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Citation Profile [Updated: 2021-01-04 09:42:29]
5 Years H
28
Impact Factor
1
5 Years IF
1.21
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1991 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1992 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1993 0 0.11 0 0 0 0 0 0 0 0 0 0 0.05
1994 0 0.12 0 0 0 0 0 0 0 0 0 0 0.06
1995 0 0.2 0 0 0 0 0 0 0 0 0 0 0.09
1996 0 0.23 0 0 0 0 0 0 0 0 0 0 0.1
1997 0 0.23 0 0 0 0 0 0 0 0 0 0 0.1
1998 0 0.27 0 0 0 0 0 0 0 0 0 0 0.12
1999 0 0.29 0 0 0 0 0 0 0 0 0 0 0.14
2000 0 0.34 0 0 0 0 0 0 0 0 0 0 0.15
2001 0 0.36 0 0 0 0 0 1 0 0 0 0 0.16
2002 0 0.39 0 0 0 0 0 1 0 0 0 0 0.2
2003 0 0.4 0 0 0 0 0 1 0 0 0 0 0.2
2004 0 0.46 0 0 0 0 0 1 0 0 0 0 0.2
2005 0 0.47 0 0 0 0 0 1 0 0 0 0 0.22
2006 0 0.47 0 0 0 0 0 6 0 0 0 0 0.21
2007 0 0.43 0 0 0 0 0 6 0 0 0 0 0.19
2008 0 0.45 0.59 0 32 32 452 18 25 0 0 14 77.8 18 0.56 0.21
2009 0.47 0.44 0.35 0.47 33 65 554 23 48 32 15 32 15 17 73.9 5 0.15 0.21
2010 0.43 0.44 0.47 0.43 29 94 532 44 92 65 28 65 28 21 47.7 5 0.17 0.18
2011 0.52 0.47 0.67 0.62 32 126 339 85 177 62 32 94 58 40 47.1 2 0.06 0.21
2012 0.62 0.47 0.7 0.65 39 165 427 116 293 61 38 126 82 42 36.2 17 0.44 0.19
2013 0.45 0.53 0.66 0.7 43 208 241 137 430 71 32 165 116 20 14.6 3 0.07 0.22
2014 0.63 0.54 1.06 0.85 41 249 269 265 695 82 52 176 149 53 20 9 0.22 0.21
2015 0.5 0.54 1.04 0.83 48 297 248 308 1003 84 42 184 152 70 22.7 11 0.23 0.21
2016 0.57 0.54 1.18 0.86 70 367 314 434 1437 89 51 203 174 65 15 10 0.14 0.19
2017 0.67 0.55 1.19 0.82 53 420 211 499 1936 118 79 241 197 95 19 10 0.19 0.19
2018 0.76 0.64 1.24 0.81 39 459 61 569 2505 123 94 255 206 65 11.4 5 0.13 0.25
2019 0.74 0.72 1.3 0.87 38 497 55 647 3152 92 68 251 218 85 13.1 3 0.08 0.27
2020 1 0.91 1.59 1.21 37 534 6 847 3999 77 77 248 299 75 8.9 8 0.22 0.32
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
CIF: Cumulative impact factor
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

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218
22010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

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163
32008A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

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72
42012Drivers of consumer–brand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

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65
52009A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107.

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62
62017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

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60
72008Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

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59
82011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

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57
92017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

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47
102011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

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47
112008Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191.

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44
122010The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15.

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43
132011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

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42
142009Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293.

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40
152008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

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38
162012Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234.

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37
172010Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307.

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37
182016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

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35
192010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

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33
202008Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Gijsbrechts, Els ; Nisol, Patricia ; Campo, Katia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21.

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33
212012Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

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32
222012Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24.

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31
232010The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247.

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31
242008Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103.

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31
252016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

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30
262010Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Vandecasteele, Bert ; Geuens, Maggie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318.

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30
272014Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167.

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29
282009The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. (2009). Albers, Sönke ; Greve, Goetz ; Becker, Jan U. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:207-215.

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28
292012Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405.

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28
302012The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54.

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28
312011Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74.

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27
322016Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26.

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27
332014The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64.

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26
342009Does irritation induced by charitable direct mailings reduce donations?. (2009). Franses, Philip Hans ; Donkers, Bas ; van Diepen, Merel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:180-188.

