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Citation Profile [Updated: 2024-05-03 12:49:13]
5 Years H Index
104
Impact Factor (IF)
0.85
5 Years IF
1.47
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1982 0 16 16 0 0
1983 0 16 32 0 1 0
1984 0 22 54 0 1 0
1985 0 20 74 0 2 0
1986 0 36 110 0 4 0
1987 0 37 147 0 6 0
1988 0 31 178 0 7 0 2
1989 0 33 211 0 5 0
1990 0.05 0.11 0.03 0.03 26 237 801 8 8 64 3 157 4 0 0 0.05
1991 0.03 0.1 0.07 0.05 21 258 1072 17 25 59 2 163 8 0 1 0.05 0.05
1992 0.06 0.11 0.06 0.03 24 282 597 17 42 47 3 148 4 0 0 0.05
1993 0.02 0.13 0.05 0.03 23 305 1753 15 57 45 1 135 4 0 0 0.06
1994 0.13 0.14 0.1 0.07 22 327 856 32 89 47 6 127 9 0 1 0.05 0.07
1995 0.18 0.22 0.38 0.19 45 372 1934 139 229 45 8 116 22 0 0 0.1
1996 0.19 0.25 0.37 0.24 21 393 1359 146 375 67 13 135 33 0 0 0.12
1997 0.2 0.25 0.27 0.15 22 415 1418 113 488 66 13 135 20 0 2 0.09 0.11
1998 0.86 0.28 0.83 0.67 28 443 1793 365 854 43 37 133 89 83 22.7 6 0.21 0.13
1999 0.7 0.31 0.96 0.63 36 479 1511 460 1316 50 35 138 87 171 37.2 14 0.39 0.15
2000 0.3 0.36 0.69 0.51 27 506 1458 350 1667 64 19 152 77 59 16.9 8 0.3 0.16
2001 0.62 0.38 0.96 0.65 31 537 1337 510 2184 63 39 134 87 107 21 15 0.48 0.17
2002 0.72 0.41 1.03 0.71 33 570 721 586 2770 58 42 144 102 136 23.2 2 0.06 0.21
2003 0.56 0.44 1.11 0.7 37 607 1292 673 3445 64 36 155 108 176 26.2 28 0.76 0.22
2004 0.71 0.49 1.47 0.82 51 658 2428 963 4413 70 50 164 134 375 38.9 43 0.84 0.22
2005 1.07 0.51 1.52 0.94 58 716 1897 1084 5501 88 94 179 169 350 32.3 34 0.59 0.23
2006 0.99 0.5 1.69 0.81 80 796 2113 1335 6844 109 108 210 170 563 42.2 33 0.41 0.22
2007 0.91 0.46 1.68 0.79 70 866 2034 1450 8297 138 126 259 204 499 34.4 17 0.24 0.2
2008 0.92 0.49 1.89 0.95 91 957 1897 1800 10107 150 138 296 282 502 27.9 15 0.16 0.23
2009 0.86 0.48 1.75 0.87 101 1058 1790 1848 11957 161 139 350 305 513 27.8 37 0.37 0.24
2010 0.71 0.49 1.65 0.72 80 1138 2608 1870 13831 192 136 400 286 401 21.4 52 0.65 0.21
2011 0.83 0.52 1.65 0.77 80 1218 1593 1998 15838 181 150 422 323 410 20.5 56 0.7 0.24
2012 1.11 0.52 1.7 0.91 56 1274 1883 2160 18002 160 177 422 382 321 14.9 22 0.39 0.22
2013 0.85 0.56 1.8 0.97 58 1332 1008 2392 20401 136 115 408 395 329 13.8 15 0.26 0.24
2014 0.89 0.55 1.8 0.94 52 1384 861 2486 22890 114 101 375 351 315 12.7 20 0.38 0.23
2015 0.7 0.55 1.92 1.17 56 1440 803 2753 25648 110 77 326 382 303 11 32 0.57 0.23
2016 0.75 0.53 2 1.08 54 1494 793 2984 28634 108 81 302 325 245 8.2 27 0.5 0.21
2017 0.94 0.54 2.2 1.16 54 1548 674 3405 32043 110 103 276 319 298 8.8 19 0.35 0.22
2018 0.99 0.56 2.09 1.19 51 1599 555 3329 35377 108 107 274 325 285 8.6 16 0.31 0.24
2019 1.18 0.57 1.93 1.09 51 1650 575 3177 38562 105 124 267 291 294 9.3 22 0.43 0.23
2020 1.48 0.7 2.33 1.48 60 1710 399 3976 42538 102 151 266 395 274 6.9 65 1.08 0.33
2021 1.69 0.84 2.46 1.73 55 1765 162 4336 46874 111 188 270 468 285 6.6 16 0.29 0.31
2022 1.61 0.91 2.4 1.89 58 1823 52 4369 51243 115 185 271 513 285 6.5 6 0.1 0.28
2023 0.85 1.05 1.84 1.47 60 1883 8 3469 54712 113 96 275 403 269 7.8 4 0.07 0.29
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

