Is this page useful for you? Then, help us to keep the service working. Please have a look to our donations page ... Thanks for your help!!

Marketing Science / INFORMS


0.11

Impact Factor

0.49

5-Years IF

57

5-Years H index

Main indicators


Raw data


IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.050.10.03262680.31424643157479 (18.6%)0.04
19910.020.090.042147140.35605911637103 (18.4%)10.050.04
19920.090.01247170.131947148156 (17.6%)0.04
19930.020.110.022394110.127394511353109 (14.7%)0.05
19940.060.120.0622116160.14421473127772 (17.1%)10.050.05
19950.110.20.19451611020.6384945511622152 (17.9%)0.07
19960.150.240.25211821130.62650671013534138 (21.2%)0.09
19970.170.280.1622204870.43667661113521126 (18.9%)20.090.1
19980.790.290.74282323091.33728433413399141 (19.4%)40.140.1
19990.660.330.75362683681.376405033138103138 (21.6%)70.190.14
20000.220.40.47272952760.9452864141527198 (18.6%)50.190.15
20010.520.410.59313264031.24504633313479125 (24.8%)40.130.15
20020.480.420.68333594351.2133658281449856 (16.7%)10.030.18
20030.560.450.75373965041.275146436155117115 (22.4%)70.190.19
20040.530.50.84514477481.678297037164138236 (28.5%)240.470.2
20051.010.531.08585058331.656878889179194214 (31.1%)230.40.21
20061.170.521.18058510221.75649109127210230171 (26.3%)230.290.2
20070.930.460.967065510831.65583138129259248120 (20.6%)100.140.18
20080.810.491.099174612501.6852615012229632484 (16%)90.10.2
20090.670.480.8810184712231.4444016110835030789 (20.2%)230.230.19
20100.630.460.688092711911.2863019212040027063 (10%)310.390.17
20110.690.530.7680100713441.3324718112542231934 (13.8%)320.40.2
20120.860.560.8656106314211.3422416013842236310 (4.5%)110.20.2
20130.380.630.6658112111821.054213652408269 (%)0.22
20140.340.670.5252117311971.0240114393751943 (7.5%)40.080.22
20150.110.740.6456122912531.021311012326208 (%)20.040.23
20160.110.980.4954128313871.081310812302147 (%)60.110.3
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:


#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

539
21985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

Full description at Econpapers || Download paper

223
31983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

Full description at Econpapers || Download paper

215
41983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

196
51996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

Full description at Econpapers || Download paper

194
61991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

Full description at Econpapers || Download paper

177
72010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

Full description at Econpapers || Download paper

161
81993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

153
91983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

Full description at Econpapers || Download paper

124
101989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

Full description at Econpapers || Download paper

123
111994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

Full description at Econpapers || Download paper

117
121986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

114
131996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

Full description at Econpapers || Download paper

114
141988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

108
151998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

104
162004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

104
171998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

Full description at Econpapers || Download paper

96
181993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

Full description at Econpapers || Download paper

94
191990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

Full description at Econpapers || Download paper

89
201993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

Full description at Econpapers || Download paper

89
211985The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. (1985). Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:234-254.

Full description at Econpapers || Download paper

88
222006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

Full description at Econpapers || Download paper

87
231997Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94.

Full description at Econpapers || Download paper

83
241990Improving Channel Coordination Through Franchising. (1990). Lal, Rajiv . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:4:p:299-318.

Full description at Econpapers || Download paper

83
251984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

Full description at Econpapers || Download paper

80
261995Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377.

Full description at Econpapers || Download paper

79
272000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

Full description at Econpapers || Download paper

79
281999The Decomposition of Promotional Response: An Empirical Generalization. (1999). Chiang, jeongwen ; Bell, David R. ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:504-526.

Full description at Econpapers || Download paper

78
291997Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard . In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207.

Full description at Econpapers || Download paper

75
301987Comment—Managing Channel Profits: Comment. (1987). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:6:y:1987:i:4:p:375-379.