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24
352010Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160.

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24
362008The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:82-93.

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23
372010Brand awareness in business markets: When is it related to firm performance?. (2010). Homburg, Christian ; Schmitt, Jens ; Klarmann, Martin . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212.

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23
382016The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556.

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22
392013Social interactions in customer churn decisions: The impact of relationship directionality. (2013). Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:236-248.

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21
402012Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection. (2012). Skiera, Bernd ; Leeflang, Peter ; Gensler, Sonja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:2:p:192-201.

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21
412012Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin. (2012). Riefler, Petra . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:25-34.

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20
422014Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products. (2014). Atakan, Sinem S ; Yoon, Carolyn ; Bagozzi, Richard P. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:395-408.

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19
432015Market orientation, knowledge competence, and innovation. (2015). Ozkaya, Erkan H ; Calantone, Roger ; Tomas, G ; Droge, Cornelia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:3:p:309-318.

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19
442009Playoff payoff: Super Bowl advertising for movies. (2009). , Jason ; Weinberg, Charles B ; Dhar, Tirtha . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:3:p:168-179.

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19
452012Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Dalli, Daniele ; Grappi, Silvia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67.

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19
462013User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167.

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19
472008Generalizations on the effectiveness of pharmaceutical promotional expenditures. (2008). , Sara ; Wieringa, Jaap E ; PEter, . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:4:p:234-246.

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19
482013An introduction to the application of (case 1) best–worst scaling in marketing research. (2013). Louviere, Jordan ; Flynn, Terry ; Gudergan, Siegfried ; Islam, Towhidul ; Lings, Ian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:3:p:292-303.

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19
492012Defending the markers of masculinity: Consumer resistance to brand gender-bending. (2012). Avery, Jill . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:322-336.

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18
502010Stated intentions and purchase behavior: A unified model. (2010). Sun, Baohong ; Morwitz, Vicki G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:356-366.

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18
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Henseler, Jorg ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

Full description at Econpapers || Download paper

76
22017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

Full description at Econpapers || Download paper

50
32010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Peres, Renana ; Mahajan, Vijay ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

Full description at Econpapers || Download paper

47
42017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

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35
52012Drivers of consumer–brand identification. (2012). Stokburger-Sauer, Nicola ; Sen, Sankar ; Ratneshwar, S. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

Full description at Econpapers || Download paper

28
62016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

Full description at Econpapers || Download paper

26
72016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Hudson, Simon ; Madden, Thomas J ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

Full description at Econpapers || Download paper

23
82011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Joep ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

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22
92011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

Full description at Econpapers || Download paper

21
102008A multi-stage model of word-of-mouth influence through viral marketing. (2008). de Bruyn, Arnaud ; Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

Full description at Econpapers || Download paper

17
112008Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

Full description at Econpapers || Download paper

16
122011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). van Doorn, Jenny ; Verhoef, Peter C. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

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16
132016The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556.

Full description at Econpapers || Download paper

14
142010The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247.

Full description at Econpapers || Download paper

13
152012Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24.

Full description at Econpapers || Download paper

13
162010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Gierl, Heribert ; Huettl, Verena . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

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13
172019The impact of digital transformation on the retailing value chain. (2019). Imschloss, Monika ; Wiegand, Nico ; Reinartz, Werner. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366.

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12
182012Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405.

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12
192015Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). De Keyser, Arne ; Konu, Umut ; Schepers, Jeroen . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456.

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12
202016Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Kostyra, Daniel S ; Klapper, Daniel ; Natter, Martin ; Reiner, Jochen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26.

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12
212012Marketing activity, blogging and sales. (2012). Onishi, Hiroshi ; Manchanda, Puneet. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234.

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11
222014Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Ailawadi, Kusum L ; Taylor, Gail Ayala ; Luan, Jackie Y ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167.

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11
232012Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

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11
242009Linking marketing capabilities with profit growth. (2009). Morgan, Neil A ; Vorhies, Douglas W ; Slotegraaf, Rebecca J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293.

Full description at Econpapers || Download paper

11
252008Do social product features have value to consumers?. (2008). Auger, Pat ; Burke, Paul F ; Louviere, Jordan J ; Devinney, Timothy M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191.

