Citation analysis for Marketing Science / INFORMS

Citation Profile [Updated: 2019-12-04 10:36:47]

5 Years H

Impact Factor

0.59

5 Years IF

0.76

Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw Data

	IF	AIF	CIF	IF5	DOC	CDO	CIT	NCI	CCU	D2Y	C2Y	D5Y	C5Y	SC	%SC	CiY	II	AII
1990	0.05	0.08	0.31	0.03	26	26	566	8	8	64	3	157	4		0		0	0.04
1991	0.03	0.08	0.32	0.05	21	47	775	15	23	59	2	163	8		0	1	0.05	0.04
1992	0	0.08	0.1	0.01	24	71	439	7	30	47		148	1		0		0	0.04
1993	0.02	0.1	0.11	0.02	23	94	1104	10	40	45	1	135	3		0		0	0.05
1994	0.06	0.11	0.16	0.05	22	116	569	19	59	47	3	127	6		0	1	0.05	0.05
1995	0.13	0.19	0.66	0.14	45	161	1254	105	165	45	6	116	16		0		0	0.08
1996	0.15	0.22	0.67	0.21	21	182	925	122	287	67	10	135	28		0		0	0.1
1997	0.15	0.22	0.46	0.12	22	204	989	94	381	66	10	135	16		0	2	0.09	0.09
1998	0.79	0.26	1.33	0.55	28	232	1159	308	690	43	34	133	73	73	23.7	6	0.21	0.12
1999	0.64	0.28	1.43	0.59	36	268	992	382	1073	50	32	138	81	148	38.7	13	0.36	0.14
2000	0.2	0.33	0.97	0.41	27	295	839	284	1358	64	13	152	62	46	16.2	6	0.22	0.15
2001	0.52	0.36	1.37	0.54	31	326	795	442	1806	63	33	134	73	88	19.9	10	0.32	0.15
2002	0.55	0.39	1.25	0.57	33	359	470	450	2256	58	32	144	82	112	24.9	1	0.03	0.21
2003	0.53	0.4	1.37	0.61	37	396	795	539	2797	64	34	155	95	136	25.2	15	0.41	0.2
2004	0.5	0.45	1.74	0.65	51	447	1452	772	3573	70	35	164	106	304	39.4	31	0.61	0.2
2005	0.83	0.46	1.74	0.76	58	505	1157	877	4454	88	73	179	136	277	31.6	28	0.48	0.22
2006	0.89	0.46	1.84	0.74	80	585	1163	1070	5532	109	97	210	155	445	41.6	24	0.3	0.21
2007	0.77	0.42	1.77	0.68	70	655	1089	1154	6689	138	106	259	175	416	36	15	0.21	0.18
2008	0.81	0.44	2.1	0.86	91	746	1019	1561	8259	150	122	296	254	445	28.5	11	0.12	0.21
2009	0.75	0.44	1.91	0.76	101	847	914	1612	9875	161	120	350	266	459	28.5	33	0.33	0.21
2010	0.65	0.43	1.74	0.63	80	927	1298	1606	11485	192	124	400	253	361	22.5	38	0.48	0.18
2011	0.7	0.46	1.75	0.68	80	1007	639	1749	13244	181	126	422	287	374	21.4	54	0.68	0.21
2012	0.98	0.47	1.8	0.8	56	1063	674	1910	15158	160	156	422	338	294	15.4	14	0.25	0.19
2013	0.79	0.53	1.93	0.9	58	1121	282	2156	17320	136	107	408	369	298	13.8	13	0.22	0.22
2014	0.75	0.55	1.9	0.81	52	1173	243	2232	19554	114	86	375	305	296	13.3	16	0.31	0.22
2015	0.55	0.56	2.04	1.07	56	1229	151	2506	22062	110	60	326	350	283	11.3	20	0.36	0.21
2016	0.57	0.58	2.07	0.95	54	1283	123	2652	24714	108	62	302	286	230	8.7	21	0.39	0.2
2017	0.54	0.6	1.76	0.78	9	1292	15	2279	26993	110	59	276	214		0	4	0.44	0.22
2018	0.59	0.76	1.54	0.76	0	1292	0	1985	28978	63	37	229	173		0		0	0.31

