Citation analysis for Marketing Science / INFORMS

Citation Profile [Updated: 2022-01-09 21:43:50]

5 Years H

Impact Factor

0.99

5 Years IF

1.16

Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw Data

	IF	AIF	CIF	IF5	DOC	CDO	CIT	NCI	CCU	D2Y	C2Y	D5Y	C5Y	SC	%SC	CiY	II	AII
1990	0.05	0.09	0.31	0.03	26	26	675	8	8	64	3	157	4		0		0	0.04
1991	0.03	0.08	0.34	0.05	21	47	910	16	24	59	2	163	8		0	1	0.05	0.04
1992	0.04	0.09	0.2	0.02	24	71	498	14	38	47	2	148	3		0		0	0.04
1993	0.02	0.11	0.11	0.02	23	94	1407	10	48	45	1	135	3		0		0	0.05
1994	0.06	0.12	0.16	0.05	22	116	697	19	67	47	3	127	6		0	1	0.05	0.06
1995	0.16	0.19	0.71	0.16	45	161	1517	114	182	45	7	116	19		0		0	0.08
1996	0.16	0.22	0.69	0.21	21	182	1129	126	308	67	11	135	29		0		0	0.1
1997	0.17	0.22	0.48	0.13	22	204	1171	98	406	66	11	135	17		0	2	0.09	0.09
1998	0.81	0.26	1.36	0.56	28	232	1458	315	722	43	35	133	75	73	23.2	6	0.21	0.12
1999	0.62	0.27	1.44	0.58	36	268	1211	386	1109	50	31	138	80	148	38.3	13	0.36	0.13
2000	0.23	0.32	1	0.43	27	295	1095	294	1404	64	15	152	65	46	15.6	6	0.22	0.14
2001	0.52	0.35	1.4	0.54	31	326	1021	449	1859	63	33	134	73	88	19.6	10	0.32	0.15
2002	0.55	0.37	1.31	0.58	33	359	574	471	2330	58	32	144	83	112	23.8	1	0.03	0.19
2003	0.53	0.4	1.41	0.63	37	396	995	555	2887	64	34	155	97	136	24.5	16	0.43	0.19
2004	0.5	0.44	1.78	0.65	51	447	1917	793	3684	70	35	164	107	304	38.3	32	0.63	0.2
2005	0.85	0.45	1.81	0.79	58	505	1466	908	4596	88	75	179	142	277	30.5	29	0.5	0.21
2006	0.92	0.46	1.9	0.76	80	585	1587	1102	5706	109	100	210	159	445	40.4	24	0.3	0.2
2007	0.8	0.42	1.82	0.7	70	655	1516	1192	6901	138	110	259	182	416	34.9	15	0.21	0.18
2008	0.82	0.44	2.16	0.88	91	746	1410	1600	8510	150	123	296	259	445	27.8	11	0.12	0.2
2009	0.75	0.43	1.95	0.78	101	847	1317	1651	10163	161	121	350	273	458	27.7	34	0.34	0.21
2010	0.64	0.43	1.77	0.64	80	927	1917	1635	11802	192	123	400	255	361	22.1	38	0.48	0.18
2011	0.72	0.45	1.78	0.69	80	1007	1073	1784	13595	181	131	422	293	373	20.9	54	0.68	0.2
2012	0.99	0.45	1.83	0.82	56	1063	1214	1945	15544	160	158	422	347	293	15.1	14	0.25	0.19
2013	0.79	0.5	1.94	0.91	58	1121	603	2172	17723	136	108	408	370	298	13.7	12	0.21	0.21
2014	0.77	0.51	1.95	0.83	52	1173	543	2284	20009	114	88	375	312	296	13	16	0.31	0.2
2015	0.58	0.5	2.11	1.11	56	1229	429	2593	22607	110	64	326	363	283	10.9	20	0.36	0.19
2016	0.63	0.5	2.21	1	54	1283	413	2835	25444	108	68	302	302	231	8.1	24	0.44	0.18
2017	0.85	0.5	2.32	1.07	54	1337	228	3099	28543	110	93	276	296	240	7.7	13	0.24	0.18
2018	0.68	0.54	2.12	1.01	54	1391	140	2946	31491	108	73	274	278	244	8.3	8	0.15	0.21
2019	0.44	0.58	1.88	0.85	51	1442	147	2703	34198	108	48	270	229	234	8.7	12	0.24	0.21
2020	0.99	0.75	2.25	1.16	60	1502	73	3381	37579	105	104	269	311	214	6.3	41	0.68	0.29

IF:	Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for series in RePEc in year y
CIF:	Cumulative impact factor
IF5:	Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CIT:	Number of citations to papers published in year y
NCI:	Number of citations in year y
CCU:	Cumulative number of citations to papers published until year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
SC:	selft citations in y to articles published in y-1 plus y-2
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series

