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Marketing Letters / Springer

Citation Profile [Updated: 2022-01-09 21:43:50]
5 Years H
26
Impact Factor
0.68
5 Years IF
0.79
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1991 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1992 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1993 0 0.11 0 0 0 0 0 0 0 0 0 0 0.05
1994 0 0.12 0 0 0 0 0 0 0 0 0 0 0.06
1995 0 0.19 0 0 0 0 0 0 0 0 0 0 0.08
1996 0 0.22 0 0 0 0 0 0 0 0 0 0 0.1
1997 0 0.22 0 0 0 0 0 1 0 0 0 0 0.09
1998 0 0.26 0 0 0 0 0 1 0 0 0 0 0.12
1999 0 0.27 0 0 0 0 0 1 0 0 0 0 0.13
2000 0 0.32 0 0 0 0 0 1 0 0 0 0 0.14
2001 0 0.35 0 0 0 0 0 1 0 0 0 0 0.15
2002 0 0.37 0 0 0 0 0 1 0 0 0 0 0.19
2003 0 0.4 0 0 5 5 58 1 0 0 0 0 0.19
2004 0 0.44 0.11 0 14 19 171 3 5 5 1 0 0 0.2
2005 0.42 0.45 0.16 0.42 31 50 459 8 11 19 8 19 8 2 25 0 0.21
2006 0.16 0.46 0.15 0.18 18 68 441 10 21 45 7 50 9 2 20 1 0.06 0.2
2007 0.22 0.42 0.2 0.26 20 88 206 18 39 49 11 68 18 1 5.6 0 0.18
2008 0.24 0.44 0.55 0.63 30 118 409 65 104 38 9 88 55 8 12.3 7 0.23 0.2
2009 0.24 0.43 0.46 0.54 22 140 174 65 169 50 12 113 61 5 7.7 1 0.05 0.21
2010 0.83 0.43 0.74 0.84 28 168 211 124 293 52 43 121 102 3 2.4 5 0.18 0.18
2011 0.34 0.45 0.46 0.5 27 195 161 89 383 50 17 118 59 8 9 0 0.2
2012 0.27 0.45 0.62 0.59 69 264 531 163 546 55 15 127 75 28 17.2 4 0.06 0.19
2013 0.31 0.5 0.63 0.59 32 296 175 185 731 96 30 176 103 13 7 0 0.21
2014 0.52 0.51 0.65 0.52 34 330 203 214 945 101 53 178 93 27 12.6 3 0.09 0.2
2015 0.47 0.5 0.72 0.56 48 378 239 274 1219 66 31 190 106 29 10.6 2 0.04 0.19
2016 0.46 0.5 0.82 0.71 65 443 236 364 1583 82 38 210 149 41 11.3 3 0.05 0.18
2017 0.46 0.5 0.78 0.59 49 492 127 385 1968 113 52 248 147 48 12.5 1 0.02 0.18
2018 0.5 0.54 0.8 0.61 36 528 76 421 2389 114 57 228 140 33 7.8 2 0.06 0.21
2019 0.38 0.58 0.81 0.53 26 554 35 446 2835 85 32 232 122 21 4.7 4 0.15 0.21
2020 0.68 0.75 0.95 0.79 40 594 24 563 3398 62 42 224 177 35 6.2 13 0.33 0.29
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
CIF: Cumulative impact factor
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

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161
22012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

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84
32004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

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67
42005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

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64
52008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

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57
62008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

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57
72005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

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54
82005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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53
92008Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

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46
102008Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

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45
112012Understanding consumers’ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Bohm, Martin ; Gensler, Sonja. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003.

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44
122006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

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43
132006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

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43
142007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

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40
152015Exploring the relationship between corporate social responsibility and firm innovation. (2015). Luo, Xueming ; Du, Shuili . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714.

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39
162005Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Bemmaor, Albert ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196.

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36
172006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

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36
182007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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35
192007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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33
202006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

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32
212008Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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31
222008Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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30
232005Models of Multi-Category Choice Behavior. (2005). Rao, Vithala ; Strijnev, Andrei ; Chan, Tat ; Chib, Siddhartha ; Gupta, Sachin ; Boatwright, Peter ; Seetharaman, P. ; Mehta, Nitin ; Ainslie, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254.

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29
242015Advancing research on loyalty programs: a future research agenda. (2015). Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139.

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28
252005The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360.

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27
262012Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

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26
272010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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26
282016To Groupon or not to Groupon: The profitability of deep discounts. (2016). Kominers, Scott ; Jaffe, Sonia ; Edelman, Benjamin. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:1:d:10.1007_s11002-014-9289-y.

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25
292008Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Bunch, David ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228.

