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Last updated December, 3 2015 760.408 documents processed, 20.499.313 references and 8.066.571 citations

Marketing Letters / Springer

0.38

Impact Factor

0.35

5-Years IF

10

5-Years H index

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ]
[more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw data

IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.09000 (%)0.03
19910.09000 (%)0.04
19920.09000 (%)0.04
19930.1000 (%)0.05
19940.11000 (%)0.05
19950.19000 (%)0.07
19960.23000 (%)0.09
19970.270100 (%)0.09
19980.27000 (%)0.1
19990.31000 (%)0.13
20000.39000 (%)0.15
20010.41000 (%)0.16
20020.43000 (%)0.19
20030.45551200 (%)0.19
20040.51141910.0544559 (20.5%)0.21
20050.320.540.32315060.1213819619615 (10.9%)0.22
20060.110.520.14186880.12894555078 (9%)10.060.21
20070.160.450.192088130.153949868139 (23.1%)0.18
20080.160.480.330118330.28106386882614 (13.2%)50.170.2
20090.180.480.3222140370.26435091133614 (32.6%)10.050.19
20100.350.440.428168610.36485218121496 (12.5%)40.140.16
20110.240.530.3127195510.261950121183711 (57.9%)0.21
20120.150.580.4692641040.39735581275113 (17.8%)40.060.22
20130.170.710.35322961060.36119616176614 (36.4%)0.25
20140.380.810.35343301120.3481013817862 (%)20.060.28
 
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:

[Click on heading to sort table]

YearTitleCited
2004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin ; de Ruyter, Ko. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

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21
2005Recent Progress on Endogeneity in Choice Modeling. (2005). Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J. ; Hensher, David ; Brownstone, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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20
2005Statistical Analysis of Choice Experiments and Surveys. (2005). Bemmaor, Albert ; Matzkin, Rosa ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196.

Full description at Econpapers || Download paper

20
2008Risk, uncertainty and discrete choice models. (2008). Palma, Andre ; Wakker, Peter ; Moffatt, Peter ; Ben-Akiva, Moshe ; Walker, Joan ; Brownstone, David . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

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18
2006The no-choice option and dual response choice designs. (2006). Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff ; Karniouchina, Ekaterina . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

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15
2012Beyond nudges: Tools of a choice architecture. (2012). Shu, Suzanne ; Dellaert, Benedict ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Goldstein, Daniel ; Fox, Craig ; Wansink, Brian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

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14
2005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

Full description at Econpapers || Download paper

14
2006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

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13
2008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

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13
2006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

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11
2008Behavioral frontiers in choice modeling. (2008). Bunch, David ; Adamowicz, Wiktor ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228.

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10
2005The Firms Management of Social Interactions. (2005). Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Das, Sanjiv ; Verlegh, Peeter ; Shi, Mengze ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

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10
2006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

Full description at Econpapers || Download paper

10
2006Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments. (2006). Black, Iain ; Rose, John . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:295-310.

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9
2008Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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9
2005Spatial Models in Marketing. (2005). Sismeiro, Catarina ; Duvvuri, Sri ; Yang, Sha ; Thomadsen, Raphael ; Arora, Neeraj ; Russell, Gary ; Hofstede, Frankel ; Bradlow, Eric ; Bell, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278.

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9
2008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). Dreze, Xavier ; Jing, Bing ; Kumar, V. ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Su, Meng ; Hess, James ; Joshi, Yogesh ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

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8
2005Choice Models and Customer Relationship Management. (2005). Bodapati, Anand ; Kamakura, Wagner ; Neslin, Scott ; Wilcox, Ron ; Iyengar, Raghuram ; Naik, Prasad ; Fader, Pete ; Wedel, Michel ; Mela, Carl ; Sun, Baohong ; Ansari, Asim . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:279-291.

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8
2012Process and context in choice models. (2012). Chiappori, Pierre-Andre ; Palma, Andre ; Picard, Nathalie ; Ben-Akiva, Moshe ; Fosgerau, Mogens ; Abou-Zeid, Maya ; Lapparent, Matthieu ; Walker, Joan ; McFadden, Daniel ; Fukuda, Daisuke ; Durlauf, Steven ; Manski, Charles ; Hess, Stephane ; Pakes, Ariel . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

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8
2005Decision Strategy and Structure in Households: A “Groups” Perspective. (2005). Layton, David ; Adamowicz, Wiktor ; Reimer, Torsten ; Sorkin, Robert ; Johnson, Reed ; Regenwetter, Michel ; Hanemann, Michel . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:387-399.