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11
262010Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307.

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272016Evaluating the impact of social media activities on human brand sales. (2016). Saboo, Alok R ; Ramani, Girish ; Kumar, V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:524-541.

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282016Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; von Wangenheim, Florian ; Becker, Ingo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474.

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292015Market orientation, knowledge competence, and innovation. (2015). Ozkaya, Erkan H ; Calantone, Roger ; Tomas, G ; Droge, Cornelia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:3:p:309-318.

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302018Endogeneity in survey research. (2018). Sande, Jon Bingen ; Ghosh, Mrinal . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204.

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312009A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107.

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322019The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19.

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332012The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. (2012). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:43-54.

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342017Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Marchand, Andre ; Wiertz, Caroline ; Hennig-Thurau, Thorsten. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354.

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352010The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15.

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362013User-generated versus designer-generated products: A performance assessment at Muji. (2013). Nishikawa, Hidehiko ; Ogawa, Susumu ; Schreier, Martin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167.

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372011The different roles of product originality and usefulness in generating word-of-mouth. (2011). Moldovan, Sarit ; Chattopadhyay, Amitava ; Goldenberg, Jacob . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:109-119.

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382014Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products. (2014). Atakan, Sinem S ; Yoon, Carolyn ; Bagozzi, Richard P. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:395-408.

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392014Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355.

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402017Modeling the role of message content and influencers in social media rebroadcasting. (2017). Zhang, Yuchi ; Schweidel, David A ; Moe, Wendy W. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:100-119.

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412008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Pandelaere, Mario. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

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422012Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Dalli, Daniele ; Grappi, Silvia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67.

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432012How political identity and charity positioning increase donations: Insights from Moral Foundations Theory. (2012). Winterich, Karen Page ; Mittal, Vikas ; Zhang, Yinlong. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:346-354.

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442014The effect of search channel elimination on purchase incidence, order size and channel choice. (2014). Konu, Umut ; Verhoef, Peter C ; Neslin, Scott A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:1:p:49-64.

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452016Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Pauwels, Koen ; Lackman, Andrew ; AKSEHIRLI, ZEYNEP. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:639-655.

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462017The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. (2017). Eelen, Jiska ; Ozturan, Peren. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:4:p:872-891.

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472012Defending the markers of masculinity: Consumer resistance to brand gender-bending. (2012). Avery, Jill . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:322-336.

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482013Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study. (2013). Wu, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:1:p:36-45.

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492011Branding in a global marketplace: The mediating effects of quality and self-identity brand signals. (2011). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:4:p:342-351.

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502016On-demand streaming services and music industry revenues — Insights from Spotifys market entry. (2016). Wlomert, Nils ; Papies, Dominik . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:2:p:314-327.

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Citing documents used to compute impact factor: 77
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2020Social Influence in the Retail Context: A Contemporary Review of the Literature. (2020). Dahl, Darren W ; Argo, Jennifer J. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:1:p:25-39.

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2020We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information. (2020). Pezzuti, Todd ; Leonhardt, James M ; Namkoong, Jae-Eun. In: Journal of Business Research. RePEc:eee:jbrese:v:112:y:2020:i:c:p:160-169.

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2020Estimating the Market Share and Price Premium of GI Foods—The Case of the Hungarian Food Discounters. (2020). Torok, Aron ; Jantyik, Lili. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:3:p:1094-:d:316140.

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2020A product-centric data mining algorithm for targeted promotions. (2020). Carter, Jenny ; Caraffini, Fabio ; Chiclana, Francisco ; Moodley, Raymond. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:54:y:2020:i:c:s096969891831169x.

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2020Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?. (2020). Corciolani, Matteo ; Tuan, Annamaria ; Nieri, Federica. In: Corporate Social Responsibility and Environmental Management. RePEc:wly:corsem:v:27:y:2020:i:2:p:670-680.

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2020Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S.. (2020). Yan, Bingyu ; Seenivasan, Satheesh ; Ma, Junzhao. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:2:p:320-335.

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2020Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). von Wangenheim, Florian ; Brock, Jurgen Kai-Uwe ; Beh, Yean Shan ; Viswanathan, Vijay ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105.