Full description at Econpapers || Download paper

73
311993Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households. (1993). Chintagunta, Pradeep. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:184-208.

Full description at Econpapers || Download paper

72
321995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

Full description at Econpapers || Download paper

70
331998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

Full description at Econpapers || Download paper

69
341998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

Full description at Econpapers || Download paper

68
351991Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach. (1991). Jain, Dipak C. ; Vilcassim, Naufel J.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:1:p:1-23.

Full description at Econpapers || Download paper

67
361996A Dynamic Analysis of Market Structure Based on Panel Data. (1996). Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:359-378.

Full description at Econpapers || Download paper

67
372000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

Full description at Econpapers || Download paper

67
381997Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227.

Full description at Econpapers || Download paper

66
392001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264.

Full description at Econpapers || Download paper

66
402003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

Full description at Econpapers || Download paper

66
411985Competition and Cooperation in Marketing Channel Choice: Theory and Application. (1985). Coughlan, Anne T.. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:110-129.

Full description at Econpapers || Download paper

65
421997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

Full description at Econpapers || Download paper

65
431991A Simultaneous Approach to the Whether, What and How Much to Buy Questions. (1991). Chiang, jeongwen. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:297-315.

Full description at Econpapers || Download paper

64
442008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378.

Full description at Econpapers || Download paper

64
452001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

Full description at Econpapers || Download paper

63
462001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

Full description at Econpapers || Download paper

62
471993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

Full description at Econpapers || Download paper

62
482001Individual Marketing with Imperfect Targetability. (2001). CHEN, YUXIN ; Narasimhan, Chakravarthi ; Zhang, John Z.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:1:p:23-41.

Full description at Econpapers || Download paper

60
491995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Srinivasan, Kannan ; Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466.

Full description at Econpapers || Download paper

60
501998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88.

Full description at Econpapers || Download paper

60

50 most relevant documents in this series (papers most cited in the last two years)


#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

105
22010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

Full description at Econpapers || Download paper

60
31991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

Full description at Econpapers || Download paper

39
41986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

37
51985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

Full description at Econpapers || Download paper

35
61994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

Full description at Econpapers || Download paper

34
72012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

34
81983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

32
91993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

32
102006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

Full description at Econpapers || Download paper

31
112006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

Full description at Econpapers || Download paper

27
121998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

26
131983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

Full description at Econpapers || Download paper

23
142004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

21
151990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

Full description at Econpapers || Download paper

21
162000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

Full description at Econpapers || Download paper

18
171996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

Full description at Econpapers || Download paper

18
182007Zero as a Special Price: The True Value of Free Products. (2007). Ariely, Dan ; Mazar, Nina ; Shampanier, Kristina . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757.

Full description at Econpapers || Download paper

18
191995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

Full description at Econpapers || Download paper

18
202005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

Full description at Econpapers || Download paper

17
211989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

Full description at Econpapers || Download paper

17
221998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88.

Full description at Econpapers || Download paper

16
232008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378.

Full description at Econpapers || Download paper

16
241995Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377.

Full description at Econpapers || Download paper

16
251986Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models. (1986). Mason, Charlotte H. ; Srinivasan, V.. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:2:p:169-178.

Full description at Econpapers || Download paper

15
262010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Sorensen, Alan T. ; Rasmussen, Scott J. ; Berger, Jonah . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

Full description at Econpapers || Download paper

15
271988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

15
281998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

Full description at Econpapers || Download paper

15
292006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

Full description at Econpapers || Download paper

15
301998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

Full description at Econpapers || Download paper

14
312011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). Van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

Full description at Econpapers || Download paper

14
321993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

Full description at Econpapers || Download paper

14
331993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

Full description at Econpapers || Download paper

14
341997Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94.

Full description at Econpapers || Download paper

14
351983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

Full description at Econpapers || Download paper

14
361999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions. (1999). Ansari, Asim ; Gupta, Sunil ; Manchanda, Puneet . In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:2:p:95-114.

