Is this page useful for you? Then, help us to keep the service working. Please have a look to our donations page ... Thanks for your help!!

International Journal of Research in Marketing / Elsevier

Citation Profile [Updated: 2020-06-03 07:38:54]
5 Years H
24
Impact Factor
0.67
5 Years IF
0.74
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1991 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1992 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1993 0 0.1 0 0 0 0 0 0 0 0 0 0 0.05
1994 0 0.11 0 0 0 0 0 0 0 0 0 0 0.06
1995 0 0.2 0 0 0 0 0 0 0 0 0 0 0.08
1996 0 0.22 0 0 0 0 0 0 0 0 0 0 0.1
1997 0 0.23 0 0 0 0 0 0 0 0 0 0 0.1
1998 0 0.27 0 0 0 0 0 0 0 0 0 0 0.12
1999 0 0.29 0 0 0 0 0 0 0 0 0 0 0.14
2000 0 0.34 0 0 0 0 0 1 0 0 0 0 0.15
2001 0 0.36 0 0 0 0 0 2 0 0 0 0 0.16
2002 0 0.4 0 0 0 0 0 2 0 0 0 0 0.21
2003 0 0.41 0 0 0 0 0 2 0 0 0 0 0.2
2004 0 0.46 0 0 0 0 0 2 0 0 0 0 0.21
2005 0 0.47 0 0 0 0 0 2 0 0 0 0 0.22
2006 0 0.47 0 0 0 0 0 7 0 0 0 0 0.21
2007 0 0.42 0 0 0 0 0 7 0 0 0 0 0.19
2008 0 0.45 0.59 0 32 32 388 18 26 0 0 14 77.8 18 0.56 0.21
2009 0.47 0.44 0.35 0.47 33 65 454 23 49 32 15 32 15 17 73.9 5 0.15 0.21
2010 0.43 0.44 0.47 0.43 29 94 422 44 93 65 28 65 28 21 47.7 5 0.17 0.18
2011 0.52 0.46 0.67 0.62 32 126 272 85 178 62 32 94 58 40 47.1 2 0.06 0.21
2012 0.62 0.47 0.7 0.64 39 165 342 115 293 61 38 126 81 42 36.5 17 0.44 0.19
2013 0.44 0.53 0.63 0.67 43 208 190 131 424 71 31 165 111 20 15.3 3 0.07 0.22
2014 0.6 0.55 1.05 0.83 41 249 186 262 686 82 49 176 146 53 20.2 9 0.22 0.21
2015 0.5 0.55 1.03 0.82 48 297 160 305 991 84 42 184 150 70 23 11 0.23 0.21
2016 0.56 0.56 1.13 0.79 70 367 187 416 1407 89 50 203 161 65 15.6 10 0.14 0.2
2017 0.57 0.58 1.06 0.71 53 420 109 444 1851 118 67 241 171 95 21.4 9 0.17 0.21
2018 0.6 0.7 1.01 0.65 39 459 23 463 2314 123 74 255 166 65 14 5 0.13 0.28
2019 0.67 0.88 1.11 0.74 38 497 5 553 2867 92 62 251 185 85 15.4 2 0.05 0.33
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
CIF: Cumulative impact factor
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

Full description at Econpapers || Download paper

168
22010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

Full description at Econpapers || Download paper

126
32008A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

Full description at Econpapers || Download paper

56
42012Drivers of consumer–brand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

Full description at Econpapers || Download paper

56
52009A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107.

Full description at Econpapers || Download paper

55
62008Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

Full description at Econpapers || Download paper

48
72011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

Full description at Econpapers || Download paper

45
82011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

Full description at Econpapers || Download paper

36
92008Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191.

Full description at Econpapers || Download paper

36
102010The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15.

Full description at Econpapers || Download paper

36
112011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

Full description at Econpapers || Download paper

35
122008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

Full description at Econpapers || Download paper

34
132017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

Full description at Econpapers || Download paper

33
142008Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21.

Full description at Econpapers || Download paper

31
152012Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

Full description at Econpapers || Download paper

30
162012Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234.

Full description at Econpapers || Download paper

29
172009Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293.

Full description at Econpapers || Download paper

28
182008Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103.

Full description at Econpapers || Download paper

27
192010Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307.

