Is this page useful for you? Then, help us to keep the service working. Please have a look to our donations page ... Thanks for your help!!

Marketing Science / INFORMS


0.09

Impact Factor

0.45

5-Years IF

55

5-Years H index

Main indicators


Raw data


IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.050.10.02262670.27421643157379 (18.8%)0.04
19910.020.10.042147140.35495911636103 (18.8%)10.050.04
19920.10.01247170.131647148156 (17.7%)0.04
19930.020.110.022394100.117174511353109 (15.2%)0.06
19940.060.120.0622116160.14414473127772 (17.4%)10.050.05
19950.110.20.19451611020.6382745511622152 (18.4%)0.07
19960.150.240.25211821130.62640671013534138 (21.6%)0.09
19970.170.280.1622204840.41644661113521126 (19.6%)20.090.1
19980.790.290.74282323091.33709433413399141 (19.9%)40.140.11
19990.660.330.74362683691.386205033138102138 (22.3%)80.220.14
20000.220.410.47272952770.9451064141527298 (19.2%)50.190.15
20010.520.410.59313264061.25493633313479125 (25.4%)40.130.15
20020.480.430.69333594351.2133558281449956 (16.7%)10.030.18
20030.580.450.75373965061.285056437155117115 (22.8%)70.190.19
20040.510.50.84514477341.647997036164137236 (29.5%)240.470.2
200510.531.08585058261.646708888179193214 (31.9%)230.40.21
20061.170.521.18058510241.75628109127210231171 (27.2%)230.290.21
20070.930.460.967065510841.65562138129259248120 (21.4%)100.140.18
20080.810.491.099174612371.6650715012229632384 (16.6%)90.10.2
20090.680.490.8810184712311.4542716110935030989 (20.8%)240.240.19
20100.630.470.688092711871.2859619212040027063 (10.6%)310.390.17
20110.690.540.7680100713381.3323018112542232034 (14.8%)320.40.21
20120.870.570.8656106314281.342031601394223659 (4.4%)100.180.21
20130.390.640.6758112111901.062913653408272 (%)0.23
20140.320.70.5252117311821.011211437375194 (%)10.020.23
20150.060.790.6356122912471.01111107326205 (%)10.020.25
20160.091.110.4546127513041.02910810302135 (%)60.130.34
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:


#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

522
21985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

Full description at Econpapers || Download paper

220
31983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

Full description at Econpapers || Download paper

214
41996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

Full description at Econpapers || Download paper

192
51983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

190
61991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

Full description at Econpapers || Download paper

173
72010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

Full description at Econpapers || Download paper

155
81993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

144
91983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

Full description at Econpapers || Download paper

120
101989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

Full description at Econpapers || Download paper

118
111994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

Full description at Econpapers || Download paper

114
121996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

Full description at Econpapers || Download paper

112
131986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

109
141988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

106
151998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

103
162004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

99
171998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

Full description at Econpapers || Download paper

94
181993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

Full description at Econpapers || Download paper

92
191990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

Full description at Econpapers || Download paper

89
201985The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. (1985). Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:234-254.

Full description at Econpapers || Download paper

88
211993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

Full description at Econpapers || Download paper

85
221990Improving Channel Coordination Through Franchising. (1990). Lal, Rajiv . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:4:p:299-318.

Full description at Econpapers || Download paper

83
231997Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94.

Full description at Econpapers || Download paper

82
242006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

Full description at Econpapers || Download paper

82
251984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

Full description at Econpapers || Download paper

78
261995Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377.

Full description at Econpapers || Download paper

77
272000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

Full description at Econpapers || Download paper

75
281999The Decomposition of Promotional Response: An Empirical Generalization. (1999). Chiang, jeongwen ; Bell, David R. ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:504-526.

Full description at Econpapers || Download paper

73
291997Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard . In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207.

Full description at Econpapers || Download paper

72
301987Comment—Managing Channel Profits: Comment. (1987). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:6:y:1987:i:4:p:375-379.

Full description at Econpapers || Download paper

71
311993Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households. (1993). Chintagunta, Pradeep. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:184-208.

Full description at Econpapers || Download paper

71
321995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

Full description at Econpapers || Download paper

68
331991Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach. (1991). Jain, Dipak C. ; Vilcassim, Naufel J.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:1:p:1-23.

Full description at Econpapers || Download paper

66
341998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

Full description at Econpapers || Download paper

66
351996A Dynamic Analysis of Market Structure Based on Panel Data. (1996). Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:359-378.

Full description at Econpapers || Download paper

66
362003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

Full description at Econpapers || Download paper

65
372001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264.

Full description at Econpapers || Download paper

64
381998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

Full description at Econpapers || Download paper

64
391985Competition and Cooperation in Marketing Channel Choice: Theory and Application. (1985). Coughlan, Anne T.. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:110-129.