Full description at Econpapers || Download paper

14
372010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

Full description at Econpapers || Download paper

14
381984A Price Discrimination Theory of Coupons. (1984). Narasimhan, Chakravarthi . In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:2:p:128-147.

Full description at Econpapers || Download paper

14
391984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

Full description at Econpapers || Download paper

14
402009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

Full description at Econpapers || Download paper

13
411999Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, Om ; Rajiv, Surendra ; Dutta, Shantanu . In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568.

Full description at Econpapers || Download paper

13
421997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

Full description at Econpapers || Download paper

13
431995Diffusion of New Products: Empirical Generalizations and Managerial Uses. (1995). Muller, Eitan ; Mahajan, Vijay ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g79-g88.

Full description at Econpapers || Download paper

12
442001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

Full description at Econpapers || Download paper

12
452005A General Theory of Pass-Through in Channels with Category Management and Retail Competition. (2005). Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:1:p:110-122.

Full description at Econpapers || Download paper

12
461997Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard . In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207.

Full description at Econpapers || Download paper

12
472010When More Alternatives Lead to Less Choice. (2010). Villas-Boas, J. Miguel ; Kuksov, Dmitri . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:507-524.

Full description at Econpapers || Download paper

12
482010A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. (2010). Villas-Boas, Sofia ; Klapper, Daniel ; draganska, michaela. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:1:p:57-74.

Full description at Econpapers || Download paper

12
492004Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing. (2004). Baumgartner, Hans ; Grewal, Rajdeep ; Cote, Joseph A.. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:519-529.

Full description at Econpapers || Download paper

12
502000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

Full description at Econpapers || Download paper

11

Citing documents used to compute impact factor 12:


YearTitle
2016Empirical Models of Learning Dynamics: A Survey of Recent Developments. (2016). Keane, Michael ; Ching, Andrew ; Erdem, Tulin . In: Economics Papers. RePEc:nuf:econwp:1611.

Full description at Econpapers || Download paper

2016Structural estimation of pairwise stable networks with nonnegative externality. (2016). Miyauchi, Yuhei . In: Journal of Econometrics. RePEc:eee:econom:v:195:y:2016:i:2:p:224-235.

Full description at Econpapers || Download paper

2016It goes with the territory: Communal leverage as a marketing resource. (2016). Spielmann, Nathalie ; Williams, Christopher . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:5636-5643.

Full description at Econpapers || Download paper

2016Vertical Probabilistic Selling under Competition: the Role of Consumer Anticipated Regret. (2016). Chao, Yong ; Liu, Lin ; Zhan, Dongyuan . In: Working Papers. RePEc:net:wpaper:1614.

Full description at Econpapers || Download paper

2016Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model. (2016). Dey, Dipak K ; Pancras, Joseph ; Wang, Xia . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9362-1.

Full description at Econpapers || Download paper

2016Multidimensional Sales Incentives in CRM Settings: Customer Adverse Selection and Moral Hazard Abstract: In many firms, incentivized salespeople with private information about their customers are resp. (2016). Kim, Minkyung ; Canales, Rodrigo ; Uetake, Kosuke ; Sudhir, K. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2085.

Full description at Econpapers || Download paper

2016Manifattura additiva: quale ruolo per il capitale umano?. (2016). Santolamazza, Roberto ; Pejcic, Dejan . In: ECONOMIA E SOCIETÀ REGIONALE. RePEc:fan:eseses:v:html10.3280/es2016-002008.

Full description at Econpapers || Download paper

2016Indicators of opinion leadership in customer networks: self-reports and degree centrality. (2016). Risselada, Hans ; Verhoef, Peter C. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9369-7.

Full description at Econpapers || Download paper

2016Identification and semiparametric estimation of a finite horizon dynamic discrete choice model with a terminating action. (2016). Park, Minjung ; Bajari, Patrick ; Chu, Chenghuan Sean ; Nekipelov, Denis . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:4:d:10.1007_s11129-016-9176-3.