#	Year	Title	Cited
1	1985	Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214. Full description at Econpapers \|\| Download paper	974
2	1993	The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143. Full description at Econpapers \|\| Download paper	372
3	2004	Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560. Full description at Econpapers \|\| Download paper	353
4	1985	Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176. Full description at Econpapers \|\| Download paper	346
5	1983	An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191. Full description at Econpapers \|\| Download paper	341
6	1983	A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238. Full description at Econpapers \|\| Download paper	338
7	2010	The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421. Full description at Econpapers \|\| Download paper	318
8	1996	Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20. Full description at Econpapers \|\| Download paper	315
9	1991	Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296. Full description at Econpapers \|\| Download paper	305
10	2006	Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759. Full description at Econpapers \|\| Download paper	267
11	1986	The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297. Full description at Econpapers \|\| Download paper	244
12	1998	A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65. Full description at Econpapers \|\| Download paper	229
13	1998	The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28. Full description at Econpapers \|\| Download paper	226
14	2000	Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42. Full description at Econpapers \|\| Download paper	223
15	1983	Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272. Full description at Econpapers \|\| Download paper	220
16	1989	Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323. Full description at Econpapers \|\| Download paper	211
17	1988	Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168. Full description at Econpapers \|\| Download paper	202
18	2012	Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912. Full description at Econpapers \|\| Download paper	198
19	1994	Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223. Full description at Econpapers \|\| Download paper	197
20	1996	The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340. Full description at Econpapers \|\| Download paper	195
21	1993	The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52. Full description at Econpapers \|\| Download paper	183
22	1993	Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394. Full description at Econpapers \|\| Download paper	175
23	2005	Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381. Full description at Econpapers \|\| Download paper	175
24	1995	Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169. Full description at Econpapers \|\| Download paper	169
25	2011	Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212. Full description at Econpapers \|\| Download paper	168
26	2000	Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21. Full description at Econpapers \|\| Download paper	166
27	2010	The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957. Full description at Econpapers \|\| Download paper	161
28	1984	Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307. Full description at Econpapers \|\| Download paper	154
29	2003	Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354. Full description at Econpapers \|\| Download paper	148
30	1990	The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206. Full description at Econpapers \|\| Download paper	147
31	2006	Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739. Full description at Econpapers \|\| Download paper	146
32	2009	Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739. Full description at Econpapers \|\| Download paper	144
33	2001	Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283. Full description at Econpapers \|\| Download paper	139
34	1995	Channel Coordination When Retailers Compete. (1995). Ingene, Charles A. ; Parry, Mark E.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:360-377. Full description at Econpapers \|\| Download paper	137
35	1997	Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227. Full description at Econpapers \|\| Download paper	137
36	2001	Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243. Full description at Econpapers \|\| Download paper	134
37	2000	Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103. Full description at Econpapers \|\| Download paper	133
38	1998	Shopping Behavior and Consumer Preference for Store Price Format: Why Ã¢â¬ÅLarge BasketÃ¢â¬Â Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M.. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88. Full description at Econpapers \|\| Download paper	133
39	1997	Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145. Full description at Econpapers \|\| Download paper	132
40	1997	Manufacturers Return Policies and Retail Competition. (1997). Png, Ivan ; I. P. L. Png, ; Padmanabhan, V.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:1:p:81-94. Full description at Econpapers \|\| Download paper	128
41	1985	The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. (1985). Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:234-254. Full description at Econpapers \|\| Download paper	126
42	2006	Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717. Full description at Econpapers \|\| Download paper	125
43	1990	Improving Channel Coordination Through Franchising. (1990). Lal, Rajiv . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:4:p:299-318. Full description at Econpapers \|\| Download paper	125
44	1995	Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Srinivasan, Kannan ; Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466. Full description at Econpapers \|\| Download paper	125
45	1998	Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337. Full description at Econpapers \|\| Download paper	124
46	1998	Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195. Full description at Econpapers \|\| Download paper	123
47	2003	Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Srinivasan, Kannan ; Rajiv, Surendra ; Mehta, Nitin . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84. Full description at Econpapers \|\| Download paper	122
48	1999	Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, OM ; Rajiv, Surendra ; Dutta, Shantanu. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568. Full description at Econpapers \|\| Download paper	122
49	1987	CommentÃ¢â¬âManaging Channel Profits: Comment. (1987). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:6:y:1987:i:4:p:375-379. Full description at Econpapers \|\| Download paper	121
50	2011	Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404. Full description at Econpapers \|\| Download paper	120