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24
302006When giving some away makes sense to jump-start the diffusion process. (2006). Esteban-Bravo, Mercedes ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:243-254.

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24
312005Spatial Models in Marketing. (2005). Bronnenberg, Bart ; Sismeiro, Catarina ; Duvvuri, Sri ; Yang, Sha ; Thomadsen, Raphael ; Arora, Neeraj ; Russell, Gary ; Hofstede, Frankel ; Bradlow, Eric ; Bell, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278.

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23
322004Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis. (2004). Chintagunta, Pradeep ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:129-145.

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23
332014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

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23
342010I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35.

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23
352003Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Ingenbleek, Paul ; Theo M. M. Verhallen, ; Frambach, Ruud T.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305.

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23
362004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

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22
372010Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Wilbur, Kenneth ; draganska, michaela ; Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Ailawadi, Kusum ; Sudhir, K. ; Zhang, Jie. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285.

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22
382004Modeling Marketing Dynamics by Time Series Econometrics. (2004). Dekimpe, Marnik ; Hanssens, Dominique ; Naik, Prasad ; Mizik, Natalie ; Pauwels, Koen ; Currim, Imran ; Ghysels, Eric. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:4:p:167-183.

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22
392013The nature of an apology: An experimental study on how to apologize after a service failure. (2013). Roschk, Holger ; Kaiser, Susanne . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:293-309.

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21
402014How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Yao, Song ; Sahni, Navdeep ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341.

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21
412013Customization of online advertising: The role of intrusiveness. (2013). Hoekstra, Janny ; Doorn, Jenny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351.

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21
422007Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Drolet, Aimee ; Williams, Patti ; Lau-Gesk, Loraine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221.

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20
432006Measuring and managing the essence of a brand personality. (2006). Jacobs, Gabriele ; Verlegh, Peeter ; Rekom, Johan. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192.

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20
442017Brand love: development and validation of a practical scale. (2017). Batra, Rajeev ; Ahuvia, Aaron ; Bagozzi, Richard P. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1.

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19
452009The time-harried shopper: Exploring the differences between maximizers and satisficers. (2009). Mohanty, Praggyan ; Chowdhury, Tilottama ; Ratneshwar, S.. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:155-167.

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19
462013Brand personality: A meta-analytic review of antecedents and consequences. (2013). Eisend, Martin ; Stokburger-Sauer, Nicola. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216.

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19
472009The impact of title event sponsorship announcements on shareholder wealth. (2009). Pruitt, Stephen ; Clark, John ; Cornwell, T.. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:169-182.

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18
482012A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking. (2012). Rossiter, John . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:905-916.

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18
492007Strategy and response to purchase intention questions. (2007). Lusk, Jayson ; Jaeger, Sara ; McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44.

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18
502009Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. (2009). Sneath, Julie ; Lacey, Russell ; Kennett-Hensel, Pamela . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:1:p:45-60.

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18
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

Full description at Econpapers || Download paper

93
22012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

Full description at Econpapers || Download paper

35
32015Exploring the relationship between corporate social responsibility and firm innovation. (2015). Luo, Xueming ; Du, Shuili . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714.

Full description at Econpapers || Download paper

33
42012Understanding consumers’ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Bohm, Martin ; Gensler, Sonja. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003.

Full description at Econpapers || Download paper

24
52008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

Full description at Econpapers || Download paper

24
62004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

Full description at Econpapers || Download paper

22
72008Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

Full description at Econpapers || Download paper

18
82005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

Full description at Econpapers || Download paper

16
92016To Groupon or not to Groupon: The profitability of deep discounts. (2016). Kominers, Scott ; Jaffe, Sonia ; Edelman, Benjamin. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:1:d:10.1007_s11002-014-9289-y.

Full description at Econpapers || Download paper

16
102006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

Full description at Econpapers || Download paper

16
112017Brand love: development and validation of a practical scale. (2017). Batra, Rajeev ; Ahuvia, Aaron ; Bagozzi, Richard P. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1.

Full description at Econpapers || Download paper

15
122006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

Full description at Econpapers || Download paper

15
132015Advancing research on loyalty programs: a future research agenda. (2015). Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139.

Full description at Econpapers || Download paper

15
142008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

Full description at Econpapers || Download paper

15
152006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

Full description at Econpapers || Download paper

14
162013The nature of an apology: An experimental study on how to apologize after a service failure. (2013). Roschk, Holger ; Kaiser, Susanne . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:293-309.

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14
172018Proud volunteers: the role of self- and vicarious-pride in promoting volunteering. (2018). Septianto, Felix ; Tugiman, Nursafwah ; Seo, Yuri ; Sung, Billy. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9472-7.