IF:	Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for series in RePEc in year y
CIF:	Cumulative impact factor
IF5:	Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CIT:	Number of citations to papers published in year y
NCI:	Number of citations in year y
CCU:	Cumulative number of citations to papers published until year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
SC:	selft citations in y to articles published in y-1 plus y-2
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series

#	Year	Title	Cited
1	1985	Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214. Full description at Econpapers \|\| Download paper	746
2	1983	A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238. Full description at Econpapers \|\| Download paper	294
3	1985	Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176. Full description at Econpapers \|\| Download paper	293
4	1983	An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191. Full description at Econpapers \|\| Download paper	285
5	1993	The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143. Full description at Econpapers \|\| Download paper	277
6	1991	Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296. Full description at Econpapers \|\| Download paper	256
7	1996	Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20. Full description at Econpapers \|\| Download paper	254
8	2004	Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560. Full description at Econpapers \|\| Download paper	248
9	2010	The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421. Full description at Econpapers \|\| Download paper	242
10	1983	Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272. Full description at Econpapers \|\| Download paper	192
11	1998	A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65. Full description at Econpapers \|\| Download paper	185
12	1986	The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297. Full description at Econpapers \|\| Download paper	184
13	1989	Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323. Full description at Econpapers \|\| Download paper	178
14	2006	Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759. Full description at Econpapers \|\| Download paper	173
15	1996	The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340. Full description at Econpapers \|\| Download paper	167
16	2000	Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42. Full description at Econpapers \|\| Download paper	159
17	1998	The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28. Full description at Econpapers \|\| Download paper	158
18	1988	Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168. Full description at Econpapers \|\| Download paper	157
19	1994	Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223. Full description at Econpapers \|\| Download paper	154
20	1993	Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394. Full description at Econpapers \|\| Download paper	132
21	1993	The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52. Full description at Econpapers \|\| Download paper	129
22	1984	Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307. Full description at Econpapers \|\| Download paper	127
23	1995	Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169. Full description at Econpapers \|\| Download paper	123
24	1990	The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206. Full description at Econpapers \|\| Download paper	122
25	2012	Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912. Full description at Econpapers \|\| Download paper	120
26	2000	Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103. Full description at Econpapers \|\| Download paper	118
27	1997	Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227. Full description at Econpapers \|\| Download paper	117
28	1998	Shopping Behavior and Consumer Preference for Store Price Format: Why âLarge Basketâ Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88. Full description at Econpapers \|\| Download paper	116
29	2000	Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21. Full description at Econpapers \|\| Download paper	115
30	1985	The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. (1985). Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:234-254. Full description at Econpapers \|\| Download paper	113
31	1995	Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377. Full description at Econpapers \|\| Download paper	113
32	2006	Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739. Full description at Econpapers \|\| Download paper	112
33	2005	Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381. Full description at Econpapers \|\| Download paper	112
34	2011	Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212. Full description at Econpapers \|\| Download paper	112
35	2003	Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354. Full description at Econpapers \|\| Download paper	111
36	2009	Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739. Full description at Econpapers \|\| Download paper	109
37	1990	Improving Channel Coordination Through Franchising. (1990). Lal, Rajiv . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:4:p:299-318. Full description at Econpapers \|\| Download paper	108
38	1997	Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145. Full description at Econpapers \|\| Download paper	108
39	1999	The Decomposition of Promotional Response: An Empirical Generalization. (1999). Chiang, jeongwen ; Bell, David R. ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:504-526. Full description at Econpapers \|\| Download paper	107
40	1997	Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94. Full description at Econpapers \|\| Download paper	106
41	1998	Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195. Full description at Econpapers \|\| Download paper	105
42	1997	Vertical Strategic Interaction: Implications for Channel Pricing Strategy. (1997). Lee, Eunkyu ; Staelin, Richard. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207. Full description at Econpapers \|\| Download paper	104
43	2001	Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243. Full description at Econpapers \|\| Download paper	102
44	1987	CommentâManaging Channel Profits: Comment. (1987). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:6:y:1987:i:4:p:375-379. Full description at Econpapers \|\| Download paper	102
45	2001	Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283. Full description at Econpapers \|\| Download paper	101
46	1998	Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337. Full description at Econpapers \|\| Download paper	100
47	2001	Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264. Full description at Econpapers \|\| Download paper	96
48	1993	Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households. (1993). Chintagunta, Pradeep. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:184-208. Full description at Econpapers \|\| Download paper	96
49	1995	Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Srinivasan, Kannan ; Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466. Full description at Econpapers \|\| Download paper	95
50	2008	A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378. Full description at Econpapers \|\| Download paper	95