Full description at Econpapers || Download paper

26
202012Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405.

Full description at Econpapers || Download paper

25
212010The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247.

Full description at Econpapers || Download paper

25
222010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

Full description at Econpapers || Download paper

25
232009The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, Sönke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215.

Full description at Econpapers || Download paper

25
242010Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318.

Full description at Econpapers || Download paper

24
252012The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54.

Full description at Econpapers || Download paper

24
262011Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74.

Full description at Econpapers || Download paper

24
272012Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24.

Full description at Econpapers || Download paper

23
282009Does irritation induced by charitable direct mailings reduce donations?. (2009). Franses, Philip Hans ; Donkers, Bas ; van Diepen, Merel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:180-188.

Full description at Econpapers || Download paper

23
292014The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64.

Full description at Econpapers || Download paper

23
302016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

Full description at Econpapers || Download paper

23
312008The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:82-93.

Full description at Econpapers || Download paper

22
322014Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167.

Full description at Econpapers || Download paper

22
332010Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212.

Full description at Econpapers || Download paper

21
342010Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160.

Full description at Econpapers || Download paper

19
352013Social interactions in customer churn decisions: The impact of relationship directionality. (2013). Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:236-248.

Full description at Econpapers || Download paper

18
362013An introduction to the application of (case 1) best–worst scaling in marketing research. (2013). Louviere, Jordan ; Flynn, Terry ; Gudergan, Siegfried ; Islam, Towhidul ; Lings, Ian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:292-303.

Full description at Econpapers || Download paper

18
372012Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin. (2012). Riefler, Petra . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:25-34.

Full description at Econpapers || Download paper

17
382008Generalizations on the effectiveness of pharmaceutical promotional expenditures. (2008). , Sara ; Wieringa, Jaap E ; PEter, . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:4:p:234-246.

Full description at Econpapers || Download paper

17
392008Health and marketing: The emergence of a new field of research. (2008). Stremersch, Stefan . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:4:p:229-233.

Full description at Econpapers || Download paper

17
402014From academic research to marketing practice: Exploring the marketing science value chain. (2014). Roberts, John H ; Stremersch, Stefan ; Kayande, Ujwal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:127-140.

Full description at Econpapers || Download paper

17
412016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

Full description at Econpapers || Download paper

17
422017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

Full description at Econpapers || Download paper

17
432009Playoff payoff: Super Bowl advertising for movies. (2009). , Jason ; Weinberg, Charles B ; Dhar, Tirtha . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:168-179.

Full description at Econpapers || Download paper

16
442010The impact of brand extension success drivers on brand extension price premiums. (2010). Sattler, Henrik ; Ringle, Christian M ; Riediger, Claudia ; Volckner, Franziska. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:319-328.

Full description at Econpapers || Download paper

16
452010Multi-channel price differentiation: An empirical investigation of existence and causes. (2010). Wolk, Agnieszka ; Ebling, Christine . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:142-150.

Full description at Econpapers || Download paper

15
462009Creating lift versus building the base: Current trends in marketing dynamics. (2009). PEter, ; Wieringa, Jaap E ; Verhoef, Peter C ; van Heerde, Harald J ; Hanssens, Dominique M ; van Doorn, Jenny. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:1:p:13-20.

Full description at Econpapers || Download paper

15
472008The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope. (2008). , Mark ; Wierenga, Berend. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:56-68.

Full description at Econpapers || Download paper

15
482014Sampling, discounts or pay-what-you-want: Two field experiments. (2014). Spann, Martin ; Natter, Martin ; Kim, Ju-Young . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:3:p:327-334.

Full description at Econpapers || Download paper

14
492010In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts. (2010). van Laer, Tom ; de Ruyter, KO. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:164-174.

Full description at Econpapers || Download paper

14
502012Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Dalli, Daniele ; Grappi, Silvia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67.

