3
H index
2
i10 index
70
Citations
Hochschule München | 3 H index 2 i10 index 70 Citations RESEARCH PRODUCTION: 6 Articles RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Eva Anderl. | Is cited by: | Cites to: |
Journals with more than one article published | # docs |
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Marketing Review St.Gallen | 3 |
Year ![]() | Title of citing document ![]() |
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2024 | The Economic Value of User Tracking for Publishers. (2023). Skiera, Bernd ; Miller, Klaus M ; Laub, Rene. In: Papers. RePEc:arx:papers:2303.10906. Full description at Econpapers || Download paper |
2024 | Dark sides of artificial intelligence: The dangers of automated decision‐making in search engine advertising. (2024). Olbrich, Rainer ; Koch, Christian ; Schultz, Carsten D. In: Journal of the Association for Information Science & Technology. RePEc:bla:jinfst:v:75:y:2024:i:5:p:550-566. Full description at Econpapers || Download paper |
2024 | Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites. (2024). Kannan, P K ; Lim, Hyungsoo ; Kim, Chul. In: Journal of Business Research. RePEc:eee:jbrese:v:183:y:2024:i:c:s0148296324003400. Full description at Econpapers || Download paper |
2025 | Examining the customer experience in the metaverse retail revolution. (2025). Gleim, Mark R ; Ferrell, O C ; Gabler, Colin ; McCullough, Heath. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005496. Full description at Econpapers || Download paper |
2024 | The inverted U-shaped relationship between information entropy of keyword combinations and sales of digital products: Evidence from China Tmall. (2024). Yao, Ruoxi ; Nan, Yafeng ; Li, Baoku. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001760. Full description at Econpapers || Download paper |
2024 | Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?. (2024). Jha, Ashish Kumar ; Georgiadis, Athanasios G ; Filippou, Georgios. In: Marketing Letters. RePEc:kap:mktlet:v:35:y:2024:i:1:d:10.1007_s11002-023-09700-8. Full description at Econpapers || Download paper |
Year ![]() | Title ![]() | Type ![]() | Cited ![]() |
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2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 38 |
2014 | Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 8 |
2016 | Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys In: Journal of Retailing. [Full Text][Citation analysis] | article | 24 |
In: . [Full Text][Citation analysis] | article | 0 | |
In: . [Full Text][Citation analysis] | article | 0 | |
In: . [Full Text][Citation analysis] | article | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated February, 4 2025. Contact: CitEc Team