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GfK Marketing Intelligence Review / Sciendo

Citation Profile [Updated: 2022-01-09 21:43:50]
5 Years H
2
Impact Factor
0.05
5 Years IF
0.04
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1991 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1992 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1993 0 0.11 0 0 0 0 0 0 0 0 0 0 0.05
1994 0 0.12 0 0 0 0 0 0 0 0 0 0 0.06
1995 0 0.19 0 0 0 0 0 0 0 0 0 0 0.08
1996 0 0.22 0 0 0 0 0 0 0 0 0 0 0.1
1997 0 0.22 0 0 0 0 0 0 0 0 0 0 0.09
1998 0 0.26 0 0 0 0 0 0 0 0 0 0 0.12
1999 0 0.27 0 0 0 0 0 0 0 0 0 0 0.13
2000 0 0.32 0 0 0 0 0 0 0 0 0 0 0.14
2001 0 0.35 0 0 0 0 0 0 0 0 0 0 0.15
2002 0 0.37 0 0 0 0 0 0 0 0 0 0 0.19
2003 0 0.4 0 0 0 0 0 0 0 0 0 0 0.19
2004 0 0.44 0 0 0 0 0 0 0 0 0 0 0.2
2005 0 0.45 0 0 0 0 0 0 0 0 0 0 0.21
2006 0 0.46 0 0 0 0 0 0 0 0 0 0 0.2
2007 0 0.42 0 0 0 0 0 0 0 0 0 0 0.18
2008 0 0.44 0 0 0 0 0 0 0 0 0 0 0.2
2009 0 0.43 0 0 14 14 0 0 0 0 0 0 0.21
2010 0 0.43 0 0 15 29 4 0 14 14 0 0 0.18
2011 0.03 0.45 0.02 0.03 16 45 2 1 1 29 1 29 1 0 0 0.2
2012 0 0.45 0 0 15 60 0 1 31 45 0 0 0.19
2013 0 0.5 0 0 20 80 0 1 31 60 0 0 0.21
2014 0 0.51 0.01 0.01 18 98 0 1 2 35 80 1 0 0 0.2
2015 0 0.5 0 0 16 114 0 2 38 84 0 0 0.19
2016 0.03 0.5 0.03 0.02 17 131 3 4 6 34 1 85 2 0 0 0.18
2017 0.03 0.5 0.01 0.01 18 149 2 1 7 33 1 86 1 0 0 0.18
2018 0 0.54 0.03 0.01 19 168 0 5 12 35 89 1 0 0 0.21
2019 0 0.58 0.01 0.01 0 168 0 2 14 37 88 1 0 0 0.21
2020 0.05 0.75 0.02 0.04 0 168 0 3 17 19 1 70 3 0 0 0.29
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
CIF: Cumulative impact factor
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12010My customers are better than yours! On Reporting Customer Equity. (2010). Skiera, Bernd ; Bernd, Skiera ; Thorsten, Wiesel ; Julian, Villanueva . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:42-53:n:6.

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2
22017Platform Business: From Resources to Relationships. (2017). Marshall, Van Alstyne ; Geoffrey, Parker . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:24-29:n:4.

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2
32018Amazing Machines and the Quest for Meaning in Consumption. (2018). Stefano, Puntoni. In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:10:y:2018:i:2:p:18-23:n:3.

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1
42012Measuring Consumers’ Willingness to Pay. Which Method Fits Best?. (2012). Miller, Klaus ; Reto, Hofstetter ; John, Zhang Z. ; Miller Klaus M., ; Harley, Krohmer . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:4:y:2012:i:1:p:42-49:n:5.

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1
52010Left Behind Expectations - How to Prevent CRM Implementations from Failing. (2010). Albers, Sönke ; Sonke, Albers ; Goetz, Greve ; Becker Jan U., . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:34-41:n:5.

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1
62016Data, Data and Even More Data: Harvesting Insights From the Data Jungle. (2016). Skiera, Bernd ; Bernd, Skiera . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:10-17:n:1.

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1
72011Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus?. (2011). Dahl Darren W., ; Vohs Kathleen D., ; Jaideep, Sengupta . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:54-57:n:8.

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1
82017From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing. (2017). Werner, Reinartz ; Monika, Imschloss . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:42-47:n:7.

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1
92016Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference. (2016). Shuili, DU ; Sankar, Sen . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:1:p:18-23:n:3.

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1
102011Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments. (2011). Felix, Eggers ; Henrik, Sattler . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:36-47:n:5.

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1
112010Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES. (2010). Bucklin Randolph E., ; Michael, Trusov ; Koen, Pauwels . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:26-33:n:4.

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1
122015The Long-Term ROI of TV Advertising in a Digital World. (2015). Guido, Modenbach ; Raimund, Wildner . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:7:y:2015:i:1:p:54-60:n:8.

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1
132011How Social Network and Opinion Leaders Affect the Adoption of New Products. (2011). John, Eichert ; Bruce, West ; Van den Bulte Christophe, ; Raghuram, Iyengar . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:16-25:n:3.

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1
142016Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions. (2016). Spann, Martin ; Stephan, Daurer ; Dominik, Molitor ; Martin, Spann . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:30-37:n:4.

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1
152009Implementing profitability through a customer lifetime value management framework. (2009). KUMAR, VIKAS ; Kumar V., ; Venkatesan R., ; Rajan B., . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:32-43:n:5.

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1
162013If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service. (2013). Barak, Libai ; Irit, Nitzan . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:5:y:2013:i:2:p:40-45:n:7.

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1
172010Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending. (2010). Pennings Joost M. E, ; Brian, Wansink ; Koert, van Ittersum . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:50-51:n:7.

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1
182016Marketing and Data Science: Together the Future is Ours. (2016). Chintagunta, Pradeep ; John, Hauser ; Dominique, Hanssens ; Pradeep, Chintagunta . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:18-23:n:2.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12017Platform Business: From Resources to Relationships. (2017). Marshall, Van Alstyne ; Geoffrey, Parker . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:24-29:n:4.

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2
Citing documents used to compute impact factor: 1
YearTitle
2020Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption. (2020). Johar, Gita Venkataramani ; de Bellis, Emanuel. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:1:p:74-87.

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Recent citations
Recent citations received in 2017
YearCiting document