Full description at Econpapers || Download paper

13
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

Full description at Econpapers || Download paper

74
22010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

Full description at Econpapers || Download paper

34
32017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

Full description at Econpapers || Download paper

30
42012Drivers of consumer–brand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

Full description at Econpapers || Download paper

29
52011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

Full description at Econpapers || Download paper

21
62016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

Full description at Econpapers || Download paper

20
72011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

Full description at Econpapers || Download paper

20
82016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

Full description at Econpapers || Download paper

16
92017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

Full description at Econpapers || Download paper

16
102011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

Full description at Econpapers || Download paper

15
112012Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

Full description at Econpapers || Download paper

13
122008A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

Full description at Econpapers || Download paper

13
132010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

Full description at Econpapers || Download paper

12
142009A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107.

Full description at Econpapers || Download paper

11
152009Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293.

Full description at Econpapers || Download paper

11
162016The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556.

Full description at Econpapers || Download paper

10
172010The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247.

Full description at Econpapers || Download paper

10
182016Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Pauwels, Koen ; Lackman, Andrew ; AKSEHIRLI, ZEYNEP. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:639-655.

Full description at Econpapers || Download paper

10
192012The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54.

Full description at Econpapers || Download paper

10
202017Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354.

Full description at Econpapers || Download paper

10
212010The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15.

Full description at Econpapers || Download paper

10
222016Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474.

Full description at Econpapers || Download paper

9
232015Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456.

Full description at Econpapers || Download paper

9
242014Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167.

Full description at Econpapers || Download paper

9
252012Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24.

Full description at Econpapers || Download paper

9
262008Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

Full description at Econpapers || Download paper

9
272008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

Full description at Econpapers || Download paper

9
282012Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405.

Full description at Econpapers || Download paper

9
292010Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307.

Full description at Econpapers || Download paper

9
302012Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Dalli, Daniele ; Grappi, Silvia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67.

Full description at Econpapers || Download paper

8
312014The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64.

Full description at Econpapers || Download paper

8
322016How word-of-mouth transmission encouragement affects consumers transmission decisions, receiver selection, and diffusion speed. (2016). Stephen, Andrew T ; Lehmann, Donald R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:4:p:755-766.

Full description at Econpapers || Download paper

8
332008Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191.

Full description at Econpapers || Download paper

8
342012Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234.

Full description at Econpapers || Download paper

8
352014From academic research to marketing practice: Exploring the marketing science value chain. (2014). Roberts, John H ; Stremersch, Stefan ; Kayande, Ujwal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:127-140.

Full description at Econpapers || Download paper

7
362013Social interactions in customer churn decisions: The impact of relationship directionality. (2013). Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:236-248.

Full description at Econpapers || Download paper

7
372015The impact of pre- and post-launch publicity and advertising on new product sales. (2015). Burmester, Alexa B ; Clement, Michel ; van Heerde, Harald J ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:408-417.

Full description at Econpapers || Download paper

7
382012How political identity and charity positioning increase donations: Insights from Moral Foundations Theory. (2012). Winterich, Karen Page ; Mittal, Vikas ; Zhang, Yinlong. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:346-354.

Full description at Econpapers || Download paper

7
392013Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study. (2013). Wu, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:1:p:36-45.

Full description at Econpapers || Download paper

7
402016Do display ads influence search? Attribution and dynamics in online advertising. (2016). Kireyev, Pavel ; Gupta, Sunil ; Pauwels, Koen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:475-490.

Full description at Econpapers || Download paper

7
412016The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework. (2016). de Haan, Evert ; Pauwels, Koen ; Wiesel, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:491-507.

Full description at Econpapers || Download paper

7
422016Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26.

Full description at Econpapers || Download paper

7
432014Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products. (2014). Atakan, Sinem S ; Yoon, Carolyn ; Bagozzi, Richard P. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:395-408.

Full description at Econpapers || Download paper

7
442011The impact of the introduction and use of an informational website on offline customer buying behavior. (2011). van Nierop, J. E. M., ; Huizingh, K. R. E., ; Teerling, M L ; Leeflang, P. S. H., . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:155-165.

Full description at Econpapers || Download paper

7
452010In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts. (2010). van Laer, Tom ; de Ruyter, KO. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:164-174.

Full description at Econpapers || Download paper

7
462010Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212.

Full description at Econpapers || Download paper

6
472016Each can help or hurt: Negative and positive word of mouth in social network brand communities. (2016). Relling, Marleen ; Johnen, Marius ; Sattler, Henrik ; Schnittka, Oliver. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:42-58.

