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Citation Profile [Updated: 2023-01-07 21:26:51]
5 Years H Index
2
Impact Factor (IF)
0
5 Years IF
0.09
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2009 0 0.47 0 0 14 14 0 0 0 0 0 0 0.23
2010 0 0.48 0 0 15 29 4 0 14 14 0 0 0.21
2011 0.03 0.52 0.02 0.03 16 45 2 1 1 29 1 29 1 0 0 0.24
2012 0 0.51 0 0 15 60 1 1 31 45 0 0 0.22
2013 0 0.56 0 0 20 80 0 1 31 60 0 0 0.24
2014 0 0.55 0.01 0.01 18 98 0 1 2 35 80 1 0 0 0.23
2015 0 0.55 0.01 0.01 16 114 0 1 3 38 84 1 0 0 0.23
2016 0.03 0.53 0.03 0.02 17 131 4 4 7 34 1 85 2 0 0 0.21
2017 0.03 0.55 0.01 0.01 18 149 9 1 8 33 1 86 1 0 0 0.21
2018 0 0.57 0.03 0.01 19 168 0 5 13 35 89 1 0 0 0.24
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12017Digital Transformation and Value Creation: Sea Change Ahead. (2017). Srinivas, Reddy ; Werner, Reinartz . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:10-17:n:2.

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7
22016Marketing and Data Science: Together the Future is Ours. (2016). Chintagunta, Pradeep ; John, Hauser ; Dominique, Hanssens ; Pradeep, Chintagunta . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:18-23:n:2.

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2
32017Platform Business: From Resources to Relationships. (2017). Marshall, Van Alstyne ; Geoffrey, Parker . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:24-29:n:4.

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2
42010My customers are better than yours! On Reporting Customer Equity. (2010). Skiera, Bernd ; Bernd, Skiera ; Thorsten, Wiesel ; Julian, Villanueva . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:42-53:n:6.

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2
52009Implementing profitability through a customer lifetime value management framework. (2009). KUMAR, VIKAS ; Kumar V., ; Venkatesan R., ; Rajan B., . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:32-43:n:5.

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1
62012Measuring Consumers’ Willingness to Pay. Which Method Fits Best?. (2012). Miller, Klaus ; Reto, Hofstetter ; John, Zhang Z. ; Miller Klaus M., ; Harley, Krohmer . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:4:y:2012:i:1:p:42-49:n:5.

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1
72017From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing. (2017). Werner, Reinartz ; Monika, Imschloss . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:42-47:n:7.

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1
82010Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending. (2010). Pennings Joost M. E, ; Brian, Wansink ; Koert, van Ittersum . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:50-51:n:7.

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1
92016Data, Data and Even More Data: Harvesting Insights From the Data Jungle. (2016). Skiera, Bernd ; Bernd, Skiera . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:10-17:n:1.

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1
102018Amazing Machines and the Quest for Meaning in Consumption. (2018). Stefano, Puntoni. In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:10:y:2018:i:2:p:18-23:n:3.

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1
112012A Closer Look at Emotional Intelligence in Marketing Exchange. (2012). Hardesty David M., ; Shibin, Sheng ; Murtha Brian R., ; Blair, Kidwell . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:4:y:2012:i:1:p:24-31:n:3.

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1
122010Left Behind Expectations - How to Prevent CRM Implementations from Failing. (2010). Albers, Sönke ; Sonke, Albers ; Goetz, Greve ; Becker Jan U., . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:2:p:34-41:n:5.

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1
132016Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference. (2016). Shuili, DU ; Sankar, Sen . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:1:p:18-23:n:3.

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1
142011Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus?. (2011). Dahl Darren W., ; Vohs Kathleen D., ; Jaideep, Sengupta . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:54-57:n:8.

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1
152015The Long-Term ROI of TV Advertising in a Digital World. (2015). Guido, Modenbach ; Raimund, Wildner . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:7:y:2015:i:1:p:54-60:n:8.

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1
162011Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments. (2011). Felix, Eggers ; Henrik, Sattler . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:36-47:n:5.

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1
172016Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions. (2016). Spann, Martin ; Stephan, Daurer ; Dominik, Molitor ; Martin, Spann . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:30-37:n:4.

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1
182010Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES. (2010). Bucklin Randolph E., ; Michael, Trusov ; Koen, Pauwels . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:26-33:n:4.

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1
192013If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service. (2013). Barak, Libai ; Irit, Nitzan . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:5:y:2013:i:2:p:40-45:n:7.

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1
202011How Social Network and Opinion Leaders Affect the Adoption of New Products. (2011). John, Eichert ; Bruce, West ; Van den Bulte Christophe, ; Raghuram, Iyengar . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:3:y:2011:i:1:p:16-25:n:3.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12017Digital Transformation and Value Creation: Sea Change Ahead. (2017). Srinivas, Reddy ; Werner, Reinartz . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:10-17:n:2.

Full description at Econpapers || Download paper

7
22017Platform Business: From Resources to Relationships. (2017). Marshall, Van Alstyne ; Geoffrey, Parker . In: GfK Marketing Intelligence Review. RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:24-29:n:4.

Full description at Econpapers || Download paper

2
Citing documents used to compute impact factor:
YearTitle
Recent citations