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Marketing Letters / Springer


0.24

Impact Factor

0.44

5-Years IF

14

5-Years H index

Main indicators


Raw data


IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.1000 (%)0.04
19910.1000 (%)0.04
19920.1000 (%)0.04
19930.11000 (%)0.06
19940.12000 (%)0.05
19950.2000 (%)0.07
19960.24000 (%)0.09
19970.280100 (%)0.1
19980.29000 (%)0.11
19990.33000 (%)0.14
20000.41000 (%)0.15
20010.41000 (%)0.15
20020.43000 (%)0.18
20030.45552200 (%)0.19
20040.5141910.0566559 (13.6%)0.2
20050.320.530.32315060.1222219619624 (10.8%)0.21
20060.160.520.181868100.1512845750912 (9.4%)10.060.21
20070.20.460.242088160.18574910681615 (26.3%)0.18
20080.210.490.4830118490.42163388884217 (10.4%)50.170.2
20090.20.490.4322140530.386250101134917 (27.4%)10.050.19
20100.620.470.6528168920.55755232121797 (9.3%)40.140.17
20110.30.540.4127195690.353950151184815 (38.5%)0.21
20120.160.570.46692641230.471515591275931 (20.5%)40.060.21
20130.220.640.4322961190.43396211767111 (33.3%)0.23
20140.440.70.42343301410.432810144178755 (17.9%)30.090.23
20150.330.790.42483781690.45136622190792 (15.4%)20.040.25
20160.241.110.44654432080.476822021092 (%)30.050.34
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:


#YearTitleCited
12005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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30
22004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

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25
32008Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

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25
42012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

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23
52005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

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22
62005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Chen, Yubo ; Libai, Barak ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

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22
72005Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Bemmaor, Albert ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196.

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21
82008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

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21
92006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

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20
102006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

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18
112008Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Bunch, David ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228.

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17
122008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Dreze, Xavier ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Su, Meng ; Hess, James ; Joshi, Yogesh ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

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16
132006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

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16
142008Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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15
152006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

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14
162012Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Hess, Stephane ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

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13
172005The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360.

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13
182006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

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13
192005Spatial Models in Marketing. (2005). Bronnenberg, Bart ; Sismeiro, Catarina ; Duvvuri, Sri ; Yang, Sha ; Thomadsen, Raphael ; Arora, Neeraj ; Russell, Gary ; Hofstede, Frankel ; Bradlow, Eric ; Bell, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278.

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13
202005Models of Multi-Category Choice Behavior. (2005). Rao, Vithala ; Strijnev, Andrei ; Chan, Tat ; Chib, Siddhartha ; Gupta, Sachin ; Boatwright, Peter ; Seetharaman, P. ; Mehta, Nitin ; Ainslie, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254.

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12
212006Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments. (2006). Rose, John ; Black, Iain . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:295-310.

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12
222005Choice Models and Customer Relationship Management. (2005). Verhoef, Peter ; SUN, Baohong ; Bodapati, Anand ; Kamakura, Wagner ; Neslin, Scott ; Wilcox, Ron ; Iyengar, Raghuram ; Naik, Prasad ; Fader, Pete ; Wedel, Michel ; Mela, Carl ; Ansari, Asim . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:279-291.

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11
232007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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10
242003Social Network-Based Discriminatory Pricing Strategy. (2003). shi, mengze. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:239-256.

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9
252008Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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9
262004Modeling Marketing Dynamics by Time Series Econometrics. (2004). Dekimpe, Marnik ; Hanssens, Dominique ; Naik, Prasad ; Mizik, Natalie ; PAUWELS, Koen ; Currim, Imran ; Ghysels, Eric . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:4:p:167-183.

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9
272010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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8
282004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

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8
292011Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction. (2011). Roschk, Holger ; Gelbrich, Katja . In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:1:p:31-47.

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8
302010What you see may not be what you get: Asking consumers what matters may not reflect what they choose. (2010). Louviere, Jordan ; Mueller, Simone ; Lockshin, Larry . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:4:p:335-350.