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	1985	Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214. Full description at Econpapers \|\| Download paper	217
2	2004	Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560. Full description at Econpapers \|\| Download paper	98
3	2012	Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912. Full description at Econpapers \|\| Download paper	95
4	2006	Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759. Full description at Econpapers \|\| Download paper	84
5	1993	The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143. Full description at Econpapers \|\| Download paper	79
6	2010	The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421. Full description at Econpapers \|\| Download paper	71
7	1998	The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28. Full description at Econpapers \|\| Download paper	69
8	2000	Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42. Full description at Econpapers \|\| Download paper	61
9	2010	The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957. Full description at Econpapers \|\| Download paper	59
10	2005	Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381. Full description at Econpapers \|\| Download paper	58
11	1986	The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297. Full description at Econpapers \|\| Download paper	57
12	2011	Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212. Full description at Econpapers \|\| Download paper	57
13	2007	The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659. Full description at Econpapers \|\| Download paper	56
14	2012	Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586. Full description at Econpapers \|\| Download paper	53
15	1983	An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191. Full description at Econpapers \|\| Download paper	50
16	2011	Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404. Full description at Econpapers \|\| Download paper	50
17	1996	Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20. Full description at Econpapers \|\| Download paper	49
18	2011	Rejoinder--Implications of Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:413-415. Full description at Econpapers \|\| Download paper	49
19	2012	Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. (2012). Tellis, Gerard J. ; Tirunillai, Seshadri . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:2:p:198-215. Full description at Econpapers \|\| Download paper	48
20	2012	Mine Your Own Business: Market-Structure Surveillance Through Text Mining. (2012). Goldenberg, Jacob ; Feldman, Ronen ; Netzer, Oded ; Fresko, Moshe . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:521-543. Full description at Econpapers \|\| Download paper	47
21	1993	The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52. Full description at Econpapers \|\| Download paper	46
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2020	Enhancing supply chain decisions with consumersâ behavioral factors: An illustration of decoy effect. (2020). Wei, Ying ; Du, Timon C ; Li, Feng. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:144:y:2020:i:c:s1366554520308000. Full description at Econpapers \|\| Download paper
2020	Name Similarity Encourages Generosity: A Field Experiment in Email Personalization. (2020). Alter, Adam L ; Jung, Minah H ; Munz, Kurt P. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:6:p:1071-1091. Full description at Econpapers \|\| Download paper
2020	How to improve e-mail click-through rates â A national culture approach. (2020). Hernandez-Garcia, Angel ; Chaparro-Pelaez, Julian ; Lorente-Paramo, Angel J. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311094. Full description at Econpapers \|\| Download paper
2020	Introduction to the Special Issue on Marketing Science and Field Experiments. (2020). Sudhir, K ; Simester, Duncan ; Nelson, Leif. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:6:p:1033-1038. Full description at Econpapers \|\| Download paper
2020	Soul and machine (learning). (2020). Amano, Tomomichi ; Liu, Xiao ; Yoganarasimhan, Hema ; Hauser, John R ; Xu, Lilei ; Proserpio, Davide ; Timoshenko, Artem ; Schwarz, Eric ; Misra, Kanishka ; Lewis, Randall ; Lee, Dokyun ; Guo, Tong ; Burnap, Alex. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09538-4. Full description at Econpapers \|\| Download paper
2020	Demand Impact for Prices Ending with â9â and â0â in Online and Offline Consumer Goods Retail Trade Channels. (2020). Garcia-Madariaga, Jesus ; Lopez-Pastor, Marcial ; Figueiredo, Jose ; Sanchez, Joaquin. In: International Review of Management and Marketing. RePEc:eco:journ3:2020-06-8. Full description at Econpapers \|\| Download paper
2020	Visual Listening In: Extracting Brand Image Portrayed on Social Media. (2020). dzyabura, daria ; Mizik, Natalie ; Liu, Liu. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:4:p:669-686. Full description at Econpapers \|\| Download paper
2020	The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26. Full description at Econpapers \|\| Download paper
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2020	Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty. (2020). Singh, Shubhranshu ; Dai, Tinglong . In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:540-563. Full description at Econpapers \|\| Download paper
2020	Repeated Interaction in Teams: Tenure and Performance. (2020). Villas-Boas, J. Miguel. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:3:p:1496-1507. Full description at Econpapers \|\| Download paper
2020	Channel strategy for manufacturers in the presence of service freeriders. (2020). Li, Wei ; Chen, Jing ; Pun, Hubert. In: European Journal of Operational Research. RePEc:eee:ejores:v:287:y:2020:i:2:p:460-479. Full description at Econpapers \|\| Download paper
2020	Supply chain channel strategies for online retailers: Whether to introduce web showrooms?. (2020). Han, Xiaohua ; Wang, Zihan ; Sun, Yanhong. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:144:y:2020:i:c:s1366554520307705. Full description at Econpapers \|\| Download paper
2020	Managing Churn to Maximize Profits. (2020). Gupta, Sunil ; Lemmens, Aurelie . In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:5:p:956-973. Full description at Econpapers \|\| Download paper
2020	Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments. (2020). Sun, Tianshu ; Golden, Joseph M ; Bapna, Ravi ; Jung, Jaehwuen. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:1:p:16-36. Full description at Econpapers \|\| Download paper
