5
H index
3
i10 index
159
Citations
Universitatea Babeş-Bolyai | 5 H index 3 i10 index 159 Citations RESEARCH PRODUCTION: 35 Articles 8 Papers RESEARCH ACTIVITY: 17 years (2005 - 2022). See details. MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/pmo401 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Ovidiu Ioan MOISESCU. | Is cited by: | Cites to: |
Journals with more than one article published | # docs |
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Management and Marketing Journal | 7 |
JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA | 6 |
Revista Tinerilor Economisti (The Young Economists Journal) | 5 |
Management & Marketing | 2 |
IJERPH | 2 |
Working Papers Series with more than one paper published | # docs |
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MPRA Paper / University Library of Munich, Germany | 8 |
Year | Title of citing document |
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2023 | The Missing Link: Exploring the Relationship Between Transformational Leadership and Change in team members in Construction. (2023). Ibrahim, M R. In: Papers. RePEc:arx:papers:2305.13121. Full description at Econpapers || Download paper |
2023 | A SEM-NCA approach towards the impact of participative budgeting on budgetary slack and managerial performance: The mediating role of leadership style and leader-member exchange. (2023). Blanco-Encomienda, Francisco Javier ; al Jasimee, Khalid Hasan. In: Papers. RePEc:arx:papers:2310.09993. Full description at Econpapers || Download paper |
2023 | Digital Content Marketing and EWOM: A Mediational Serial Approach. (2023). Dhouha, Jaziri ; Teodora, Todorovik ; Jusuf, Zeqiri ; Visoka, Hasani Vjollca ; Asdren, Toska. In: Business Systems Research. RePEc:bit:bsrysr:v:14:y:2023:i:2:p:24-43:n:2. Full description at Econpapers || Download paper |
2024 | Sustainable development barriers and pressures in SMEs: The mediating effect of management commitment to environmental practices. (2024). Durendez, Antonio ; Madridguijarro, Antonia. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:33:y:2024:i:2:p:949-967. Full description at Econpapers || Download paper |
2023 | Reviewing the impact of digital migration on the consumer buying journey with robust measurement of PLS?SEM and R Studio. (2022). Nayyar, Varun. In: Systems Research and Behavioral Science. RePEc:bla:srbeha:v:39:y:2022:i:3:p:542-556. Full description at Econpapers || Download paper |
2023 | Time for a group hug? Toward a theory of shared emotional leadership in and of family business. (2023). Wassenaar, Christina L ; Fugate, Mel ; Dillon, Pamela J ; Manz, Charles C ; Houghton, Jeffrey D ; Pearce, Craig L. In: Journal of Family Business Strategy. RePEc:eee:fambus:v:14:y:2023:i:2:s1877858522000730. Full description at Econpapers || Download paper |
2023 | Family nonexecutive directors, professional managers, and investment in family firms. (2023). Li, Haoze ; Jin, Junheng ; Wang, Shengbin. In: Finance Research Letters. RePEc:eee:finlet:v:58:y:2023:i:pd:s1544612323009418. Full description at Econpapers || Download paper |
2023 | Multigroup analysis of more than two groups in PLS-SEM: A review, illustration, and recommendations. (2023). Roldan, Jose L ; Amaro, Suzanne ; Cheah, Jun-Hwa. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322010049. Full description at Econpapers || Download paper |
2023 | Indirect effect of open innovation on clinical and economic value creation in digital healthcare: A comparative study of European countries. (2023). Chesbrough, Henry ; Rialp-Criado, Josep ; Sermontyte-Baniule, Rima ; Pundziene, Asta. In: Journal of Business Research. RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323000590. Full description at Econpapers || Download paper |
2023 | Social media influencers: An effective marketing approach?. (2023). Lim, Ai-Fen ; Tan, Garry Wei-Han ; Leong, Lai-Ying ; Hew, Jun-Jie ; Lee, Voon-Hsien ; Ooi, Keng-Boon. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001315. Full description at Econpapers || Download paper |
2023 | The future is now but is it here to stay? Employeesâ perspective on working from home. (2023). Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Hew, Jun-Jie ; Lee, Voon-Hsien ; Loh, Xiu-Ming. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005490. Full description at Econpapers || Download paper |