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8
312004Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis. (2004). Chintagunta, Pradeep ; Manchanda, Puneet . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:129-145.

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8
322005Choice Based on Goals. (2005). Ramanathan, Suresh ; Lee, Angela ; Osselaer, Stijn ; Read, Stephen ; Herr, Paul ; Tavassoli, Nader ; Campbell, Margaret ; Cohen, Joel ; Dale, Jeannette ; Russo, J. ; Janiszewski, Chris ; Kruglanski, Arie. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:335-346.

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8
332007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

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8
342005Decision Strategy and Structure in Households: A “Groups” Perspective. (2005). Swait, Joffre ; Adamowicz, Wiktor ; Layton, David ; Reimer, Torsten ; Sorkin, Robert ; Johnson, Reed ; Regenwetter, Michel ; Hanemann, Michel . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:387-399.

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8
352010I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35.

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8
362014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

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8
372007Compromising the compromise effect: Brands matter. (2007). Sinn, Francisca ; Milberg, Sandra ; Goodstein, Ronald ; Epstein, Leonardo. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:223-236.

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8
382008Discrete choice models of firms’ strategic decisions. (2008). Ellickson, Paul ; draganska, michaela ; Aguirregabiria, Victor ; Singh, Vishal ; Horsky, Dan ; Zhu, Ting ; Narayanan, Sridhar ; Misra, Sanjog ; Thomadsen, Raphael ; Reiss, Peter ; Bajari, Pat ; Einav, Liran ; Orhun, Yesim ; Seim, Katja . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:399-416.

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7
392007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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7
402006Measuring and managing the essence of a brand personality. (2006). Jacobs, Gabriele ; Verlegh, Peeter ; Rekom, Johan. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192.

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7
412005Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry. (2005). Villas-Boas, J. Miguel ; Viard, V ; Fox, Jeremy ; draganska, michaela ; Crawford, Gregory ; Ching, Andrew ; Hartmann, Wesley ; Vilcassim, Naufel ; Sudhir, K. ; Dube, Jean-Pierre ; Hitsch, Gunter . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:209-224.

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7
422003Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Ingenbleek, Paul ; Theo M. M. Verhallen, ; Frambach, Ruud T.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305.

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7
432008Competition between auctions. (2008). Popkowski Leszczyc, Peter ; Cox, James ; Greenleaf, Eric ; Park, Young-Hoon ; Jank, Wolfgang ; Jap, Sandy ; Carare, Octavian ; Rothkopf, Michael ; Haruvy, Ernan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:431-448.

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7
442009Competitive reasons for the Name-Your-Own-Price channel. (2009). Fay, Scott . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:3:p:277-293.

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7
452010Does new product growth accelerate across technology generations?. (2010). Muller, Eitan ; Stremersch, Stefan ; Peres, Renana . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:2:p:103-120.

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7
462005Adjusting Choice Models to Better Predict Market Behavior. (2005). Otter, Thomas ; Orme, Bryan ; Eagle, Thomas ; Johnson, Rich ; Lenk, Peter ; Huber, Joel ; Walker, Joan ; Kim, Jaehwan ; Allenby, Greg ; Fennell, Geraldine ; Ofek, Elie ; Gilbride, Tim ; Horsky, Dan . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:197-208.

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7
472005Psychology, Behavioral Economics, and Public Policy. (2005). Mullainathan, Sendhil ; Koszegi, Botond ; gneezy, uri ; Cooke, Alan ; Amir, ON ; Mazar, Nina ; Epley, Nicholas ; Silva, Jose ; Shafir, Eldar ; Prelec, Drazen ; Lichtenstein, Donald ; Dunning, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:443-454.

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7
482008Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

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7
492007Strategy and response to purchase intention questions. (2007). Lusk, Jayson ; Jaeger, Sara ; McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44.

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7
50Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings. (2012). Mueller, Holger ; Kroll, Eike ; Vogt, Bodo ; Muller, Holger . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:73-92.

