5
H index
3
i10 index
197
Citations
Universitatea Babeş-Bolyai | 5 H index 3 i10 index 197 Citations RESEARCH PRODUCTION: 35 Articles 8 Papers RESEARCH ACTIVITY:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Ovidiu Ioan MOISESCU. | Is cited by: | Cites to: |
Journals with more than one article published | # docs |
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Management and Marketing Journal | 7 |
JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA | 6 |
Revista Tinerilor Economisti (The Young Economists Journal) | 5 |
Management & Marketing | 2 |
IJERPH | 2 |
Working Papers Series with more than one paper published | # docs |
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MPRA Paper / University Library of Munich, Germany | 8 |
Year ![]() | Title of citing document ![]() |
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2024 | Sustainable development barriers and pressures in SMEs: The mediating effect of management commitment to environmental practices. (2024). Durendez, Antonio ; Madridguijarro, Antonia. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:33:y:2024:i:2:p:949-967. Full description at Econpapers || Download paper |
2024 | The role of social capital, resilience, and network complexity in attaining supply chain sustainability. (2024). Islam, Mohammad Tarikul ; Hossan, Md Maruf ; Ali, Imran ; Quaddus, Mohammed. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:33:y:2024:i:3:p:2621-2639. Full description at Econpapers || Download paper |
2024 | From awareness to action: Understanding the relationship between circular economy and favourable evaluation towards sustainable development. (2024). Devs, Gilberto Miller ; Filho, Moacir Godinho ; Santos, Jssica Dos ; Lizarelli, Fabiane Leticia. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:33:y:2024:i:8:p:8679-8694. Full description at Econpapers || Download paper |
2024 | Industry 4.0 adoption and ecoâproduct innovation capabilityâUnderstanding the role of supply chain integration. (2024). Kumar, Ashwani ; Mangla, Sachin Kumar ; Tiwari, Anurag ; Sahoo, Saumyaranjan. In: Business Strategy and the Environment. RePEc:bla:bstrat:v:33:y:2024:i:8:p:8798-8814. Full description at Econpapers || Download paper |
2024 | . Full description at Econpapers || Download paper |
2024 | The value of self-determination theory in marketing studies: Insights from the application of PLS-SEM and NCA to anti-food waste apps. (2024). Magno, Francesca ; Cassia, Fabio. In: Journal of Business Research. RePEc:eee:jbrese:v:172:y:2024:i:c:s0148296323008135. Full description at Econpapers || Download paper |
2024 | Elevating theoretical insight and predictive accuracy in business research: Combining PLS-SEM and selected machine learning algorithms. (2024). Tudoran, Ana Alina ; Richter, Nicole Franziska. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008123. Full description at Econpapers || Download paper |
2024 | Robustness checks in PLS-SEM: A review of recent practices and recommendations for future applications in business research. (2024). Moisescu, Ovidiu I ; Ong, Chu Sun ; Vaithilingam, Santha ; Nair, Mahendhiran S. In: Journal of Business Research. RePEc:eee:jbrese:v:173:y:2024:i:c:s014829632300824x. Full description at Econpapers || Download paper |
2024 | Navigating the student entrepreneurial journey: Dynamics and interplay of resourceful and innovative behavior. (2024). Lopez-Perez, Sain ; Agirre-Aramburu, Izaskun ; Manzi-Puertas, Mario A. In: Journal of Business Research. RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000286. Full description at Econpapers || Download paper |
2024 | Information systems capabilities value creation through circular economy practices in uncertain environments: A conditional mediation model. (2024). Roldan, Jose L ; Felipe, Carmen M ; Riggs, Randy ; Real, Juan C. In: Journal of Business Research. RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000304. Full description at Econpapers || Download paper |
2024 | Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication. (2024). Troiville, Julien. In: Journal of Business Research. RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001541. Full description at Econpapers || Download paper |
2024 | Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation. (2024). Gupta, Shivam ; Mikalef, Patrick ; Soderstrom, Charlotte ; Landmark, Andreas Dypvik. In: Journal of Business Research. RePEc:eee:jbrese:v:182:y:2024:i:c:s0148296324003175. Full description at Econpapers || Download paper |