Full description at Econpapers || Download paper

63
402001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

Full description at Econpapers || Download paper

63
411991A Simultaneous Approach to the Whether, What and How Much to Buy Questions. (1991). Chiang, jeongwen. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:297-315.

Full description at Econpapers || Download paper

63
422008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378.

Full description at Econpapers || Download paper

63
431997Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227.

Full description at Econpapers || Download paper

62
442000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

Full description at Econpapers || Download paper

61
452001Individual Marketing with Imperfect Targetability. (2001). CHEN, YUXIN ; Narasimhan, Chakravarthi ; Zhang, John Z.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:1:p:23-41.

Full description at Econpapers || Download paper

60
461997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

Full description at Econpapers || Download paper

60
472001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

Full description at Econpapers || Download paper

60
481998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88.

Full description at Econpapers || Download paper

59
491985Salesforce Compensation Plans: An Agency Theoretic Perspective. (1985). Basu, Amiya K. ; Srinivasan, V. ; Staelin, Richard ; Lal, Rajiv . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:4:p:267-291.

Full description at Econpapers || Download paper

58
501995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Srinivasan, Kannan ; Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466.

Full description at Econpapers || Download paper

58

50 most relevant documents in this series (papers most cited in the last two years)


#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

89
22010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

Full description at Econpapers || Download paper

54
31991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

Full description at Econpapers || Download paper

35
41986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

33
51994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

Full description at Econpapers || Download paper

32
61985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

Full description at Econpapers || Download paper

32
72012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

31
81983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

27
92006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

Full description at Econpapers || Download paper

26
101998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

25
111993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

24
122006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

Full description at Econpapers || Download paper

24
131990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

Full description at Econpapers || Download paper

21
141983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

Full description at Econpapers || Download paper

20
151996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

Full description at Econpapers || Download paper

17
162004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

17
172000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

Full description at Econpapers || Download paper

17
182007Zero as a Special Price: The True Value of Free Products. (2007). Shampanier, Kristina ; Mazar, Nina . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757.

Full description at Econpapers || Download paper

16
192008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378.

Full description at Econpapers || Download paper

15
201995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

Full description at Econpapers || Download paper

15
211998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88.

Full description at Econpapers || Download paper

15
222011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). Van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

Full description at Econpapers || Download paper

14
231989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

Full description at Econpapers || Download paper

14
242006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

Full description at Econpapers || Download paper

14
251995Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377.

Full description at Econpapers || Download paper

14
261983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

Full description at Econpapers || Download paper

14
271988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

14
281984A Price Discrimination Theory of Coupons. (1984). Narasimhan, Chakravarthi . In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:2:p:128-147.

Full description at Econpapers || Download paper

14
291998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

Full description at Econpapers || Download paper

13
301986Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models. (1986). Mason, Charlotte H. ; Srinivasan, V.. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:2:p:169-178.

Full description at Econpapers || Download paper

13
311997Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94.

Full description at Econpapers || Download paper

13
322010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Sorensen, Alan T. ; Rasmussen, Scott J. ; Berger, Jonah . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

Full description at Econpapers || Download paper

13
331999Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, Om ; Rajiv, Surendra ; Dutta, Shantanu . In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568.

Full description at Econpapers || Download paper

12
342001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

Full description at Econpapers || Download paper

12
351984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

Full description at Econpapers || Download paper

12
361993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

Full description at Econpapers || Download paper

12
372005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

Full description at Econpapers || Download paper

12
381995Diffusion of New Products: Empirical Generalizations and Managerial Uses. (1995). Muller, Eitan ; Mahajan, Vijay ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g79-g88.

Full description at Econpapers || Download paper

12
391993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

Full description at Econpapers || Download paper

11
402009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

Full description at Econpapers || Download paper

11
411997Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard . In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207.

Full description at Econpapers || Download paper

11
422010A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. (2010). Villas-Boas, Sofia ; Klapper, Daniel ; draganska, michaela. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:1:p:57-74.

Full description at Econpapers || Download paper

11
432004Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing. (2004). Baumgartner, Hans ; Grewal, Rajdeep ; Cote, Joseph A.. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:519-529.

Full description at Econpapers || Download paper

10
441998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

Full description at Econpapers || Download paper

10
451990Improving Channel Coordination Through Franchising. (1990). Lal, Rajiv . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:4:p:299-318.

Full description at Econpapers || Download paper

10
462005A General Theory of Pass-Through in Channels with Category Management and Retail Competition. (2005). Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:1:p:110-122.

Full description at Econpapers || Download paper

10
471999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions. (1999). Ansari, Asim ; Gupta, Sunil ; Manchanda, Puneet . In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:2:p:95-114.

Full description at Econpapers || Download paper

10
482010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

Full description at Econpapers || Download paper

10
492010When More Alternatives Lead to Less Choice. (2010). Villas-Boas, J. Miguel ; Kuksov, Dmitri . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:507-524.

