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Citation Profile [Updated: 2020-06-03 07:38:54]
5 Years H
6
Impact Factor
0.3
5 Years IF
0.23
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1991 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1992 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1993 0 0.1 0 0 0 0 0 0 0 0 0 0 0.05
1994 0 0.11 0 0 0 0 0 0 0 0 0 0 0.06
1995 0 0.2 0 0 0 0 0 0 0 0 0 0 0.08
1996 0 0.22 0 0 23 23 10 0 0 0 0 0 0.1
1997 0 0.23 0 0 18 41 8 0 23 23 0 0 0.1
1998 0 0.27 0 0 29 70 16 0 41 41 0 0 0.12
1999 0 0.29 0 0 7 77 0 0 47 70 0 0 0.14
2000 0 0.34 0 0 23 100 2 0 36 77 0 0 0.15
2001 0 0.36 0 0 11 111 0 0 30 100 0 0 0.16
2002 0 0.4 0 0 12 123 4 0 34 88 0 0 0.21
2003 0 0.41 0 0 17 140 2 0 23 82 0 0 0.2
2004 0 0.46 0 0 7 147 1 0 29 70 0 0 0.21
2005 0 0.47 0 0 11 158 7 0 24 70 0 0 0.22
2006 0 0.47 0 0 16 174 3 0 18 58 0 0 0.21
2007 0.04 0.42 0.03 0.02 8 182 0 5 5 27 1 63 1 0 0 0.19
2008 0 0.45 0 0 12 194 11 5 24 59 0 0 0.21
2009 0 0.44 0 0 10 204 28 1 6 20 54 0 0 0.21
2010 0 0.44 0.02 0 14 218 23 5 11 22 57 0 0 0.18
2011 0 0.46 0 0 11 229 14 1 12 24 60 0 0 0.21
2012 0 0.47 0.02 0.04 14 243 23 5 17 25 55 2 0 0 0.19
2013 0.04 0.53 0.04 0.07 12 255 18 10 27 25 1 61 4 0 0 0.22
2014 0.08 0.55 0.07 0.13 15 270 18 19 46 26 2 61 8 8 42.1 0 0.21
2015 0.11 0.55 0.04 0.09 14 284 15 10 56 27 3 66 6 1 10 0 0.21
2016 0.31 0.56 0.23 0.3 15 299 6 69 125 29 9 66 20 12 17.4 0 0.2
2017 0.03 0.58 0.1 0.11 18 317 10 33 158 29 1 70 8 12 36.4 1 0.06 0.21
2018 0.15 0.7 0.14 0.14 9 326 3 45 203 33 5 74 10 0 1 0.11 0.28
2019 0.3 0.88 0.18 0.23 17 343 1 61 264 27 8 71 16 0 0 0.33
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
CIF: Cumulative impact factor
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12013Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33.

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14
22009Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107.

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10
32009Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84.

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9
42010The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48.

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8
52009Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64.

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7
62005Factors Influencing International Students Choice of an Education Destination--A Correspondence Analysis. (2005). Taylor, Ruth ; Quintal, Vanessa ; Shanka, Tekle . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46.

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6
72011Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24.

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6
82012Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230.

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5
91998University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68.

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5
102008Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144.

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5
112014Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143.

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5
121998Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14.

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5
132012Students trust, value and loyalty: evidence from higher education in Brazil. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann ; Kleinowski, Hamilton . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:83-100.

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5
142012Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272.

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5
152010The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165.

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5
162013Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. (2013). Nguyen, Adam ; Rosetti, Joseph . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:155-174.

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4
172010Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84.

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4
182012Institutional branding: a content analysis of public service announcements from American universities. (2012). Cavanagh, Kevin V. ; Clayton, Michael J. ; Hettche, Matt . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:182-205.

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4
192012Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116.

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4
202008SERVMO: A Measure for Service-Driven Market Orientation in Higher Education. (2008). Voon, B. H.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:216-237.

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4
212012Marketing for Higher Education in Developing Countries: emphases and omissions. (2012). Maringe, Felix ; Mourad, Maha . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:1-9.

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4
222015Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262.

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4
231997A Reconceptualization of the Marketing Mix: Using the 4 Cs to Improve Marketing Planning in Higher Education. (1997). Wasmer, D. J. ; Stevenson, Julie ; Williams, James R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:2:p:29-35.

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4
242016Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142.

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3
252009Social Networking as an Admission Tool: A Case Study in Success. (2009). Ruschman, Doug ; Hayes, Thomas J. ; Walker, Mary M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:109-124.

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3
262010Branding MBA programs: the use of target market desired outcomes for effective brand positioning. (2010). Nadeau, John ; Heslop, Louise A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:85-117.

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3
272014UK higher education viewed through the marketization and marketing lenses. (2014). Nedbalova, Eva ; Greenacre, Luke ; Schulz, John . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:178-195.

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3
281996University Marketing: A Professional Service Organization Perspective. (1996). Frankwick, Gary L. ; Licata, Jane . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:1-16.

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3
292015Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237.

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3
302010A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17.

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3
312003Key Elements of a Successful Drive Toward Marketing Strategy Making. (2003). Cann, Cynthia W. ; George, Marie A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:13:y:2003:i:1-2:p:1-15.

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3
322017Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18.

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3
331996Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors. (1996). Di Lorenzo-Aiss, Janet ; Mathisen, Richard E.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:71-84.