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	1985	Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214. Full description at Econpapers \|\| Download paper	139
2	2010	The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421. Full description at Econpapers \|\| Download paper	70
3	2012	Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912. Full description at Econpapers \|\| Download paper	70
4	1993	The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143. Full description at Econpapers \|\| Download paper	58
5	2004	Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560. Full description at Econpapers \|\| Download paper	58
6	1991	Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296. Full description at Econpapers \|\| Download paper	53
7	2006	Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759. Full description at Econpapers \|\| Download paper	52
8	1983	An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191. Full description at Econpapers \|\| Download paper	49
9	1986	The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297. Full description at Econpapers \|\| Download paper	42
10	2005	Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381. Full description at Econpapers \|\| Download paper	41
11	1985	Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176. Full description at Econpapers \|\| Download paper	38
12	2000	Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42. Full description at Econpapers \|\| Download paper	36
13	2011	Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212. Full description at Econpapers \|\| Download paper	35
14	1998	The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28. Full description at Econpapers \|\| Download paper	35
15	1983	Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272. Full description at Econpapers \|\| Download paper	35
16	1998	A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65. Full description at Econpapers \|\| Download paper	33
17	2007	The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659. Full description at Econpapers \|\| Download paper	32
18	1988	Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168. Full description at Econpapers \|\| Download paper	31
19	2006	Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717. Full description at Econpapers \|\| Download paper	31
20	2009	Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739. Full description at Econpapers \|\| Download paper	28
21	2010	The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957. Full description at Econpapers \|\| Download paper	28
22	1983	A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238. Full description at Econpapers \|\| Download paper	27
23	2012	Mine Your Own Business: Market-Structure Surveillance Through Text Mining. (2012). Goldenberg, Jacob ; Feldman, Ronen ; Netzer, Oded ; Fresko, Moshe . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:521-543. Full description at Econpapers \|\| Download paper	26
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28	2001	Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283. Full description at Econpapers \|\| Download paper	23
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30	2007	Zero as a Special Price: The True Value of Free Products. (2007). Ariely, Dan ; Mazar, Nina ; Shampanier, Kristina . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757. Full description at Econpapers \|\| Download paper	23
31	1996	Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20. Full description at Econpapers \|\| Download paper	22
32	1998	Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195. Full description at Econpapers \|\| Download paper	22
33	1994	Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223. Full description at Econpapers \|\| Download paper	22
34	2000	Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21. Full description at Econpapers \|\| Download paper	22
35	2010	A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. (2010). Villas-Boas, Sofia ; Klapper, Daniel ; draganska, michaela. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:1:p:57-74. Full description at Econpapers \|\| Download paper	21
36	2012	Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. (2012). Ghose, Anindya ; Ipeirotis, Panagiotis G. ; Li, Beibei. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:493-520. Full description at Econpapers \|\| Download paper	21
37	2003	Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Srinivasan, Kannan ; Rajiv, Surendra ; Mehta, Nitin . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84. Full description at Econpapers \|\| Download paper	21
38	2005	Channel Coordination in the Presence of a Dominant Retailer. (2005). Raju, Jagmohan ; Zhang, John Z.. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:2:p:254-262. Full description at Econpapers \|\| Download paper	21
39	1997	Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145. Full description at Econpapers \|\| Download paper	20
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41	2014	The Service Revolution and the Transformation of Marketing Science. (2014). Rust, Roland T ; Huang, Ming-Hui . In: Marketing Science. RePEc:inm:ormksc:v:33:y:2014:i:2:p:206-221. Full description at Econpapers \|\| Download paper	19
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43	1998	Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337. Full description at Econpapers \|\| Download paper	19
44	2006	Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739. Full description at Econpapers \|\| Download paper	18
45	1998	Shopping Behavior and Consumer Preference for Store Price Format: Why âLarge Basketâ Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88. Full description at Econpapers \|\| Download paper	18
46	1999	Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, OM ; Rajiv, Surendra ; Dutta, Shantanu. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568. Full description at Econpapers \|\| Download paper	18
47	2010	Online Demand Under Limited Consumer Search. (2010). Albuquerque, Paulo ; Bronnenberg, Bart J. ; Kim, Jun B.. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:6:p:1001-1023. Full description at Econpapers \|\| Download paper	18
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49	2006	The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions. (2006). Elberse, Anita ; Mark A. A. M. Leenders, ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:638-661. Full description at Econpapers \|\| Download paper	17
50	2008	A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. (2008). Wilbur, Kenneth. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:3:p:356-378. Full description at Econpapers \|\| Download paper	17