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8
2007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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7
2007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

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6
2005Psychology, Behavioral Economics, and Public Policy. (2005). Gneezy, Uri ; Cooke, Alan ; Amir, ON ; Mazar, Nina ; Epley, Nicholas ; Silva, Jose ; Shafir, Eldar ; Prelec, Drazen ; Lichtenstein, Donald ; Dunning, David ; Ariely, Dan ; Koszegi, Botond . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:443-454.

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6
2007Strategy and response to purchase intention questions. (2007). McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44.

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6
2008Discrete choice models of firms’ strategic decisions. (2008). Orhun, Yesim ; Horsky, Dan ; Singh, Vishal ; Zhu, Ting ; Narayanan, Sridhar ; Misra, Sanjog ; Thomadsen, Raphael ; Reiss, Peter ; Ellickson, Paul ; Bajari, Pat ; Einav, Liran ; Seim, Katja . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:399-416.

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6
2010What you see may not be what you get: Asking consumers what matters may not reflect what they choose. (2010). Louviere, Jordan ; Mueller, Simone ; Lockshin, Larry . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:4:p:335-350.

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6
2010I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35.

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6
2005The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360.

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6
2009The impact of title event sponsorship announcements on shareholder wealth. (2009). Clark, John ; Cornwell, T. ; Pruitt, Stephen. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:169-182.

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6
2003Successful New Product Pricing Practices: A Contingency Approach. (2003). Ingenbleek, Paul ; Theo M. M. Verhallen, ; Frambach, Ruud T.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305.

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6
2008Competition between auctions. (2008). Greenleaf, Eric ; Park, Young-Hoon ; Jank, Wolfgang ; Jap, Sandy ; Leszczyc, Peter Popkowski ; Carare, Octavian ; Rothkopf, Michael ; Cox, James ; Haruvy, Ernan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:431-448.

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6
2012The power of plain: Intensifying product experience with neutral aesthetic context. (2012). Honea, Heather ; Horsky, Sharon . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:223-235.

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5
2004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

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5
2006The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices. (2006). Kim, Hyeong ; Kramer, Thomas . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:193-203.

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5
2007Compromising the compromise effect: Brands matter. (2007). Sinn, Francisca ; Milberg, Sandra ; Goodstein, Ronald ; Epstein, Leonardo. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:223-236.

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5
2006Measuring and managing the essence of a brand personality. (2006). Jacobs, Gabriele ; Verlegh, Peeter ; Rekom, Johan. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192.

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5
2005Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry. (2005). Hitsch, Gunter ; Hartmann, Wesley ; Viard, V. ; Vilcassim, Naufel ; Sudhir, K. ; Dube, Jean-Pierre . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:209-224.

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5
2004Modeling Marketing Dynamics by Time Series Econometrics. (2004). Hanssens, Dominique ; Naik, Prasad ; Mizik, Natalie ; PAUWELS, Koen ; Currim, Imran ; Ghysels, Eric . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:4:p:167-183.

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5
2010Does new product growth accelerate across technology generations?. (2010). Muller, Eitan ; Stremersch, Stefan ; Peres, Renana . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:2:p:103-120.

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5
2008Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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5
2012Understanding consumers’ multichannel choices across the different stages of the buying process. (2012). Bohm, Martin ; Gensler, Sonja ; Verhoef, Peter . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003.

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5
2004Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings. (2004). de Ruyter, Ko ; Streukens, Sandra . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:99-111.

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4
2010Evaluation of structure and reproducibility of cluster solutions using the bootstrap. (2010). Leisch, Friedrich ; Dolnicar, Sara . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:83-101.

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4
2008Experiments on strategic choices and markets. (2008). Krishna, Aradhna ; Amaldoss, Wilfred ; Jain, Sanjay ; Oprea, Ryan ; Desai, Preyas ; Lim, Noah ; Chen, Kay-Yut ; Srivasatava, Joydeep ; Iyer, Ganesh . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:417-429.

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4
2005Decision Neuroscience. (2005). Mcgraw, A. ; Grant, Susan ; Dube, Laurette ; Alba, Joseph ; Bettman, James ; Levin, Irwin ; Mellers, Barbara ; Shiv, Baba ; Bechara, Antoine ; Isen, Alice ; Smidts, Ale . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:375-386.