Full description at Econpapers || Download paper

6
482013Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets. (2013). Zarantonello, Lia ; Schmitt, Bernd H ; Jedidi, Kamel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:1:p:46-56.

Full description at Econpapers || Download paper

6
492011Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74.

Full description at Econpapers || Download paper

6
502013User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167.

Full description at Econpapers || Download paper

6
Citing documents used to compute impact factor: 62
YearTitle
2019Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. (2019). Visconti, Luca M ; Feiereisen, Stephanie ; van Laer, Tom. In: Journal of Business Research. RePEc:eee:jbrese:v:96:y:2019:i:c:p:135-146.

Full description at Econpapers || Download paper

2019A study of the effects of programmatic advertising on users concerns about privacy overtime. (2019). Martin-Velicia, Felix ; Saura, Jose Ramon ; Palos-Sanchez, Pedro. In: Journal of Business Research. RePEc:eee:jbrese:v:96:y:2019:i:c:p:61-72.

Full description at Econpapers || Download paper

2019How stories generate consumer engagement: An exploratory study. (2019). Pitardi, Valentina ; Dessart, Laurence. In: Journal of Business Research. RePEc:eee:jbrese:v:104:y:2019:i:c:p:183-195.

Full description at Econpapers || Download paper

2019Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies. (2019). Su, Chenting ; Zeng, Fue ; Dong, Maggie Chuoyan. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:47:y:2019:i:6:d:10.1007_s11747-018-0614-5.

Full description at Econpapers || Download paper

2019Endogeneity and marketing strategy research: an overview. (2019). Watson, George F ; Rutz, Oliver J. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:47:y:2019:i:3:d:10.1007_s11747-019-00630-4.

Full description at Econpapers || Download paper

2019Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth. (2019). van Laer, Tom ; Tuan, Annamaria ; Pallant, Jason I ; Aleti, Torgeir. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:48:y:2019:i:c:p:17-32.

Full description at Econpapers || Download paper

2019The xenophobic tourist. (2019). Assaf, George A ; Josiassen, Alexander ; Kock, Florian. In: Annals of Tourism Research. RePEc:eee:anture:v:74:y:2019:i:c:p:155-166.

Full description at Econpapers || Download paper

2019Comparing automated text classification methods. (2019). Heitmann, Mark ; Schamp, Christina ; Huppertz, Juliana ; Hartmann, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38.

Full description at Econpapers || Download paper

2019Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. (2019). van Noort, Guda ; Bernritter, Stefan F ; Araujo, Theo ; Susan, . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:492-508.

Full description at Econpapers || Download paper

2019Measuring social media influencer index- insights from facebook, Twitter and Instagram. (2019). Bansal, Shivam ; Arora, Anuja ; Dwivedi, Yogesh ; Aswani, Reema ; Kandpal, Chandrashekhar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:49:y:2019:i:c:p:86-101.

Full description at Econpapers || Download paper

2019Video mining: Measuring visual information using automatic methods. (2019). Shi, Mengze ; Li, XI ; Wang, Xin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:216-231.

Full description at Econpapers || Download paper

2019The formation of Taobao villages in China. (2019). Guo, Hongdong ; Zheng, Xiaoyong ; Qi, Jiaqi. In: China Economic Review. RePEc:eee:chieco:v:53:y:2019:i:c:p:106-127.

Full description at Econpapers || Download paper

2019Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm. (2019). Gonzalez-Padron, Tracy ; Runyan, Rodney C ; Line, Nathaniel D. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0125-z.

Full description at Econpapers || Download paper

2019A Value Co-creation Perspective on Information Systems Analysis and Design. (2019). Winter, Robert ; Aier, Stephan ; Blaschke, Michael ; Haki, Kazem. In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. RePEc:spr:binfse:v:61:y:2019:i:4:d:10.1007_s12599-018-0557-x.

Full description at Econpapers || Download paper

2019Hook vs. hope: How to enhance customer engagement through gamification. (2019). Fritze, Martin P ; Marchand, Andre ; Eisingerich, Andreas B ; Dong, Lin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:200-215.

Full description at Econpapers || Download paper

2019A social licence for the sharing economy. (2019). Schweinsberg, Stephen ; Scerri, Moira ; Baumber, Alex. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:146:y:2019:i:c:p:12-23.