2024 | Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence. (2024). Agag, Gomaa ; Alghamdi, Omar A. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923002989. Full description at Econpapers || Download paper |
2024 | Exploring the link between entrepreneurial passion and SMEs retailersââ¬â¢ performance: The role of exploration and exploitation under different cultural contexts. (2024). Agag, Gomaa ; Eid, Riyad ; Zhang, Jian ; Fu, Ruibing ; Chen, Chunxiao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000407. Full description at Econpapers || Download paper |
2024 | Consumersââ¬â¢ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation. (2024). Roh, Taewoo ; Kim, Yanghee ; Chae, Myoung-Jin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001206. Full description at Econpapers || Download paper |
2024 | Eco-engagement: Tracing CSR communications ripple effect on consumer hospitality loyalty. (2024). Brugni, Talles Vianna ; Lvarez-Otero, Susana ; Sial, Muhammad Safdar ; Cao, Peng ; Comite, Ubaldo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001759. Full description at Econpapers || Download paper |
2024 | Consumer purchase intention toward POI-retailers in cross-border E-commerce: An integration of technology acceptance model and commitment-trust theory. (2024). Wistedt, Ugn. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003114. Full description at Econpapers || Download paper |
2024 | Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA. (2024). Jasim, Mohamed K. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003345. Full description at Econpapers || Download paper |
2024 | Toward the role of organizational culture in data-driven digital transformation. (2024). Gupta, Samrat ; Merhi, Mohammad I ; Ghafoori, Arman ; Shore, Adam P. In: International Journal of Production Economics. RePEc:eee:proeco:v:271:y:2024:i:c:s0925527324000628. Full description at Econpapers || Download paper |
2024 | Renewable energy supply chain in Malaysia: Fostering energy management practices and ecological performance. (2024). Iranmanesh, Mohammad ; Fernando, Yudi ; Mohammed, Mohammed Hammam ; Tseng, Ming-Lang ; Lim, Ming K. In: Renewable Energy. RePEc:eee:renene:v:226:y:2024:i:c:s0960148124005068. Full description at Econpapers || Download paper |
2024 | The role of internet of things adoption on the sustainability performance of the renewable energy supply chain: A conceptual framework. (2024). Hajiaghaei-Keshteli, Mostafa ; Sahebi, Iman Ghasemian ; Gholian-Jouybari, Fatemeh ; Mejia-Argueta, Christopher ; Masoomi, Behzad. In: Renewable and Sustainable Energy Reviews. RePEc:eee:rensus:v:202:y:2024:i:c:s1364032124003368. Full description at Econpapers || Download paper |
2024 | How do university-firm interactions affect firm innovation speed? The case of Chinese science-intensive SMEs. (2024). Bai, Tao ; Zhang, Jing A ; O'Kane, Conor. In: Research Policy. RePEc:eee:respol:v:53:y:2024:i:7:s0048733324000763. Full description at Econpapers || Download paper |
2024 | Smart service value: Conceptualization, scale development, and validation in the retailing context. (2024). Shabnam, Saadia ; Hollebeek, Linda D ; Singh, Gaganpreet ; Roy, Sanjit K ; Appio, Francesco Paolo ; Ray, Subhasis ; van Doorn, Sebastian ; Japutra, Arnold. In: Technovation. RePEc:eee:techno:v:137:y:2024:i:c:s0166497224001470. Full description at Econpapers || Download paper |
2024 | Can ambidexterity lead to pioneering orientation in adverse situations? A new approach about when and how. (2024). Garcia-Villaverde, Pedro Manuel ; Ruiz-Ortega, Maria Jose ; de la Gala-Velasquez, Bernardo ; Hurtado-Palomino, Americo. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006789. Full description at Econpapers || Download paper |
2024 | To be (online) or not to be? The antecedents of online study propensity and e-learning-dependent dropout intention in higher education. (2024). Moisescu, Ovidiu-Ioan ; Mican, Daniel ; Sitar-Tut, Dan-Andrei. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:207:y:2024:i:c:s0040162524003627. Full description at Econpapers || Download paper |
2024 | Exploring the role of digital servitization for green innovation: Absorptive capacity, transformative capacity, and environmental strategy. (2024). Kim, Yanghee ; Roh, Taewoo ; Lee, Min-Jae. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:207:y:2024:i:c:s0040162524004128. Full description at Econpapers || Download paper |