Citing documents used to compute impact factor: 37

Year	Title
2018	How Context Affects Choice. (2018). Wood, Wendy ; Thomadsen, Raphael ; Sudhir, K ; Singh, Vishal ; Sela, Aner ; Liu, Wendy ; John, Leslie ; Hansen, Karsten ; Bollinger, Bryan ; Arora, Neeraj ; Amir, ON ; Rooderkerk, Robert P. In: Customer Needs and Solutions. RePEc:spr:custns:v:5:y:2018:i:1:d:10.1007_s40547-017-0084-9. Full description at Econpapers \|\| Download paper
2018	Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search. (2018). Schlangenotto, Darius ; Wunderlich, Nancy V ; Kundisch, Dennis. In: Electronic Markets. RePEc:spr:elmark:v:28:y:2018:i:4:d:10.1007_s12525-018-0287-4. Full description at Econpapers \|\| Download paper
2018	Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry. (2018). Colicev, Anatoli ; Pauwels, Koen ; Malshe, Ashwin. In: Administrative Sciences. RePEc:gam:jadmsc:v:8:y:2018:i:3:p:55-:d:170714. Full description at Econpapers \|\| Download paper
2018	Estimating retail gasoline price dynamics: The effects of sample characteristics and research design. (2018). POLEMIS, MICHAEL ; Deltas, George. In: MPRA Paper. RePEc:pra:mprapa:89570. Full description at Econpapers \|\| Download paper
2018	A Sustainability Analysis on Retailerâs Sales Effort in A Closed-Loop Supply Chain. (2018). Yang, Dexiang ; Xiao, Lijian ; Zhang, Hua ; Guo, Sidai ; Wu, Ying. In: Sustainability. RePEc:gam:jsusta:v:11:y:2018:i:1:p:8-:d:191940. Full description at Econpapers \|\| Download paper
2018	Impact of manufacturer and retailers market pricing power on customer satisfaction incentives in supply chains. (2018). Wang, Charles X ; Zhao, Yabing ; Qian, Zhuang. In: International Journal of Production Economics. RePEc:eee:proeco:v:205:y:2018:i:c:p:98-112. Full description at Econpapers \|\| Download paper
2018	âOpeningâ location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. (2018). Ketelaar, Paul E ; Janssen, Loes ; van Gisbergen, Marnix S ; Huhn, Arief Ernst ; Konig, Ruben P ; Rozendaal, Esther ; van Woudenberg, Thabo J ; Bernritter, Stefan F. In: Journal of Business Research. RePEc:eee:jbrese:v:91:y:2018:i:c:p:277-285. Full description at Econpapers \|\| Download paper
2018	Novel retail technologies and marketing analytics. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:3:d:10.1057_s41270-018-0040-z. Full description at Econpapers \|\| Download paper
2018	Competitive Personalized Pricing. (2018). Matsushima, Noriaki ; Choe, Chongwoo ; Chen, Zhijun. In: ISER Discussion Paper. RePEc:dpr:wpaper:1023. Full description at Econpapers \|\| Download paper
2018	Targeted Branding, Price Competition and Consumer Data. (2018). Richards, Dan ; Pepall, Lynne. In: Discussion Papers Series, Department of Economics, Tufts University. RePEc:tuf:tuftec:0824. Full description at Econpapers \|\| Download paper
2018	Impacts of Power Structure on Supply Chain with a Store Brand. (2018). Ma, Weimin ; Ke, Hua ; Cheng, Rong. In: Asia-Pacific Journal of Operational Research (APJOR). RePEc:wsi:apjorx:v:35:y:2018:i:04:n:s0217595918500203. Full description at Econpapers \|\| Download paper
2018	The effect of big data on recommendation quality: The example of internet search. (2018). Sapi, Geza ; Lorincz, Szabolcs ; Schaefer, Maximilian. In: DICE Discussion Papers. RePEc:zbw:dicedp:284. Full description at Econpapers \|\| Download paper