Full description at Econpapers || Download paper

2019Transdisciplinary research: Exploring impact, knowledge and quality in the early stages of a sustainable development project. (2019). Rondon-Sulbaran, Janeet ; Brennan, Michael. In: World Development. RePEc:eee:wdevel:v:122:y:2019:i:c:p:481-491.

Full description at Econpapers || Download paper

2019Design principles for digital value co-creation networks: a service-dominant logic perspective. (2019). Haki, Kazem ; Riss, Uwe ; Blaschke, Michael ; Aier, Stephan. In: Electronic Markets. RePEc:spr:elmark:v:29:y:2019:i:3:d:10.1007_s12525-019-00356-9.

Full description at Econpapers || Download paper

2019Pricing co-created value: an integrative framework and research agenda. (2019). Ranjan, Kumar Rakesh ; Schumann, Jan H ; Michel, Stefan ; Read, Stuart. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-019-00144-w.

Full description at Econpapers || Download paper

2019Capabilities for market-shaping: triggering and facilitating increased value creation. (2019). Nenonen, Suvi ; Windahl, Charlotta ; Storbacka, Kaj. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:47:y:2019:i:4:d:10.1007_s11747-019-00643-z.

Full description at Econpapers || Download paper

2019A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques. (2019). DUMITRIU, Dan ; Popescu, Mirona Ana-Maria ; Niculescu, Andrei ; Deselnicu, Dana Corina ; Militaru, Gheorghe. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:7:p:2111-:d:221189.

Full description at Econpapers || Download paper

2019Modeling the relationship between firm and user generated content and the stages of the marketing funnel. (2019). O'Connor, Peter ; Kumar, Ashish ; Colicev, Anatoli. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:100-116.

Full description at Econpapers || Download paper

2019The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2.

Full description at Econpapers || Download paper

2019Are you still online or are you already mobile? – Predicting the path to successful conversions across different devices. (2019). Brock, Christian ; Kaatz, Christopher ; Figura, Lilli. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:10-21.

Full description at Econpapers || Download paper

2019Capturing digital experience: The method of screencast videography. (2019). Kawaf, Fatema. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:169-184.

Full description at Econpapers || Download paper

2019МООС AS AN EDUCATIONAL ORGANIZATION DIGITAL MARKETING TOOL. (2019). Popova, Olga. In: Annals of marketing-mba. RePEc:mmb:journl:articl_v4_22_19.

Full description at Econpapers || Download paper

2019What the hack? A growth hacking taxonomy and practical applications for firms. (2019). Liesner, Meike Malena ; Bohnsack, Rene. In: Business Horizons. RePEc:eee:bushor:v:62:y:2019:i:6:p:799-818.

Full description at Econpapers || Download paper

2019Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer. (2019). Schwarzwaller, Wolfgang ; Bulla, Ingo ; Niraj, Rakesh ; Mark, Tanya. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:4:p:528-541.

Full description at Econpapers || Download paper

2019The multichannel pricing dilemma: Do consumers accept higher offline than online prices?. (2019). Vomberg, Arnd ; Lauer, Karin ; Homburg, Christian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:4:p:597-612.

Full description at Econpapers || Download paper

2019The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366.

Full description at Econpapers || Download paper

2019Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. (2019). Kuharev, Victoria ; Kuester, Sabine ; Schuhmacher, Monika C ; Konya-Baumbach, Elisa. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:385-399.

Full description at Econpapers || Download paper

2019Engaging the unengaged customer: The value of a retailer mobile app. (2019). Neslin, Scott A ; Dinner, Isaac M ; van Heerde, Harald J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:420-438.

Full description at Econpapers || Download paper

2019In pursuit of an effective B2B digital marketing strategy in an emerging market. (2019). Arunachalam, S ; de Arruda, Noga Simes ; Agnihotri, Raj ; Severo, Marcos Inacio ; Vieira, Valter Afonso. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:47:y:2019:i:6:d:10.1007_s11747-019-00687-1.

Full description at Econpapers || Download paper

2019Consumer journeys: developing consumer-based strategy. (2019). Price, Linda L ; Hamilton, Rebecca. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:47:y:2019:i:2:d:10.1007_s11747-019-00636-y.