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1245
21993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

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473
32004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

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464
41983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). John D. C. Little, ; Guadagni, Peter M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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408
51983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

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407
61985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

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387
71983Managing Channel Profits. (1983). Jeuland, Abel P. ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

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371
81996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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368
91991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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366
102010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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357
112006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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340
121986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

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323
131998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

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306
142012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

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304
152000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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294
161988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

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272
172005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

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261
181998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

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256
191996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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245
201989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Weitz, Barton ; Anderson, Erin . In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

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245
212010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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239
221994Why the Bass Model Fits without Decision Variables. (1994). Jain, Dipak C. ; Krishnan, Trichy V. ; Bass, Frank M.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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224
231993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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222
242000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Haubl, Gerald ; Trifts, Valerie . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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214
251995Empirical Generalizations from Reference Price Research. (1995). Kalyanaram, Gurumurthy ; Winer, Russell S.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

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213
261993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Simon, Carol J. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

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210
271984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

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206
282011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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202
292006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Griffin, Abbie ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

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199
302003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Elberse, Anita ; Eliashberg, Jehoshua . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

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198
311990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin . In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

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184
322009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

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182
332006Customer Metrics and Their Impact on Financial Performance. (2006). Gupta, Sunil ; Zeithaml, Valarie . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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182
341995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Srinivasan, Kannan ; Moorthy, Sridhar . In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466.

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182
351993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

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179
362000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). Ariely, Dan ; John G. Lynch , Jr., . In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

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177
372005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Soberman, David ; Iyer, Ganesh . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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176
382001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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175
392007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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173
402012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

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171
412001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Xie, Jinhong ; Shugan, Steven M.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

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170
422003Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Srinivasan, Kannan ; Rajiv, Surendra ; Mehta, Nitin . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84.

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170
431997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Fornell, Claes ; Rust, Roland T. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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169
441998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

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167
451997Why Store Brand Penetration Varies by Retailer. (1997). Dhar, Sanjay K. ; Hoch, Stephen J.. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227.

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165
462011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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165
472001Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. (2001). Sudhir, K.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264.

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163
481995Competitive Coupon Targeting. (1995). Shaffer, Greg ; Zhang, John Z.. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:395-416.

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161
491999Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, OM ; Rajiv, Surendra ; Dutta, Shantanu. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568.

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161
501998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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160
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

153
22012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Gupta, Sachin ; Park, Sung Ho . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

Full description at Econpapers || Download paper

81
32012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

80
42007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; Arya, Anil ; David E. M. Sappington, ; Mittendorf, Brian. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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71
51993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Anderson, Eugene W. ; Sullivan, Mary W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

65
62004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Godes, David ; Mayzlin, Dina . In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

Full description at Econpapers || Download paper

63
72019Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. (2019). Qu, Zhe ; Fang, Zheng ; Tong, Siliang ; Luo, Xueming. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:937-947.

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62
82005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

Full description at Econpapers || Download paper

52
91986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

48
102010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam . In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

Full description at Econpapers || Download paper

47
111998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen . In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

46
122006Brands and Branding: Research Findings and Future Priorities. (2006). Lehmann, Donald R. ; Keller, Kevin Lane . In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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46
131988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

Full description at Econpapers || Download paper

44
141991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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42
152000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Hoffman, Donna L. ; Yung, Yiu-Fai ; Novak, Thomas P.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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42
161983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). Staelin, Richard ; McGuire, Timothy W.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

Full description at Econpapers || Download paper

40
172011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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38
182019Identifying Customer Needs from User-Generated Content. (2019). Hauser, John R ; Timoshenko, Artem. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:1:p:1-20.

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37
192011Bricks and Clicks: The Impact of Product Returns on the Strategies of Multichannel Retailers. (2011). Katona, Zsolt ; Ofek, Elie ; Sarvary, Miklos. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:1:p:42-60.

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37
202010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Sorensen, Alan T. ; Rasmussen, Scott J. ; Berger, Jonah. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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37
212011Rejoinder--Implications of Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:413-415.

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37
222018The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions. (2018). Ursu, Raluca M. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:4:p:530-552.

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36
232012Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. (2012). Tellis, Gerard J. ; Tirunillai, Seshadri . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:2:p:198-215.