2020	Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection. (2020). Laitenberger, Ulrich ; Kesler, Reinhold ; Hunold, Matthias. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:92-116. Full description at Econpapers \|\| Download paper
2020	Search Personalization Using Machine Learning. (2020). Yoganarasimhan, Hema. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:3:p:1045-1070. Full description at Econpapers \|\| Download paper
2020	Seller curation in platforms. (2020). Casner, Ben. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:72:y:2020:i:c:s0167718720300825. Full description at Econpapers \|\| Download paper
2020	The Impact of Integration on Application Success and Customer Satisfaction in Mobile Device Platforms. (2020). Bender, Benedict. In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK. RePEc:spr:binfse:v:62:y:2020:i:6:d:10.1007_s12599-020-00629-0. Full description at Econpapers \|\| Download paper
2020	Markups on Drop-Downs: Prominence in Pharmaceutical Markets?. (2020). Munk-Nielsen, Anders ; Hauschultz, Frederik Plum. In: MPRA Paper. RePEc:pra:mprapa:104582. Full description at Econpapers \|\| Download paper
2020	Long-run market configurations in a dynamic quality-ladder model with externalities. (2020). Santugini, Marc ; Samano, Mario. In: Journal of Economic Dynamics and Control. RePEc:eee:dyncon:v:117:y:2020:i:c:s0165188920301111. Full description at Econpapers \|\| Download paper
2020	Should competing firms cooperate to reduce congestion?. (2020). Jacob, Jagan. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:142:y:2020:i:c:s1366554519314371. Full description at Econpapers \|\| Download paper
2020	How managerial responses to online reviews affect customer satisfaction: An empirical study based on additional reviews. (2020). Lin, Xiaolin ; Feng, Xiangnan ; Wen, Lingling ; Zhao, Yan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s096969892030240x. Full description at Econpapers \|\| Download paper
2020	Excellent Product â¦ But Too Early to Say: Consumer Reactions to Tentative Product Reviews. (2020). Ifie, Kemefasu. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:52:y:2020:i:c:p:35-51. Full description at Econpapers \|\| Download paper
2020	Financial Incentives Dampen Altruism in Online Prosocial Contributions: A Study of Online Reviews. (2020). Wei, Qiang ; Whinston, Andrew B ; Lee, Shun-Yang ; Qiao, Dandan. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:4:p:1361-1375. Full description at Econpapers \|\| Download paper
2020	The Fate of the App: Economic Implications of Updating under Reputation Resetting. (2020). Gutt, Dominik ; Kundisch, Dennis ; Jabr, Wael ; Neumann, Jurgen. In: Working Papers Dissertations. RePEc:pdn:dispap:76. Full description at Econpapers \|\| Download paper
2020	Counterfeiters in Online Marketplaces: Stealing Your Sales or Sharing Your Costs. (2020). Zhu, Qingyuan ; Zhang, Xing ; Sun, Jiong. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:2:p:189-202. Full description at Econpapers \|\| Download paper
2020	On Optimal Auctions for Mixing Exclusive and Shared Matching in Platforms. (2020). MÃÆÃÂ¼ller, Rudolf ; Muller, Rudolf ; Csapo, Gergely ; Bhargava, Hemant K. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:6:p:2653-2676. Full description at Econpapers \|\| Download paper
2020	Inefficiencies in Digital Advertising Markets. (2019). Gordon, Brett ; Wilbur, Kenneth C ; Shin, Jiwoong ; Narayanan, Sridhar ; Katona, Zsolt ; Jerath, Kinshuk . In: Papers. RePEc:arx:papers:1912.09012. Full description at Econpapers \|\| Download paper
2020	Ad Networks and Consumer Tracking. (2020). D'Annunzio, Anna ; Russo, Antonio ; Dannunzio, Anna. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:11:p:5040-5058. Full description at Econpapers \|\| Download paper
2020	INFORMATION AND PRICE DISPERSION: THEORY AND EVIDENCE. (2020). Weiss, Christoph ; Schmidt-Dengler, Philipp ; Schutz, Nicolas ; Pennerstorfer, Dieter ; Yontcheva, Biliana ; Schmidtdengler, Philipp. In: International Economic Review. RePEc:wly:iecrev:v:61:y:2020:i:2:p:871-899. Full description at Econpapers \|\| Download paper
2020	Flying with a net, and without: Preventative devices and self-control. (2020). Irwin, Julie ; Rao, Raghunath Singh ; Liu, Zhuping. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:521-543. Full description at Econpapers \|\| Download paper
2020	Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers \|\| Download paper
2020	Store Closings and Retailer Profitability: A Contingency Perspective. (2020). Fay, Scott ; Feng, Cong. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:3:p:411-433. Full description at Econpapers \|\| Download paper
2020	Intertemporal Demand Spillover Effects on Video Game Platforms. (2020). Li, Nan ; Huang, Yufeng ; Haviv, Avery. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:10:p:4788-4807. Full description at Econpapers \|\| Download paper
2020	Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation. (2020). Trusov, Michael ; Huang, Ming-Hui. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:129-150. Full description at Econpapers \|\| Download paper
2020	Direct effect of advertising spending on firm value: Moderating role of financial analyst coverage. (2020). Osmonbekov, Talai ; Du, Ding. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:196-212. Full description at Econpapers \|\| Download paper
2020	The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections. (2020). Chung, Doug J ; Zhang, Lingling. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:5:p:872-892. Full description at Econpapers \|\| Download paper
2020	Value of High-Quality Logistics: Evidence from a Clash Between SF Express and Alibaba. (2020). Li, Qiang ; Cui, Ruomeng. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:9:p:3879-3902. Full description at Econpapers \|\| Download paper
2020	Price gaps at the border: Evidence from multi-country household scanner data. (2020). Zabelina, Natalia ; Kotz, Hans-Helmut ; Beck, Guenter W. In: Journal of International Economics. RePEc:eee:inecon:v:127:y:2020:i:c:s0022199620300830. Full description at Econpapers \|\| Download paper
2020	Return Window Decision in A Distribution Channel. (2020). Di, Chenchen ; Ma, Buqing ; Hsiao, LU. In: Production and Operations Management. RePEc:bla:popmgt:v:29:y:2020:i:9:p:2121-2137. Full description at Econpapers \|\| Download paper