Full description at Econpapers || Download paper

2019WhatsApp use and students psychological well-being: Role of social capital and social integration. (2019). Khan, Ali Nawaz ; Cisheng, WU ; Bano, Shehar. In: Children and Youth Services Review. RePEc:eee:cysrev:v:103:y:2019:i:c:p:200-208.

Full description at Econpapers || Download paper

2019What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms. (2019). Xie, EN ; Tayi, Giri Kumar ; Miao, Fred ; Wang, Qingliang. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:47:y:2019:i:6:d:10.1007_s11747-019-00678-2.

Full description at Econpapers || Download paper

2019The role of national identity in consumption: An integrative framework. (2019). Goldsmith, Emily ; Luna, David ; Carvalho, Sergio W. In: Journal of Business Research. RePEc:eee:jbrese:v:103:y:2019:i:c:p:310-318.

Full description at Econpapers || Download paper

2019Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search. (2019). Maier, Erik. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:4:p:558-579.

Full description at Econpapers || Download paper

2019Change in your wallet, change your choice: The effect of the change-matching heuristic on choice. (2019). Chuang, Shih-Chieh ; Cheng, Yin-Hui ; Lai, Wan-Ting ; Pei, Annie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:49:y:2019:i:c:p:67-76.

Full description at Econpapers || Download paper

2019Consideration of ethical attributes along the consumer decision-making journey. (2019). Katzenstein, Robin ; Heitmann, Mark ; Schamp, Christina. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:47:y:2019:i:2:d:10.1007_s11747-019-00629-x.

Full description at Econpapers || Download paper

2019The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19.

Full description at Econpapers || Download paper

2019Making new products go viral and succeed. (2019). Chaudhuri, Malika ; Nguyen, Hang T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:39-62.

Full description at Econpapers || Download paper

2019The impact of social media campaigns on the success of new product introductions. (2019). Spann, Martin ; Baum, Daniela ; Thrridl, Carina ; Fller, Johann. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:289-297.

Full description at Econpapers || Download paper

2019Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect. (2019). Evanschitzky, Heiner ; Angell, Rob ; Bottomley, Paul ; Logkizidou, Maria. In: Journal of Retailing. RePEc:eee:jouret:v:95:y:2019:i:1:p:67-82.

Full description at Econpapers || Download paper

2019
2019How valence, volume and variance of online reviews influence brand attitudes. (2019). Houston, Michael J ; Schlegelmilch, Bodo ; Zablocki, Agnieszka. In: AMS Review. RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0123-1.

Full description at Econpapers || Download paper

2019Reverse logistics pricing strategy for a green supply chain: A view of customers environmental awareness. (2019). Demirbag, Mehmet ; Marra, Marianna ; Zhou, Chenyu ; Zhan, Shalei ; Sun, Danzhi ; Ignatius, Joshua ; Chen, Daqiang. In: International Journal of Production Economics. RePEc:eee:proeco:v:217:y:2019:i:c:p:197-210.

Full description at Econpapers || Download paper

2019Looking beyond traditional measures of advertising impact: Using neuroscientific methods to evaluate social marketing messages. (2019). Sharma, Piyush ; Ciorciari, Joseph ; Gountas, Sandra . In: Journal of Business Research. RePEc:eee:jbrese:v:105:y:2019:i:c:p:121-135.

Full description at Econpapers || Download paper

2019Propagators, Creativity, and Informativeness: What Helps Ads Go Viral. (2019). Lehmann, Donald R ; Steinhart, Yael ; Moldovan, Sarit. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:102-114.

Full description at Econpapers || Download paper

2019Developing a Digital Artifact for the Sustainable Presentation of Marketing Research Results. (2019). de la Garza, Armida ; Shen, Zheng. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:23:p:6554-:d:289103.

Full description at Econpapers || Download paper

2019Materialism and Economic Progress. (2019). Rao, D.S. Prasada ; Earl, Peter ; Xu, Lingguo. In: Discussion Papers Series. RePEc:qld:uq2004:604.

Full description at Econpapers || Download paper

2019Primaries, Strategic Voters and Heterogenous Valences. (2019). Yeo, Terence ; Tamura, Yuki ; Takayama, Shino. In: Discussion Papers Series. RePEc:qld:uq2004:605.

