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Citation Profile [Updated: 2023-01-07 21:26:51]
5 Years H Index
28
Impact Factor (IF)
0.71
5 Years IF
0.88
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2003 0 0.44 0 0 5 5 67 0 0 0 0 0 0.22
2004 0 0.49 0.11 0 14 19 198 2 5 5 1 0 0 0.22
2005 0.42 0.5 0.16 0.42 31 50 512 8 10 19 8 19 8 2 25 0 0.23
2006 0.16 0.5 0.15 0.18 18 68 514 10 20 45 7 50 9 2 20 1 0.06 0.23
2007 0.24 0.46 0.23 0.29 20 88 242 20 40 49 12 68 20 1 5 0 0.2
2008 0.26 0.49 0.56 0.64 30 118 472 66 106 38 10 88 56 9 13.6 7 0.23 0.23
2009 0.28 0.47 0.51 0.58 22 140 197 72 178 50 14 113 65 6 8.3 1 0.05 0.23
2010 0.88 0.48 0.8 0.9 28 168 235 135 313 52 46 121 109 4 3 6 0.21 0.21
2011 0.34 0.52 0.48 0.51 27 195 184 92 406 50 17 118 60 8 8.7 0 0.24
2012 0.27 0.51 0.65 0.61 69 264 619 172 578 55 15 127 78 33 19.2 4 0.06 0.22
2013 0.32 0.56 0.67 0.61 32 296 212 198 776 96 31 176 107 13 6.6 0 0.24
2014 0.53 0.55 0.68 0.54 34 330 252 226 1002 101 54 178 96 27 11.9 3 0.09 0.23
2015 0.48 0.55 0.76 0.59 48 378 335 288 1290 66 32 190 113 29 10.1 3 0.06 0.23
2016 0.45 0.53 0.85 0.65 16 394 32 334 1624 82 37 210 137 6 1.8 0 0.21
2017 0.61 0.55 0.9 0.73 49 443 180 397 2021 64 39 199 146 44 11.1 2 0.04 0.21
2018 0.34 0.57 0.85 0.64 36 479 108 405 2426 65 22 179 115 31 7.7 2 0.06 0.24
2019 0.42 0.6 0.86 0.55 26 505 67 432 2858 85 36 183 101 18 4.2 5 0.19 0.24
2020 0.69 0.73 1 0.77 40 545 65 545 3403 62 43 175 135 34 6.2 14 0.35 0.34
2021 0.71 1.02 1.21 0.88 39 584 41 705 4108 66 47 167 147 39 5.5 25 0.64 0.38
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12006Some antecedents and outcomes of brand love. (2006). Carroll, Barbara ; Ahuvia, Aaron. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

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199
22012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Fox, Craig ; Wansink, Brian ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

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96
32004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Oosterveld, Paul ; Wetzels, Martin ; Deutskens, Elisabeth . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

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75
42008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Su, Meng ; Joshi, Yogesh ; Hess, James ; Dreze, Xavier ; Thomas, Jacquelyn ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

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69
52005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

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68
62008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

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65
72005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Czellar, Sandor ; Laurent, Gilles ; Dubois, Bernard . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

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62
82015Exploring the relationship between corporate social responsibility and firm innovation. (2015). Du, Shuili ; Luo, Xueming. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714.

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59
92005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; DeShazo, J. ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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53
102008Getting too personal: Reactance to highly personalized email solicitations. (2008). White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge ; ZAHAY, DEBRA. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

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52
112006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

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52
122012Understanding consumers’ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Gensler, Sonja ; Bohm, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003.

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51
132008Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

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51
142007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Hofmann, Julian ; Volckner, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

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51
152006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Uldry, Pierre-Francois ; Brazell, Jeff ; Diener, Christopher ; Moore, William ; Severin, Valerie . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

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49
162005Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill ; Bemmaor, Albert . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196.