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2020Beyond the “good” and “evil” of stability values in organizational culture for managerial innovation: the crucial role of management controls. (2020). Guenther, Thomas W ; Heinicke, Xaver ; Janka, Marc. In: Review of Managerial Science. RePEc:spr:rvmgts:v:14:y:2020:i:6:d:10.1007_s11846-019-00338-3.

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2020Welfare Beyond Consumption: The Benefits of Having Less. (2020). Hoffmann, Stefan ; Balderjahn, Ingo ; Huttel, Alexandra. In: Ecological Economics. RePEc:eee:ecolec:v:176:y:2020:i:c:s0921800919318683.

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2020Blood donations and incentives: Evidence from a field experiment. (2020). Stutzer, Alois ; Goette, Lorenz. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:170:y:2020:i:c:p:52-74.

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2020OBIM: A computational model to estimate brand image from online consumer review. (2020). Jenamani, Mamata ; Mitra, Satanik. In: Journal of Business Research. RePEc:eee:jbrese:v:114:y:2020:i:c:p:213-226.

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2020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

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2020Does piracy lead to product abandonment or stimulate new product development?: Evidence from mobile platform?based developer firms. (2020). Bo, Lars ; Miric, Milan. In: Strategic Management Journal. RePEc:bla:stratm:v:41:y:2020:i:12:p:2155-2184.

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2020Digital Analytics: Modeling for Insights and New Methods. (2020). Potapov, Dmitriy ; Bijmolt, Tammo ; Kumar, V ; Leszkiewicz, Agata ; Gupta, Shaphali. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:26-43.

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2020Components of visual perception in marketing contexts: a conceptual framework and review. (2020). Sample, Kevin L ; Brasel, Adam S ; Hagtvedt, Henrik. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:3:d:10.1007_s11747-019-00684-4.

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2020Competitive advertising strategies for programmatic television. (2020). Gelper, Sarah ; Hervet, Guillaume ; Guitart, Ivan A. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:4:d:10.1007_s11747-019-00691-5.

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2020Insight versus effort. Communicating the creative process leading to new products. (2020). Raimondo, Maria Antonietta ; Scopelliti, Irene ; Miceli, Gaetano. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:602-620.

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2020Retailing and retailing research in the age of big data analytics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14.

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2020Exploring digital corporate social responsibility communications on Twitter. (2020). Menendez, Hector D ; West, Douglas ; Plangger, Kirk ; Okazaki, Shintaro. In: Journal of Business Research. RePEc:eee:jbrese:v:117:y:2020:i:c:p:675-682.

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2020What makes social media-based supplier network involvement more effective for new product performance? The role of network structure. (2020). Shiu, Eric C ; Colin, . In: Journal of Business Research. RePEc:eee:jbrese:v:118:y:2020:i:c:p:299-310.

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2020Designing for Inclusivity: Platforms of Protest and Participation. (2020). Rogers, Matthew ; Leyshon, Michael. In: Urban Planning. RePEc:cog:urbpla:v:5:y:2020:i:4:p:33-44.

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2020Social Networks as Drivers for Technology Adoption: A Study from a Rural Mountain Area in Italy. (2020). Demartini, Eugenio ; Marescotti, Maria Elena ; Filippini, Rosalia ; Gaviglio, Anna. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:22:p:9392-:d:443452.

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2020Innovation analytics: Leveraging artificial intelligence in the innovation process. (2020). Fuller, Johann ; Bilgram, Volker ; Kakatkar, Chinmay. In: Business Horizons. RePEc:eee:bushor:v:63:y:2020:i:2:p:171-181.

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2020Privacy threats with retail technologies: A consumer perspective. (2020). Scarpi, Daniele ; Pizzi, Gabriele. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:56:y:2020:i:c:s0969698919314614.

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2020Refocusing loyalty programs in the era of big data: a societal lens paradigm. (2020). Chun, So Yeon ; Breugelmans, Els ; Bradlow, Eric T ; Venkatesan, Rajkumar ; Neslin, Scott A ; Liu-Thompkins, Yuping ; Stourm, Valeria ; Thomadsen, Raphael ; Amariles, David Restrepo ; Park, Young-Hoon ; Kopalle, Praveen ; Kannan, P K ; Gardete, Pedro. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09523-x.