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4
2011Advertising competition and industry channel structure. (2011). Wu, Chi-Cheng ; Chen, Ying-Ju ; Wang, Chih-Jen . In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:1:p:79-99.

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4
2010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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4
2010Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Draganska, Michaela ; Ailawadi, Kusum ; Wilbur, Kenneth ; Sudhir, K. ; Zhang, Jie . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285.

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4
2009Competitive reasons for the Name-Your-Own-Price channel. (2009). Fay, Scott . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:3:p:277-293.

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4
2008Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

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4

50 most relevant documents in this series:

Papers most cited in the last two years. [Click on heading to sort table]

YearTitleCited
2012Beyond nudges: Tools of a choice architecture. (2012). Shu, Suzanne ; Dellaert, Benedict ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Goldstein, Daniel ; Fox, Craig ; Wansink, Brian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

Full description at Econpapers || Download paper

13
2008Risk, uncertainty and discrete choice models. (2008). Palma, Andre ; Wakker, Peter ; Moffatt, Peter ; Ben-Akiva, Moshe ; Walker, Joan ; Brownstone, David . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

Full description at Econpapers || Download paper

12
2004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin ; de Ruyter, Ko. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

Full description at Econpapers || Download paper

8
2012Process and context in choice models. (2012). Chiappori, Pierre-Andre ; Palma, Andre ; Picard, Nathalie ; Ben-Akiva, Moshe ; Fosgerau, Mogens ; Abou-Zeid, Maya ; Lapparent, Matthieu ; Walker, Joan ; McFadden, Daniel ; Fukuda, Daisuke ; Durlauf, Steven ; Manski, Charles ; Hess, Stephane ; Pakes, Ariel . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

Full description at Econpapers || Download paper

8
2006The no-choice option and dual response choice designs. (2006). Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff ; Karniouchina, Ekaterina . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

Full description at Econpapers || Download paper

8
2006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

Full description at Econpapers || Download paper

7
2005The Firms Management of Social Interactions. (2005). Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Das, Sanjiv ; Verlegh, Peeter ; Shi, Mengze ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

Full description at Econpapers || Download paper

7
2006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

Full description at Econpapers || Download paper

6
2006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

Full description at Econpapers || Download paper

6
2005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

Full description at Econpapers || Download paper

6
2010What you see may not be what you get: Asking consumers what matters may not reflect what they choose. (2010). Louviere, Jordan ; Mueller, Simone ; Lockshin, Larry . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:4:p:335-350.

Full description at Econpapers || Download paper

6
2005Statistical Analysis of Choice Experiments and Surveys. (2005). Bemmaor, Albert ; Matzkin, Rosa ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196.

Full description at Econpapers || Download paper

6
2006Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments. (2006). Black, Iain ; Rose, John . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:295-310.

Full description at Econpapers || Download paper

5
2012Understanding consumers’ multichannel choices across the different stages of the buying process. (2012). Bohm, Martin ; Gensler, Sonja ; Verhoef, Peter . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003.

Full description at Econpapers || Download paper

5
2012The power of plain: Intensifying product experience with neutral aesthetic context. (2012). Honea, Heather ; Horsky, Sharon . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:223-235.

Full description at Econpapers || Download paper

5
2005Decision Strategy and Structure in Households: A “Groups” Perspective. (2005). Layton, David ; Adamowicz, Wiktor ; Reimer, Torsten ; Sorkin, Robert ; Johnson, Reed ; Regenwetter, Michel ; Hanemann, Michel . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:387-399.

Full description at Econpapers || Download paper

4
2009An investigation into gambling purchases using the NBD and NBD–Dirichlet models. (2009). Lam, Desmond ; Mizerski, Richard . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:3:p:263-276.

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4
2005Psychology, Behavioral Economics, and Public Policy. (2005). Gneezy, Uri ; Cooke, Alan ; Amir, ON ; Mazar, Nina ; Epley, Nicholas ; Silva, Jose ; Shafir, Eldar ; Prelec, Drazen ; Lichtenstein, Donald ; Dunning, David ; Ariely, Dan ; Koszegi, Botond . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:443-454.

Full description at Econpapers || Download paper

4
2004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

Full description at Econpapers || Download paper

4
2012The relationship between in-store marketing and observed sales for organic versus fair trade products. (2012). Herpen, Erica ; Sloot, Laurens ; Nierop, Erjen. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:293-308.