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3
342014Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21.

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3
352017Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39.

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3
362014How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10.

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3
372014Applying brand management to higher education through the use of the Brand Flux Model-super-™ - the case of Arcadia University. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:222-242.

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3
381996Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education. (1996). Shemwell, Donald J. ; Yavas, Ugar . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84.

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3
392014Do professors have customer-based brand equity?. (2014). Jillapalli, Ravi K.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:22-40.

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3
402012Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. (2012). Osei, Collins ; Williams, Robert ; Omar, Maktoba . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:71-81.

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2
412011An Aristotelian model for ethical higher education marketing: The role of practical wisdom. (2011). Gibbs, Paul . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:203-214.

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2
422008Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA. (2008). Bruce, Grady ; Edgington, Rachel . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:79-101.

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2
432017Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130.

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2
442014Branding a state university: doing it right. (2014). Acciardo, Linda A. ; Dholakia, Ruby Roy . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:144-163.

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2
452011International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83.

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2
462016How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85.

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2
472014Academic sell-out: how an obsession with metrics and rankings is damaging academia. (2014). Gruber, Thorsten . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:165-177.

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2
482011The role of culture, competitiveness and economic performance in explaining academic performance: a global market analysis for international student segmentation. (2011). Baumann, Chris. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:181-201.

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2
491998College Choice in a Brand Elimination Framework: The High School Students Perspective. (1998). Rosen, Deborah E. ; Greenlee, Timothy B. ; Curran, James M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:73-92.

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2
502002Determinants of Awareness, Consideration, and Choice Set Size in University Choice. (2002). Brown, Jennifer ; Dawes, Philip L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:49-75.

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2
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12010The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48.

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5
22009Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84.

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5
32010The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165.

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4
42016Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142.

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3
52009Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64.

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3
62017Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39.

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3
72012Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230.

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3
82015Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262.

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2
92002Determinants of Awareness, Consideration, and Choice Set Size in University Choice. (2002). Brown, Jennifer ; Dawes, Philip L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:49-75.

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2
102014UK higher education viewed through the marketization and marketing lenses. (2014). Nedbalova, Eva ; Greenacre, Luke ; Schulz, John . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:178-195.

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2
112013Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33.

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2
122012Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272.

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2
132014How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10.

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2
142013Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. (2013). Nguyen, Adam ; Rosetti, Joseph . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:155-174.

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2
152011Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24.

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2
162014Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21.

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2
172015Student-customer orientation at a higher education institution: the perspective of undergraduate business students. (2015). Koris, Riina ; Ojala, Triinu ; Kerem, Katri ; Ortenblad, Anders . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:29-44.

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2
182009Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107.

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2
192017Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18.

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2
202015Factors contributing to university image: the postgraduate students points of view. (2015). Aghaz, Asal ; Sharifi, Maryam S ; Hashemi, Amin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:104-126.

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2
211998Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14.

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2
221997Developing Slogans for Marketing of Higher Education. (1997). Tripp, Carolyn ; Bauerly, Ronald J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:1:p:1-14.

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2
232015Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237.

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2
242016How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85.

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2
252017Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130.

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2
Citing documents used to compute impact factor: 8
YearTitle
2019Factors Influencing Students’ Motivation to Seek Higher Education—A Case Study at a State University in the Czech Republic. (2019). Urbancova, Hana ; Fajikova, Adela. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:17:p:4699-:d:261951.

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2019How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mod. (2019). Wong, Ho Yin ; Sultan, Parves . In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0131-3.

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2019Online video impact of world class universities. (2019). Rosa-García, Alfonso ; Ros-Galvez, Alejandro ; Meseguer-Martinez, Angel ; Catalan-Alarcon, Jose Antonio ; Rosa-Garcia, Alfonso. In: Electronic Markets. RePEc:spr:elmark:v:29:y:2019:i:3:d:10.1007_s12525-018-0315-4.

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2019Identifying the antecedents of posts’ popularity on Facebook Fan Pages. (2019). , Alton ; Banerjee, Snehasish. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00157-7.

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2019Providing MOOCs: A FUN way to enroll students?. (2019). Jacqmin, Julien. In: Information Economics and Policy. RePEc:eee:iepoli:v:48:y:2019:i:c:p:32-39.

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2019Criteria of Satisfaction with Universities from the Perspective of Czech Students: A Qualitative Research Study. (2019). Kuchaova, Daria ; Lukaova, Rena. In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. RePEc:mup:actaun:actaun_2019067041049.

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2019Creating Value in the Entrepreneurial University: Marketization and Merchandising Strategies. (2019). Fiorani, Gloria ; Colasanti, Nathalie ; Frondizi, Rocco ; Fantauzzi, Chiara. In: Administrative Sciences. RePEc:gam:jadmsc:v:9:y:2019:i:4:p:82-:d:277816.

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2019Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland. (2019). Suomi, Kati ; Kivisto, Jussi ; Pekkola, Elias ; Stenvall, Jari ; Kuoppakangas, Paivikki. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:1:d:10.1007_s12208-019-00220-8.

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2018Sales impact of servicescapes rational stimuli: A natural experiment. (2018). Morone, Andrea ; Schirone, Dario Antonio ; Nemore, Francesco. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:45:y:2018:i:c:p:256-262.

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2017Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement. (2017). Doa-Toledo, Luis ; Barrio-Garcia, Salvador ; Luque-Martinez, Teodoro . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0186-y.

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