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182007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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13
192008Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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13
202013Customization of online advertising: The role of intrusiveness. (2013). Hoekstra, Janny ; Doorn, Jenny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351.

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12
212009Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. (2009). Sneath, Julie ; Lacey, Russell ; Kennett-Hensel, Pamela . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:1:p:45-60.

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222016From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness. (2016). Kapitan, Sommer ; Silvera, David H. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9363-0.

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12
232007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

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242007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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12
252005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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262005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

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272017When do unethical brand perceptions spill over to competitors?. (2017). Trump, Rebecca K ; Newman, Kevin P. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9409-y.

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11
282016How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect. (2016). Das, Neel ; Krishnan, Balaji ; Biswas, Abhijit ; Guha, Abhijit . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:2:d:10.1007_s11002-014-9338-6.

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292005Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Bemmaor, Albert ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196.

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302014How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Yao, Song ; Sahni, Navdeep ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341.

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10
312006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

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322016How the burdens of ownership promote consumer usage of access-based services. (2016). Schaefers, Tobias ; Lawson, Stephanie J ; Kukar-Kinney, Monika. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9366-x.

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10
332012Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

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342011Incorporating long-term effects in determining the effectiveness of different types of online advertising. (2011). Engelen, Andreas ; Breuer, Ralph ; Brettel, Malte. In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:4:p:327-340.

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352014Structural models of complementary choices. (2014). Wilbur, Kenneth ; Mele, Angelo ; Jeziorski, Przemyslaw ; Chintagunta, Pradeep ; Berry, Steven ; Kumar, Vineet ; Khwaja, Ahmed ; Allenby, Greg ; Anand, Bharat ; Hanemann, W. ; Musalem, Andres . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:245-256.

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362010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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372016Falling in love with brands: a dynamic analysis of the trajectories of brand love. (2016). Langner, Tobias ; Rossiter, John R ; Fischer, Alexander ; Bruns, Daniel . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:1:d:10.1007_s11002-014-9283-4.

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382015Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. (2015). Janssen, Catherine ; Vanhamme, Joelle ; Berens, Guido ; Swaen, Valerie. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:565-578.

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392003Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Ingenbleek, Paul ; Theo M. M. Verhallen, ; Frambach, Ruud T.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305.

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402012A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking. (2012). Rossiter, John . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:905-916.

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9
412013The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences. (2013). Hsiao, Lu ; Chen, Ying-Ju. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:277-292.

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8
422006The consumer as advocate: Self-relevance, culture, and word-of-mouth. (2006). Chung, Cindy ; Darke, Peter . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:269-279.

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8
432008Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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442015They are not all same: variations in Asian consumers’ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278.

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452018Visual attention, buying impulsiveness, and consumer behavior. (2018). Khachatryan, Hayk ; Campbell, Benjamin ; Yue, Chengyan ; Dennis, Jennifer ; Hall, Charles ; Behe, Bridget ; Rihn, Alicia. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:1:d:10.1007_s11002-018-9446-9.

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462017The Pareto rule for frequently purchased packaged goods: an empirical generalization. (2017). Kim, Baek Jung ; Winer, Russell S ; Singh, Vishal. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:4:d:10.1007_s11002-017-9442-5.

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472011Do vendors benefit from promotions in a multi-vendor loyalty program?. (2011). Verhoef, Peter ; Fok, Dennis ; Bijmolt, Tammo ; Dorotic, Matilda. In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:4:p:341-356.

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482016The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements. (2016). Septianto, Felix ; Pratiwi, Loren . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:1:d:10.1007_s11002-014-9324-z.

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492015How collinearity affects mixture regression results. (2015). Becker, Jan-Michael ; Volckner, Franziska ; Sarstedt, Marko ; Ringle, Christian . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:643-659.

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8
502006Can good marketing carry a bad product? Evidence from the motion picture industry. (2006). Houston, Mark ; Hennig-Thurau, Thorsten ; Sridhar, Shrihari. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:205-219.

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Citing documents used to compute impact factor: 42
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2020Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews. (2020). Ifie, Kemefasu. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:52:y:2020:i:c:p:35-51.

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2020Consumption Motivation of Limited Edition Product in Reselling Open Market. (2020). Kim, Boyoung. In: Journal of Open Innovation: Technology, Market, and Complexity. RePEc:gam:joitmc:v:6:y:2020:i:4:p:133-:d:440781.

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2020Market Design, Human Behavior and Management. (2020). List, John ; Cramton, Peter ; Chen, Yan ; Ockenfels, Axel. In: Artefactual Field Experiments. RePEc:feb:artefa:00685.