Recent citations

Recent citations received in 2020

Year	Citing document
2020	Inefficiencies in Digital Advertising Markets. (2019). Gordon, Brett ; Wilbur, Kenneth C ; Shin, Jiwoong ; Narayanan, Sridhar ; Katona, Zsolt ; Jerath, Kinshuk . In: Papers. RePEc:arx:papers:1912.09012. Full description at Econpapers \|\| Download paper
2020	Context information increases revenue in ad auctions: Evidence from a policy change. (2020). Nabout, Nadia Abou ; Ada, Sila ; Feit, Elea Mcdonnell. In: Papers. RePEc:arx:papers:2012.00840. Full description at Econpapers \|\| Download paper
2020	Generalizable and Robust TV Advertising Effects. (2020). Hitsch, Gnter J ; Shapiro, Bradley ; Tuchman, Anna. In: Working Papers. RePEc:bfi:wpaper:2020-111. Full description at Econpapers \|\| Download paper
2020	Business models for streaming platforms: content acquisition, advertising and users. (2020). Carroni, Elias ; Paolini, D. In: Working Paper CRENoS. RePEc:cns:cnscwp:202001. Full description at Econpapers \|\| Download paper
2020	Airbnb, Hotels, and Localized Competition. (2020). Tran, Kevin Ducbao ; Schafer, Maximilian. In: Discussion Papers of DIW Berlin. RePEc:diw:diwwpp:dp1889. Full description at Econpapers \|\| Download paper
2020	Does seasonal variation affect diarrhoea prevalence among children in India? An analysis based on spatial regression models. (2020). Srivastava, Shobhit ; Chaurasia, Himanshu ; Singh, Jiten Kumar. In: Children and Youth Services Review. RePEc:eee:cysrev:v:118:y:2020:i:c:s0190740920315929. Full description at Econpapers \|\| Download paper
2020	Does data protection legislation increase the quality of internet services?. (2020). Lyons, Bruce ; Wynne, Wing Man. In: Economics Letters. RePEc:eee:ecolet:v:195:y:2020:i:c:s0165176520302846. Full description at Econpapers \|\| Download paper
2020	Business-to-business bargaining in two-sided markets. (2020). Tremblay, Mark J ; Adachi, Takanori. In: European Economic Review. RePEc:eee:eecrev:v:130:y:2020:i:c:s001429212030221x. Full description at Econpapers \|\| Download paper
2020	Business models for streaming platforms: Content acquisition, advertising and users. (2020). Carroni, Elias ; Paolini, Dimitri. In: Information Economics and Policy. RePEc:eee:iepoli:v:52:y:2020:i:c:s0167624520301219. Full description at Econpapers \|\| Download paper
2020	Machine learning and AI in marketing â Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504. Full description at Econpapers \|\| Download paper
2020	The Use of Computer Vision to Analyze Brand-Related User Generated Image Content. (2020). van Noort, Guda ; Wubben, Sander ; Postma, Eric O ; van der Lee, Chris G ; Antheunis, Marjolijn L ; Nanne, Annemarie J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:50:y:2020:i:c:p:156-167. Full description at Econpapers \|\| Download paper
2020	Understanding Large-Scale Dynamic Purchase Behavior. (2020). Donkers, Bas ; Donkers, A. C. D., ; Fok, D ; Jacobs, B. J. D., . In: ERIM Report Series Research in Management. RePEc:ems:eureri:129674. Full description at Econpapers \|\| Download paper
2020	Private Label and Macroeconomic Indicators: Europe and USA. (2020). Siguenza-Morales, Daniel ; Rondan-Catalua, Francisco Javier ; Gil-Cordero, Eloy. In: Administrative Sciences. RePEc:gam:jadmsc:v:10:y:2020:i:4:p:91-:d:443912. Full description at Econpapers \|\| Download paper
2020	Online Display Advertising Markets: A Literature Review and Future Directions. (2020). Leary, Adam ; Balseiro, Santiago R ; Mela, Carl F ; Choi, Hana. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:2:p:556-575. Full description at Econpapers \|\| Download paper
2020	Yale School of Management, Yale University, New Haven, Connecticut 06520. (2020). Goldfarb, Avi ; Sudhir, K ; Jin, Ginger. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:1-5. Full description at Econpapers \|\| Download paper