2024 | The value of self-determination theory in marketing studies: Insights from the application of PLS-SEM and NCA to anti-food waste apps. (2024). Magno, Francesca ; Cassia, Fabio. In: Journal of Business Research. RePEc:eee:jbrese:v:172:y:2024:i:c:s0148296323008135. Full description at Econpapers || Download paper |
2024 | Elevating theoretical insight and predictive accuracy in business research: Combining PLS-SEM and selected machine learning algorithms. (2024). Tudoran, Ana Alina ; Richter, Nicole Franziska. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008123. Full description at Econpapers || Download paper |
2024 | Robustness checks in PLS-SEM: A review of recent practices and recommendations for future applications in business research. (2024). Moisescu, Ovidiu I ; Ong, Chu Sun ; Vaithilingam, Santha ; Nair, Mahendhiran S. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s014829632300824x. Full description at Econpapers || Download paper |
2024 | Navigating the student entrepreneurial journey: Dynamics and interplay of resourceful and innovative behavior. (2024). Lopez-Perez, Sain ; Agirre-Aramburu, Izaskun ; Manzi-Puertas, Mario A. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000286. Full description at Econpapers || Download paper |
2024 | Information systems capabilities value creation through circular economy practices in uncertain environments: A conditional mediation model. (2024). Roldan, Jose L ; Felipe, Carmen M ; Riggs, Randy ; Real, Juan C. In: Journal of Business Research. RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000304. Full description at Econpapers || Download paper |
2024 | Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication. (2024). Troiville, Julien. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001541. Full description at Econpapers || Download paper |
2023 | A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour. (2023). Abdelmoety, Ziad H ; Aliedan, Meqbel ; Agag, Gomaa ; Alyahya, Mansour. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000188. Full description at Econpapers || Download paper |
2023 | The moderating influence of brand image on consumers adoption of QR-code e-wallets. (2023). Shaw, Norman ; Ahmad, Faten Aisyah ; Hamzah, Muhammad Iskandar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000735. Full description at Econpapers || Download paper |
2024 | Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence. (2024). Agag, Gomaa ; Alghamdi, Omar A. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923002989. Full description at Econpapers || Download paper |
2024 | Exploring the link between entrepreneurial passion and SMEs retailersââ¬â¢ performance: The role of exploration and exploitation under different cultural contexts. (2024). Agag, Gomaa ; Eid, Riyad ; Zhang, Jian ; Fu, Ruibing ; Chen, Chunxiao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000407. Full description at Econpapers || Download paper |
2024 | Consumersââ¬â¢ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation. (2024). Roh, Taewoo ; Kim, Yanghee ; Chae, Myoung-Jin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001206. Full description at Econpapers || Download paper |
2024 | Eco-engagement: Tracing CSR communications ripple effect on consumer hospitality loyalty. (2024). Brugni, Talles Vianna ; Lvarez-Otero, Susana ; Sial, Muhammad Safdar ; Cao, Peng ; Comite, Ubaldo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001759. Full description at Econpapers || Download paper |
2023 | Adoption paths of digital transformation in manufacturing SME. (2023). Campisi, Domenico ; Murgia, Gianluca ; Gitto, Simone ; Battistoni, Elisa. In: International Journal of Production Economics. RePEc:eee:proeco:v:255:y:2023:i:c:s0925527322002572. Full description at Econpapers || Download paper |
2024 | Toward the role of organizational culture in data-driven digital transformation. (2024). Gupta, Samrat ; Merhi, Mohammad I ; Ghafoori, Arman ; Shore, Adam P. In: International Journal of Production Economics. RePEc:eee:proeco:v:271:y:2024:i:c:s0925527324000628. Full description at Econpapers || Download paper |
