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Marketing Letters / Springer


0.32

Impact Factor

0.4

5-Years IF

14

5-Years H index

Main indicators


Raw data


IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.1000 (%)0.04
19910.09000 (%)0.04
19920.1000 (%)0.04
19930.11000 (%)0.05
19940.12000 (%)0.05
19950.19000 (%)0.07
19960.22000 (%)0.09
19970.270100 (%)0.09
19980.27000 (%)0.1
19990.31000 (%)0.13
20000.4000 (%)0.15
20010.4000 (%)0.15
20020.42000 (%)0.18
20030.44552000 (%)0.18
20040.49141910.0561559 (14.8%)0.2
20050.320.530.32315060.1221319619623 (10.8%)0.21
20060.160.510.181868100.1511945750911 (9.2%)10.060.2
20070.20.440.242088160.18564910681614 (25%)0.18
20080.210.470.4830118490.42154388884216 (10.4%)50.170.2
20090.20.470.4222140510.365950101134717 (28.8%)10.050.19
20100.60.440.6228168880.52715231121757 (9.9%)40.140.16
20110.280.510.3927195660.343850141184615 (39.5%)0.2
20120.160.560.46692641220.461365591275828 (20.6%)40.060.21
20130.220.660.4322961190.42996211767111 (37.9%)0.23
20140.430.670.42343301390.422210143178742 (9.1%)30.090.22
20150.320.820.4483781630.43106621190761 (10%)20.040.27
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:


#YearTitleCited
12005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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27
22004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

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24
32008Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

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23
42005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Chen, Yubo ; Libai, Barak ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

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21
52012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Shu, Suzanne ; Wansink, Brian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

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21
62008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

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21
72005Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Bemmaor, Albert ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196.

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20
82005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

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20
92006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

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18
102006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

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18
112008Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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15
122008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Dreze, Xavier ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Su, Meng ; Hess, James ; Joshi, Yogesh ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

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15
132008Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Bunch, David ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228.

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15
142006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

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14
152006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

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14
162005Spatial Models in Marketing. (2005). Bronnenberg, Bart ; Sismeiro, Catarina ; Duvvuri, Sri ; Yang, Sha ; Thomadsen, Raphael ; Arora, Neeraj ; Russell, Gary ; Hofstede, Frankel ; Bradlow, Eric ; Bell, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278.

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13
172012Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Hess, Stephane ; Abou-Zeid, Maya ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

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12
182005Models of Multi-Category Choice Behavior. (2005). Rao, Vithala ; Strijnev, Andrei ; Chan, Tat ; Chib, Siddhartha ; Gupta, Sachin ; Boatwright, Peter ; Seetharaman, P. ; Mehta, Nitin ; Ainslie, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254.

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12
192005The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360.

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12
202005Choice Models and Customer Relationship Management. (2005). Verhoef, Peter ; SUN, Baohong ; Kamakura, Wagner ; Bodapati, Anand ; Neslin, Scott ; Wilcox, Ron ; Iyengar, Raghuram ; Naik, Prasad ; Fader, Pete ; Wedel, Michel ; Mela, Carl ; Ansari, Asim . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:279-291.

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11
212006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

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11
222006Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments. (2006). Rose, John ; Black, Iain . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:295-310.

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11
232007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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10
242003Social Network-Based Discriminatory Pricing Strategy. (2003). shi, mengze. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:239-256.

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9
252008Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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9
262004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

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8
272004Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis. (2004). Chintagunta, Pradeep ; Manchanda, Puneet . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:129-145.

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8
282010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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8
292005Choice Based on Goals. (2005). Ramanathan, Suresh ; Lee, Angela ; Osselaer, Stijn ; Read, Stephen ; Herr, Paul ; Tavassoli, Nader ; Campbell, Margaret ; Cohen, Joel ; Dale, Jeannette ; Russo, J. ; Janiszewski, Chris ; Kruglanski, Arie. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:335-346.

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8
302007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

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8
312004Modeling Marketing Dynamics by Time Series Econometrics. (2004). Dekimpe, Marnik ; Hanssens, Dominique ; Naik, Prasad ; Mizik, Natalie ; Pauwels, Koen ; Currim, Imran ; Ghysels, Eric . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:4:p:167-183.

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8
322005Decision Strategy and Structure in Households: A “Groups” Perspective. (2005). Swait, Joffre ; Adamowicz, Wiktor ; Layton, David ; Reimer, Torsten ; Sorkin, Robert ; Johnson, Reed ; Regenwetter, Michel ; Hanemann, Michel . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:387-399.