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6

50 most relevant documents in this series (papers most cited in the last two years)


#YearTitleCited
12012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

Full description at Econpapers || Download paper

11
22008Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

Full description at Econpapers || Download paper

9
32005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

Full description at Econpapers || Download paper

8
42006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

Full description at Econpapers || Download paper

8
52014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

Full description at Econpapers || Download paper

8
62005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

Full description at Econpapers || Download paper

8
72005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Chen, Yubo ; Libai, Barak ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

Full description at Econpapers || Download paper

8
82006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

Full description at Econpapers || Download paper

8
92014There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations. (2014). Weber, Daniel ; Strotmann, Wolf-Christian ; Rasmussen, Wiebke ; Rese, Mario ; Schons, Laura ; Wieseke, Jan . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:1:p:25-36.

Full description at Econpapers || Download paper

6
102006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

Full description at Econpapers || Download paper

5
112004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

Full description at Econpapers || Download paper

5
122010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

Full description at Econpapers || Download paper

5
132012The attraction effect is more pronounced for consumers who rely on intuitive reasoning. (2012). Oppewal, Harmen ; Mao, Wen . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:339-351.

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5
142004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

Full description at Econpapers || Download paper

5
152006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

Full description at Econpapers || Download paper

5
162006Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments. (2006). Rose, John ; Black, Iain . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:295-310.

Full description at Econpapers || Download paper

5
172011Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction. (2011). Roschk, Holger ; Gelbrich, Katja . In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:1:p:31-47.

Full description at Econpapers || Download paper

5
182012Spillover effects of ingredient branded strategies on brand choice: A field study. (2012). Dommer, Sara ; Swaminathan, Vanitha ; Reddy, Srinivas . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:237-251.

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4
192007Compromising the compromise effect: Brands matter. (2007). Sinn, Francisca ; Milberg, Sandra ; Goodstein, Ronald ; Epstein, Leonardo. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:223-236.

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4
202003Social Network-Based Discriminatory Pricing Strategy. (2003). shi, mengze. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:239-256.

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212010Evaluation of structure and reproducibility of cluster solutions using the bootstrap. (2010). Leisch, Friedrich ; Dolnicar, Sara . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:83-101.

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222015Appropriate use of single-item measures is here to stay. (2015). Bergkvist, Lars . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:245-255.

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232012Construal-level mind-sets and the perceived validity of marketing claims. (2012). C.-Y. Chiu, ; Guo, Xiaoning ; Wright, Scott ; Dinsmore, John ; Kardes, Frank ; Brown, Drew ; Manolis, Chris . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:253-261.

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242011Advertising competition and industry channel structure. (2011). Wang, Chih-Jen ; Chen, Ying-Ju . In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:1:p:79-99.

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252013Payment method and perceptions of ownership. (2013). Kamleitner, Bernadette ; Erki, Berna . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:1:p:57-69.

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262007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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272005Choice Based on Goals. (2005). Ramanathan, Suresh ; Lee, Angela ; Osselaer, Stijn ; Read, Stephen ; Herr, Paul ; Tavassoli, Nader ; Campbell, Margaret ; Cohen, Joel ; Dale, Jeannette ; Russo, J. ; Janiszewski, Chris ; Kruglanski, Arie. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:335-346.

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282008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Dreze, Xavier ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Su, Meng ; Hess, James ; Joshi, Yogesh ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

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292012Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings. (2012). Mueller, Holger ; Kroll, Eike ; Vogt, Bodo ; Muller, Holger . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:73-92.

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302007The impact of a product’s country-of-origin on compromise and attraction effects. (2007). Yen, HsiuJu ; Chuang, Shih-Chieh . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:279-291.

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312013The impact of jump bidding in online auctions. (2013). Popkowski Leszczyc, Peter ; He, Yongfu . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:387-397.

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322012When counterfeits raise the appeal of luxury brands. (2012). Gistri, Giacomo ; Pace, Stefano ; Romani, Simona . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:807-824.

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332006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

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342008Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Bunch, David ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228.

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352008Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

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362012Using discrete choice experiments to estimate willingness-to-pay intervals. (2012). Skiera, Bernd ; Eckert, Christine ; Schlereth, Christian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:761-776.