2020	Introduction to the Special Issue on Marketing Science and Health. (2020). Sudhir, K ; Manchanda, Puneet ; Ailawadi, Kusum . In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:459-464. Full description at Econpapers \|\| Download paper
2020	Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model. (2020). Schweidel, David A ; Zhong, Ning. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:4:p:827-846. Full description at Econpapers \|\| Download paper
2020	Introduction to the Special Issue on Marketing Science and Field Experiments. (2020). Sudhir, K ; Simester, Duncan ; Nelson, Leif. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:6:p:1033-1038. Full description at Econpapers \|\| Download paper
2020	A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes. (2020). Rao, Vithala R ; Chen, Jialie. In: Management Science. RePEc:inm:ormnsc:v:66:y:12:i:2020:p:5886-5905. Full description at Econpapers \|\| Download paper
2020	How can machine learning aid behavioral marketing research?. (2020). Goldfarb, Avi ; dzyabura, daria ; Uetake, Kosuke ; Hagen, Linda ; Zhu, Ying ; Wright, James R ; Wang, Yanwen ; Sudhir, K ; Liu, Liu ; Etkin, Jordan ; Bollinger, Bryan ; Yang, Nathan. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09535-7. Full description at Econpapers \|\| Download paper
2020	How to generalize from a hierarchical model?. (2020). Otter, Thomas ; Kurz, Peter ; Pachali, Max J. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:18:y:2020:i:4:d:10.1007_s11129-020-09226-7. Full description at Econpapers \|\| Download paper
2020	Social network design for inducing effort. (2020). Yildirim, Pinar ; Bulte, Christophe ; Wei, Yanhao ; Lu, Joy. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:18:y:2020:i:4:d:10.1007_s11129-020-09227-6. Full description at Econpapers \|\| Download paper
2020	Economics at the FTC: Fertilizer, Consumer Complaints, and Private Label Cereal. (2020). Panhans, Matthew T ; Kreisle, Nicholas ; Balan, David J ; Sweeting, Andrew ; Raval, Devesh. In: Review of Industrial Organization. RePEc:kap:revind:v:57:y:2020:i:4:d:10.1007_s11151-020-09792-w. Full description at Econpapers \|\| Download paper
2020	Nudging Preventive Behaviors in COVID-19 Crisis: A Large Scale RCT using Smartphone Advertising. (2020). Moriwaki, Daisuke ; Hoshino, Takahiro ; Schneider, Jiyan ; Harada, Soichiro. In: Keio-IES Discussion Paper Series. RePEc:keo:dpaper:2020-021. Full description at Econpapers \|\| Download paper
2020	Regulating Platform Fees under Price Parity. (2020). Mantovani, Andrea ; Gomes, Renato . In: Working Papers. RePEc:net:wpaper:2009. Full description at Econpapers \|\| Download paper
2020	An empirical study on Internet-based false news stories: experiences, problem awareness, and responsibilities. (2020). Gruener, Sven. In: OSF Preprints. RePEc:osf:osfxxx:8ezdn. Full description at Econpapers \|\| Download paper
2020	Optimal service versioning for dating platforms. (2020). Sun, Yonghong. In: Information Technology and Management. RePEc:spr:infotm:v:21:y:2020:i:4:d:10.1007_s10799-020-00320-6. Full description at Econpapers \|\| Download paper
2020	Homophily in Social Media and News Polarization. (2020). Abreu, Luis ; Jeon, Doh-Shin. In: TSE Working Papers. RePEc:tse:wpaper:124150. Full description at Econpapers \|\| Download paper
2020	Social Media and the News: Content Bundling and news Quality. (2020). Sarvary, Miklos ; de Corniere, Alexandre. In: TSE Working Papers. RePEc:tse:wpaper:124772. Full description at Econpapers \|\| Download paper
2020	Economic policy for digital attention intermediaries. (2020). Peitz, Martin. In: ZEW Discussion Papers. RePEc:zbw:zewdip:20035. Full description at Econpapers \|\| Download paper
2020	Consumer salience and quality provision in (un)regulated public service markets. (2020). Wenzel, Tobias ; Rasch, Alexander ; Gu, Yiquan. In: ZEW Discussion Papers. RePEc:zbw:zewdip:20087. Full description at Econpapers \|\| Download paper

