8
H index
6
i10 index
242
Citations
Erasmus Universiteit Rotterdam | 8 H index 6 i10 index 242 Citations RESEARCH PRODUCTION: 23 Papers RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Stefan Stremersch. | Is cited by: | Cites to: |
Year | Title of citing document |
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2021 | Digital health and management of chronic disease: A multimodal technologies typology. (2021). Balague, Christine ; Benamar, Lamya ; Vansimaeys, Camille. In: International Journal of Health Planning and Management. RePEc:bla:ijhplm:v:36:y:2021:i:4:p:1107-1125. Full description at Econpapers || Download paper |
2022 | Competing on freemium: Digital competition with network effects. (2022). Boudreau, Kevin ; Miric, Milan. In: Strategic Management Journal. RePEc:bla:stratm:v:43:y:2022:i:7:p:1374-1401. Full description at Econpapers || Download paper |
2021 | Quality Differentiation and Optimal Pricing Strategy in Multi-Sided Markets. (2021). Pal, Pallavi ; Kim, Soojin. In: CESifo Working Paper Series. RePEc:ces:ceswps:_9267. Full description at Econpapers || Download paper |
2021 | Factors affecting the study of important marketing issues: Implications and recommendations. (2021). Haenlein, Michael ; Kohli, Ajay K. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:1-11. Full description at Econpapers || Download paper |
2021 | The Study of Important Marketing Issues: Reflections. (2021). Stremersch, Stefan . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:12-17. Full description at Econpapers || Download paper |
2023 | Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis. (2023). Vana, Prasad ; Rockmore, Daniel ; Riddell, Allen ; Kopalle, Praveen K ; Carlson, Keith. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:54-74. Full description at Econpapers || Download paper |
2021 | Complementor competitive advantage: A framework for strategic decisions. (2021). Cenamor, Javier. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:335-343. Full description at Econpapers || Download paper |
2021 | Digital platform openness: Drivers, dimensions and outcomes. (2021). Donkers, Bas ; Broekhuizen, T. L. J., ; Sloot, L M ; Broekhuis, M ; Gijsenberg, M J ; Emrich, O. In: Journal of Business Research. RePEc:eee:jbrese:v:122:y:2021:i:c:p:902-914. Full description at Econpapers || Download paper |
2021 | Empowerment as latent vulnerability in techno-mediated consumption journeys. (2021). Burlat, Claire ; Russell, Cristel Antonia ; Miltgen, Caroline Lancelot ; del Bucchia, Celine. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:629-651. Full description at Econpapers || Download paper |
2021 | Forty-five years of celebrity credibility and endorsement literature: Review and learnings. (2021). Halder, Deepa ; Chaudhuri, Himadri Roy ; Pradhan, Debasis. In: Journal of Business Research. RePEc:eee:jbrese:v:125:y:2021:i:c:p:397-415. Full description at Econpapers || Download paper |
2021 | When cocreation turns into codestruction. (2021). Menozzi, Anna ; Pera, Rebecca ; Baima, Gabriele ; Abrate, Graziano. In: Journal of Business Research. RePEc:eee:jbrese:v:128:y:2021:i:c:p:222-232. Full description at Econpapers || Download paper |
2021 | Sharing economy platform firms and their resource orchestration approaches. (2021). Khan, Zaheer ; Tavalaei, Mahdi M ; Zeng, Jing. In: Journal of Business Research. RePEc:eee:jbrese:v:136:y:2021:i:c:p:451-465. Full description at Econpapers || Download paper |
2021 | Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product. (2021). Reardon, James ; Brannon, Daniel C ; Radon, Anita. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313473. Full description at Econpapers || Download paper |
2022 | Business model innovation in video-game consoles to face the threats of mobile gaming: Evidence from the case of Sony PlayStation. (2022). Panniello, Umberto ; Petruzzelli, Antonio Messeni ; Lantano, Francesco. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:174:y:2022:i:c:s0040162521006430. Full description at Econpapers || Download paper |
2021 | . Full description at Econpapers || Download paper |
2021 | Sustainable Market Entry Strategy under a Supply Chain Environment. (2021). Wang, Sujuan ; Wu, Yanjie. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:6:p:3046-:d:514520. Full description at Econpapers || Download paper |
2022 | When Being Large Is Not an Advantage: How Innovation Impacts the Sustainability of Firm Performance in Natural Resource Industries. (2022). Vassolo, Roberto ; Reyes, Tomas ; Cruz, Alfonso ; Sevil, Angel. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:23:p:16149-:d:992274. Full description at Econpapers || Download paper |
2023 | The Diffusion of Competitive Platform-Based Products with Network Effects. (2023). Ji, Ting ; Dong, Lingfeng ; Zhang, Jie. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:11:p:8845-:d:1160122. Full description at Econpapers || Download paper |
