03.

Full description at Econpapers || Download paper

1
2005How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice. (2005). Woodside, Arch G. ; Uncles, Mark D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:229-240_05.

Full description at Econpapers || Download paper

1
1996RESEARCH IN A WORLD OF EXPANDING MEDIA OPTIONS: CHICKEN OR EGG?. (1996). Donato, Paul J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:36:y:1996:i:01:p:35-42_96.

Full description at Econpapers || Download paper

1

Citing documents used to compute impact factor 0:

YearTitleSee

Cites in year: CiY

Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.