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8
332011Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction. (2011). Roschk, Holger ; Gelbrich, Katja . In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:1:p:31-47.

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8
342008Competition between auctions. (2008). Popkowski Leszczyc, Peter ; Cox, James ; Greenleaf, Eric ; Park, Young-Hoon ; Jank, Wolfgang ; Jap, Sandy ; Carare, Octavian ; Rothkopf, Michael ; Haruvy, Ernan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:431-448.

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7
352010What you see may not be what you get: Asking consumers what matters may not reflect what they choose. (2010). Louviere, Jordan ; Mueller, Simone ; Lockshin, Larry . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:4:p:335-350.

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7
362009Competitive reasons for the Name-Your-Own-Price channel. (2009). Fay, Scott . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:3:p:277-293.

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7
372010Does new product growth accelerate across technology generations?. (2010). Muller, Eitan ; Stremersch, Stefan ; Peres, Renana . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:2:p:103-120.

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7
382010I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35.

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7
392007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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7
402008Discrete choice models of firms’ strategic decisions. (2008). Ellickson, Paul ; draganska, michaela ; Aguirregabiria, Victor ; Orhun, Yesim ; Horsky, Dan ; Singh, Vishal ; Zhu, Ting ; Narayanan, Sridhar ; Misra, Sanjog ; Thomadsen, Raphael ; Reiss, Peter ; Bajari, Pat ; Einav, Liran . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:399-416.

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7
412005Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry. (2005). Villas-Boas, J. Miguel ; Viard, V ; Fox, Jeremy ; draganska, michaela ; Crawford, Gregory ; Ching, Andrew ; Hitsch, Gunter ; Hartmann, Wesley ; Vilcassim, Naufel ; Sudhir, K. ; Dube, Jean-Pierre . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:209-224.

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7
422003Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Ingenbleek, Paul ; Theo M. M. Verhallen, ; Frambach, Ruud T.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305.

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7
432005Adjusting Choice Models to Better Predict Market Behavior. (2005). Otter, Thomas ; Orme, Bryan ; Eagle, Thomas ; Johnson, Rich ; Lenk, Peter ; Huber, Joel ; Walker, Joan ; Kim, Jaehwan ; Allenby, Greg ; Fennell, Geraldine ; Ofek, Elie ; Gilbride, Tim ; Horsky, Dan . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:197-208.

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7
442005Psychology, Behavioral Economics, and Public Policy. (2005). Mullainathan, Sendhil ; Koszegi, Botond ; gneezy, uri ; Cooke, Alan ; Amir, ON ; Mazar, Nina ; Epley, Nicholas ; Silva, Jose ; Shafir, Eldar ; Prelec, Drazen ; Lichtenstein, Donald ; Dunning, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:443-454.

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7
452008Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

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7
462007Strategy and response to purchase intention questions. (2007). Lusk, Jayson ; Jaeger, Sara ; McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44.

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7
472007Compromising the compromise effect: Brands matter. (2007). Sinn, Francisca ; Milberg, Sandra ; Goodstein, Ronald ; Epstein, Leonardo. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:223-236.

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7
482012Using discrete choice experiments to estimate willingness-to-pay intervals. (2012). Skiera, Bernd ; Eckert, Christine ; Schlereth, Christian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:761-776.

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6
492005Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry. (2005). Steenburgh, Thomas ; Ching, Andrew ; Xie, Ying ; Wittink, Dick ; Dong, Xiaojing ; Narayanan, Sridhar ; Misra, Sanjog ; Manchanda, Puneet ; Leeflang, Peter ; Cleanthous, Paris ; Mizik, Natalie ; Ding, Min ; Wosinska, Marta ; Wieringa, Jaap . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:293-308.

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6
502014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

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6

50 most relevant documents in this series (papers most cited in the last two years)


#YearTitleCited
12012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Shu, Suzanne ; Wansink, Brian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

Full description at Econpapers || Download paper

18
22008Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

Full description at Econpapers || Download paper

10
32006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

Full description at Econpapers || Download paper

9
42012Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Hess, Stephane ; Abou-Zeid, Maya ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

Full description at Econpapers || Download paper

9
52006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

Full description at Econpapers || Download paper

8
62005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

Full description at Econpapers || Download paper

8
72005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

Full description at Econpapers || Download paper

8
82005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Chen, Yubo ; Libai, Barak ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

Full description at Econpapers || Download paper

8
92006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

Full description at Econpapers || Download paper

7
102006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

Full description at Econpapers || Download paper

7
112006Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments. (2006). Rose, John ; Black, Iain . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:295-310.