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43
172006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

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41
182005Models of Multi-Category Choice Behavior. (2005). Rao, Vithala ; Seetharaman, P. ; Mehta, Nitin ; Ainslie, Andrew ; Strijnev, Andrei ; Chan, Tat ; Chib, Siddhartha ; Gupta, Sachin ; Boatwright, Peter . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254.

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41
192007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Oberhauser, Stefan ; Prugl, Reinhard ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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37
202007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Cole, Catherine ; Bonifield, Carolyn . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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36
212015Advancing research on loyalty programs: a future research agenda. (2015). Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo ; Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139.

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35
222008Product uniqueness as a driver of customer utility in mass customization. (2008). Franke, Nikolaus ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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34
232014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Stegemann, Manuel ; Kaufmann, Katharina ; Kim, Ju-Young. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

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34
242008Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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34
252006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

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32
262005The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Soman, Dilip ; Read, Daniel ; Mitchell, Andrew ; Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360.

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32
272004Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis. (2004). Chintagunta, Pradeep ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:129-145.

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29
282010I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35.

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28
292007Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Williams, Patti ; Lau-Gesk, Loraine ; Drolet, Aimee. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221.

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28
302013Brand personality: A meta-analytic review of antecedents and consequences. (2013). Stokburger-Sauer, Nicola ; Eisend, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216.

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28
312004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Voss, Kevin E. ; Gammoh, Bashar S.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

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27
322017Brand love: development and validation of a practical scale. (2017). Ahuvia, Aaron ; Bagozzi, Richard P ; Batra, Rajeev. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1.

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27
332003Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Theo M. M. Verhallen, ; Frambach, Ruud T. ; Ingenbleek, Paul. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305.

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27
342005Spatial Models in Marketing. (2005). Bronnenberg, Bart ; Hofstede, Frankel ; Bradlow, Eric ; Bell, David ; Sismeiro, Catarina ; Duvvuri, Sri ; Yang, Sha ; Thomadsen, Raphael ; Arora, Neeraj ; Russell, Gary . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278.

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26
352010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Dale . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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26
362012Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

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26
372010Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Wilbur, Kenneth ; draganska, michaela ; Sudhir, K. ; Zhang, Jie ; Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Ailawadi, Kusum . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285.

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25
382008Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan ; Bunch, David. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228.

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25
392009Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. (2009). Lacey, Russell ; Kennett-Hensel, Pamela ; Sneath, Julie. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:1:p:45-60.

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25
402014How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya ; Yao, Song ; Sahni, Navdeep . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341.

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25
412006When giving some away makes sense to jump-start the diffusion process. (2006). Esteban-Bravo, Mercedes ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:243-254.

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24
422019Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking. (2019). Thalmann, Nadia M ; Schmitt, Bernd H ; Kim, Seoyoung. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09485-9.

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24
432015They are not all same: variations in Asian consumers’ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278.

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23
442013Customization of online advertising: The role of intrusiveness. (2013). Doorn, Jenny ; Hoekstra, Janny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351.

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23
452015How collinearity affects mixture regression results. (2015). Ringle, Christian ; Volckner, Franziska ; Sarstedt, Marko ; Becker, Jan-Michael. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:643-659.

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23
462013The nature of an apology: An experimental study on how to apologize after a service failure. (2013). Kaiser, Susanne ; Roschk, Holger. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:293-309.

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23
472004Modeling Marketing Dynamics by Time Series Econometrics. (2004). Dekimpe, Marnik ; Pauwels, Koen ; Currim, Imran ; Ghysels, Eric ; Hanssens, Dominique ; Naik, Prasad ; Mizik, Natalie. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:4:p:167-183.

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22
482006Measuring and managing the essence of a brand personality. (2006). Verlegh, Peeter ; Rekom, Johan ; Jacobs, Gabriele. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192.

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22
492009The time-harried shopper: Exploring the differences between maximizers and satisficers. (2009). Chowdhury, Tilottama ; Ratneshwar, S. ; Mohanty, Praggyan . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:155-167.