Full description at Econpapers || Download paper

10
501989Modeling Multinational Diffusion Patterns: An Efficient Methodology. (1989). Gatignon, Hubert ; Robertson, Thomas S. ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:3:p:231-247.

Full description at Econpapers || Download paper

10

Citing documents used to compute impact factor 10:


YearTitle
2016Empirical Models of Learning Dynamics: A Survey of Recent Developments. (2016). Keane, Michael ; Erdem, Tulin ; Ching, Andrew T. In: Economics Papers. RePEc:nuf:econwp:1611.

Full description at Econpapers || Download paper

2016Structural estimation of pairwise stable networks with nonnegative externality. (2016). Miyauchi, Yuhei . In: Journal of Econometrics. RePEc:eee:econom:v:195:y:2016:i:2:p:224-235.

Full description at Econpapers || Download paper

2016It goes with the territory: Communal leverage as a marketing resource. (2016). Spielmann, Nathalie ; Williams, Christopher . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:5636-5643.

Full description at Econpapers || Download paper

2016Vertical Probabilistic Selling under Competition: the Role of Consumer Anticipated Regret. (2016). Chao, Yong ; Liu, Lin ; Zhan, Dongyuan . In: Working Papers. RePEc:net:wpaper:1614.

Full description at Econpapers || Download paper

2016Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model. (2016). Dey, Dipak K ; Pancras, Joseph ; Wang, Xia . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9362-1.

Full description at Econpapers || Download paper

2016Manifattura additiva: quale ruolo per il capitale umano?. (2016). Santolamazza, Roberto ; Pejcic, Dejan . In: ECONOMIA E SOCIETÀ REGIONALE. RePEc:fan:eseses:v:html10.3280/es2016-002008.

Full description at Econpapers || Download paper

2016Indicators of opinion leadership in customer networks: self-reports and degree centrality. (2016). Risselada, Hans ; Verhoef, Peter C. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9369-7.

Full description at Econpapers || Download paper

2016Identification and semiparametric estimation of a finite horizon dynamic discrete choice model with a terminating action. (2016). Park, Minjung ; Bajari, Patrick ; Chu, Chenghuan Sean ; Nekipelov, Denis . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:4:d:10.1007_s11129-016-9176-3.

Full description at Econpapers || Download paper

2016Competitive reactions to personal selling. (2016). Holtrop, Niels ; Stern, P ; Gijsenberg, Maarten ; Wieringa, Jakob . In: Research Report. RePEc:gro:rugsom:16004-mark.

Full description at Econpapers || Download paper

2016Localization in China: How guanxi moderates Sino–US business relationships. (2016). Yen, Dorothy Ai-wan ; Abosag, Ibrahim . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:5724-5734.

Full description at Econpapers || Download paper

Recent citations (cites in year: CiY)


Recent citations received in 2016

YearCiting document
2016Hidden Variable Models for Market Basket Data. Statistical Performance and Managerial Implications. (2016). Hruschka, Harald . In: University of Regensburg Working Papers in Business, Economics and Management Information Systems. RePEc:bay:rdwiwi:34994.

Full description at Econpapers || Download paper

2016Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Asker, John ; Bar-Isaac, Heski . In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11579.

Full description at Econpapers || Download paper

2016Design of Public Procurement Auctions: Evidence from Cleaning Contracts. (2016). Lundberg, Sofia ; Hyytinen, Ari ; Toivanen, Otto . In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11708.

Full description at Econpapers || Download paper

2016Consumer deliberation and quality signaling. (2016). Guo, Liang ; Wu, Yue . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:3:d:10.1007_s11129-016-9174-5.

Full description at Econpapers || Download paper

2016Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Asker, John ; Bar-Isaac, Heski . In: NBER Working Papers. RePEc:nbr:nberwo:22771.

Full description at Econpapers || Download paper

2016Empirical Models of Learning Dynamics: A Survey of Recent Developments. (2016). Keane, Michael ; Erdem, Tulin ; Ching, Andrew T. In: Economics Papers. RePEc:nuf:econwp:1611.

Full description at Econpapers || Download paper

Recent citations received in 2015

YearCiting document
2015What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?. (2015). Srivastava, Rajendra K ; Roberts, John ; Kayande, Ujwal . In: Customer Needs and Solutions. RePEc:spr:custns:v:2:y:2015:i:4:p:245-250.

Full description at Econpapers || Download paper

Recent citations received in 2014

YearCiting document
2014Finding items cannibalization and synergy by BWS data. (2014). Conklin, Michael ; Lipovetsky, Stan . In: Journal of choice modelling. RePEc:eee:eejocm:v:12:y:2014:i:c:p:1-9.

Full description at Econpapers || Download paper

Recent citations received in 2013

YearCiting document

Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated March, 1 2017. Contact: CitEc Team