2023 | Social Commerce and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics. (2023). Dincer, Banu. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:1:p:846-:d:1023534. Full description at Econpapers || Download paper |
2021 | How Does Regulation Impact Strategic Repositioning by Firms Across Submarkets? Evidence from the Indian Pharmaceutical Industry. (2021). Pennings, Enrico ; Chatterjee, Chirantan ; Anurag, Priyatam ; Bhaskarabhatla, Ajay. In: Strategy Science. RePEc:inm:orstsc:v:6:y:2021:i:3:p:209-227. Full description at Econpapers || Download paper |
2021 | What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry. (2021). Malter, Alan J ; Feiereisen, Stephanie ; Schauerte, Ricarda. In: Journal of Cultural Economics. RePEc:kap:jculte:v:45:y:2021:i:2:d:10.1007_s10824-020-09389-x. Full description at Econpapers || Download paper |
2023 | Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems. (2023). Kreutzer, Markus ; Nerbel, Jan Frederic. In: Electronic Markets. RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00625-8. Full description at Econpapers || Download paper |
2022 | The interaction between direct and indirect network externalities in the early diffusion of mobile social networking. (2022). Giovannetti, Emanuele ; Hamoudia, Mohsen. In: Eurasian Business Review. RePEc:spr:eurasi:v:12:y:2022:i:4:d:10.1007_s40821-022-00208-1. Full description at Econpapers || Download paper |
2023 | The value of context-specific studies for marketing. (2023). Villanueva, Julian ; Valenti, Albert ; Gonzalez, Jorge ; Stremersch, Stefan. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00872-9. Full description at Econpapers || Download paper |
2023 | Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry. (2023). Bleier, Alexander ; Peers, Yuri ; Wiegand, Nico. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:2:d:10.1007_s11747-022-00893-4. Full description at Econpapers || Download paper |
2021 | Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations. (2021). Sinning, Carolina ; Swoboda, Bernhard. In: Management International Review. RePEc:spr:manint:v:61:y:2021:i:4:d:10.1007_s11575-021-00450-1. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2003 | Contagion and heterogeneity in new product diffusion: An emperical test In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 41 |
2007 | The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link? In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 29 |
2018 | Academic Research in Marketing and Business School Health In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 2 |
2018 | Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 2 |
2008 | The Effect of Superstar Software on Hardware Sales in System Markets In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 33 |
2008 | Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 7 |
2020 | Faculty Research Incentives and Business School Health: A New Perspective for Marketing In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 1 |
2020 | Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 1 |
2008 | Modeling Global Spill-Over of New Product Takeoff In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 8 |
2022 | Reducing Biases in Advertising Effectiveness Research: New Meta-Analytic Evidence In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 0 |
2010 | Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 1 |
2004 | Consumer Preferences for Mass Customization In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 2 |
2002 | Modeling Generational Transitions from Aggregate Data In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 0 |
2011 | The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 8 |
2012 | Implementing Grassroots Innovation in a Large Firm In: ERIM Report Series Research in Management. [Citation analysis] | paper | 0 |
2014 | The Effect of Customer Empowerment on Adherence to Expert Advice In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 11 |
2014 | Unraveling Scientific Impact In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 7 |
2006 | The Quest for Citations: Drivers of Article Impact In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 33 |
2006 | The Quest for Citations: Drivers of Article Impact.(2006) In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium. [Full Text][Citation analysis] This paper has another version. Agregated cites: 33 | paper | |
2001 | Buying High Tech Products In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 0 |
2016 | A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 1 |
2007 | Indirect Network Effects in New Product Growth In: ERIM Report Series Research in Management. [Full Text][Citation analysis] | paper | 55 |
2005 | In search of an audience... In: ERIM Inaugural Address Series Research in Management. [Full Text][Citation analysis] | paper | 0 |
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