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21
502012Price–quality relationship in the presence of asymmetric dynamic reference quality effects. (2012). Gavious, Arieh ; Lowengart, Oded. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:137-161.

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21
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12006Some antecedents and outcomes of brand love. (2006). Carroll, Barbara ; Ahuvia, Aaron. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

Full description at Econpapers || Download paper

96
22015Exploring the relationship between corporate social responsibility and firm innovation. (2015). Du, Shuili ; Luo, Xueming. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714.

Full description at Econpapers || Download paper

46
32012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Fox, Craig ; Wansink, Brian ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

Full description at Econpapers || Download paper

32
42008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Su, Meng ; Joshi, Yogesh ; Hess, James ; Dreze, Xavier ; Thomas, Jacquelyn ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

Full description at Econpapers || Download paper

27
52012Understanding consumers’ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Gensler, Sonja ; Bohm, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003.

Full description at Econpapers || Download paper

25
62004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Oosterveld, Paul ; Wetzels, Martin ; Deutskens, Elisabeth . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

Full description at Econpapers || Download paper

24
72019Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking. (2019). Thalmann, Nadia M ; Schmitt, Bernd H ; Kim, Seoyoung. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09485-9.

Full description at Econpapers || Download paper

23
82015How collinearity affects mixture regression results. (2015). Ringle, Christian ; Volckner, Franziska ; Sarstedt, Marko ; Becker, Jan-Michael. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:643-659.

Full description at Econpapers || Download paper

22
92008Getting too personal: Reactance to highly personalized email solicitations. (2008). White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge ; ZAHAY, DEBRA. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

Full description at Econpapers || Download paper

22
102015Advancing research on loyalty programs: a future research agenda. (2015). Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo ; Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139.

Full description at Econpapers || Download paper

20
112009Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. (2009). Lacey, Russell ; Kennett-Hensel, Pamela ; Sneath, Julie. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:1:p:45-60.

Full description at Econpapers || Download paper

19
122006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Uldry, Pierre-Francois ; Brazell, Jeff ; Diener, Christopher ; Moore, William ; Severin, Valerie . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

Full description at Econpapers || Download paper

16
132007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Hofmann, Julian ; Volckner, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

Full description at Econpapers || Download paper

15
142017Brand love: development and validation of a practical scale. (2017). Ahuvia, Aaron ; Bagozzi, Richard P ; Batra, Rajeev. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1.

Full description at Econpapers || Download paper

15
152018Proud volunteers: the role of self- and vicarious-pride in promoting volunteering. (2018). Tugiman, Nursafwah ; Seo, Yuri ; Sung, Billy ; Septianto, Felix. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9472-7.

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15
162008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

Full description at Econpapers || Download paper

14
172013The nature of an apology: An experimental study on how to apologize after a service failure. (2013). Kaiser, Susanne ; Roschk, Holger. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:293-309.

Full description at Econpapers || Download paper

14
182007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Cole, Catherine ; Bonifield, Carolyn . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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13
192015They are not all same: variations in Asian consumers’ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278.

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13
202005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Czellar, Sandor ; Laurent, Gilles ; Dubois, Bernard . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

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13
212006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

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13
222017When do unethical brand perceptions spill over to competitors?. (2017). Newman, Kevin P ; Trump, Rebecca K. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9409-y.

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13
232006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

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13
242008Product uniqueness as a driver of customer utility in mass customization. (2008). Franke, Nikolaus ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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13
252013The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences. (2013). Chen, Ying-Ju ; Hsiao, LU. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:277-292.

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12
262005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

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272015Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. (2015). Janssen, Catherine ; Berens, Guido ; Swaen, Valerie ; Vanhamme, Joelle. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:565-578.

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282003Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Theo M. M. Verhallen, ; Frambach, Ruud T. ; Ingenbleek, Paul. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305.