Full description at Econpapers || Download paper

2019Export market re-entry: Time-out period and price/quality dynamisms. (2019). He, Xinming ; Carlos , ; Chen, Jieke. In: Journal of World Business. RePEc:eee:worbus:v:54:y:2019:i:2:p:154-168.

Full description at Econpapers || Download paper

2019Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption. (2019). Montoya, Ricardo ; Flores, Constanza. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09482-y.

Full description at Econpapers || Download paper

2019When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles. (2019). Clement, Michel ; Shehu, Edlira ; Schulz, Petra. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:454-470.

Full description at Econpapers || Download paper

2019The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle. (2019). Gretz, Richard ; Basuroy, Suman ; Bauer, Carlos ; Malshe, Ashwin. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:47:y:2019:i:3:d:10.1007_s11747-019-00631-3.

Full description at Econpapers || Download paper

2019A nexus between the elements of brand equity and its creation: evidence from the telecommunication industry of Sri Lanka. (2019). Mujahid, Mohamed Ismail. In: Asian Journal of Empirical Research. RePEc:asi:ajoerj:2019:p:254-264.

Full description at Econpapers || Download paper

2019Estimating deception in consumer reviews based on extreme terms: Comparison analysis of open vs. closed hotel reservation platforms. (2019). Bergey, Paul K ; Kim, Moon-Yong ; Moon, Sangkil. In: Journal of Business Research. RePEc:eee:jbrese:v:102:y:2019:i:c:p:83-96.

Full description at Econpapers || Download paper

2019Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector. (2019). Baccouche, Mona ; Chaouali, Walid ; Souiden, Nizar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:47:y:2019:i:c:p:116-132.

Full description at Econpapers || Download paper

2019Mobile coupon acquisition and redemption for restaurants: The effects of store clusters as a double-edged sword. (2019). Zhao, Ping ; Qiu, Chun. In: Journal of Business Research. RePEc:eee:jbrese:v:103:y:2019:i:c:p:163-172.

Full description at Econpapers || Download paper

2019Store flyer design and the intentions to visit the store and buy: The moderating role of perceived variety and perceived store image. (2019). Gzquez-Abad, Juan Carlos ; Huertas-Garcia, Rubn ; Prediger, Maciel. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:51:y:2019:i:c:p:202-211.

Full description at Econpapers || Download paper

2019The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants. (2019). Silveira, Paulo Duarte. In: International Journal of Economics & Business Administration (IJEBA). RePEc:ers:ijebaa:v:vii:y:2019:i:1:p:35-48.

Full description at Econpapers || Download paper

Recent citations
Recent citations received in 2019
YearCiting document
2019EFFECTS OF INFLUENCE OF ECONOMIC AND TECHNOLOGICAL DEVELOPMENT OF IT SEGMENTS ON DIGITAL TRANSFORMATION OF RETAIL TRADE. (2019). Manukov, Anton ; Bakeev, Murat ; Lola, Inna S. In: HSE Working papers. RePEc:hig:wpaper:102sti2019.

Full description at Econpapers || Download paper

2019Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach. (2019). Maruotti, Antonello ; Mark, Tanya ; Bulla, Jan. In: METRON. RePEc:spr:metron:v:77:y:2019:i:1:d:10.1007_s40300-019-00150-9.

Full description at Econpapers || Download paper

Recent citations received in 2018
YearCiting document
2018The influence of audience characteristics on the effectiveness of brand placement memory. (2018). Natarajan, Thamaraiselvan ; Kasilingam, Dharun Lingam ; Jublee, Daniel Inbaraj ; Stephen, Gladys ; Balasubramaniam, Senthil Arasu. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:134-149.

Full description at Econpapers || Download paper

2018Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats. (2018). Braak, Anne Ter ; Deleersnyder, Barbara. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:3:p:312-327.

Full description at Econpapers || Download paper

2018Employee Volunteering Meaningfulness and Organizational Citizenship Behavior: Exploring the Effects of Organizational Support, Pride, and Trust. (2018). Im, Seunghee ; Chung, Yang Woon . In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:12:p:4835-:d:191462.