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4
2010The embedded sales force: Connecting buying and selling organizations. (2010). Weitz, Barton ; Onyemah, Vincent ; Brown, Steven ; Ganesan, Shankar ; Spiro, Rosann ; Palmatier, Robert ; Bradford, Kevin ; Sujan, Harish ; Hunter, Gary ; Rouzies, Dominique . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:239-253.

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4
2008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

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4
2011The value of celebrity endorsements: A stock market perspective. (2011). Molchanov, Alexander ; Stork, Philip ; Ding, Haina . In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:2:p:147-163.

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3
2006Measuring and managing the essence of a brand personality. (2006). Jacobs, Gabriele ; Verlegh, Peeter ; Rekom, Johan. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192.

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3
2013The impact of jump bidding in online auctions. (2013). Leszczyc, Peter Popkowski ; He, Yongfu . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:387-397.

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3
2012The long-term box office performance of sequel movies. (2012). Weinberg, Charles ; Dhar, Tirtha ; Sun, Guanghui . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:13-29.

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3
2008Competition between auctions. (2008). Greenleaf, Eric ; Park, Young-Hoon ; Jank, Wolfgang ; Jap, Sandy ; Leszczyc, Peter Popkowski ; Carare, Octavian ; Rothkopf, Michael ; Cox, James ; Haruvy, Ernan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:431-448.

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3
2009The time-harried shopper: Exploring the differences between maximizers and satisficers. (2009). Mohanty, Praggyan ; Chowdhury, Tilottama ; Ratneshwar, S.. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:155-167.

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3
2008Challenges and opportunities in high-dimensional choice data analyses. (2008). Montgomery, Alan ; Kamakura, Wagner ; Naik, Prasad ; Lenk, Peter ; Wedel, Michel ; Bacon, Lynd ; Kreulen, Jeffrey ; Bradlow, Eric ; Madigan, David ; Bodapati, Anand . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:201-213.

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3
2006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean ; Chu, Singfat . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

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3
2010Evaluation of structure and reproducibility of cluster solutions using the bootstrap. (2010). Leisch, Friedrich ; Dolnicar, Sara . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:83-101.

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3
2012Using discrete choice experiments to estimate willingness-to-pay intervals. (2012). Skiera, Bernd ; Eckert, Christine ; Schlereth, Christian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:761-776.

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3
2005Cognition, Persuasion and Decision Making in Older Consumers. (2005). Gutchess, Angela ; Hedden, Trey ; Gonzalez, Richard ; Lambert-Pandraud, Raphaelle ; Mather, Mara ; Skurnik, Ian ; Fung, Helene ; Laurent, Gilles ; Peters, Ellen ; Park, Denise ; Yoon, Carolyn . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:429-441.

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3
2014Structural models of complementary choices. (2014). Khwaja, Ahmed ; Hanemann, W. ; Kumar, Vineet ; Berry, Steve ; Jeziorski, Przemek ; Chintagunta, Pradeep ; Wilbur, Kenneth ; Allenby, Greg ; Anand, Bharat ; Mele, Angelo ; Musalem, Andres . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:245-256.

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3
2005Recent Progress on Endogeneity in Choice Modeling. (2005). Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J. ; Hensher, David ; Brownstone, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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3
2009Supplier price concessions: A longitudinal empirical study. (2009). Zhang, Chun ; Yeniyurt, Sengun ; Henke, John. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:1:p:61-74.

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3
2014There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations. (2014). Weber, Daniel ; Strotmann, Wolf-Christian ; Rasmussen, Wiebke ; Rese, Mario ; Schons, Laura ; Wieseke, Jan . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:1:p:25-36.

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3
2007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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3
2008Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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3
2008Behavioral frontiers in choice modeling. (2008). Bunch, David ; Adamowicz, Wiktor ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228.

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3
2010Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Draganska, Michaela ; Ailawadi, Kusum ; Wilbur, Kenneth ; Sudhir, K. ; Zhang, Jie . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285.

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3
2009The impact of title event sponsorship announcements on shareholder wealth. (2009). Clark, John ; Cornwell, T. ; Pruitt, Stephen. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:169-182.

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3
2011Advertising competition and industry channel structure. (2011). Wu, Chi-Cheng ; Chen, Ying-Ju ; Wang, Chih-Jen . In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:1:p:79-99.