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372012A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction. (2012). Martin, Kelly ; Hill, Ronald ; Chaplin, Lan . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:731-744.

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382012What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan. (2012). Frank, Bjorn ; Enkawa, Takao ; Abulaiti, Gulimire . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:683-700.

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392009Gender differences in new brand name response. (2009). Klink, Richard . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:3:p:313-326.

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402004The Relationship Between Customer Loyalty and Purchase Incidence. (2004). Hammond, Kathy ; Stern, Philip . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:5-19.

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412013Brand personality: A meta-analytic review of antecedents and consequences. (2013). Eisend, Martin ; Stokburger-Sauer, Nicola . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216.

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422010I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35.

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432012Price–quality relationship in the presence of asymmetric dynamic reference quality effects. (2012). Gavious, Arieh ; Lowengart, Oded . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:137-161.

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442005The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360.

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452012Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information. (2012). Gierl, Heribert ; Huettl, Verena . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:893-904.

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462010What you see may not be what you get: Asking consumers what matters may not reflect what they choose. (2010). Louviere, Jordan ; Mueller, Simone ; Lockshin, Larry . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:4:p:335-350.

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472008Image feedback effects of brand extensions: Evidence from a longitudinal field study. (2008). Volckner, Franziska ; Sattler, Henrik ; Kaufmann, Gwen. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:109-124.

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482006Measuring and managing the essence of a brand personality. (2006). Jacobs, Gabriele ; Verlegh, Peeter ; Rekom, Johan. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192.

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492012The long-term box office performance of sequel movies. (2012). Dhar, Tirtha ; Weinberg, Charles ; Sun, Guanghui . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:13-29.

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502012Creating brand personality with brand names. (2012). Athaide, Gerard ; Klink, Richard . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:109-117.

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3

Citing documents used to compute impact factor 20:


YearTitle
2016Selecting single items to measure doubly concrete constructs: A cautionary tale. (2016). Diamantopoulos, Adamantios ; Baumgartner, Petra ; Salzberger, Thomas ; Sarstedt, Marko . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:3159-3167.

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2016Should we use single items? Better not. (2016). Salzberger, Thomas ; Diamantopoulos, Adamantios ; Sarstedt, Marko . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:8:p:3199-3203.

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2016The nature of doubly concrete constructs and how to identify them. (2016). Bergkvist, Lars . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:9:p:3427-3429.

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2016Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness. (2016). Bindroo, Vishal ; Echambadi, Raj ; He, Xin . In: Customer Needs and Solutions. RePEc:spr:custns:v:3:y:2016:i:3:d:10.1007_s40547-016-0067-2.

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2016Measuring the value of mobile telecommunications networks. (2016). Hove, Leo Van ; van Hove, Leo . In: Netnomics. RePEc:kap:netnom:v:17:y:2016:i:3:d:10.1007_s11066-016-9108-0.

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2016Testing Metcalfes law: Pitfalls and possibilities. (2016). Hove, Leo Van ; van Hove, Leo . In: Information Economics and Policy. RePEc:eee:iepoli:v:37:y:2016:i:c:p:67-76.

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2016Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests. (2016). Kireyev, Pavel . In: Harvard Business School Working Papers. RePEc:hbs:wpaper:16-129.

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2016The attraction effect in mid-involvement categories: An experimental economics approach. (2016). Urbano, Amparo ; Vila, Jose ; Martinez-Moles, Victor ; Gomez, Yolanda . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:11:p:5082-5088.

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2016The effect of social media interactions on customer relationship management. (2016). Barrot, Christian ; Maecker, Olaf ; Becker, Jan U. In: Business Research. RePEc:spr:busres:v:9:y:2016:i:1:d:10.1007_s40685-016-0027-6.

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2016Digitale Plattformen: Bausteine für einen künftigen Ordnungsrahmen. (2016). Peitz, Martin ; Schweitzer, Heike ; Fetzer, Thomas . In: ZEW Discussion Papers. RePEc:zbw:zewdip:16042.