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292014Product recalls and the moderating role of brand commitment. (2014). Ross, William ; Srivastava, Rajendra ; Grewal, Rajdeep ; Germann, Frank. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:2:p:179-191.

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302005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; DeShazo, J. ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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12
312021A first look at online reputation on Airbnb, where every stay is above average. (2021). Zervas, Georgios ; Proserpio, Davide ; Byers, John W. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:1:d:10.1007_s11002-020-09546-4.

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11
322014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Stegemann, Manuel ; Kaufmann, Katharina ; Kim, Ju-Young. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

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332013Brand personality: A meta-analytic review of antecedents and consequences. (2013). Stokburger-Sauer, Nicola ; Eisend, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216.

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342014How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya ; Yao, Song ; Sahni, Navdeep . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341.

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352010I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35.

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362020The past, present, and future of brand research. (2020). Reibstein, David J ; Neslin, Scott A ; Keller, Kevin Lane ; Oh, Travis Tae ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09524-w.

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372017Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism. (2017). Zeugner-Roth, Katharina ; Fischer, Peter M. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9400-7.

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382005Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill ; Bemmaor, Albert . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196.

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392007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Oberhauser, Stefan ; Prugl, Reinhard ; Schreier, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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402014Structural models of complementary choices. (2014). Wilbur, Kenneth ; Mele, Angelo ; Jeziorski, Przemyslaw ; Chintagunta, Pradeep ; Berry, Steven ; Anand, Bharat ; Musalem, Andres ; Hanemann, W. ; Khwaja, Ahmed ; Kumar, Vineet ; Allenby, Greg. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:245-256.

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9
412018Customer participation in service recovery: a meta-analysis. (2018). Costers, Annelies ; Hazee, Simon ; van Vaerenbergh, Yves. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9470-9.

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422020The past, present, and future of consumer research. (2020). Parker, Jeffrey R ; Kahn, Barbara E ; Holbrook, Morris B ; Malter, Maayan S ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09526-8.

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9
432012Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information. (2012). Huettl, Verena ; Gierl, Heribert. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:893-904.

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9
442006Can good marketing carry a bad product? Evidence from the motion picture industry. (2006). Hennig-Thurau, Thorsten ; Sridhar, Shrihari ; Houston, Mark. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:205-219.

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452013Customization of online advertising: The role of intrusiveness. (2013). Doorn, Jenny ; Hoekstra, Janny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351.

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9
462018Visual attention, buying impulsiveness, and consumer behavior. (2018). Rihn, Alicia ; Khachatryan, Hayk ; Campbell, Benjamin ; Behe, Bridget ; Yue, Chengyan ; Dennis, Jennifer ; Hall, Charles. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:1:d:10.1007_s11002-018-9446-9.

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9
472012The relationship between in-store marketing and observed sales for organic versus fair trade products. (2012). Sloot, Laurens ; Nierop, Erjen ; Herpen, Erica . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:293-308.

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8
482010Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Wilbur, Kenneth ; draganska, michaela ; Sudhir, K. ; Zhang, Jie ; Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Ailawadi, Kusum . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285.

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492015Platforms: a multiplicity of research opportunities. (2015). Song, Minjae ; Chu, Junhong ; Bravo, Mercedes ; Manchanda, Puneet ; Sriram, S. ; Subramanian, Upender ; Shriver, Scott . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:141-152.

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502012Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

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Citing documents used to compute impact factor: 47
YearTitle
2021Justice (is not the same) for all: The role of relationship activity for post-recovery outcomes. (2021). Gruber, Thorsten ; Tronvoll, Brd ; Edvardsson, BO ; de Keyser, Arne ; Arsenovic, Jasenko. In: Journal of Business Research. RePEc:eee:jbrese:v:134:y:2021:i:c:p:342-351.

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2021How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding. (2021). von Wangenheim, Florian ; Schumann, Jan H ; Heumann, Christian G ; Lachner, Michael ; Marz, Armin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:54:y:2021:i:c:p:11-24.