Full description at Econpapers || Download paper

6
122004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

Full description at Econpapers || Download paper

6
132011Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction. (2011). Roschk, Holger ; Gelbrich, Katja . In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:1:p:31-47.

Full description at Econpapers || Download paper

6
142014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

Full description at Econpapers || Download paper

6
152004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin . In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

Full description at Econpapers || Download paper

6
162012The power of plain: Intensifying product experience with neutral aesthetic context. (2012). Honea, Heather ; Horsky, Sharon . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:223-235.

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5
172012Understanding consumers’ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Bohm, Martin ; Gensler, Sonja . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003.

Full description at Econpapers || Download paper

5
182006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

Full description at Econpapers || Download paper

5
192007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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5
202010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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5
212005Adjusting Choice Models to Better Predict Market Behavior. (2005). Otter, Thomas ; Orme, Bryan ; Eagle, Thomas ; Johnson, Rich ; Lenk, Peter ; Huber, Joel ; Walker, Joan ; Kim, Jaehwan ; Allenby, Greg ; Fennell, Geraldine ; Ofek, Elie ; Gilbride, Tim ; Horsky, Dan . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:197-208.

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5
222014There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations. (2014). Weber, Daniel ; Strotmann, Wolf-Christian ; Rasmussen, Wiebke ; Rese, Mario ; Schons, Laura ; Wieseke, Jan . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:1:p:25-36.

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5
232005Psychology, Behavioral Economics, and Public Policy. (2005). Mullainathan, Sendhil ; Koszegi, Botond ; gneezy, uri ; Cooke, Alan ; Amir, ON ; Mazar, Nina ; Epley, Nicholas ; Silva, Jose ; Shafir, Eldar ; Prelec, Drazen ; Lichtenstein, Donald ; Dunning, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:443-454.

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4
242012The long-term box office performance of sequel movies. (2012). Dhar, Tirtha ; Weinberg, Charles ; Sun, Guanghui . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:13-29.

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4
252012Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings. (2012). Mueller, Holger ; Kroll, Eike ; Vogt, Bodo ; Muller, Holger . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:73-92.

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4
262012Spillover effects of ingredient branded strategies on brand choice: A field study. (2012). Dommer, Sara ; Swaminathan, Vanitha ; Reddy, Srinivas . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:237-251.

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4
272008Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Bunch, David ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228.

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4
282012When counterfeits raise the appeal of luxury brands. (2012). Gistri, Giacomo ; Pace, Stefano ; Romani, Simona . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:807-824.

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4
292012The relationship between in-store marketing and observed sales for organic versus fair trade products. (2012). Herpen, Erica ; Sloot, Laurens ; Nierop, Erjen. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:293-308.

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4
302012Using discrete choice experiments to estimate willingness-to-pay intervals. (2012). Skiera, Bernd ; Eckert, Christine ; Schlereth, Christian . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:761-776.

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4
312013Payment method and perceptions of ownership. (2013). Kamleitner, Bernadette ; Erki, Berna . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:1:p:57-69.

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4
322011Advertising competition and industry channel structure. (2011). Wang, Chih-Jen ; Chen, Ying-Ju . In: Marketing Letters. RePEc:kap:mktlet:v:22:y:2011:i:1:p:79-99.

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4
332005Choice Based on Goals. (2005). Ramanathan, Suresh ; Lee, Angela ; Osselaer, Stijn ; Read, Stephen ; Herr, Paul ; Tavassoli, Nader ; Campbell, Margaret ; Cohen, Joel ; Dale, Jeannette ; Russo, J. ; Janiszewski, Chris ; Kruglanski, Arie. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:335-346.

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4
342008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Dreze, Xavier ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Su, Meng ; Hess, James ; Joshi, Yogesh ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

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4
352012The attraction effect is more pronounced for consumers who rely on intuitive reasoning. (2012). Oppewal, Harmen ; Mao, Wen . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:339-351.

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4
362012Battle royal: Zero-price effect vs relative vs referent thinking. (2012). Nicolau, Juan. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:661-669.

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4
372010What you see may not be what you get: Asking consumers what matters may not reflect what they choose. (2010). Louviere, Jordan ; Mueller, Simone ; Lockshin, Larry . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:4:p:335-350.

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4
382010Evaluation of structure and reproducibility of cluster solutions using the bootstrap. (2010). Leisch, Friedrich ; Dolnicar, Sara . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:83-101.