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3
2009Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing. (2009). Sinapuelas, Ian ; Robinson, William . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:183-196.

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2
2010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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2
2012The boomerang effect of mandatory sanitary messages to prevent obesity. (2012). Werle, Carolina ; Cuny, Caroline . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:883-891.

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2
2010Does new product growth accelerate across technology generations?. (2010). Muller, Eitan ; Stremersch, Stefan ; Peres, Renana . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:2:p:103-120.

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2
2008Discrete choice models of firms’ strategic decisions. (2008). Orhun, Yesim ; Horsky, Dan ; Singh, Vishal ; Zhu, Ting ; Narayanan, Sridhar ; Misra, Sanjog ; Thomadsen, Raphael ; Reiss, Peter ; Ellickson, Paul ; Bajari, Pat ; Einav, Liran ; Seim, Katja . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:399-416.

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2
2008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). Dreze, Xavier ; Jing, Bing ; Kumar, V. ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Su, Meng ; Hess, James ; Joshi, Yogesh ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

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2
2010Consumer durables replacement decision-making: An overview and research agenda. (2010). Guiltinan, Joseph . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:2:p:163-174.

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2

Citing documents used to compute impact factor 38:

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YearTitleSee
2014Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership. (2014). Janssen, Denise ; Paas, Leonard . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:2:p:167-177.

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[Citation Analysis]
2014The interrelationships between brand and channel choice. (2014). Zhang, Z. ; Bodapati, Anand ; Gensler, Sonja ; Neslin, Scott ; Venkatesan, Raj ; Telang, Rahul ; Verhoef, Peter ; Lee, Leonard ; Jerath, Kinshuk ; Deighton, John ; Bradlow, Eric ; Montaguti, Elisa . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:319-330.

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[Citation Analysis]
2014History matters: The impact of reviews and sales of earlier versions of a product on consumer and expert reviews of new editions. (2014). Leenders, Mark A. A. M., ; Situmeang, Frederik B. I., ; Wijnberg, Nachoem M.. In: European Management Journal. RePEc:eee:eurman:v:32:y:2014:i:1:p:73-83.

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[Citation Analysis]
2014Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter. (2014). Ahuvia, Aaron ; Bagozzi, Richard ; Batra, Rajeev . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:2:p:235-243.

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[Citation Analysis]
2014Random regret minimization for consumer choice modeling: Assessment of empirical evidence. (2014). Chorus, Caspar ; Dekker, Thijs ; van Cranenburgh, Sander . In: Journal of Business Research. RePEc:eee:jbrese:v:67:y:2014:i:11:p:2428-2436.

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[Citation Analysis]
2014Pourquoi faire simple quand on peut faire compliqué ? La perception dun packaging alimentaire en fonction de son niveau de complexité.. (2014). Thomas, Fanny ; Capelli, Sonia . In: Post-Print. RePEc:hal:journl:hal-00976038.

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[Citation Analysis]
2014A scoping review of unintended harm associated with public health interventions: towards a typology and an understanding of underlying factors. (2014). Allen-Scott, L ; McIntyre, L ; Hatfield, J. In: International Journal of Public Health. RePEc:spr:ijphth:v:59:y:2014:i:1:p:3-14.

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[Citation Analysis]
2014Réponses des consommateurs à la suppression des suremballages sur les MDD. (2014). Parguel, Beatrice ; Reniou, Fanny ; Monnot, Elisa . In: Economics Papers from University Paris Dauphine. RePEc:dau:papers:123456789/14325.

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[Citation Analysis]
2014Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation. (2014). Borgelink, Bianca ; Rompay, Thomas ; Fransen, Marieke . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:397-407.

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[Citation Analysis]
2014Consumer responses to elimination of overpackaging on private label products. (2014). Reniou, Fanny ; Parguel, Beatrice . In: Working Papers. RePEc:hal:wpaper:halshs-01076408.

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[Citation Analysis]
2014The role of position, type, and combination of sound symbolism imbeds in brand names. (2014). Wu, Lan ; Klink, Richard . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:1:p:13-24.

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[Citation Analysis]
2014Empirical research on mobile Internet usage: A meta-analysis of the literature. (2014). Thomas, Sandra ; Gerpott, Torsten J.. In: Telecommunications Policy. RePEc:eee:telpol:v:38:y:2014:i:3:p:291-310.

