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Marketing Science / INFORMS


0.11

Impact Factor

0.48

5-Years IF

58

5-Years H index

Main indicators


Raw data


IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.050.10.03262680.31430643157479 (18.4%)0.04
19910.020.090.042147140.35705911637103 (18.1%)10.050.04
19920.090.01247170.132847148156 (17.1%)0.04
19930.020.110.022394110.127494511353109 (14.6%)0.05
19940.060.120.0622116160.14423473127772 (17%)10.050.05
19950.110.20.19451611020.6386345511622152 (17.6%)0.07
19960.150.240.25211821130.62665671013534138 (20.8%)0.09
19970.170.280.1622204880.43682661113521126 (18.5%)20.090.1
19980.790.290.74282323091.33738433413399141 (19.1%)40.140.1
19990.660.330.75362683681.376545033138103138 (21.1%)70.190.14
20000.220.40.47272952770.9453764141527198 (18.2%)50.190.15
20010.520.410.59313264031.24517633313479127 (24.6%)40.130.15
20020.480.420.68333594351.2133958281449856 (16.5%)10.030.18
20030.560.450.77373965201.315206436155120115 (22.1%)70.190.19
20040.530.50.85514477481.678467037164140236 (27.9%)240.470.2
20051.010.531.09585058441.677008889179195214 (30.6%)230.40.21
20061.170.521.18058510291.76663109128210231171 (25.8%)230.290.2
20070.930.460.957065510911.67608138128259247120 (19.7%)100.140.18
20080.810.491.19174612641.6954815012229632684 (15.3%)90.10.2
20090.670.480.8810184712371.4645016110835030789 (19.8%)230.230.19
20100.630.460.698092712071.364419212140027463 (9.8%)310.390.17
20110.690.530.7680100713471.3425118112542232034 (13.5%)320.40.2
20120.860.560.8756106314271.342341601384223669 (3.8%)100.180.2
20130.380.630.6758112111991.074613652408273 (%)0.22
20140.340.660.5252117312091.0347114393751953 (6.4%)40.080.22
20150.120.730.6556122912701.031711013326211 (%)20.040.23
20160.110.950.4854128313991.091610812302146 (%)60.110.29
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:


#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

553
21985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

Full description at Econpapers || Download paper

226
31983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

Full description at Econpapers || Download paper

217
41983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

201
51996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

Full description at Econpapers || Download paper

197
61991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

Full description at Econpapers || Download paper

182
72010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

Full description at Econpapers || Download paper

162
81993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

157
91983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

Full description at Econpapers || Download paper

130
101989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

Full description at Econpapers || Download paper

128
111986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

117
121994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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116
131996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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115
141988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

111
151998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

106
162004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

106
171998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

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98
181993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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95
191993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

Full description at Econpapers || Download paper

92
201990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

Full description at Econpapers || Download paper

90
211985The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. (1985). Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:234-254.

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90
222006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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89
231997Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94.

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84
241990Improving Channel Coordination Through Franchising. (1990). Lal, Rajiv . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:4:p:299-318.

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84
252000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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82
261984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

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80
271999The Decomposition of Promotional Response: An Empirical Generalization. (1999). Chiang, jeongwen ; Bell, David R. ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:504-526.

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79
281995Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377.

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79
291995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

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77
301997Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard . In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207.

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76
311987Comment—Managing Channel Profits: Comment. (1987). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:6:y:1987:i:4:p:375-379.

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74
321993Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households. (1993). Chintagunta, Pradeep. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:184-208.

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72
331998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

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71
341998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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68
351997Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227.

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68
361985Competition and Cooperation in Marketing Channel Choice: Theory and Application. (1985). Coughlan, Anne T.. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:110-129.

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68
372000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

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68
381991Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach. (1991). Jain, Dipak C. ; Vilcassim, Naufel J.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:1:p:1-23.

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67
391996A Dynamic Analysis of Market Structure Based on Panel Data. (1996). Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:359-378.

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67
401997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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67
412001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264.

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67
422003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

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67
432001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

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64
441991A Simultaneous Approach to the Whether, What and How Much to Buy Questions. (1991). Chiang, jeongwen. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:297-315.

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64
452001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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64
462008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378.

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64
471993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

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64
481991Quality Perceptions and Asymmetric Switching Between Brands. (1991). Rossi, Peter ; Allenby, Greg M.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:3:p:185-204.