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4
392013The impact of jump bidding in online auctions. (2013). Popkowski Leszczyc, Peter ; He, Yongfu . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:387-397.

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4
402007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

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4
412012Construal-level mind-sets and the perceived validity of marketing claims. (2012). C.-Y. Chiu, ; Guo, Xiaoning ; Wright, Scott ; Dinsmore, John ; Kardes, Frank ; Brown, Drew ; Manolis, Chris . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:253-261.

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4
422012Creating brand personality with brand names. (2012). Athaide, Gerard ; Klink, Richard . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:109-117.

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4
432005The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360.

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4
442003Social Network-Based Discriminatory Pricing Strategy. (2003). shi, mengze. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:239-256.

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4
452015Appropriate use of single-item measures is here to stay. (2015). Bergkvist, Lars . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:245-255.

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4
462010The embedded sales force: Connecting buying and selling organizations. (2010). Weitz, Barton ; Onyemah, Vincent ; Brown, Steven ; Ganesan, Shankar ; Spiro, Rosann ; Palmatier, Robert ; Bradford, Kevin ; Sujan, Harish ; Hunter, Gary ; Rouzies, Dominique . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:239-253.

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4
472009Gender differences in new brand name response. (2009). Klink, Richard . In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:3:p:313-326.

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4
482008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

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3
492005Cognition, Persuasion and Decision Making in Older Consumers. (2005). Gutchess, Angela ; Hedden, Trey ; Gonzalez, Richard ; Lambert-Pandraud, Raphaelle ; Mather, Mara ; Skurnik, Ian ; Fung, Helene ; Laurent, Gilles ; Peters, Ellen ; Park, Denise ; Yoon, Carolyn . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:429-441.

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3
502007Compromising the compromise effect: Brands matter. (2007). Sinn, Francisca ; Milberg, Sandra ; Goodstein, Ronald ; Epstein, Leonardo. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:223-236.

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3

Citing documents used to compute impact factor 21:


YearTitle
2015Evaluations of Co-Brands: A Two-Country Comparison. (2015). Anderson, Mark ; da Silva, Peter Martins . In: Expert Journal of Marketing. RePEc:exp:mkting:v:3:y:2015:i:2:p:51-61.

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2015Voluntary market payments: Underlying motives, success drivers and success potentials. (2015). Natter, Martin ; Kaufmann, Katharina . In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:57:y:2015:i:c:p:149-157.

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2015Pay-what-you-want or mark-off-your-own-price РA framing effect in customer-selected pricing. (2015). Schr̦der, Marina ; Sadrieh, Abdolkarim ; Luer, Annemarie ; Schroder, Marina . In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:57:y:2015:i:c:p:200-204.

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2015The pay-what-you-want business model: Warm glow revenues and endogenous price discrimination. (2015). Isaac, R. ; Lightle, John P ; Norton, Douglas A. In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:57:y:2015:i:c:p:215-223.

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2015Exploring the Pay-What-You-Want payment motivation. (2015). Kunter, Marcus . In: Journal of Business Research. RePEc:eee:jbrese:v:68:y:2015:i:11:p:2347-2357.

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2015Pushed by the crowd or pulled by the leaders? Peer effects in Pay-What-You-Want. (2015). Tyrowicz, Joanna ; Krawczyk, Michal ; Kukla-Gryz, Anna . In: Working Papers. RePEc:war:wpaper:2015-25.

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2015Pay-What-You-Want in Competition. (2015). Samahita, Margaret. In: Working Papers. RePEc:hhs:lunewp:2015_027.

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2015Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity. (2015). Herbes, Carsten ; Mueller, Kai-Markus ; Baldo, Davide ; Friege, Christian . In: Energy Policy. RePEc:eee:enepol:v:87:y:2015:i:c:p:562-572.

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2015Testing for Complementarity: Glyphosate Tolerant Soybeans and Conservation Tillage. (2015). Perry, Edward ; Moschini, GianCarlo ; Hennessy, David. In: Center for Agricultural and Rural Development (CARD) Publications. RePEc:ias:cpaper:15-wp555.

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2015E-Cigarettes: The Extent and Impact of Complementary Dual-Use. (2015). Sgroi, Daniel ; Doyle, Chris ; Ronayne, David . In: The Warwick Economics Research Paper Series (TWERPS). RePEc:wrk:warwec:1064.

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2015Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. (2015). Vanhamme, Joelle ; Janssen, Catherine ; Berens, Guido ; Swaen, Valerie . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:565-578.