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36
242012Mine Your Own Business: Market-Structure Surveillance Through Text Mining. (2012). Goldenberg, Jacob ; Feldman, Ronen ; Netzer, Oded ; Fresko, Moshe . In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:521-543.

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35
252012Online Product Opinions: Incidence, Evaluation, and Evolution. (2012). Schweidel, David A. ; Moe, Wendy W.. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:372-386.

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34
261985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

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272005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Soberman, David ; Iyer, Ganesh . In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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282015Product and Pricing Decisions in Crowdfunding. (2015). Shi, Meng Ze ; Hu, Ming ; Li, XI. In: Marketing Science. RePEc:inm:ormksc:v:34:y:2015:i:3:p:331-345.

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302021The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb. (2021). Kung, Edward ; Barron, Kyle ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:1:p:23-47.

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312019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. (2019). Chapsky, Dan ; Bhargava, Neha ; Zettelmeyer, Florian ; Gordon, Brett R. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:2:p:193-225.

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322012Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. (2012). Ghose, Anindya ; Ipeirotis, Panagiotis G. ; Li, Beibei. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:493-520.

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30
332010A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. (2010). Villas-Boas, Sofia ; Klapper, Daniel ; draganska, michaela. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:1:p:57-74.

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342020Visual Listening In: Extracting Brand Image Portrayed on Social Media. (2020). dzyabura, daria ; Mizik, Natalie ; Liu, Liu. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:4:p:669-686.

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352010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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361993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Bruce G. S. Hardie, ; Fader, Peter S. ; Johnson, Eric J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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372016To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. (2016). Jiang, Baojun ; Zhang, Fuqiang ; Xu, Yifan ; Tian, Lin . In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:5:p:800-809.

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382020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?. (2020). Du, Shaoyin ; Shriver, Scott K ; Johnson, Garrett A. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:33-51.

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392001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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402018Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers. (2018). Jing, Bing. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:3:p:469-483.

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412017Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. (2017). Zervas, Georgios ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:36:y:2017:i:5:p:645-665.

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421996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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432020Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. (2020). Chandon, Pierre ; Cadario, Romain. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:465-486.

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442011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). van den Bulte, Christophe ; Valente, Thomas W. ; Iyengar, Raghuram . In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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451999Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Narasimhan, OM ; Rajiv, Surendra ; Dutta, Shantanu. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568.

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461996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; Allenby, Greg M. ; McCulloch, Robert E.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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472013Modeling Consumer Learning from Online Product Reviews. (2013). Yang, Sha ; Zhao, YI ; Narayan, Vishal . In: Marketing Science. RePEc:inm:ormksc:v:32:y:2013:i:1:p:153-169.

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482012Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. (2012). Chintagunta, Pradeep ; Cebollada, Javier ; Chu, Junhong. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:1:p:96-114.

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492007Zero as a Special Price: The True Value of Free Products. (2007). Ariely, Dan ; Mazar, Nina ; Shampanier, Kristina . In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757.

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502001Individual Marketing with Imperfect Targetability. (2001). CHEN, YUXIN ; Narasimhan, Chakravarthi ; Zhang, John Z.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:1:p:23-41.

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Citing documents used to compute impact factor: 96
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2023Product Aesthetic Design: A Machine Learning Augmentation. (2023). Hauser, John R ; Burnap, Alex ; Timoshenko, Artem. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1029-1056.

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2023Effect of search cost in the presence of search deterring informative advertising. (2023). Galbreth, Michael R ; Ghosh, Bikram P. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:3:d:10.1007_s11129-023-09265-w.

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2023Price competition and cost efficiency facing buyer’s bounded rationality. (2023). Fang, Shu-Cherng ; Luo, Sha ; King, Russell E ; Zhang, Jiahua. In: International Journal of Production Economics. RePEc:eee:proeco:v:266:y:2023:i:c:s0925527323002943.

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2023“Sorry, too much information”—Designing online review systems that support information search and processing. (2023). Knackstedt, Ralf ; Kundisch, Dennis ; Stadtlander, Maren ; Kutzner, Kristin ; Seutter, Janina. In: Electronic Markets. RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00664-1.

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2023The politicized pandemic: Ideological polarization and the behavioral response to COVID-19. (2023). MURTIN, Fabrice ; Sutter, Matthias ; Putterman, Louis ; Pipke, David ; Grimalda, Gianluca. In: European Economic Review. RePEc:eee:eecrev:v:156:y:2023:i:c:s0014292123001010.