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2021The three stages of an auction: how do the bid dynamics influence auction prices? Evidence from live art auctions. (2021). Blazy, Regis ; Blum, Marie. In: Working Papers of LaRGE Research Center. RePEc:lar:wpaper:2021-10.

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2021Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands. (2021). Errmann, Amy Christine ; Seo, Yuri ; Septianto, Felix. In: Journal of Business Ethics. RePEc:kap:jbuset:v:169:y:2021:i:2:d:10.1007_s10551-020-04484-7.

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2021The role of marketing channels in consumers’ promotional point redemption decisions. (2021). Li, Chen ; Kim, Junhee ; Swaminathan, Srinivasan. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:314-323.

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2021Three decades of research on loyalty programs: A literature review and future research agenda. (2021). Meyer-Waarden, Lars ; Mandler, Timo ; Chen, Yanyan. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:179-197.

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2021Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program. (2021). Vandenbosch, Mark ; Bagga, Charan K ; Bendle, Neil T ; Nastasoiu, Alina ; Navarro, Salvador. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:6:d:10.1007_s11747-021-00782-2.

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2021Social Exclusion and Effectiveness of Self-Benefit versus Other-Benefit Marketing Appeals for Eco-Friendly Products. (2021). Han, Seunghee ; Yu, Ahyoung. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:5034-:d:546816.

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2021Understanding consumers’ acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption. (2021). Oliveira, Elisabete ; Fernandes, Teresa. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:180-191.

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2021A strategic framework for artificial intelligence in marketing. (2021). Rust, Roland T ; Huang, Ming-Hui. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:1:d:10.1007_s11747-020-00749-9.

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2021The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media. (2021). Eisend, Martin ; Karpinska-Krakowiak, Malgorzata. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:55:y:2021:i:c:p:104-117.

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2021Influence of human versus AI recommenders: The roles of product type and cognitive processes. (2021). Peluso, Alessandro M ; Wien, Anders Hauge. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:13-27.

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2021Are we behaviorally immune to COVID-19 through robots?. (2021). Yang, Fiona X ; Wong, Ipkin Anthony ; Xiong, Xiling. In: Annals of Tourism Research. RePEc:eee:anture:v:91:y:2021:i:c:s0160738321001900.

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2021Private label management: A literature review. (2021). Wu, Lifang ; Yang, Wei. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:368-384.

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2021Examination of Consumer Purchase Decisions via Neuromarketing Methods: A Social Psychology Approach. (2021). Gler, Emel Ganena ; Kan, Nihan Tomras. In: Prizren Social Science Journal. RePEc:prj:publsh:v4:y:2021:i:2:p:14-29.

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2021Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers. (2021). Chamola, Pankaj ; Dugar, Anurag. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002010.

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2021Online program engagement and audience size during television ads. (2021). Bleier, Alexander ; Fossen, Beth L. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00769-z.

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2021Does educating customers create positive word of mouth?. (2021). Eisingerich, Andreas B ; Foscht, Thomas ; Sun, Xiaochi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002046.

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2021Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention. (2021). Ho, Jo Ann ; Ng, Siew Imm ; Basha, Norazlyn Kamal ; Aw, Eugene Cheng-Xi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313369.

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2021Self-service technology in supermarkets – Do frontline staff still matter?. (2021). Kingshott, Russel ; Ueno, Akiko ; Sharma, Piyush. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313643.

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2021Retail service innovations and their impact on retailer shareholder value: evidence from an event study. (2021). Braak, Anne Ter ; Vuegen, Maya ; Breugelmans, Els ; Lamey, Lien. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00777-z.

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2021Citation contagion: a citation analysis of selected predatory marketing journals. (2021). Moussa, Salim. In: Scientometrics. RePEc:spr:scient:v:126:y:2021:i:1:d:10.1007_s11192-020-03729-6.