2024 | Renewable energy supply chain in Malaysia: Fostering energy management practices and ecological performance. (2024). Iranmanesh, Mohammad ; Fernando, Yudi ; Mohammed, Mohammed Hammam ; Tseng, Ming-Lang ; Lim, Ming K. In: Renewable Energy. RePEc:eee:renene:v:226:y:2024:i:c:s0960148124005068. Full description at Econpapers || Download paper |
2023 | Do or do not. Cognitive configurations affecting open innovation adoption in SMEs. (2023). Pellegrini, Massimiliano Matteo ; Caputo, Andrea ; Manesh, Mohammad Fakhar ; Marzi, Giacomo ; Ia, Boidar Vlaa. In: Technovation. RePEc:eee:techno:v:119:y:2023:i:c:s0166497222001328. Full description at Econpapers || Download paper |
2023 | Imitation or innovation: To what extent do exploitative learning and exploratory learning foster imitation strategy and innovation strategy for sustained competitive advantage??. (2021). Ali, Murad. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:165:y:2021:i:c:s0040162520313536. Full description at Econpapers || Download paper |
2023 | Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model. (2023). Huang, Zhiyong ; Zheng, Weitao ; Zhang, Xizhi ; Zou, Yao. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:189:y:2023:i:c:s0040162523000471. Full description at Econpapers || Download paper |
2024 | Can ambidexterity lead to pioneering orientation in adverse situations? A new approach about when and how. (2024). Garcia-Villaverde, Pedro Manuel ; Ruiz-Ortega, Maria Jose ; de la Gala-Velasquez, Bernardo ; Hurtado-Palomino, Americo. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006789. Full description at Econpapers || Download paper |
2023 | Determinants and performance of the quadruple helix model and the mediating role of civil society. (2023). Castillo-Vergara, Mauricio ; Garcia-Perez, Domingo ; Gonzalez-Martinez, Paulina ; Hansen, Peter Bent. In: Technology in Society. RePEc:eee:teinso:v:75:y:2023:i:c:s0160791x2300163x. Full description at Econpapers || Download paper |
2024 | Ascertaining the impact of e-service quality on e-loyalty for the e-commerce platform of liner shipping companies. (2024). Wei, Sin-Yi ; Yu, Ming-Miin ; Chao, Shih-Liang. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:184:y:2024:i:c:s1366554524000814. Full description at Econpapers || Download paper |
2023 | The Relationship between Innovation and the Performance of Small and Medium-Sized Businesses in the Industrial Sector: The Mediating Role of CSR. (2023). Santos-Jaen, Jose Manuel ; Leon-Gomez, Ana ; Ruiz-Palomo, Daniel ; Becerra-Vicario, Rafael. In: Economies. RePEc:gam:jecomi:v:11:y:2023:i:3:p:92-:d:1096802. Full description at Econpapers || Download paper |
2024 | . Full description at Econpapers || Download paper |
2023 | Sustainability Matters: Unravelling the Power of ESG in Fostering Brand Love and Loyalty across Generations and Product Involvements. (2023). Tripopsakul, Suchart ; Puriwat, Wilert. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:15:p:11578-:d:1203422. Full description at Econpapers || Download paper |
2023 | Boosting Innovation Performance through Big Data Analytics Powered by Artificial Intelligence Use: An Empirical Exploration of the Role of Strategic Agility and Market Turbulence. (2023). Agag, Gomaa ; Alghamdi, Omar A. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:19:p:14296-:d:1249256. Full description at Econpapers || Download paper |
2023 | Role of Absorptive Capacity, Digital Capability, Agility, and Resilience in Supply Chain Innovation Performance. (2023). Salam, Mohammad Asif ; Mashat, Reem M ; Abourokbah, Safinaz H. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:4:p:3636-:d:1070436. Full description at Econpapers || Download paper |
2023 | Investigating Factors Affecting the Purchase Intention in Petroleum Stations Implementing Sustainable Practices: A Pro-Environmental Behavior Approach with a Consideration of Sustainable Initiatives K. (2024). Madel, Maela ; Prasetyo, Yogi Tri ; Angelo, Rogel ; Ayuwati, Irene Dyah ; Janice, MA ; Nadlifatin, Reny. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:10:p:4121-:d:1394607. Full description at Econpapers || Download paper |
2024 | The Integration of Sustainable Technology and Big Data Analytics in Saudi Arabian SMEs: A Path to Improved Business Performance. (2024). Maghrabi, Rozan Omar ; Al-Somali, Sabah Abdullah ; Asiri, Arwa Mohammed. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:8:p:3209-:d:1374073. Full description at Econpapers || Download paper |