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2023Implications of coproduction technology on waste management: Who can benefit from the coproduct made of leftover materials?. (2023). Chakraborty, Ratula ; Xiong, YU ; Li, Baoyong ; Jin, Minyue ; Zhou, YU. In: European Journal of Operational Research. RePEc:eee:ejores:v:307:y:2023:i:3:p:1248-1259.

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2023Impact of a Platform Developers Entry on the Device Manufacturer with Different Power Structures and Revenue Models. (2023). Yu, Yugang ; Liu, Haonan ; Wu, Xiangxiang ; Zha, Yong. In: Omega. RePEc:eee:jomega:v:115:y:2023:i:c:s0305048322001761.

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2023Buyer power and exclusion: A progress report. (2023). Molina, Hugo ; Christin, Clemence ; Chambolle, Claire. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:90:y:2023:i:c:s0167718723000504.

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2023Small Businesses and Digital Platforms. (2023). Sokol, Daniel ; Pingali, Viswanath ; Chadha, Nishant. In: IIMA Working Papers. RePEc:iim:iimawp:14704.

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2023Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers. (2023). Tucker, Catherine E ; Neumann, Nico ; Marshall, John ; Subramanyam, Kumar. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:4:d:10.1007_s11129-023-09268-7.

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2023Who’s Watching TV?. (2023). Provost, Foster ; Paiement, Jean-Franois ; Clark, Jessica. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:4:p:1622-1640.

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2023Consumers demand for operational licencing: evidence from Airbnb in Paris. (2023). Baos-Pino, Jose Francisco ; Mayor, Matias ; Balado-Naves, Roberto ; Boto-Garcia, David. In: Annals of Tourism Research. RePEc:eee:anture:v:100:y:2023:i:c:s0160738323000397.

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2023The effect of third-party delivery partnerships on firm value. (2023). Sen, Argha ; Fennell, Patrick B ; Pasirayi, Simbarashe. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323004897.

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2023Optimal Price Targeting. (2023). Aggarwal, Ishant ; Seiler, Stephan ; Smith, Adam N. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:476-499.

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2023Consumer Search: What Can We Learn from Pre-Purchase Data?. (2023). Seiler, Stephan ; Honka, Elisabeth ; Ursu, Raluca. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10786.

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2023Loyalty Programmes and Their Specifics in the Chinese Hospitality Industry—Qualitative Study. (2023). Jarossova, Malgorzata Agnieszka ; Treova, Silvia ; Moller, Thorsten Robert ; Gubiniova, Katarina. In: Administrative Sciences. RePEc:gam:jadmsc:v:13:y:2023:i:6:p:152-:d:1167264.

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2023Privacy and Polarization: An Inference-Based Approach. (2023). Rafieian, Omid ; Bondi, Tommaso. In: Working Papers. RePEc:net:wpaper:2309.

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2023Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?. (2023). Cho, Minhee ; Yoo, Shijin ; Park, Jimi ; Byun, Kate Jeonghee. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001583.

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2023Optimal contracts with moral hazard and adverse selection in a live streaming commerce market. (2023). Zhang, Guoqing ; Xu, QI. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001662.

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2023Exploring the Role of Online Courses in COVID-19 Crisis Management in the Supply Chain Sector—Forecasting Using Fuzzy Cognitive Map (FCM) Models. (2023). Koulouriotis, Dimitrios E ; Fotiadis, Thomas ; Kanellos, Nikos ; Mastrakoulis, Dimitrios M ; Arvanitidis, Dimitrios A ; Nasiopoulos, Dimitrios K. In: Forecasting. RePEc:gam:jforec:v:5:y:2023:i:4:p:35-651:d:1283523.

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2023Browsers Don’t Lie? Gender Differences in the Effects of the Indian COVID-19 Lockdown on Digital Activity and Time Use. (2023). Miller, Amalia ; Sungu, Alp ; Ramdas, Kamalini. In: NBER Working Papers. RePEc:nbr:nberwo:31919.

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2023Paying with Personal Data. (2023). Tangers, Thomas ; Natvik, Gisle J. In: Working Paper Series. RePEc:hhs:iuiwop:1481.

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2023Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature. (2023). Varsha, P S ; Kar, Arpan Kumar ; Rajan, Shivakami. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:24:y:2023:i:4:d:10.1007_s40171-023-00356-x.

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2023On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Sorescu, Alina ; Schweidel, David ; Schreier, Martin ; Peres, Renana. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275.

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2023How Much Influencer Marketing Is Undisclosed? Evidence from Twitter. (2023). Yanting, HE ; Ershov, Daniel ; Seiler, Stephan. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10743.

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2023Fake review detection in e-Commerce platforms using aspect-based sentiment analysis. (2023). Sahut, