3
H index
2
i10 index
66
Citations
Eva Anderl : Citation Profile
Hochschule München | RESEARCH PRODUCTION: 6 Articles RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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2 years (2014 - 2016). Relations with other researchers
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Eva Anderl. | Is cited by:
| Cites to:
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Main data
Where Eva Anderl has published?
| Journals with more than one article published | # docs |
|---|---|
| Marketing Review St.Gallen | 3 |
Recent works citing Eva Anderl (2024 and 2023)
| Year | Title of citing document |
|---|---|
| 2024 | The Economic Value of User Tracking for Publishers. (2023). Skiera, Bernd ; Miller, Klaus M ; Laub, Rene. In: Papers. RePEc:arx:papers:2303.10906. Full description at Econpapers || Download paper |
| 2024 | The inverted U-shaped relationship between information entropy of keyword combinations and sales of digital products: Evidence from China Tmall. (2024). Yao, Ruoxi ; Nan, Yafeng ; Li, Baoku. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001760. Full description at Econpapers || Download paper |
| 2023 | . Full description at Econpapers || Download paper |
| 2023 | Personalized Ranking at a Mobile App Distribution Platform. (2023). Dewan, Sanjeev ; Mao, Shengjun ; Ho, Yi-Jen. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:3:p:811-827. Full description at Econpapers || Download paper |
| 2024 | Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?. (2024). Jha, Ashish Kumar ; Georgiadis, Athanasios G ; Filippou, Georgios. In: Marketing Letters. RePEc:kap:mktlet:v:35:y:2024:i:1:d:10.1007_s11002-023-09700-8. Full description at Econpapers || Download paper |
| 2023 | Developing a conversion rate optimization framework for digital retailers—case study. (2023). Auinger, Andreas ; Zimmermann, Robert. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00161-y. Full description at Econpapers || Download paper |
| 2023 | The impact of technologies on society through NPO-social enterprise value co-creation. (2023). Barroso-Mendez, Maria Jesus ; Alvarez-Gonzalez, Luis Ignacio ; Valero-Amaro, Victor ; Galera-Casquet, Clementina. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02145-4. Full description at Econpapers || Download paper |
| 2023 | Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity. (2023). Garca, Javier Snchez ; Fiol, Luis Callarisa ; Gallart-Camahort, Valentn. In: Vision. RePEc:sae:vision:v:27:y:2023:i:1:p:33-47. Full description at Econpapers || Download paper |
| 2023 | Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector. (2023). Hartmann, Michael ; Koch, Christian. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09654-5. Full description at Econpapers || Download paper |
| 2023 | Moving the stakeholder journey forward. (2023). Clark, Moira K ; Srivastava, Rajendra K ; Kumar, V ; Hollebeek, Linda D. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00878-3. Full description at Econpapers || Download paper |
| 2023 | Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance. (2023). Tischer, Moritz ; Homburg, Christian. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-023-00923-9. Full description at Econpapers || Download paper |
Works by Eva Anderl:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2016 | Mapping the customer journey: Lessons learned from graph-based online attribution modeling In: International Journal of Research in Marketing. [Full Text][Citation analysis] | article | 36 |
| 2014 | Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 7 |
| 2016 | Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys In: Journal of Retailing. [Full Text][Citation analysis] | article | 23 |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 | |
| In: . [Full Text][Citation analysis] | article | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 3 2024. Contact: CitEc Team