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2020Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM. (2020). Chen, Qimei ; You, YA. In: Journal of Business Research. RePEc:eee:jbrese:v:118:y:2020:i:c:p:210-222.

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2020Designing a logo for renewable energy sources with public participation: Empirical evidence from Greece. (2020). Tsagarakis, Konstantinos P ; Tsagkaraki, Maria I ; Mellon, Robert C ; Keramitsoglou, Kiriaki M. In: Renewable Energy. RePEc:eee:renene:v:153:y:2020:i:c:p:1205-1218.

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2020Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. (2020). Li, Wenjing ; Richerson, Rob ; Mead, James A. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:2:p:282-296.

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2020Tactical use of rewards to enhance loyalty program effectiveness. (2020). Danaher, Tracey S ; Sajtos, Laszlo. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:505-520.

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2020Touch vs. click: how computer interfaces polarize consumers’ evaluations. (2020). Wang, Xiao Yu ; Ai, Yijie ; Zhao, Hongrui ; Keh, Hean Tat. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09516-w.

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2020The impact of affective and cognitive app experiences on loyalty towards retailers. (2020). Japutra, Arnold ; Anaya-Snchez, Rafael ; Navarro-Garca, Antonio ; Molinillo, Sebastian. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919304710.

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2020Price search behaviour in digital markets – A perspective from Romania. (2020). Gabriela, Igu ; Claudia-Elena, Uclea ; Diana-Maria, Vranceanu. In: Management & Marketing. RePEc:vrs:manmar:v:15:y:2020:i:2:p:219-235:n:6.

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2020Identifying omnichannel deal prone segments, their antecedents, and their consequences. (2020). Montaguti, Elisa ; Neslin, Scott A ; Valentini, Sara. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:3:p:310-327.

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2020Purchasing intention and behavior in the sharing economy: Mediating effects of APP assessments. (2020). Chen, Hsin-Hao ; Yu, Tiffany Hui-Kuang ; Lo, Fang-Yi. In: Journal of Business Research. RePEc:eee:jbrese:v:121:y:2020:i:c:p:93-102.

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2020Opposites attract: Impact of background color on effectiveness of emotional charity appeals. (2020). Singh, Surendra N ; Yin, Bingqing ; Rangan, Priyamvadha ; Li, Yexin Jessica ; Choi, Jungsil. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:644-660.

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2020Culture and the Consumer Journey. (2020). Barnes, Aaron J ; Shavitt, Sharon . In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:1:p:40-54.

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2020Does ambidexterity in marketing pay off? The role of absorptive capacity. (2020). Reza, Sadat ; Agarwal, James ; Osiyevskyy, Oleksiy ; Ho, Hillbun. In: Journal of Business Research. RePEc:eee:jbrese:v:110:y:2020:i:c:p:65-79.

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2020UK mid-market department stores: Is fashion product assortment one key to regaining competitive advantage?. (2020). Silva, Emmanuel Sirimal ; Gee, Liz ; Donnelly, Shannon. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919312263.

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2020The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry. (2020). Akdeniz, Billur M ; Talay, Berk M ; Randhawa, Praneet ; Kirca, Ahmet H. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:2:p:421-439.

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2020Brand relevance and the effects of product proliferation across product categories. (2020). Schrock, Wyatt A ; Wang, Joyce ; Zhang, Yufei ; Zhao, Yanhui ; Calantone, Roger J. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:6:d:10.1007_s11747-020-00727-1.

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2020Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes. (2020). Jain, Shalini Sarin ; Mathur, Pragya . In: Journal of Business Research. RePEc:eee:jbrese:v:117:y:2020:i:c:p:357-367.

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2020The well-trodden path: Complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States. (2020). Xiang, Kexin ; Patel, Pankaj C ; Feng, Cong. In: Journal of Business Research. RePEc:eee:jbrese:v:110:y:2020:i:c:p:370-385.

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2020Corporate Social Responsibility and Firm Value: The Moderating Effects of Financial Flexibility and R&D Investment. (2020). Li, Qingchang ; Hou, Siyu ; Guo, Zhaoyang. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:20:p:8452-:d:427704.