2018	The Effect of Big Data on Recommendation Quality: The Example of Internet Search. (2018). Sapi, Geza ; Lorincz, Szabolcs ; Schafer, Maximilian. In: Discussion Papers of DIW Berlin. RePEc:diw:diwwpp:dp1730. Full description at Econpapers \|\| Download paper
2018	Selling Remanufactured Products under One Roof or Two? A Sustainability Analysis on Channel Structures for New and Remanufactured Products. (2018). Liu, Yan ; Lu, Yujia ; Guo, Sidai ; Chen, Hong ; Cheng, Yongsheng. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:7:p:2427-:d:157480. Full description at Econpapers \|\| Download paper
2018	When is Double Marginalization a Problem?. (2018). Gabrielsen, Tommy ; Shaffer, Greg ; Johansen, Bjorn Olav. In: Working Papers in Economics. RePEc:hhs:bergec:2018_007. Full description at Econpapers \|\| Download paper
2018	Risk transfer versus cost reduction on two-sided microfinance platforms. (2018). Bollinger, Bryan ; Yao, Song. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:16:y:2018:i:3:d:10.1007_s11129-018-9198-0. Full description at Econpapers \|\| Download paper
2018	When and how is corporate social responsibility profitable?. (2018). Bhardwaj, Pradeep ; Turut, Ozge ; Demir, Kivilcim Dogerlioglu ; Chatterjee, Prabirendra. In: Journal of Business Research. RePEc:eee:jbrese:v:84:y:2018:i:c:p:206-219. Full description at Econpapers \|\| Download paper
2018	An Empirical Study on Optimal Strategies of Industry-University-Institute Green Innovation with Subsidy. (2018). Wu, Wenqing ; Tsai, Sang-Bing ; Ma, Chengcheng ; Li, Shijie ; Chu, Chien-Chi ; Yu, Kexin. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:5:p:1667-:d:148223. Full description at Econpapers \|\| Download paper
2018	Strategic Corporate Social Responsibility and Spillover. (2018). Xu, Heng ; Ma, Qing. In: MPRA Paper. RePEc:pra:mprapa:89771. Full description at Econpapers \|\| Download paper
2018	Consumer search on the Internet. (2018). De los Santos, Babur. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:58:y:2018:i:c:p:66-105. Full description at Econpapers \|\| Download paper
2018	Sequential Search with a Price Freeze Option - Theory and Experimental Evidence. (2018). Noussair, Charles ; Marcu, Emanuel. In: Discussion Paper. RePEc:tiu:tiucen:dacf4815-c001-44c3-bda3-f85977fc7655. Full description at Econpapers \|\| Download paper
2018	Buy now and price later: Supply contracts with time-consistent meanâvariance financial hedgingAuthor-Name: Li, Qiang. (2018). Niu, Baozhuang ; Wang, Junwei ; Chu, Lap-Keung . In: European Journal of Operational Research. RePEc:eee:ejores:v:268:y:2018:i:2:p:582-595. Full description at Econpapers \|\| Download paper
2018	Multichannel Marketing Attribution Using Markov Chains. (2018). Kakalej, Luka ; Ferencova, Martina ; Bucko, Jozef. In: Journal of Applied Management and Investments. RePEc:ods:journl:v:7:y:2018:i:1:p:49-60. Full description at Econpapers \|\| Download paper
2018	The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy. (2018). dellaert, benedict ; Dellaert, B. G. C., . In: ERIM Report Series Research in Management. RePEc:ems:eureri:103995. Full description at Econpapers \|\| Download paper
2018	Platform Launch Strategies. (2018). Stummer, Christian ; Decker, Reinhold ; Kundisch, Dennis. In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. RePEc:spr:binfse:v:60:y:2018:i:2:d:10.1007_s12599-018-0520-x. Full description at Econpapers \|\| Download paper