Recent citations received in 2019

Year	Citing document
2019	Online Product Reviews-Triggered Dynamic Pricing: Theory and Evidence. (2019). Zhang, Xiaoquan ; Li, Xin ; Feng, Juan. In: Information Systems Research. RePEc:inm:orisre:v:30:y:2019:i:4:p:1107-1123. Full description at Econpapers \|\| Download paper
2019	Recommending Products When Consumers Learn Their Preference Weights. (2019). dzyabura, daria ; Hauser, John R. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:3:p:417-441. Full description at Econpapers \|\| Download paper
2019	Test & Roll: Profit-Maximizing A/B Tests. (2019). Berman, Ron ; Feit, Elea Mcdonnell. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:1038-1058. Full description at Econpapers \|\| Download paper
2019	The Strategic Implications of Scale in Choice-Based Conjoint Analysis. (2019). Selove, Matthew ; Eggers, Felix ; Hauser, John R. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:1059-1081. Full description at Econpapers \|\| Download paper
2019	Editorial: An Update on the Frontiers Section. (2019). Sudhir, K. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:913-917. Full description at Econpapers \|\| Download paper
2019	Season Ticket Buyer Value and Secondary Market Options. (2019). Wu, Chunhua ; Wang, Yanwen ; Lewis, Michael. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:973-993. Full description at Econpapers \|\| Download paper
2019	The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba. (2019). Liu, Xiaofei ; Guo, Lifan ; Wu, Qian ; Dong, Lingxiu ; Dai, Hengchen ; Zhang, Dennis J. In: Management Science. RePEc:inm:ormnsc:v:65:y:2019:i:11:p:5142-5151. Full description at Econpapers \|\| Download paper
2019	Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning. (2019). Xia, Jing ; Luo, Hong ; Huang, Guofang. In: Management Science. RePEc:inm:ormnsc:v:65:y:2019:i:12:p:5556-5583. Full description at Econpapers \|\| Download paper
2019	Affordable Uplift: Supervised Randomization in Controlled Exprtiments. (2019). Lessmann, Stefan ; Gubela, Robin M ; Jacob, Daniel ; Haupt, Johannes. In: IRTG 1792 Discussion Papers. RePEc:zbw:irtgdp:2019026. Full description at Econpapers \|\| Download paper
2019	Decentralizing centralized matching markets: Implications from early offers in university admissions. (2019). HE, Yinghua ; Grenet, Julien ; Kubler, Dorothea. In: Discussion Papers, Research Unit: Market Behavior. RePEc:zbw:wzbmbh:spii2019208. Full description at Econpapers \|\| Download paper

Recent citations received in 2018

Year	Citing document
2018	Shapley Value Methods for Attribution Modeling in Online Advertising. (2018). Bagheri, Saeed R ; Mahboobi, Seyed Hanif ; Zhao, Kaifeng. In: Papers. RePEc:arx:papers:1804.05327. Full description at Econpapers \|\| Download paper
2018	Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years. (2018). Wilbur, Kenneth C ; Joo, Mingyu ; Du, Rex Yuxing. In: Papers. RePEc:arx:papers:1810.07783. Full description at Econpapers \|\| Download paper
2018	Real-Time Bidding in Online Display Advertising. (2018). Sayedi, Amin . In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:4:p:553-568. Full description at Econpapers \|\| Download paper
2018	Inferring the Economics of Store Density from Closures: The Starbucks Case. (2018). Guler, Ali Umut. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:4:p:611-630. Full description at Econpapers \|\| Download paper
2018	The Competitive Dynamics of New DVD Releases. (2018). Kadiyali, Vrinda ; Mukherjee, Anirban. In: Management Science. RePEc:inm:ormnsc:v:64:y:2018:i:8:p:3536-3553. Full description at Econpapers \|\| Download paper
2018	Sharing Audience Data: Strategic Participation in Behavioral Advertising Networks. (2018). Schmeiser, Steven. In: Review of Industrial Organization. RePEc:kap:revind:v:52:y:2018:i:3:d:10.1007_s11151-017-9605-9. Full description at Econpapers \|\| Download paper
2018	Scanning for discounts: examining the redemption of competing mobile coupons. (2018). Mills, Paul ; Zamudio, Cesar. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:46:y:2018:i:5:d:10.1007_s11747-018-0592-7. Full description at Econpapers \|\| Download paper