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[Citation Analysis]
2014Applying Insights from Behavioral Economics to Policy Design. (2014). Madrian, Brigitte C.. In: Annual Review of Economics. RePEc:anr:reveco:v:6:y:2014:p:663-688.

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[Citation Analysis]
2014Aiding Decision-Making to Reduce the Impacts of Climate Change. (2014). Weber, Elke U. ; Kunreuther, Howard . In: NBER Working Papers. RePEc:nbr:nberwo:19776.

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[Citation Analysis]
2014Public policy for thee, but not for me: Varying the grammatical person of public policy justifications influences their support. (2014). Krantz, David H. ; James F. M. Cornwell, . In: Judgment and Decision Making. RePEc:jdm:journl:v:9:y:2014:i:5:p:433-444.

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[Citation Analysis]
2014Redesigning Cockpits. (2014). Sunstein, Cass ; Reisch, Lucia . In: Journal of Consumer Policy. RePEc:kap:jcopol:v:37:y:2014:i:3:p:333-339.

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[Citation Analysis]
2014Informing Versus Nudging in Environmental Policy. (2014). Olander, Folke ; Thogersen, John . In: Journal of Consumer Policy. RePEc:kap:jcopol:v:37:y:2014:i:3:p:341-356.

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[Citation Analysis]
2014Aiding Decision Making to Reduce the Impacts of Climate Change. (2014). Weber, Elke ; Kunreuther, Howard . In: Journal of Consumer Policy. RePEc:kap:jcopol:v:37:y:2014:i:3:p:397-411.

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[Citation Analysis]
2014Consumer substitution decisions: an integrative framework. (2014). Thompson, Debora ; Arens, Zachary ; Khan, Uzma ; Blanchard, Simon ; Hamilton, Rebecca ; Kannan, P. ; Roese, Neal ; Meloy, Margaret ; Thomas, Manoj ; Haubl, Gerald ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:305-317.

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[Citation Analysis]
2014Visceral emotions, within-community communication, and (ill-judged) endorsement of financial propositions. (2014). Kaivanto, Kim . In: Working Papers. RePEc:lan:wpaper:69123498.

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[Citation Analysis]
2014The Effect of an Information Intervention on the Healthfulness of College Meal Plan Purchases in a Use-it or Lose-it Meal Plan Currency System. (2014). Roe, Brian E. ; Pham, Matthew V.. In: 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota. RePEc:ags:aaea14:170166.

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[Citation Analysis]
2014Managing multichannel strategies in the service sector- the example of the French insurance industry. (2014). Pozza, Ilaria Dalla ; Texier, Lionel . In: Working Papers. RePEc:ipg:wpaper:58.

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[Citation Analysis]
2014Managing multichannel strategies in the service sector- the example of the French insurance industry. (2014). Texier, Lionel . In: Working Papers. RePEc:ipg:wpaper:2014-059.

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[Citation Analysis]
2014La multicanalité et son impact sur le territoire: L’exemple de lassurance en France. (2014). Texier, Lionel . In: Working Papers. RePEc:ipg:wpaper:2014-190.

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[Citation Analysis]
2014The interrelationships between brand and channel choice. (2014). Zhang, Z. ; Bodapati, Anand ; Gensler, Sonja ; Neslin, Scott ; Venkatesan, Raj ; Telang, Rahul ; Verhoef, Peter ; Lee, Leonard ; Jerath, Kinshuk ; Deighton, John ; Bradlow, Eric ; Montaguti, Elisa . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:319-330.

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[Citation Analysis]
2014The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship. (2014). Pillai, Rajani Ganesh ; Bindroo, Vishal . In: Journal of Business Research. RePEc:eee:jbrese:v:67:y:2014:i:7:p:1353-1359.

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[Citation Analysis]
2014Effect of an Accessibility Measure in a Model for Choice of Residential Location, Workplace, and Type of Employment. (2014). de Palma, Andre . In: Working Papers. RePEc:hal:wpaper:hal-00964212.

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[Citation Analysis]
2014Discrete Choice Decision-Making with Multiple Decision Makers within the Household. (2014). de Palma, Andre ; Picard, Nathalie . In: Working Papers. RePEc:hal:wpaper:hal-00969216.