2024 | Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior. (2024). Triculescu, Monica ; Bunea, Ovidiu-Iulian ; Corbo, Rzvan-Andrei ; Miu, Sorina Ioana. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:9:p:3866-:d:1388744. Full description at Econpapers || Download paper |
2023 | Can we make family social capital flourish? The moderating role of generational involvement. (2023). Hernangomez, Juan ; Martin-Cruz, Natalia ; Perez-Fernandez, Hector ; Barros-Contreras, Ismael. In: Journal of Family and Economic Issues. RePEc:kap:jfamec:v:44:y:2023:i:3:d:10.1007_s10834-022-09855-y. Full description at Econpapers || Download paper |
2024 | Does the intensity of use of social media influence the economic sustainability of the university?. (2024). Gomez-Borja, Miguel Angel ; Martinez-Navalon, Juan Gabriel ; Gelashvili, Vera. In: The Journal of Technology Transfer. RePEc:kap:jtecht:v:49:y:2024:i:1:d:10.1007_s10961-022-09984-4. Full description at Econpapers || Download paper |
2024 | Understanding travel apps usage intention: findings from PLS and NCA. (2024). Koay, Kian Yeik ; Singh, Rahul Pratap ; Tiwari, Pinaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y. Full description at Econpapers || Download paper |
2024 | Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector. (2024). Ringle, Christian M ; Liu, Yide ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00259-x. Full description at Econpapers || Download paper |
2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cassia, Fabio ; Magno, Francesca ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper |
2023 | Do staff capacity and performance-based budgeting improve organisational performance? Empirical evidence from Chinese public universities. (2023). Ismail, Kamisah ; He, Liying. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01523-2. Full description at Econpapers || Download paper |
2023 | Influence of motivation on teachersâ job performance. (2023). Kumar, Jai ; Kumari, Joti. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01662-6. Full description at Econpapers || Download paper |
2023 | Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods. (2023). Han, Heesup ; Yoo, Sunghoon ; Ledesma-Chaves, Pablo ; Gil-Cordero, Eloy. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01981-8. Full description at Econpapers || Download paper |
2023 | The influence of CEOâs financial literacy on SMEs technological innovation: the mediating effects of MCS and risk-taking. (2023). Madrid-Guijarro, Antonia ; Dieguez-Soto, Julio ; Durendez, Antonio. In: Financial Innovation. RePEc:spr:fininn:v:9:y:2023:i:1:d:10.1186_s40854-022-00414-w. Full description at Econpapers || Download paper |
2023 | Big data and predictive analytics and Malaysian micro-, small and medium businesses. (2023). Barnes, Gregory ; Binti, Normalisa ; Ashour, Haidy ; Ghouri, Arsalan ; Vachkova, Maya. In: SN Business & Economics. RePEc:spr:snbeco:v:3:y:2023:i:8:d:10.1007_s43546-023-00528-y. Full description at Econpapers || Download paper |
2023 | The effect of subscription relational bond on customer engagement and stickiness in podcast: the moderating role of social connectedness. (2023). Keng, Ching-Jui ; Chen, Yu-Hsin. In: Service Business. RePEc:spr:svcbiz:v:17:y:2023:i:3:d:10.1007_s11628-023-00538-8. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2014 | The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania In: The AMFITEATRU ECONOMIC journal. [Full Text][Citation analysis] | article | 0 |
2007 | An Analysis Regarding Descriptive Dimensions of Brand Equity In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 0 |
2007 | How to Build a Successful Balanced Scorecard In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 0 |
2011 | PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 1 |
2009 | THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERSâ BUYING DECISION AND PERCEIVED RISK ASSESSMENT In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 4 |
2010 | A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 1 |
2013 | AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 0 |