Recent citations received in 2017

Year	Citing document
2017	Non-reservation price equilibria and consumer search. (2017). Parakhonyak, Alexei ; janssen, maarten. In: Journal of Economic Theory. RePEc:eee:jetheo:v:172:y:2017:i:c:p:120-162. Full description at Econpapers \|\| Download paper
2017	Vitamin panacea: Is advertising fueling demand for products with uncertain scientific benefit?. (2017). Eisenberg, Matthew D ; Cantor, Jonathan H ; Avery, Rosemary J. In: Journal of Health Economics. RePEc:eee:jhecon:v:55:y:2017:i:c:p:30-44. Full description at Econpapers \|\| Download paper
2017	Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8. Full description at Econpapers \|\| Download paper
2017	A multidisciplinary perspective of big data in management research. (2017). Sheng, Jie ; Wang, Xiaojun ; Amankwah-Amoah, Joseph. In: International Journal of Production Economics. RePEc:eee:proeco:v:191:y:2017:i:c:p:97-112. Full description at Econpapers \|\| Download paper
2017	Goal-based models for discrete choice analysis. (2017). Swait, Joffre. In: Transportation Research Part B: Methodological. RePEc:eee:transb:v:101:y:2017:i:c:p:72-88. Full description at Econpapers \|\| Download paper
2017	Is Tom Cruise Threatened? An Empirical Study of the Impact of Product Variety on Demand Concentration. (2017). Hitt, Lorin ; Netessine, Serguei ; Tan, Tom Fangyun. In: Information Systems Research. RePEc:inm:orisre:v:28:y:2017:i:3:p:643-660. Full description at Econpapers \|\| Download paper
2017	Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants. (2017). Pinna, Fabio ; Seiler, Stephan. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:4:p:565-589. Full description at Econpapers \|\| Download paper
2017	Competitive Mobile Geo Targeting. (2017). Sun, Monic ; Li, Xinxin ; Chen, Yuxin. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:5:p:666-682. Full description at Econpapers \|\| Download paper
2017	Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness. (2017). Zhang, Cheng ; Luo, Xueming ; Li, Chenxi. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:5:p:762-779. Full description at Econpapers \|\| Download paper
2017	Competitive Price Targeting with Smartphone Coupons. (2017). Luo, Xueming ; Fong, Nathan ; Fang, Zheng ; Dube, Jean-Pierre. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:6:p:944-975. Full description at Econpapers \|\| Download paper
2017	The Probit Choice Model Under Sequential Search with an Application to Online Retailing. (2017). Albuquerque, Paulo ; Bronnenberg, Bart J ; Kim, Jun B. In: Management Science. RePEc:inm:ormnsc:v:63:y:2017:i:11:p:3911-3929. Full description at Econpapers \|\| Download paper
2017	Plant Operations and Product Recalls in the Automotive Industry: An Empirical Investigation. (2017). Netessine, Serguei ; Ball, George P ; Shah, Rachna. In: Management Science. RePEc:inm:ormnsc:v:63:y:2017:i:8:p:2439-2459. Full description at Econpapers \|\| Download paper
2017	The timing of version releases: A dynamic duopoly model. (2017). Borkovsky, Ron N. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:15:y:2017:i:3:d:10.1007_s11129-017-9186-9. Full description at Econpapers \|\| Download paper

10 most frequent citing series

#	Series	H	Cites
1	Marketing Science / INFORMS	88	1260
2	Management Science / INFORMS	156	994
3	Journal of Business Research / Elsevier	80	922
4	International Journal of Research in Marketing / Elsevier	31	906
5	European Journal of Operational Research / Elsevier	108	797
6	Journal of the Academy of Marketing Science / Springer	20	749
7	Journal of Retailing and Consumer Services / Elsevier	31	731
8	International Journal of Production Economics / Elsevier	61	570
9	Sustainability / MDPI	48	514
10	Journal of Retailing / Elsevier	39	387
11	Information Systems Research / INFORMS	45	337