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[Citation Analysis]
2014Beware of black swans: Taking stock of the description–experience gap in decision under uncertainty. (2014). Wakker, Peter ; Palma, Andre ; Picard, Nathalie ; Ben-Akiva, Moshe ; Abdellaoui, Mohammed ; Weber, Martin ; Walker, Joan ; Erev, Ido ; Fehr-Duda, Helga ; Attanasi, Giuseppe ; Fok, Dennis ; Hertwig, Ralph ; Fox, Craig . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:269-280.

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[Citation Analysis]
2014Sustainable Intensification of Pineapple Farming in Ghana: Training and Complexity. (2014). Wupper, David ; Kleemann, Linda ; Sauer, Johannes . In: Kiel Working Papers. RePEc:kie:kieliw:1973.

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[Citation Analysis]
2014Exploring the role of social capital influence variables on travel behaviour. (2014). Cherchi, Elisabetta ; Ortuzar, Juan de Dios, ; Lopez-Lambas, Maria Eugenia ; Comendador, Julio ; Di Ciommo, Floridea . In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:68:y:2014:i:c:p:46-55.

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2014Toward an Understanding of the BDM: Predictive Validity, Gambling Effects, and Risk Attitude.. (2014). Lehmann, Sebastian . In: FEMM Working Papers. RePEc:mag:wpaper:150001.

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[Citation Analysis]
2014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

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2014Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types. (2014). Skiera, Bernd ; Schaaf, Rene ; Eckert, Christine ; Schlereth, Christian . In: European Journal of Operational Research. RePEc:eee:ejores:v:238:y:2014:i:1:p:185-198.

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[Citation Analysis]
2014The Social Responsibility of Retailers through the Eyes of Students  of a Commerce Faculty – a Qualitative Approach. (2014). Tuclea, Claudia-Elena ; Tigu, Gabriela ; Vasile, Dragos-Constantin ; Vranceanu, Diana-Maria . In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:1:y:2014:i:35:p:73.

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2014Sustainability as Sales Argument in the Fruit Juice Industry? An Analysis of On-Product Communication. (2014). Klink, Jeanette ; Hecht, Stefanie ; Langen, Nina ; Hartmann, Monika . In: 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria. RePEc:ags:iefi14:199065.

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2014Sustainability as Sales Argument in the Fruit Juice Industry? An Analysis of On-Product Communication. (2014). Klink, Jeanette ; Hecht, Stefanie ; Langen, Nina ; Hartmann, Monika . In: International Journal on Food System Dynamics. RePEc:ags:ijofsd:198964.

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2014Advancing consumer neuroscience. (2014). Kitayama, Shinobu ; Sanfey, Alan ; Huettel, Scott ; Ebstein, Richard ; Stallen, Mirre ; Hsu, Ming ; Boksem, Maarten ; Kable, Joe ; Liberzon, Israel ; Yoon, Carolyn ; Karmarkar, Uma ; Knutson, Brian ; Lohrenz, Terry ; Smidts, Ale . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:257-267.

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[Citation Analysis]

Cites in year: CiY

Recent citations received in: 2014

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YearTitleSee
2014Is Co-Branding a Double-Edged Sword for Brand Partners?. (2014). LEE, Chia-Lin . In: European Research Studies Journal. RePEc:ers:journl:v:xvii:y:2014:i:4:p:19-34.

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2014Identifying Business Models for Photovoltaic Systems with Storage in the Italian Market: A Discrete Choice Experiment. (2014). Galassi, Veronica . In: FCN Working Papers. RePEc:ris:fcnwpa:2014_019.

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[Citation Analysis]

Recent citations received in: 2013

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Recent citations received in: 2012

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YearTitleSee
2012Trigger Foods: The Influence of “Irrelevant†Alternatives in School Lunchrooms. (2012). Hanks, Andrew S. ; Wansink, Brian . In: Agricultural and Resource Economics Review. RePEc:ags:arerjl:123318.

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2012A psychological perspective of financial panic. (2012). Bracha, Anat ; Weber, Elke U.. In: Public Policy Discussion Paper. RePEc:fip:fedbpp:12-7.

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[Citation Analysis]
2012More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry. (2012). Weinberg, Charles ; Leenders, Mark ; Gemser, Gerda . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:1019-1031.

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[Citation Analysis]
2012The Heterogeneous P-Median Problem for Categorization Based Clustering. (2012). Aloise, Daniel ; Desarbo, Wayne ; Blanchard, Simon . In: Psychometrika. RePEc:spr:psycho:v:77:y:2012:i:4:p:741-762.

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[Citation Analysis]

Recent citations received in: 2011

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Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.