2015 | DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERSâ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 3 |
2006 | MARCA ââ¬â DEFINITIE SI SEMNIFICATII In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] | article | 0 |
2007 | AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] | article | 0 |
2007 | AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY.(2007) In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | article | |
2007 | PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] | article | 0 |
2007 | A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] | article | 0 |
2017 | The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector In: Society and Economy. [Full Text][Citation analysis] | article | 1 |
2009 | THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2010 | A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2010 | AN EMPIRICAL INVESTIGATION OF ROMANIAS COUNTRY BRAND AS TOURISM DESTINATION In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2013 | THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2014 | DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2015 | THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 1 |
2021 | Executing and interpreting applications of PLS-SEM: Updates for family business researchers In: Journal of Family Business Strategy. [Full Text][Citation analysis] | article | 33 |
2022 | Latent class analysis in PLS-SEM: A review and recommendations for future applications In: Journal of Business Research. [Full Text][Citation analysis] | article | 14 |
2010 | THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS In: Management & Marketing. [Full Text][Citation analysis] | article | 1 |
2013 | Brand integration practices in mergers and acquisitions In: Management & Marketing. [Full Text][Citation analysis] | article | 1 |
In: . [Full Text][Citation analysis] | article | 3 | |
In: . [Full Text][Citation analysis] | article | 0 | |
2019 | Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country In: Sustainability. [Full Text][Citation analysis] | article | 1 |
2009 | THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS In: Annals of Faculty of Economics. [Full Text][Citation analysis] | article | 1 |
2005 | The concept of brand equity - A comparative approach In: MPRA Paper. [Full Text][Citation analysis] | paper | 2 |
2005 | Some aspects regarding brand extension In: MPRA Paper. [Full Text][Citation analysis] | paper | 0 |
2006 | Aspects regarding rebranding strategies - A conceptual and practical approach In: MPRA Paper. [Full Text][Citation analysis] | paper | 0 |
2007 | A conceptual analysis of brand evaluation In: MPRA Paper. [Full Text][Citation analysis] | paper | 4 |
2014 | Assessing Customer Loyalty: A Literature Review In: MPRA Paper. [Full Text][Citation analysis] | paper | 1 |
2014 | A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies In: MPRA Paper. [Full Text][Citation analysis] | paper | 1 |
2014 | A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector In: MPRA Paper. [Full Text][Citation analysis] | paper | 0 |
2006 | A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity In: MPRA Paper. [Full Text][Citation analysis] | paper | 2 |
2015 | The Impact of Customers Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry In: Central European Business Review. [Full Text][Citation analysis] | article | 3 |
2020 | Structural model robustness checks in PLS-SEM In: Tourism Economics. [Full Text][Citation analysis] | article | 67 |
2015 | PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA In: Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism. [Full Text][Citation analysis] | article | 1 |
2015 | Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector In: Tourism and Hospitality Management. [Full Text][Citation analysis] | article | 1 |
2017 | From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country In: Scientific Annals of Economics and Business. [Full Text][Citation analysis] | article | 6 |
2015 | Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market In: Management & Marketing. [Full Text][Citation analysis] | article | 6 |
2015 | Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania In: Tržište/Market. [Full Text][Citation analysis] | article | 0 |
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