5
H index
3
i10 index
107
Citations
Le Mans Université | 5 H index 3 i10 index 107 Citations RESEARCH PRODUCTION: 66 Papers RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Nathalie Fleck. | Is cited by: | Cites to: |
Working Papers Series with more than one paper published | # docs |
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Post-Print / HAL | 66 |
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2024 | Brand activism and the consequence of woke washing. (2024). Al-Emran, MD ; Guzman, Francisco ; Ahmad, Fayez. In: Journal of Business Research. RePEc:eee:jbrese:v:170:y:2024:i:c:s014829632300721x. Full description at Econpapers || Download paper |
2024 | The impact of Janus fit brand extensions on perceived brand innovativeness. (2024). Frosen, Johanna ; Aspara, Jaakko ; Falana, Wuraola Oluwabukola. In: Journal of Business Research. RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001784. Full description at Econpapers || Download paper |
2024 | The effects of residential mobility on consumers’ preference for paradox brands. (2024). Yang, Defeng ; Deng, Fengyi ; Jiang, Xia ; Yao, Qing. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000237. Full description at Econpapers || Download paper |
2024 | Raving Fans or Silent Critics? Brand Service Recovery’s Impact on Positive eWOM. (2024). Kiani, Ataullah ; Li, Yongjun ; Mohamed, Halima Habuba ; Ghani, Usman. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440231219555. Full description at Econpapers || Download paper |
Year ![]() | Title ![]() | Type ![]() | Cited ![]() |
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2006 | La congruence dans le parrainage : définition, rôle et mesure In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
2017 | Parfum dambiance : quel impact sur la propreté, la sécurité et la satisfaction dans les gares ? In: Post-Print. [Citation analysis] | paper | 0 |
2013 | Les stratégies de développement de la marque In: Post-Print. [Citation analysis] | paper | 0 |
2013 | Les modes dexpression de la marque In: Post-Print. [Citation analysis] | paper | 0 |
2010 | Trente ans de travaux contradictoires sur linfluence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche In: Post-Print. [Citation analysis] | paper | 5 |
2011 | Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure In: Post-Print. [Citation analysis] | paper | 5 |
2018 | La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs? 92 (sept.-déc.), 31-51. In: Post-Print. [Citation analysis] | paper | 0 |
2019 | La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs In: Post-Print. [Citation analysis] | paper | 0 |
2011 | Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure In: Post-Print. [Citation analysis] | paper | 4 |
2010 | Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research In: Post-Print. [Citation analysis] | paper | 5 |
2012 | Celebrities in Advertising: Looking for Congruence or Likability? In: Post-Print. [Citation analysis] | paper | 31 |
2010 | Lenseigne : un capital pour le distributeur In: Post-Print. [Citation analysis] | paper | 2 |
2009 | L’enseigne : un capital pour le distributeur ?.(2009) In: Post-Print. [Citation analysis] This paper has nother version. Agregated cites: 2 | paper | |
2010 | Club Med: coping with corporate brand evolution In: Post-Print. [Citation analysis] | paper | 0 |
2007 | Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship In: Post-Print. [Citation analysis] | paper | 30 |
2019 | Brand Practices Faced with Augmented Consumers In: Post-Print. [Citation analysis] | paper | 0 |
2019 | Les pratiques des marques face au consommateur augmenté In: Post-Print. [Citation analysis] | paper | 0 |
2017 | What a Strange Bottle! Effects of Perceived Congruence of a Package Design In: Post-Print. [Citation analysis] | paper | 0 |
2015 | Banksy, l’art de la revendication In: Post-Print. [Citation analysis] | paper | 0 |
2015 | Edward Hopper, entre réalisme et critique de la société de consommation In: Post-Print. [Citation analysis] | paper | 0 |
2015 | Andy Warhol, sublimation et critique de la société de consommation In: Post-Print. [Citation analysis] | paper | 0 |
2016 | Connected Stadium: A Pillar for Football Clubs’ Marketing Development? In: Post-Print. [Citation analysis] | paper | 0 |
2009 | Management stratégique de la marque In: Post-Print. [Citation analysis] | paper | 2 |
2019 | Does an enhanced technical quality of image lead to a better perceived viewer experience? The case of UHD TV In: Post-Print. [Citation analysis] | paper | 0 |
2007 | Sponsorship: from intuitive to strategic communication In: Post-Print. [Citation analysis] | paper | 0 |
2020 | When brands use CEOs and employees as spokespersons In: Post-Print. [Citation analysis] | paper | 1 |
2019 | La communication des marques de luxe sur les médias sociaux In: Post-Print. [Citation analysis] | paper | 0 |
2018 | Modèle théorique explicatif et intégratif de la consommation frontalière : regards croisés entre géographie et gestion, Commerce du futur, futurs du commerce In: Post-Print. [Citation analysis] | paper | 0 |
2018 | Comprendre le visage polymorphe du consommateur transfrontalier : un modèle théorique intégrateur In: Post-Print. [Citation analysis] | paper | 0 |
2020 | Quand l’artisan des métiers de bouche développe son activité: Quels effets sur les perceptions et réactions du consommateur ? In: Post-Print. [Citation analysis] | paper | 0 |