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2021Responsible Urban Innovation with Local Government Artificial Intelligence (AI): A Conceptual Framework and Research Agenda. (2021). Mehmood, Rashid ; Corchado, Juan M ; Yigitcanlar, Tan ; de Souza, Kevin ; Desouza, Kevin ; Mossberger, Karen. In: JOItmC. RePEc:gam:joitmc:v:7:y:2021:i:1:p:71-:d:504852.

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2021To err is human: Tolerate humans instead of machines in service failure. (2021). Fan, Xiucheng ; Jiao, Jinfeng ; Mohanty, Smaraki ; Chen, Nuoya. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313710.

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2021The evolving role of artificial intelligence in marketing: A review and research agenda. (2021). Silva, Susana ; Dabic, Marina ; Costa, Susana ; Corbo, Leonardo ; Vlai, Boidar. In: Journal of Business Research. RePEc:eee:jbrese:v:128:y:2021:i:c:p:187-203.

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2021All that glitters is not gold: when glossy packaging hurts brand trust. (2021). Pandelaere, Mario ; Han, Yegyu. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:2:d:10.1007_s11002-021-09562-y.

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2021.

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2021Characteristics of high research performance authors in the field of library and information science and those of their articles. (2021). Chang, Yu-Wei. In: Scientometrics. RePEc:spr:scient:v:126:y:2021:i:4:d:10.1007_s11192-021-03898-y.

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2021The “Elephant in the Room”: interrogating the sample demographics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00140-9.

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2021Untapped Knowledge about Water Reuse: the Roles of Direct and Indirect Educational Messaging. (2021). Hu, Han-Fen ; Krishen, Anjala S ; Barnes, Jesse L. In: Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA). RePEc:spr:waterr:v:35:y:2021:i:8:d:10.1007_s11269-021-02853-z.

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2021The Impact of Brand Equity on Employee’s Opportunistic Behavior: A Case Study on Enterprises in Vietnam. (2021). Nguyen, Hoai Nam ; Le, Quoc Hoi ; Tran, Quang Bach ; Thuy, Thi Thanh ; Quynh, Thi Thuy. In: JRFM. RePEc:gam:jjrfmx:v:14:y:2021:i:4:p:164-:d:530736.

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2021Pursuit of loyalty in service recovery: The roles of brand equity and cognitive reappraisal as moderators. (2021). Rokonuzzaman, MD ; Harun, Ahasan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921001673.

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2021The role of human interaction in complaint handling. (2021). Claye-Puaux, Sophie ; Jacquemier-Paquin, Laure ; Jeanpert, Sophie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002368.

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2021Interviewer allocation through interview–reinterview nested design for response error estimation in sample surveys. (2021). Batmaz, Inci ; Ayhan, Ozta H ; Fahmi, Fidan Mahmut. In: Statistics in Transition New Series. RePEc:exl:29stat:v:22:y:2021:i:2:p:67-93.

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2021Conscious shopping of middle-class consumers during the pandemic: Exploratory study in Mexico, Nigeria, Poland, and Sri Lanka. (2021). Ade, Otukoya ; Katarzyna, Andruszkiewicz ; Dagmara, Wach ; Maria, Nikodemska-Woowik Anna. In: International Journal of Management and Economics. RePEc:vrs:ijomae:v:57:y:2021:i:3:p:209-219:n:2.

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2021.

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2021Enhancing International Buyer-Seller Relationship Quality and Long-Term Orientation Using Emotional Intelligence: The Moderating Role of Foreign Culture. (2021). Kyrgidou, Lida ; Larimo, Jorma ; Aykol, Bilge ; Leonidou, Leonidas C ; Christodoulides, Paul. In: Management International Review. RePEc:spr:manint:v:61:y:2021:i:3:d:10.1007_s11575-021-00447-w.

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2021More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Abell, Annika ; Pittman, Matthew. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82.