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2015Antecedents of buyer opportunistic behavior in outsourcing relationships. (2015). NAND, ALKA ASHWINI ; Singh, Prakash J. ; BHATTACHARYA, ANANYA . In: International Journal of Production Economics. RePEc:eee:proeco:v:166:y:2015:i:c:p:258-268.

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2015Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources. (2015). Yim, Sean ; Sisodiya, Sanjay ; Johnson, Jean ; Josephson, Brett . In: Customer Needs and Solutions. RePEc:spr:custns:v:2:y:2015:i:3:p:230-244.

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2015Measuring consumer perceptions of payment mode. (2015). Khan, Jashim ; Belk, Russell W. ; Craig-Lees, Margaret . In: Journal of Economic Psychology. RePEc:eee:joepsy:v:47:y:2015:i:c:p:34-49.

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2015The moderating role of national cultural values in smoking cessation. (2015). Shiu, Edward. In: Journal of Business Research. RePEc:eee:jbrese:v:68:y:2015:i:10:p:2173-2180.

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2015The two faces of ownership: Introduction to the special section on ownership and economic decisions. (2015). Kamleitner, Bernadette ; Dickert, Stephan . In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:58:y:2015:i:c:p:159-161.

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2015Brand Social Responsibility: Conceptualization, Measurement, and Outcomes. (2015). Grohmann, Bianca ; Bodur, H. In: Journal of Business Ethics. RePEc:kap:jbuset:v:131:y:2015:i:2:p:375-399.

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2015When deal depth doesnt matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons. (2015). Barone, Michael ; Winterich, Karen ; Lyle, Keith . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:213-223.

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2015Creating a Winners Curse via Jump Bids. (2015). Michelucci, Fabio ; Ettinger, David. In: CERGE-EI Working Papers. RePEc:cer:papers:wp537.

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2015Creating a Winners Curse via Jump Bids. (2015). Ettinger, David ; Michelucci, Fabio . In: Economics Papers from University Paris Dauphine. RePEc:dau:papers:123456789/15048.

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2015Operational flexibility and economics of power plants in future low-carbon power systems. (2015). Brouwer, Anne Sjoerd ; Faaij, Andre ; Seebregts, Ad ; van den Broek, Machteld . In: Applied Energy. RePEc:eee:appene:v:156:y:2015:i:c:p:107-128.

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Recent citations (cites in year: CiY)


Recent citations received in 2015

YearCiting document
2015Global inspection games. (2015). Villalba, Miguel Sanchez . In: Journal of Public Economics. RePEc:eee:pubeco:v:128:y:2015:i:c:p:59-72.

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2015On the limits of research rigidity: the number of items in a scale. (2015). Bockenholt, Ulf ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:257-260.

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Recent citations received in 2014

YearCiting document
2014Supply chain performance and consumer surplus under alternative structures of channel dominance. (2014). Niu, Baozhuang ; Xue, Weili ; Demirag, Ozgun Caliskan . In: European Journal of Operational Research. RePEc:eee:ejores:v:239:y:2014:i:1:p:130-145.

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2014Is Co-Branding a Double-Edged Sword for Brand Partners?. (2014). LEE, Chia-Lin . In: European Research Studies Journal. RePEc:ers:journl:v:xvii:y:2014:i:4:p:19-34.

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2014Identifying Business Models for Photovoltaic Systems with Storage in the Italian Market: A Discrete Choice Experiment. (2014). Madlener, Reinhard ; Galassi, Veronica . In: FCN Working Papers. RePEc:ris:fcnwpa:2014_019.

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Recent citations received in 2013

YearCiting document

Recent citations received in 2012

YearCiting document
2012Trigger Foods: The Influence of “Irrelevant†Alternatives in School Lunchrooms. (2012). Just, David ; Hanks, Andrew S. ; Wansink, Brian . In: Agricultural and Resource Economics Review. RePEc:ags:arerjl:123318.

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2012A psychological perspective of financial panic. (2012). Bracha, Anat ; Weber, Elke U.. In: Public Policy Discussion Paper. RePEc:fip:fedbpp:12-7.

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2012More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry. (2012). Weinberg, Charles ; Leenders, Mark ; Gemser, Gerda . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:1019-1031.

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2012The Heterogeneous P-Median Problem for Categorization Based Clustering. (2012). Blanchard, Simon ; Aloise, Daniel ; Desarbo, Wayne . In: Psychometrika. RePEc:spr:psycho:v:77:y:2012:i:4:p:741-762.

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Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated December, 1 2016. Contact: CitEc Team