2018	Food waste in the sharing economy. (2018). Hamilton, Stephen ; Richards, Timothy J. In: Food Policy. RePEc:eee:jfpoli:v:75:y:2018:i:c:p:109-123. Full description at Econpapers \|\| Download paper
2018	Network-based Referral Mechanism in a Crowdfunding-based Marketing Pattern. (2018). Zhang, Wei ; Fan, Zhi-Ping ; Li, Yongli. In: Papers. RePEc:arx:papers:1808.03070. Full description at Econpapers \|\| Download paper
2018	A random coefficients mixture hidden Markov model for marketing research. (2018). Kappe, Eelco ; Desarbo, Wayne S ; Blank, Ashley Stadler. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:3:p:415-431. Full description at Econpapers \|\| Download paper
2018	Social Media Data Inputs in Product Design: Case of a Smartphone. (2018). Rathore, Ashish Kumar ; Ilavarasan, Vigneswara P ; Das, Santanu . In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:19:y:2018:i:3:d:10.1007_s40171-018-0187-7. Full description at Econpapers \|\| Download paper
2018	Extracting brand information from social networks: Integrating image, text, and social tagging data. (2018). Klostermann, Jan ; Decker, Reinhold ; Boger, Daniel ; Plumeyer, Anja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:538-556. Full description at Econpapers \|\| Download paper
2018	Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing. (2018). Wa, Kimmy ; Zhu, John Jianjun ; Li, Stella Yiyan. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:52-68. Full description at Econpapers \|\| Download paper
2018	Advancing Non-compensatory Choice Models in Marketing. (2018). Otter, Thomas ; Seiler, Stephan ; Jedidi, Kamel ; Kohli, Rajeev ; Honka, Elisabeth ; Henderson, Ty ; Dotson, Marc ; Curry, David J ; Bentley, Taylor ; Allenby, Greg M ; Zantedeschi, Daniel ; Wang, Xin ; Aribarg, Anocha. In: Customer Needs and Solutions. RePEc:spr:custns:v:5:y:2018:i:1:d:10.1007_s40547-017-0072-0. Full description at Econpapers \|\| Download paper
2018	Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. (2018). Barwitz, Niklas ; Maas, Peter . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:116-133. Full description at Econpapers \|\| Download paper
2018	Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior. (2018). Pracejus, John ; Rao, Vithala R ; Mehta, Nitin ; Ma, YU ; Levin, Irwin ; Kumar, Nanda ; Kim, Hwang ; Derdenger, Tim ; Cooke, Alan ; Bhargava, Hemant ; Venkatesh, R ; Russell, Gary J. In: Customer Needs and Solutions. RePEc:spr:custns:v:5:y:2018:i:1:d:10.1007_s40547-017-0075-x. Full description at Econpapers \|\| Download paper
2018	Leisure Motivation and Satisfaction: A Text Mining of Yoga Centres, Yoga Consumers, and Their Interactions. (2018). Jia, Susan. In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:12:p:4458-:d:186021. Full description at Econpapers \|\| Download paper
2018	Impact of free sampling on product diffusion based on Bass model. (2018). Han, Yanqing ; Zhang, Zongming. In: Electronic Commerce Research. RePEc:spr:elcore:v:18:y:2018:i:1:d:10.1007_s10660-017-9264-9. Full description at Econpapers \|\| Download paper
2018	Trading Channel Pattern of Cassava Commodity: Double Roles for the Farmers â Is It a Benefit?. (2018). Kusumah, Echo Perdana. In: MPRA Paper. RePEc:pra:mprapa:88245. Full description at Econpapers \|\| Download paper