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61
492005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

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61
501984A Price Discrimination Theory of Coupons. (1984). Narasimhan, Chakravarthi . In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:2:p:128-147.

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60

50 most relevant documents in this series (papers most cited in the last two years)


#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

117
22010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

Full description at Econpapers || Download paper

61
31991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

Full description at Econpapers || Download paper

42
41986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

40
52012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

37
61983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

37
71985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

Full description at Econpapers || Download paper

35
81994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

Full description at Econpapers || Download paper

34
91993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

34
102006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

Full description at Econpapers || Download paper

32
112006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

Full description at Econpapers || Download paper

30
121983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

Full description at Econpapers || Download paper

27
131998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

27
142004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

23
151990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

Full description at Econpapers || Download paper

22
161995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

Full description at Econpapers || Download paper

21
172007Zero as a Special Price: The True Value of Free Products. (2007). Ariely, Dan ; Mazar, Nina ; Shampanier, Kristina . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757.

Full description at Econpapers || Download paper

20
182000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

Full description at Econpapers || Download paper

20
191996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

Full description at Econpapers || Download paper

20
201989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

Full description at Econpapers || Download paper

19
212005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

Full description at Econpapers || Download paper

18
221988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

18
232006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

Full description at Econpapers || Download paper

17
241998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

Full description at Econpapers || Download paper

16
252008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378.

Full description at Econpapers || Download paper

16
261995Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377.

Full description at Econpapers || Download paper

16
271999Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, Om ; Rajiv, Surendra ; Dutta, Shantanu . In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568.

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16
281998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88.

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16
291986Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models. (1986). Mason, Charlotte H. ; Srinivasan, V.. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:2:p:169-178.

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15
301983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

Full description at Econpapers || Download paper

15
312011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). Van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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15
321993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

Full description at Econpapers || Download paper

15
332010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Sorensen, Alan T. ; Rasmussen, Scott J. ; Berger, Jonah . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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15
342007Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs. (2007). Skiera, Bernd ; Lambrecht, Anja ; Seim, Katja . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:698-710.

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15
351993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

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15
361997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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14
371984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

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14
382009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

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391999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions. (1999). Ansari, Asim ; Gupta, Sunil ; Manchanda, Puneet . In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:2:p:95-114.

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402010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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411997Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94.

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14
421998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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14
431984A Price Discrimination Theory of Coupons. (1984). Narasimhan, Chakravarthi . In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:2:p:128-147.

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14
442010When More Alternatives Lead to Less Choice. (2010). Villas-Boas, J. Miguel ; Kuksov, Dmitri . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:507-524.

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14
451995How Promotions Work. (1995). Fox, Edward J. ; Blattberg, Robert C. ; Briesch, Richard . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g122-g132.

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13
462004Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing. (2004). Baumgartner, Hans ; Grewal, Rajdeep ; Cote, Joseph A.. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:519-529.

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13
472001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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13
481985Competition and Cooperation in Marketing Channel Choice: Theory and Application. (1985). Coughlan, Anne T.. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:110-129.

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492010Online Demand Under Limited Consumer Search. (2010). Albuquerque, Paulo ; Bronnenberg, Bart J. ; Kim, Jun B.. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:6:p:1001-1023.

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13
501997Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard . In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207.

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13

Citing documents used to compute impact factor 12:


YearTitle
2016Empirical Models of Learning Dynamics: A Survey of Recent Developments. (2016). Keane, Michael ; Ching, Andrew ; Erdem, Tulin . In: Economics Papers. RePEc:nuf:econwp:1611.

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2016Structural estimation of pairwise stable networks with nonnegative externality. (2016). Miyauchi, Yuhei . In: Journal of Econometrics. RePEc:eee:econom:v:195:y:2016:i:2:p:224-235.

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2016It goes with the territory: Communal leverage as a marketing resource. (2016). Spielmann, Nathalie ; Williams, Christopher . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:5636-5643.

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2016Vertical Probabilistic Selling under Competition: the Role of Consumer Anticipated Regret. (2016). Chao, Yong ; Liu, Lin ; Zhan, Dongyuan . In: Working Papers. RePEc:net:wpaper:1614.

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2016Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model. (2016). Dey, Dipak K ; Pancras, Joseph ; Wang, Xia . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9362-1.