2024 | Is institutional pressure the driver for green business model innovation of SMEs? Mediating and moderating roles of regional innovation intermediaries. (2024). Roh, Taewoo ; Lee, Min-Jae ; Choi, Hyeseung. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:209:y:2024:i:c:s0040162524006127. Full description at Econpapers || Download paper |
2024 | Beyond bookshelves, how 5/6G technology will reshape libraries: Two-stage SEM and SF-AHP analysis. (2024). Li, Mingxing ; Sohu, Jan Muhammad ; Aziz, Fazeelat ; Khan, Asad Ullah ; Ma, Zhiqiang. In: Technology in Society. RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001775. Full description at Econpapers || Download paper |
2024 | Ascertaining the impact of e-service quality on e-loyalty for the e-commerce platform of liner shipping companies. (2024). Wei, Sin-Yi ; Yu, Ming-Miin ; Chao, Shih-Liang. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:184:y:2024:i:c:s1366554524000814. Full description at Econpapers || Download paper |
2024 | Modelling supply chain Visibility, digital Technologies, environmental dynamism and healthcare supply chain Resilience: An organisation information processing theory perspective. (2024). Dubey, Rameshwar ; Kumari, Sushma ; Tiwari, Manisha ; Stavropoulou, Foteini ; Bryde, David J ; Foropon, Cyril. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:188:y:2024:i:c:s1366554524002047. Full description at Econpapers || Download paper |
2024 | Flourishing MSMEs: The Role of Innovation, Creative Compliance, and Tax Incentives. (2024). Khozen, Ismail ; Saptono, Prianto Budi ; Imantoro, Lambang Wiji ; Purwanto, Dwi ; Pratiwi, Intan ; Hodi, Sabina ; Mahmud, Gustofan. In: JRFM. RePEc:gam:jjrfmx:v:17:y:2024:i:12:p:532-:d:1527297. Full description at Econpapers || Download paper |
2024 | The Impacts of Perceived Safety and Service Quality on Perceived Accessibility by Public Transport in Melbourne. (2024). Chau, Hing-Wah ; Chan, Melissa ; Lttman, Katrin ; Jamei, Elmira. In: Land. RePEc:gam:jlands:v:13:y:2024:i:11:p:1928-:d:1522277. Full description at Econpapers || Download paper |
2024 | Investigating Factors Affecting the Purchase Intention in Petroleum Stations Implementing Sustainable Practices: A Pro-Environmental Behavior Approach with a Consideration of Sustainable Initiatives K. (2024). Madel, Maela ; Prasetyo, Yogi Tri ; Angelo, Rogel ; Ayuwati, Irene Dyah ; Janice, MA ; Nadlifatin, Reny. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:10:p:4121-:d:1394607. Full description at Econpapers || Download paper |
2024 | Examining the Role of AI-Augmented HRM for Sustainable Performance: Key Determinants for Digital Culture and Organizational Strategy. (2024). Amin, Mohammad Bin ; Abdullah, M M ; Rahaman, Md Atikur ; Fenyves, Veronika ; Mollah, Md Alamgir ; Rana, Masud. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:24:p:10843-:d:1541535. Full description at Econpapers || Download paper |
2024 | The Integration of Sustainable Technology and Big Data Analytics in Saudi Arabian SMEs: A Path to Improved Business Performance. (2024). Maghrabi, Rozan Omar ; Al-Somali, Sabah Abdullah ; Asiri, Arwa Mohammed. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:8:p:3209-:d:1374073. Full description at Econpapers || Download paper |
2024 | Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior. (2024). Triculescu, Monica ; Bunea, Ovidiu-Iulian ; Corbo, Rzvan-Andrei ; Miu, Sorina Ioana. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:9:p:3866-:d:1388744. Full description at Econpapers || Download paper |
2024 | Does the intensity of use of social media influence the economic sustainability of the university?. (2024). Gomez-Borja, Miguel Angel ; Martinez-Navalon, Juan Gabriel ; Gelashvili, Vera. In: The Journal of Technology Transfer. RePEc:kap:jtecht:v:49:y:2024:i:1:d:10.1007_s10961-022-09984-4. Full description at Econpapers || Download paper |
2024 | Understanding travel apps usage intention: findings from PLS and NCA. (2024). Koay, Kian Yeik ; Singh, Rahul Pratap ; Tiwari, Pinaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y. Full description at Econpapers || Download paper |
2024 | Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector. (2024). Ringle, Christian M ; Liu, Yide ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00259-x. Full description at Econpapers || Download paper |