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2020Store Closings and Retailer Profitability: A Contingency Perspective. (2020). Fay, Scott ; Feng, Cong. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:3:p:411-433.

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2020The reflection of retail marketing strategies in advertising catalogues. (2020). Iordache, Adrian ; Gradinaru, Catalin ; Toma, Sorin-George ; Catana, Etefan. In: Manager Journal. RePEc:but:manage:v:31:y:2020:i:1:p:16-23.

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2020Political conservatism and preference for (a)symmetric brand logos. (2020). Chan, Eugene Y ; Northey, Gavin. In: Journal of Business Research. RePEc:eee:jbrese:v:115:y:2020:i:c:p:149-159.

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2020Using technology to bring online convenience to offline shopping. (2020). Gielens, Katrijn ; Geyskens, Inge ; Dekimpe, Marnik G. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:1:d:10.1007_s11002-019-09508-5.

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2020Minding the competition: The drivers for multichannel service quality in fashion retailing. (2020). Lancaster, Geoff ; Howell, Kerry ; Ozuem, Wilson ; Patten, Elena. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:53:y:2020:i:c:s0969698919311555.

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2020Towards a first conceptualization of shoppers ambivalence to digitalization. (2020). Michaud-Trevinal, Aurelia ; Rogeon, Fabien ; Collin-Lachaud, Isabelle. In: Post-Print. RePEc:hal:journl:hal-02880832.

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2020Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons. (2020). Ghose, Sanjoy ; Bhatnagar, Amit ; Ravula, Prashanth. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:2:p:405-420.

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2020How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies. (2020). Rese, Alexandra ; Baier, Daniel. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:56:y:2020:i:c:s0969698920308237.

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2020Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers. (2020). Weltevreden, Jesse ; Merikivi, Jani ; Verhagen, Tibert ; Meents, Selmar . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920308262.

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2020Luxury in the digital age: A multi-actor service encounter perspective. (2020). Fritze, Martin P ; Wirtz, Jochen ; Holmqvist, Jonas. In: Journal of Business Research. RePEc:eee:jbrese:v:121:y:2020:i:c:p:747-756.

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2020Social Perspectives in Digital Business Models of Railway Enterprises. (2020). Jaboski, Adam. In: Energies. RePEc:gam:jeners:v:13:y:2020:i:23:p:6445-:d:457509.

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2020Impact of Strategic Cooperation under Competition on Green Product Manufacturing. (2020). Saha, Subrata ; Szwarc, Eryk ; Majumder, Sani ; Nielsen, Izabela. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:24:p:10248-:d:458808.

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2020Nepal Development Update, July 2020. (2020). Bank, World. In: World Bank Other Operational Studies. RePEc:wbk:wboper:34178.

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2020Utilization of Blockchain Technology in Greek Public Administration. (2020). Nanouris, Dimitris ; Mitsiou, Vasiliki ; Effrosyni, Tsaktsira ; Ilioudi, Stamatia ; Siassiakos, Konstantinos. In: Advances in Management and Applied Economics. RePEc:spt:admaec:v:10:y:2020:i:4:f:10_4_12.

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2020The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90.

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2020Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary. (2020). Koiiarova, Ingrida ; Dvoak, Marek ; Kubicova, Ubica ; Dupina, Milan ; Kadekova, Zdenka. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:23:p:9822-:d:450324.

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Recent citations
Recent citations received in 2020

YearCiting document
2020Delimiting disruption: Why Uber is disruptive, but Airbnb is not. (2020). Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:43-55.

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2020Introduction to the Special Section: Research for the New Normal. (2020). Kannan, P K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:441-442.

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2020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

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2020Does online retail coupons and memberships create favourable psychological disposition?. (2020). Dwivedi, Yogesh K ; Foroudi, Pantea ; Balakrishnan, Janarthanan. In: Journal of Business Research. RePEc:eee:jbrese:v:116:y:2020:i:c:p:229-244.

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2020Effects of Corporate Social Responsibility on Firm Performance: Does Customer Satisfaction Matter?. (2020). Yeh, Shang-Pao ; Huang, Hao-Chen ; Peng, Chi-Lu ; Wei, An-Pin . In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:18:p:7545-:d:412932.