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2016Multidimensional Sales Incentives in CRM Settings: Customer Adverse Selection and Moral Hazard. (2016). Kim, Minkyung ; Canales, Rodrigo ; Uetake, Kosuke ; Sudhir, K. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2085.

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2016Manifattura additiva: quale ruolo per il capitale umano?. (2016). Santolamazza, Roberto ; Pejcic, Dejan . In: ECONOMIA E SOCIETÀ REGIONALE. RePEc:fan:eseses:v:html10.3280/es2016-002008.

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2016Indicators of opinion leadership in customer networks: self-reports and degree centrality. (2016). Risselada, Hans ; Verhoef, Peter C. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9369-7.

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2016Identification and semiparametric estimation of a finite horizon dynamic discrete choice model with a terminating action. (2016). Park, Minjung ; Bajari, Patrick ; Chu, Chenghuan Sean ; Nekipelov, Denis . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:4:d:10.1007_s11129-016-9176-3.

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2016Competitive reactions to personal selling. (2016). Holtrop, Niels ; Stern, P ; Gijsenberg, Maarten ; Wieringa, Jakob . In: Research Report. RePEc:gro:rugsom:16004-mark.

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2016Social commerce—state-of-the-art and future research directions. (2016). Baethge, Catherine ; Klier, Mathias . In: Electronic Markets. RePEc:spr:elmark:v:26:y:2016:i:3:d:10.1007_s12525-016-0225-2.

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2016Localization in China: How guanxi moderates Sino–US business relationships. (2016). Yen, Dorothy Ai-wan ; Abosag, Ibrahim . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:5724-5734.

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Recent citations (cites in year: CiY)


Recent citations received in 2016

YearCiting document
2016Hidden Variable Models for Market Basket Data. Statistical Performance and Managerial Implications. (2016). Hruschka, Harald . In: University of Regensburg Working Papers in Business, Economics and Management Information Systems. RePEc:bay:rdwiwi:34994.

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2016Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John . In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11579.

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2016Design of Public Procurement Auctions: Evidence from Cleaning Contracts. (2016). Toivanen, Otto ; Hyytinen, Ari ; Lundberg, Sofia . In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11708.

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2016Consumer deliberation and quality signaling. (2016). Guo, Liang ; Wu, Yue . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:3:d:10.1007_s11129-016-9174-5.

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2016Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John. In: NBER Working Papers. RePEc:nbr:nberwo:22771.

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2016Empirical Models of Learning Dynamics: A Survey of Recent Developments. (2016). Keane, Michael ; Ching, Andrew ; Erdem, Tulin . In: Economics Papers. RePEc:nuf:econwp:1611.

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Recent citations received in 2015

YearCiting document
2015What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?. (2015). Srivastava, Rajendra K ; Roberts, John ; Kayande, Ujwal . In: Customer Needs and Solutions. RePEc:spr:custns:v:2:y:2015:i:4:p:245-250.

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2015Two faces of word-of-mouth: Understanding the impact of social interactions on demand curves for innovative products. (2015). Weron, Rafał ; Sznajd-Weron, Katarzyna ; Maciejowska, Katarzyna ; Kowalska-Pyzalska, Anna ; Jedrzejewski, Arkadiusz . In: HSC Research Reports. RePEc:wuu:wpaper:hsc1509.

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Recent citations received in 2014

YearCiting document
2014Finding items cannibalization and synergy by BWS data. (2014). Conklin, Michael ; Lipovetsky, Stan . In: Journal of choice modelling. RePEc:eee:eejocm:v:12:y:2014:i:c:p:1-9.

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2014The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption. (2014). Hitsch, Gunter ; Jindal, Pranav ; Dube, Jean-Pierre . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:12:y:2014:i:4:p:331-377.

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2014Optimal Sales Force Compensation. (2014). Schöttner, Anja ; Kräkel, Matthias ; Schottner, Anja ; Krakel, Matthias . In: Working Paper Series of the Department of Economics, University of Konstanz. RePEc:knz:dpteco:1409.

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2014Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games. (2014). Ching, Andrew ; Ishihara, Masakazu . In: 2014 Meeting Papers. RePEc:red:sed014:782.

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Recent citations received in 2013

YearCiting document

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Source data used to compute the impact factor of RePEc series.

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated September, 5 2017. Contact: CitEc Team