Recent citations

Recent citations received in 2017

Year	Citing document
2017	Non-reservation price equilibria and consumer search. (2017). Parakhonyak, Alexei ; janssen, maarten. In: Journal of Economic Theory. RePEc:eee:jetheo:v:172:y:2017:i:c:p:120-162. Full description at Econpapers \|\| Download paper
2017	Vitamin panacea: Is advertising fueling demand for products with uncertain scientific benefit?. (2017). Eisenberg, Matthew D ; Cantor, Jonathan H ; Avery, Rosemary J. In: Journal of Health Economics. RePEc:eee:jhecon:v:55:y:2017:i:c:p:30-44. Full description at Econpapers \|\| Download paper
2017	A multidisciplinary perspective of big data in management research. (2017). Sheng, Jie ; Wang, Xiaojun ; Amankwah-Amoah, Joseph. In: International Journal of Production Economics. RePEc:eee:proeco:v:191:y:2017:i:c:p:97-112. Full description at Econpapers \|\| Download paper
2017	Goal-based models for discrete choice analysis. (2017). Swait, Joffre. In: Transportation Research Part B: Methodological. RePEc:eee:transb:v:101:y:2017:i:c:p:72-88. Full description at Econpapers \|\| Download paper

Recent citations received in 2016

Year	Citing document
2016	Hidden Variable Models for Market Basket Data. Statistical Performance and Managerial Implications. (2016). Hruschka, Harald. In: University of Regensburg Working Papers in Business, Economics and Management Information Systems. RePEc:bay:rdwiwi:34994. Full description at Econpapers \|\| Download paper
2016	Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John . In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11579. Full description at Econpapers \|\| Download paper
2016	Design of Public Procurement Auctions: Evidence from Cleaning Contracts. (2016). Toivanen, Otto ; Hyytinen, Ari ; Lundberg, Sofia. In: CEPR Discussion Papers. RePEc:cpr:ceprdp:11708. Full description at Econpapers \|\| Download paper
2016	The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings. (2016). Chang, Chun-Wei ; Zhang, Jonathan Z. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:36:y:2016:i:c:p:77-90. Full description at Econpapers \|\| Download paper
2016	A Model for Inferring Market Preferences from Online Retail Product Information Matrices. (2016). Gilbride, Timothy J ; Siddarth, S ; Mintz, Ofer ; Currim, Imran S. In: Journal of Retailing. RePEc:eee:jouret:v:92:y:2016:i:4:p:470-485. Full description at Econpapers \|\| Download paper
2016	Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests. (2016). Kireyev, Pavel . In: Harvard Business School Working Papers. RePEc:hbs:wpaper:16-129. Full description at Econpapers \|\| Download paper
2016	EditorialâMarketing Science and Big Data. (2016). Chintagunta, Pradeep ; Hauser, John R ; Hanssens, Dominique M. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:3:p:341-342. Full description at Econpapers \|\| Download paper
2016	Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data. (2016). Skiera, Bernd ; Ringel, Daniel M. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:3:p:511-534. Full description at Econpapers \|\| Download paper
2016	Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. (2016). Wang, Yanwen ; Sprigg, Jim ; Cryder, Cynthia ; Lewis, Michael. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:4:p:565-575. Full description at Econpapers \|\| Download paper
2016	An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications. (2016). Liu, Qiang ; Venkataraman, Sriram ; Gupta, Sachin. In: Management Science. RePEc:inm:ormnsc:v:62:y:2016:i:8:p:2321-2340. Full description at Econpapers \|\| Download paper
2016	Consumer deliberation and quality signaling. (2016). Guo, Liang ; Wu, Yue. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:14:y:2016:i:3:d:10.1007_s11129-016-9174-5. Full description at Econpapers \|\| Download paper
2016	Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions. (2016). Bar-Isaac, Heski ; Asker, John. In: NBER Working Papers. RePEc:nbr:nberwo:22771. Full description at Econpapers \|\| Download paper
2016	Empirical Models of Learning Dynamics: A Survey of Recent Developments. (2016). Keane, Michael ; Ching, Andrew ; Erdem, Tulin. In: Economics Papers. RePEc:nuf:econwp:1611. Full description at Econpapers \|\| Download paper