2020 | Alliances accidentelles de marques : concept, enjeux et point de vue managérial In: Post-Print. [Citation analysis] | paper | 0 |
2020 | Du prestige au ‘masstige’ : comment la distance psychologique influence la fidélité et la désirabilité des marques de luxe en ligne In: Post-Print. [Citation analysis] | paper | 0 |
2020 | The not-yet-solved CSR puzzle in emerging countries: Exploring Vietnamese consumers’ perception in food sector In: Post-Print. [Citation analysis] | paper | 0 |
2019 | L’effet du nom d’une boutique artisanale sur les réactions du consommateur à l’égard de l’artisan : le rôle de la personnification et de efforts marketing perçus In: Post-Print. [Citation analysis] | paper | 0 |
2017 | D’artisan traditionnel à marque-artisan : quelle perception de l’artisan par le consommateur ? In: Post-Print. [Citation analysis] | paper | 0 |
2016 | The impact of the type of bank on customers’ reactions to their bank: The mediating role of trust In: Post-Print. [Citation analysis] | paper | 0 |
2016 | An exploration of the perception of brand management and marketing in craftmanship In: Post-Print. [Citation analysis] | paper | 0 |
2016 | Le concept de Marque-Artisan : exploration de ses caractéristiques et des motivations des consommateurs à son égard In: Post-Print. [Citation analysis] | paper | 0 |
2015 | Challenge your customer! When atypical package designs make meaning In: Post-Print. [Citation analysis] | paper | 0 |
2014 | The Dual Process of Co-branded New Products: Why Fit is Not All That Matters In: Post-Print. [Citation analysis] | paper | 2 |
2012 | Co-branding success: a subtle balance between perceived credibility and novelty influenced by brand relevancy and expectancy In: Post-Print. [Citation analysis] | paper | 0 |
2011 | What a strange bottle! Effects of perceived congruence of a packaging design In: Post-Print. [Citation analysis] | paper | 0 |
2010 | How could the congruence model explain co-branding effectiveness In: Post-Print. [Citation analysis] | paper | 0 |
2010 | Choisir une célébrité pour une publicité : le cœur ou la raison ? In: Post-Print. [Citation analysis] | paper | 0 |
2009 | Celebrities in advertising: looking for congruence or for likability? In: Post-Print. [Citation analysis] | paper | 0 |
2008 | Les réactions d’une communauté de marque face à l’évolution de cette marque : une étude exploratoire du Club Med In: Post-Print. [Citation analysis] | paper | 0 |
2006 | Celebrities in advertising: the role of congruency In: Post-Print. [Citation analysis] | paper | 0 |
2006 | Les célébrités dans la publicité : le rôle de la congruence In: Post-Print. [Citation analysis] | paper | 0 |
2000 | The Internet Driving Forces and Barriers of Managers within French Companies In: Post-Print. [Citation analysis] | paper | 0 |
2016 | Une comparaison entre banques privées et banques coopératives et leur impact sur les réactions des consommateurs: le rôle médiateur de la confiance In: Post-Print. [Citation analysis] | paper | 0 |
2004 | Une application des modèles de traitement de l’information au parrainage : le rôle de la congruence In: Post-Print. [Citation analysis] | paper | 0 |
2003 | Effets du parrainage sur l’image de marque : le rôle de la congruence In: Post-Print. [Citation analysis] | paper | 0 |
2021 | Comparison of the impact of a retailers CSR actions on its relationship with its clients In: Post-Print. [Citation analysis] | paper | 0 |
2022 | Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands In: Post-Print. [Full Text][Citation analysis] | paper | 5 |
2021 | Luxury on thin ice with social media: understanding consumers’ perception from online vs offline communication In: Post-Print. [Citation analysis] | paper | 0 |
2021 | An exploratory study on how social media communication of luxury brands influence consumers’ perception depending on the source In: Post-Print. [Citation analysis] | paper | 0 |
2020 | Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty In: Post-Print. [Citation analysis] | paper | 0 |
2014 | Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising In: Post-Print. [Citation analysis] | paper | 15 |
2007 | Le parrainage : d’une intuition à une stratégie de communication In: Post-Print. [Citation analysis] | paper | 0 |
2020 | When food artisan develops his business : impact on perceptions and reactions of consumers In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
2019 | The impact of the name of an artisanal shop on the consumers reactions on the artisan: the role of personificatin and perceived marketing In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
2017 | Dartisan traditionnel à marque artisan : quelle perception de lartisan par le consommateur ? In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
2016 | THE CONCEPT OF ARTISAN-BRAND: EXPLORATION OF THE CHARACTERISTICS AND CONSUMERS’ MOTIVATIONS In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
2016 | An exploration of the perception of brand management and marketing in craftsmanship: structured abstract In: Post-Print. [Full Text][Citation analysis] | paper | 0 |
2011 | Drôle de bouteille! Les effets de la congruence perçue d’un packaging In: Post-Print. [Citation analysis] | paper | 0 |
2021 | Perceptions, freins et motivations des consommateurs à l’égard des artisans des métiers de bouche In: Post-Print. [Citation analysis] | paper | 0 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated February, 4 2025. Contact: CitEc Team