2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cassia, Fabio ; Magno, Francesca ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper |
2024 | The Power of Ethical Leadership in Sales Effectiveness: Mediating Roles of Accountability and Commitment. (2024). Pan, Chuen Hua ; Tseng, Lu Ming. In: Management Research and Practice. RePEc:rom:mrpase:v:16:y:2024:i:3:p:19-33. Full description at Econpapers || Download paper |
2024 | Deceptive Knowledge Hiding in Organizations: Psychological Distress as an Underlying Mechanism. (2024). Bari, Muhammad Waseem ; Fanchen, Meng ; Bashir, Hafsa. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241251996. Full description at Econpapers || Download paper |
2024 | How Political Influence and Financial Pressure Contribute to Performance-Based Budgeting and University Performance: Evidence fromSEM and NCA. (2024). Mengying, Zhang ; Liying, HE. In: SAGE Open. RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241256637. Full description at Econpapers || Download paper |
2024 | Providing organizations with a validated instrument for an Enterprise Service Management capability. (2024). Goscinska, Daria ; Winkler, Till J. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00735-x. Full description at Econpapers || Download paper |
2024 | Impact of Game Design Elements on Actual Usage vs Future Use Intentions of Mobile Payment App Users: A Motivation Based Approach. (2024). Ansari, Sana ; Pandey, Vidushi. In: Information Systems Frontiers. RePEc:spr:infosf:v:26:y:2024:i:5:d:10.1007_s10796-023-10433-2. Full description at Econpapers || Download paper |
2024 | Contribution to accelerated internationalization with digital forensic accounting and metaverse circular business model innovation for Vietnam-based SMEs. (2024). Huy, Pham Quang ; Phuc, Vu Kien. In: Journal of Innovation and Entrepreneurship. RePEc:spr:joiaen:v:13:y:2024:i:1:d:10.1186_s13731-024-00442-z. Full description at Econpapers || Download paper |
2024 | Impact of entrepreneurial orientation and ESG on environmental performance: moderating impact of digital transformation and technological innovation as a mediating construct using Sobel test. (2024). Khandelwal, Kritika ; Yadav, Ajay Kumar ; Chakraborty, Chandra ; Ghosal, Indrajit ; Pareek, Anupam. In: Journal of Innovation and Entrepreneurship. RePEc:spr:joiaen:v:13:y:2024:i:1:d:10.1186_s13731-024-00443-y. Full description at Econpapers || Download paper |
Year ![]() | Title ![]() | Type ![]() | Cited ![]() |
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2014 | The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania In: The AMFITEATRU ECONOMIC journal. [Full Text][Citation analysis] | article | 0 |
2007 | An Analysis Regarding Descriptive Dimensions of Brand Equity In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 0 |
2007 | How to Build a Successful Balanced Scorecard In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 0 |
2011 | PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 1 |
2009 | THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERSâ BUYING DECISION AND PERCEIVED RISK ASSESSMENT In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 4 |
2010 | A COMPARATIVE STUDY OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND MARKET SHARE AMONG DURABLE AND NON-DURABLE PRODUCTS In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 1 |
2013 | AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN DEMOGRAPHICS AND THE USAGE AND PERCEIVED CREDIBILITY OF SOURCES OF INFORMATION ON ACCOMMODATION PROVIDERS In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 0 |
2015 | DEVELOPMENT AND VALIDATION OF A MEASUREMENT SCALE FOR CUSTOMERSâ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY In: Management and Marketing Journal. [Full Text][Citation analysis] | article | 3 |
2006 | MARCA â DEFINITIE SI SEMNIFICATII In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] | article | 0 |
2007 | AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] | article | 0 |
2007 | AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY.(2007) In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] This paper has nother version. Agregated cites: 0 | article | |
2007 | PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] | article | 0 |