Recent citations received in 2015

Year	Citing document
2015	The Importance of Trust for Personalized Online Advertising. (2015). Bleier, Alexander ; Eisenbeiss, Maik. In: Journal of Retailing. RePEc:eee:jouret:v:91:y:2015:i:3:p:390-409. Full description at Econpapers \|\| Download paper
2015	The Evolution of Marketing Channels: Trends and Research Directions. (2015). Watson, George F ; Ganesan, Shankar ; Palmatier, Robert W ; Worm, Stefan. In: Journal of Retailing. RePEc:eee:jouret:v:91:y:2015:i:4:p:546-568. Full description at Econpapers \|\| Download paper
2015	Do Organic Results Help or Hurt Sponsored Search Performance?. (2015). Smith, Michael D ; Agarwal, Ashish ; Hosanagar, Kartik . In: Information Systems Research. RePEc:inm:orisre:v:26:y:2015:i:4:p:695-713. Full description at Econpapers \|\| Download paper
2015	Editorial âMarketing Science in Emerging Markets. (2015). Srinivasan, Kannan ; Narasimhan, Laxman ; Sudhir, K. In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:4:p:473-479. Full description at Econpapers \|\| Download paper
2015	Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management. (2015). Sudhir, K ; Khwaja, Ahmed ; Huang, Guofang . In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:5:p:702-721. Full description at Econpapers \|\| Download paper
2015	Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India. (2015). Narayan, Vishal ; Sudhir, K ; Rao, Vithala R. In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:6:p:825-842. Full description at Econpapers \|\| Download paper
2015	Position Auctions with Budget Constraints: Implications for Advertisers and Publishers. (2015). Dukes, Anthony ; Lu, Shijie ; Zhu, YI. In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:6:p:897-905. Full description at Econpapers \|\| Download paper
2015	Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis. (2015). Wu, Chunhua . In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:6:p:906-921. Full description at Econpapers \|\| Download paper
2015	Service Quality Variability and Termination Behavior. (2015). Chintagunta, Pradeep ; Sriram, S ; Manchanda, Puneet. In: Management Science. RePEc:inm:ormnsc:v:61:y:2015:i:11:p:2739-2759. Full description at Econpapers \|\| Download paper
2015	Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. (2015). Amaldoss, Wilfred ; Shin, Woochoel ; Desai, Preyas S. In: Management Science. RePEc:inm:ormnsc:v:61:y:2015:i:3:p:507-519. Full description at Econpapers \|\| Download paper
2015	Effect of temporal spacing between advertising exposures: Evidence from online field experiments. (2015). Sahni, Navdeep S. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:13:y:2015:i:3:d:10.1007_s11129-015-9159-9. Full description at Econpapers \|\| Download paper
2015	Green technology adoption: An empirical study of the Southern California garment cleaning industry. (2015). Bollinger, Bryan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:13:y:2015:i:4:d:10.1007_s11129-015-9163-0. Full description at Econpapers \|\| Download paper
2015	Whatâs Different About Emerging Markets, and What Does it Mean for Theory and Practice?. (2015). Srivastava, Rajendra K ; Roberts, John ; Kayande, Ujwal . In: Customer Needs and Solutions. RePEc:spr:custns:v:2:y:2015:i:4:p:245-250. Full description at Econpapers \|\| Download paper
2015	Mobile Money in Tanzania. (2015). Jeziorski, Przemyslaw ; Economides, Nicholas. In: Working Papers. RePEc:ste:nystbu:15-03. Full description at Econpapers \|\| Download paper
2015	Two faces of word-of-mouth: Understanding the impact of social interactions on demand curves for innovative products. (2015). Weron, RafaÅ ; Sznajd-Weron, Katarzyna ; Maciejowska, Katarzyna ; Kowalska-Pyzalska, Anna ; Jedrzejewski, Arkadiusz . In: HSC Research Reports. RePEc:wuu:wpaper:hsc1509. Full description at Econpapers \|\| Download paper

10 most frequent citing series

#	Series	H	Cites
1	International Journal of Research in Marketing / Elsevier	21	873
2	Marketing Science / INFORMS	75	809
3	European Journal of Operational Research / Elsevier	87	699
4	Journal of Business Research / Elsevier	57	589
5	Journal of Retailing / Elsevier	29	577
6	Management Science / INFORMS	129	544
7	International Journal of Production Economics / Elsevier	47	523
8	Journal of Retailing and Consumer Services / Elsevier	19	487
9	Quantitative Marketing and Economics (QME) / Springer	27	302
10	Journal of Interactive Marketing / Elsevier	26	292
11	Marketing Letters / Springer	22	232