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2020Data-Driven Promotion Planning for Paid Mobile Applications. (2020). Sinha, Amitabh ; Huang, Yan ; Li, Manqi. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:3:p:1007-1029.

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Recent citations received in 2019

YearCiting document
2019EFFECTS OF INFLUENCE OF ECONOMIC AND TECHNOLOGICAL DEVELOPMENT OF IT SEGMENTS ON DIGITAL TRANSFORMATION OF RETAIL TRADE. (2019). Manukov, Anton ; Bakeev, Murat ; Lola, Inna S. In: HSE Working papers. RePEc:hig:wpaper:102sti2019.

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2019Schemi di pagamento e valute virtuali (Payment schemes and virtual currencies). (2019). Bonaiuti, Gianni. In: Moneta e Credito. RePEc:psl:moneta:2019:46.

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2019Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach. (2019). Maruotti, Antonello ; Mark, Tanya ; Bulla, Jan. In: METRON. RePEc:spr:metron:v:77:y:2019:i:1:d:10.1007_s40300-019-00150-9.

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Recent citations received in 2018

YearCiting document
2018The influence of audience characteristics on the effectiveness of brand placement memory. (2018). Natarajan, Thamaraiselvan ; Kasilingam, Dharun Lingam ; Jublee, Daniel Inbaraj ; Stephen, Gladys ; Balasubramaniam, Senthil Arasu. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:44:y:2018:i:c:p:134-149.

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2018Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats. (2018). Braak, Anne Ter ; Deleersnyder, Barbara. In: Journal of Retailing. RePEc:eee:jouret:v:94:y:2018:i:3:p:312-327.

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2018Employee Volunteering Meaningfulness and Organizational Citizenship Behavior: Exploring the Effects of Organizational Support, Pride, and Trust. (2018). Im, Seunghee ; Chung, Yang Woon . In: Sustainability. RePEc:gam:jsusta:v:10:y:2018:i:12:p:4835-:d:191462.

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2018A typology of brand alliances and consumer awareness of brand alliance integration. (2018). Newmeyer, Casey E ; Chatterjee, Rabikar ; Ruth, Julie A ; Venkatesh, R. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:3:d:10.1007_s11002-018-9467-4.

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2018Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data. (2018). Baumgartner, Bernhard ; Steiner, Winfried J ; Kneib, Thomas ; Guhl, Daniel. In: OR Spectrum: Quantitative Approaches in Management. RePEc:spr:orspec:v:40:y:2018:i:4:d:10.1007_s00291-018-0530-6.

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Recent citations received in 2017

YearCiting document
2017The impact of contextual television ads on online conversions: An application in the insurance industry. (2017). Guitart, Ivan A ; Hervet, Guillaume. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:480-498.

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2017“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers. (2017). Lariviere, Bart ; De Keyser, Arne ; Wunderlich, Nancy V ; Voss, Chris ; Sirianni, Nancy J ; Kunz, Werner ; Andreassen, Tor W ; Bowen, David . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:238-246.

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2017A systems perspective on markets – Toward a research agenda. (2017). Vargo, Stephen L ; Colurcio, Maria ; Reynoso, Javier ; Edvardsson, BO ; Baron, Steve ; Koskela-Huotari, Kaisa . In: Journal of Business Research. RePEc:eee:jbrese:v:79:y:2017:i:c:p:260-268.

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2017Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8.

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2017An empirical analysis of factors that influence retail website visit types. (2017). Danaher, Peter ; Sands, Sean J ; Pallant, Jason I. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:39:y:2017:i:c:p:62-70.

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2017The Magnitude of Change Effect in Store Remodeling. (2017). Danaher, Peter ; Sands, Sean J ; Ferraro, Carla R. In: Journal of Retailing. RePEc:eee:jouret:v:93:y:2017:i:4:p:440-457.

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2017Measuring media channel performance: a proposed alternative to the ‘last-in wins’ methodology. (2017). Robertshaw, Gary S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0020-8.

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2017Business models as service strategy. (2017). Wieland, Heiko ; Vargo, Stephen L ; Hartmann, Nathaniel N. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:45:y:2017:i:6:d:10.1007_s11747-017-0531-z.

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