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2021Effectiveness of loyalty programs. (2021). Bombaij, Nick. In: Other publications TiSEM. RePEc:tiu:tiutis:095c506d-5b5c-4ea3-9b41-ae4b5644bfd9.

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2021Soft skills, hard skills: What matters most? Evidence from job postings. (2021). Liu, Jin ; Lyu, Wenjing. In: Applied Energy. RePEc:eee:appene:v:300:y:2021:i:c:s0306261921007194.

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2021Artificial Intelligence and emerging digital technologies in the energy sector. (2021). Liu, Jin ; Lyu, Wenjing. In: Applied Energy. RePEc:eee:appene:v:303:y:2021:i:c:s0306261921009843.

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2021Webcam-based online eye-tracking for behavioral research. (2021). Krajbich, Ian ; Yang, Xiaozhi. In: Judgment and Decision Making. RePEc:jdm:journl:v:16:y:2021:i:6:p:1485-1505.

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2021Multifaceted applicability of drones: A review. (2021). Akaba, Selorm ; Ayamga, Matthew ; Nyaaba, Albert Apotele. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:167:y:2021:i:c:s0040162521001098.

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2021Taking matters into one’s own hands? Addressing the relational nature of FLE autonomy. (2021). Pedersen, Carsten Lund. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:366-376.

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2021Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410.

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2021Investigating Maturity Requirements to Operate Mobility as a Service: The Rome Case. (2021). Carassiti, Giordano ; Corazza, Maria Vittoria. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:15:p:8367-:d:602294.

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2021Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity. (2021). Guzman, Francisco ; Muniz, Fernanda. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-021-00230-0.

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Recent citations
Recent citations received in 2021

YearCiting document
2021Dealing with Uncertainty: The Value of Reputation in the Absence of Legal Institutions. (2021). Liebert, Helge ; Eschenbaum, Nicolas. In: Papers. RePEc:arx:papers:2107.11314.

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2021The missing role of moral values in anti?vaping messaging. (2021). Gardiner, Paige ; Minton, Elizabeth A. In: Journal of Consumer Affairs. RePEc:bla:jconsa:v:55:y:2021:i:3:p:1040-1061.

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2021Mutual surveillance on Airbnb. (2021). Pumputis, Aurimas ; Larson, Mia ; Gossling, Stefan. In: Annals of Tourism Research. RePEc:eee:anture:v:91:y:2021:i:c:s0160738321001924.

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2021Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations. (2021). Paskova, Martina ; Azubuike, Tracy ; Zelenka, Josef. In: Administrative Sciences. RePEc:gam:jadmsc:v:11:y:2021:i:2:p:34-:d:523320.

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2021Airbnb Hospitality: Exploring Users and Non-Users’ Perceptions and Intentions. (2021). Lengler, Jorge ; Mohsin, Asad. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:19:p:10884-:d:647216.

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2021The Sharing Economy towards Sustainable Tourism: An Example of an Online Transport-sharing Platform. (2021). Vagdien, Biruta ; Vienaindien, Milita ; Perkumien, Dalia. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:19:p:10955-:d:648574.

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2021Mechanism Analysis of Applying Blockchain Technology to Forestry Carbon Sink Projects Based on the Differential Game Model. (2021). Yan, Jingjing ; He, Dayi ; Sun, Rui ; Tao, LI. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:21:p:11697-:d:662734.

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2021Gender diversity in academic publishing—comment on Galak and Kahn (2021). (2021). Papies, Dominik ; Stromberg, Malik ; Muller, Franziska. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09579-3.

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2021Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey. (2021). Perry, Vanessa ; Bradford, Tonya Williams. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09580-w.

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2021Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey. (2021). Ferguson, Nakeisha S ; Wooten, David B. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09581-9.

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20212019 Academic Marketing Climate Survey: response to commentaries. (2021). Kahn, Barbara E ; Galak, Jeff. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09584-6.