2007 | A COMPARATIVE ANALYSIS REGARDING BRAND NAME STRATEGIES In: Revista Tinerilor Economisti (The Young Economists Journal). [Full Text][Citation analysis] | article | 0 |
2017 | The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector In: Society and Economy. [Full Text][Citation analysis] | article | 1 |
2009 | THE RELATION BETWEEN UNAIDED BRAND AWARENESS AND BRAND COMMERCIAL PERFORMANCE: A STUDY AMONG URBAN ROMANIAN CONSUMERS In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2010 | A STUDY OF THE RELATION BETWEEN BRAND LOYALTY AND CONSUMER INVOLVEMENT WITH PURCHASE DECISION AND PRODUCT CLASS In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2010 | AN EMPIRICAL INVESTIGATION OF ROMANIAS COUNTRY BRAND AS TOURISM DESTINATION In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2013 | THE EFFECT OF DEMOGRAPHICS AND TRAVEL FREQUENCY ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BRAND LOYALTY IN THE CASE OF TRADITIONAL TRAVEL AGENCIES In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2014 | DETERMINANTS OF TOURISM ENTREPRENEURSHIP: THE CASE OF STRAJA RESORT In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 0 |
2015 | THE IMPACT OF PERCEIVED CSR ON CUSTOMER LOYALTY IN THE PERSONAL CARE PRODUCTS MARKET In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA. [Full Text][Citation analysis] | article | 1 |
2021 | Executing and interpreting applications of PLS-SEM: Updates for family business researchers In: Journal of Family Business Strategy. [Full Text][Citation analysis] | article | 42 |
2022 | Latent class analysis in PLS-SEM: A review and recommendations for future applications In: Journal of Business Research. [Full Text][Citation analysis] | article | 18 |
2010 | THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS In: Management & Marketing. [Full Text][Citation analysis] | article | 1 |
2013 | Brand integration practices in mergers and acquisitions In: Management & Marketing. [Full Text][Citation analysis] | article | 1 |
In: . [Full Text][Citation analysis] | article | 3 | |
In: . [Full Text][Citation analysis] | article | 0 | |
2019 | Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country In: Sustainability. [Full Text][Citation analysis] | article | 1 |
2009 | THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS In: Annals of Faculty of Economics. [Full Text][Citation analysis] | article | 1 |
2005 | The concept of brand equity - A comparative approach In: MPRA Paper. [Full Text][Citation analysis] | paper | 2 |
2005 | Some aspects regarding brand extension In: MPRA Paper. [Full Text][Citation analysis] | paper | 0 |
2006 | Aspects regarding rebranding strategies - A conceptual and practical approach In: MPRA Paper. [Full Text][Citation analysis] | paper | 0 |
2007 | A conceptual analysis of brand evaluation In: MPRA Paper. [Full Text][Citation analysis] | paper | 4 |
2014 | Assessing Customer Loyalty: A Literature Review In: MPRA Paper. [Full Text][Citation analysis] | paper | 1 |
2014 | A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies In: MPRA Paper. [Full Text][Citation analysis] | paper | 1 |
2014 | A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector In: MPRA Paper. [Full Text][Citation analysis] | paper | 0 |
2006 | A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity In: MPRA Paper. [Full Text][Citation analysis] | paper | 2 |
2015 | The Impact of Customers Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry In: Central European Business Review. [Full Text][Citation analysis] | article | 4 |
2020 | Structural model robustness checks in PLS-SEM In: Tourism Economics. [Full Text][Citation analysis] | article | 91 |
2015 | PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY- THE CASE OF GUESTHOUSES FROM ROMANIA In: Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism. [Full Text][Citation analysis] | article | 1 |
2015 | Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector In: Tourism and Hospitality Management. [Full Text][Citation analysis] | article | 1 |
2017 | From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country In: Scientific Annals of Economics and Business. [Full Text][Citation analysis] | article | 6 |
2015 | Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market In: Management & Marketing. [Full Text][Citation analysis] | article | 6 |
2015 | Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania In: Tržište/Market. [Full Text][Citation analysis] | article | 0 |
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