Full description at Econpapers || Download paper

2018A typology of brand alliances and consumer awareness of brand alliance integration. (2018). Newmeyer, Casey E ; Chatterjee, Rabikar ; Ruth, Julie A ; Venkatesh, R. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:3:d:10.1007_s11002-018-9467-4.

Full description at Econpapers || Download paper

2018Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data. (2018). Baumgartner, Bernhard ; Steiner, Winfried J ; Kneib, Thomas ; Guhl, Daniel. In: OR Spectrum: Quantitative Approaches in Management. RePEc:spr:orspec:v:40:y:2018:i:4:d:10.1007_s00291-018-0530-6.

Full description at Econpapers || Download paper

Recent citations received in 2017
YearCiting document
2017The impact of contextual television ads on online conversions: An application in the insurance industry. (2017). Guitart, Ivan A ; Hervet, Guillaume. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:480-498.

Full description at Econpapers || Download paper

2017“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers. (2017). Lariviere, Bart ; De Keyser, Arne ; Wunderlich, Nancy V ; Voss, Chris ; Sirianni, Nancy J ; Kunz, Werner ; Andreassen, Tor W ; Bowen, David . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:238-246.

Full description at Econpapers || Download paper

2017A systems perspective on markets – Toward a research agenda. (2017). Vargo, Stephen L ; Colurcio, Maria ; Reynoso, Javier ; Edvardsson, BO ; Baron, Steve ; Koskela-Huotari, Kaisa . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:260-268.

Full description at Econpapers || Download paper

2017Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8.

Full description at Econpapers || Download paper

2017An empirical analysis of factors that influence retail website visit types. (2017). Danaher, Peter ; Sands, Sean J ; Pallant, Jason I. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:39:y:2017:i:c:p:62-70.

Full description at Econpapers || Download paper

2017The Magnitude of Change Effect in Store Remodeling. (2017). Danaher, Peter ; Sands, Sean J ; Ferraro, Carla R. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:4:p:440-457.

Full description at Econpapers || Download paper

2017Measuring media channel performance: a proposed alternative to the ‘last-in wins’ methodology. (2017). Robertshaw, Gary S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0020-8.

Full description at Econpapers || Download paper

Recent citations received in 2016
YearCiting document
2016Testing Metcalfes law: Pitfalls and possibilities. (2016). Hove, Leo Van ; van Hove, Leo. In: Information Economics and Policy. RePEc:eee:iepoli:v:37:y:2016:i:c:p:67-76.

Full description at Econpapers || Download paper

2016Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474.

Full description at Econpapers || Download paper

2016Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Pauwels, Koen ; Lackman, Andrew ; AKSEHIRLI, ZEYNEP. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:639-655.

Full description at Econpapers || Download paper

2016The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth. (2016). Nejad, Mohammad G ; Sherrell, Daniel L ; Amini, Mehdi. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:656-673.

Full description at Econpapers || Download paper

2016A resource-based view of stakeholder marketing. (2016). Mena, Jeannette A ; Kull, Alexander J ; Korschun, Daniel . In: Journal of Business Research. RePEc:eee:jbrese:v:69:y:2016:i:12:p:5553-5560.

Full description at Econpapers || Download paper

2016To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. (2016). Minnema, Alec ; Wiesel, Thorsten ; Gensler, Sonja. In: Journal of Retailing. RePEc:eee:jouret:v:92:y:2016:i:3:p:253-267.

Full description at Econpapers || Download paper

2016Branding in the digital era. (2016). Vernuccio, Maria ; Vescovi, Tiziano. In: MERCATI E COMPETITIVITÀ. RePEc:fan:mcmcmc:v:html10.3280/mc2016-004002.

Full description at Econpapers || Download paper

2016Measuring the value of mobile telecommunications networks. (2016). Hove, Leo Van ; van Hove, Leo. In: Netnomics. RePEc:kap:netnom:v:17:y:2016:i:3:d:10.1007_s11066-016-9108-0.

Full description at Econpapers || Download paper

2016An intersectional approach to evaluating consumer financial literacy. (2016). Oconnor, Genevieve ; Nejad, Mohammad G. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:21:y:2016:i:4:d:10.1057_s41264-016-0014-1.

Full description at Econpapers || Download paper