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2020Market Design, Human Behavior, and Management. (2020). Ockenfels, Axel ; List, John ; Cramton, Peter ; Chen, Yan. In: NBER Working Papers. RePEc:nbr:nberwo:26873.

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2020Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting. (2020). Cioppi, Marco ; Hegner, Sabrina M ; Francioni, Barbara ; Curina, Ilaria. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919301250.

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2020Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials. (2020). Min, Junhong ; Chatterjee, Subimal ; Dalman, Deniz M. In: Journal of Business Research. RePEc:eee:jbrese:v:115:y:2020:i:c:p:1-13.

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2020Antecedents and consequents of consumers not adopting e-commerce. (2020). Mainardes, Emerson ; Correia, Rogrio Dias ; de Souza, Irailton Melo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919310434.

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2020I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth. (2020). Ashworth, Laurence ; Philp, Matthew. In: Journal of Business Research. RePEc:eee:jbrese:v:116:y:2020:i:c:p:283-293.

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2020Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising. (2020). Schnittka, Oliver ; Johnen, Marius. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:1:d:10.1007_s11002-020-09512-0.

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2020Sight unseen: The role of online security indicators in visual attention to online privacy information. (2020). Felix, Reto ; Sheng, Xiaojing ; Duchowski, Andrew T ; Krejtz, Krzysztof ; Ketron, Seth C ; Siguaw, Judy A ; Saravade, Swapnil. In: Journal of Business Research. RePEc:eee:jbrese:v:111:y:2020:i:c:p:218-240.

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2020Using Mixed Logit Based Models to Control Attribute Nonattendance in Choice Experiments. (2020). Khachatryan, Hayk ; Gao, Zhifeng ; Zhang, Xumin. In: 2020 Annual Meeting, July 26-28, Kansas City, Missouri. RePEc:ags:aaea20:304547.

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Recent citations
Recent citations received in 2020
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2020Capital Intensity and Labour Productivity in Waste Companies. (2020). Leitmanova, Ivana Faltova ; Novotna, Martina ; Volek, Toma ; Alina, Jii . In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:24:p:10300-:d:459503.

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2020The past, present, and future of brand research. (2020). Oh, Travis Tae ; Lehmann, Donald R ; Reibstein, David J ; Neslin, Scott A ; Keller, Kevin Lane. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09524-w.

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2020The past, present, and future of consumer research. (2020). Malter, Maayan S ; Lehmann, Donald R ; Parker, Jeffrey R ; Kahn, Barbara E ; Holbrook, Morris B. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09526-8.

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2020The past, present, and future of measurement and methods in marketing analysis. (2020). Ding, YU ; Lehmann, Donald R ; Lynch, John G ; Jedidi, Kamel ; Hanssens, Dominique M ; Desarbo, Wayne S. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09527-7.

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2020The past, present, and future of innovation research. (2020). Lee, Byung Cheol ; Lehmann, Donald R ; Stephen, Andrew T ; Moreau, Page C ; Moorman, Christine. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09528-6.

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2020The past, present, and future of marketing strategy. (2020). Sozuer, Sibel ; Lehmann, Donald R ; McAlister, Leigh M ; Kopalle, Praveen K ; Carpenter, Gregory S. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09529-5.

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Recent citations received in 2019
YearCiting document
2019Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.. (2019). Murphy, James ; List, John ; Price, Michael ; James, Alexander. In: Natural Field Experiments. RePEc:feb:natura:00682.

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2019Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context. (2019). Lee, Kun Chang ; Choi, Eunyoung. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:22:p:6257-:d:284675.

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2019From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research. (2019). Schmitt, Bernd. In: Journal of Consumer Research. RePEc:oup:jconrs:v:46:y:2019:i:4:p:825-832..

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2019Applying category management in procurement in manufacturing companies. (2019). Ruzhanskaya, Lyudmila S ; Karkh, Dmitry A ; Burlakova, Irina V. In: Upravlenets. RePEc:url:upravl:v:10:y:2019:i:6:p:54-66.

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Recent citations received in 2018
YearCiting document
2018The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity. (2018). Ordanini, Andrea ; Nanni, Anastasia ; Nunes, Joseph C. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9476-3.

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2018On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices. (2018). Grebitus, Carola ; van Loo, Ellen J ; Roosen, Jutta ; Verbeke, Wim ; Nayga, Rodolfo M. In: Applied Economic Perspectives and Policy. RePEc:wly:apecpp:v:40:y:2018:i:4:p:538-562.

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Recent citations received in 2017
YearCiting document
2017Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research. (2017). Cleeren, Kathleen ; Heerde, Harald J ; Dekimpe, Marnik G. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:45:y:2017:i:5:d:10.1007_s11747-017-0558-1.

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