Full description at Econpapers || Download paper

2016Competitive reactions to personal selling. (2016). Holtrop, Niels ; Stern, P ; Gijsenberg, Maarten ; Wieringa, Jakob . In: Research Report. RePEc:gro:rugsom:16004-mark.

Full description at Econpapers || Download paper

2016Social commerce—state-of-the-art and future research directions. (2016). Baethge, Catherine ; Klier, Mathias . In: Electronic Markets. RePEc:spr:elmark:v:26:y:2016:i:3:d:10.1007_s12525-016-0225-2.

Full description at Econpapers || Download paper

2016Localization in China: How guanxi moderates Sino–US business relationships. (2016). Yen, Dorothy Ai-wan ; Abosag, Ibrahim . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:5724-5734.

Full description at Econpapers || Download paper

Recent citations (cites in year: CiY)


Recent citations received in 2016

YearCiting document
2016Hidden Variable Models for Market Basket Data. Statistical Performance and Managerial Implications. (2016). Hruschka, Harald . In: University of Regensburg Working Papers in Business, Economics and Management Information Systems. RePEc:bay:rdwiwi:34994.

Full description at Econpapers || Download paper

2016Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John . In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11579.

Full description at Econpapers || Download paper

2016Design of Public Procurement Auctions: Evidence from Cleaning Contracts. (2016). Toivanen, Otto ; Hyytinen, Ari ; Lundberg, Sofia . In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11708.

Full description at Econpapers || Download paper

2016Consumer deliberation and quality signaling. (2016). Guo, Liang ; Wu, Yue . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:3:d:10.1007_s11129-016-9174-5.

Full description at Econpapers || Download paper

2016Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John. In: NBER Working Papers. RePEc:nbr:nberwo:22771.

Full description at Econpapers || Download paper

2016Empirical Models of Learning Dynamics: A Survey of Recent Developments. (2016). Keane, Michael ; Ching, Andrew ; Erdem, Tulin . In: Economics Papers. RePEc:nuf:econwp:1611.

Full description at Econpapers || Download paper

Recent citations received in 2015

YearCiting document
2015What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?. (2015). Srivastava, Rajendra K ; Roberts, John ; Kayande, Ujwal . In: Customer Needs and Solutions. RePEc:spr:custns:v:2:y:2015:i:4:p:245-250.

Full description at Econpapers || Download paper

2015Two faces of word-of-mouth: Understanding the impact of social interactions on demand curves for innovative products. (2015). Weron, Rafał ; Sznajd-Weron, Katarzyna ; Maciejowska, Katarzyna ; Kowalska-Pyzalska, Anna ; Jedrzejewski, Arkadiusz . In: HSC Research Reports. RePEc:wuu:wpaper:hsc1509.

Full description at Econpapers || Download paper

Recent citations received in 2014

YearCiting document
2014Finding items cannibalization and synergy by BWS data. (2014). Conklin, Michael ; Lipovetsky, Stan . In: Journal of choice modelling. RePEc:eee:eejocm:v:12:y:2014:i:c:p:1-9.

Full description at Econpapers || Download paper

2014The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption. (2014). Hitsch, Gunter ; Jindal, Pranav ; Dube, Jean-Pierre . In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:12:y:2014:i:4:p:331-377.

Full description at Econpapers || Download paper

2014Optimal Sales Force Compensation. (2014). Schöttner, Anja ; Kräkel, Matthias ; Schottner, Anja ; Krakel, Matthias . In: Working Paper Series of the Department of Economics, University of Konstanz. RePEc:knz:dpteco:1409.

Full description at Econpapers || Download paper

2014Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games. (2014). Ching, Andrew ; Ishihara, Masakazu . In: 2014 Meeting Papers. RePEc:red:sed014:782.

Full description at Econpapers || Download paper

Recent citations received in 2013

YearCiting document

Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated June, 1st 2017. Contact: CitEc Team