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2021Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021). (2021). Meng, Hua ; Zamudio, Cesar ; Pew, Ethan. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09585-5.

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2021Commentary on “2019 Academic Marketing Climate Survey: motivation, results and recommendations”. (2021). Deighton, John. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09586-4.

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2021Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey. (2021). Dobscha, Susan. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09588-2.

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2021Introduction to special issue on gender and ethnicity in the marketing professoriate. (2021). Winer, Russell S ; Mizik, Natalie ; Labroo, Aparna A. In: Marketing Letters. RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09591-7.

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2021Wettbewerb und Regulierung in der Plattform- und Datenökonomie. (2021). Kroon, Peter ; Wiewiorra, Lukas ; Steffen, Nico. In: WIK Discussion Papers. RePEc:zbw:wikdps:481.

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Recent citations received in 2020

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2020Internet of Vehicle Empowered Mobile Media Scenarios: In-Vehicle Infotainment Solutions for the Mobility as a Service (MaaS). (2020). Song, Xiaoxiao ; Jin, Doudou ; Yu, Zhiyuan ; Wang, Desheng ; Zhai, Chao. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:18:p:7448-:d:411630.

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2020Capital Intensity and Labour Productivity in Waste Companies. (2020). Alina, Jii ; Leitmanova, Ivana Faltova ; Novotna, Martina ; Volek, Toma. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:24:p:10300-:d:459503.

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2020The past, present, and future of brand research. (2020). Reibstein, David J ; Neslin, Scott A ; Keller, Kevin Lane ; Oh, Travis Tae ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09524-w.

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2020The past, present, and future of consumer research. (2020). Parker, Jeffrey R ; Kahn, Barbara E ; Holbrook, Morris B ; Malter, Maayan S ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09526-8.

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2020The past, present, and future of measurement and methods in marketing analysis. (2020). Jedidi, Kamel ; Hanssens, Dominique M ; Desarbo, Wayne S ; Ding, YU ; Lehmann, Donald R ; Lynch, John G. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09527-7.

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2020The past, present, and future of innovation research. (2020). Moreau, Page C ; Moorman, Christine ; Lee, Byung Cheol ; Lehmann, Donald R ; Stephen, Andrew T. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09528-6.

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2020The past, present, and future of marketing strategy. (2020). McAlister, Leigh M ; Kopalle, Praveen K ; Carpenter, Gregory S ; Sozuer, Sibel ; Lehmann, Donald R. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:2:d:10.1007_s11002-020-09529-5.

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Recent citations received in 2019

YearCiting document
2019Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.. (2019). Murphy, James ; List, John ; James, Alexander ; Price, Michael. In: Working Papers. RePEc:ala:wpaper:2019-07.

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2019Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.. (2019). Murphy, James ; List, John ; Price, Michael ; James, Alexander. In: Natural Field Experiments. RePEc:feb:natura:00682.

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2019Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context. (2019). Lee, Kun Chang ; Choi, Eun Young. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:22:p:6257-:d:284675.

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2019From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research. (2019). Schmitt, Bernd. In: Journal of Consumer Research. RePEc:oup:jconrs:v:46:y:2019:i:4:p:825-832..

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2019Applying category management in procurement in manufacturing companies. (2019). Ruzhanskaya, Lyudmila S ; Karkh, Dmitry A ; Burlakova, Irina V. In: Upravlenets. RePEc:url:upravl:v:10:y:2019:i:6:p:54-66.

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Recent citations received in 2018

YearCiting document
2018The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity. (2018). Nanni, Anastasia ; Nunes, Joseph C ; Ordanini, Andrea. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9476-3.

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2018On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices. (2018). Roosen, Jutta ; Nayga, Rodolfo ; Verbeke, Wim ; Grebitus, Carola ; van Loo, Ellen J. In: Applied Economic Perspectives and Policy. RePEc:wly:apecpp:v:40:y:2018:i:4:p:538-562.

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