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2016A Survey of the Empirical Evidence on PWYW Pricing. (2016). Greiff, Matthias ; Egbert, Henrik. In: MPRA Paper. RePEc:pra:mprapa:68693.

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2016A Survey of the Empirical Evidence on PWYW Pricing. (2016). Greiff, Matthias ; Egbert, Henrik. In: MAGKS Papers on Economics. RePEc:mar:magkse:201605.

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2016Determinants of consumers response to pay-what-you-want pricing strategy on the Internet. (2016). Monroe, Kent B ; Kukar-Kinney, Monika ; Weisstein, Fei L. In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:10:p:4313-4320.

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2016The Pay-What-You-Want Game and Laboratory Experiments. (2016). Greiff, Matthias ; Egbert, Henrik. In: MPRA Paper. RePEc:pra:mprapa:75222.

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2016Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence. (2016). Gerpott, Torsten J ; Schneider, Christina . In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:65:y:2016:i:c:p:135-145.

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2016A model for clustering data from heterogeneous dissimilarities. (2016). Blanchard, Simon ; Santi, everton ; Aloise, Daniel . In: European Journal of Operational Research. RePEc:eee:ejores:v:253:y:2016:i:3:p:659-672.

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2016Do stock prices undervalue investments in advertising?. (2016). Robinson, William T ; Oh, Yun Kyung ; Kim, Jung-Min ; Gulen, Huseyin . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:4:d:10.1007_s11002-016-9411-4.

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2016Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories. (2016). Guido, Gianluigi ; Pino, Giovanni ; Nataraajan, Rajan ; Pichierri, Marco . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:6048-6057.

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2016Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences. (2016). Vilches-Montero, Sonia . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9367-9.

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2016On the meaning and measurement of maximization. (2016). Cheek, Nathan N ; Schwartz, Barry . In: Judgment and Decision Making. RePEc:jdm:journl:v:11:y:2016:i:2:p:126-146.

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Recent citations (cites in year: CiY)


Recent citations received in 2016

YearCiting document
2016The sharing economy: Your business models friend or foe?. (2016). Kathan, Wolfgang ; Veider, Viktoria ; Matzler, Kurt . In: Business Horizons. RePEc:eee:bushor:v:59:y:2016:i:6:p:663-672.

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2016Forward advertising: A competitive analysis of new product preannouncement. (2016). Liang, QI ; Zhang, Jianqiang ; Huang, Jian . In: Information Economics and Policy. RePEc:eee:iepoli:v:37:y:2016:i:c:p:3-12.

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2016Price Competition in the Presence of a Web Aggregator. (2016). Mantovani, Andrea ; Loginova, Oksana. In: Working Papers. RePEc:umc:wpaper:1616.

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Recent citations received in 2015

YearCiting document
2015Global inspection games. (2015). Villalba, Miguel Sanchez . In: Journal of Public Economics. RePEc:eee:pubeco:v:128:y:2015:i:c:p:59-72.

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2015On the limits of research rigidity: the number of items in a scale. (2015). Bockenholt, Ulf ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:257-260.

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Recent citations received in 2014

YearCiting document
2014Supply chain performance and consumer surplus under alternative structures of channel dominance. (2014). Niu, Baozhuang ; Xue, Weili ; Demirag, Ozgun Caliskan . In: European Journal of Operational Research. RePEc:eee:ejores:v:239:y:2014:i:1:p:130-145.

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2014Is Co-Branding a Double-Edged Sword for Brand Partners?. (2014). LEE, Chia-Lin . In: European Research Studies Journal. RePEc:ers:journl:v:xvii:y:2014:i:4:p:19-34.

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2014Identifying Business Models for Photovoltaic Systems with Storage in the Italian Market: A Discrete Choice Experiment. (2014). Madlener, Reinhard ; Galassi, Veronica . In: FCN Working Papers. RePEc:ris:fcnwpa:2014_019.

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Recent citations received in 2013

YearCiting document

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Source data used to compute the impact factor of RePEc series.

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated March, 1 2017. Contact: CitEc Team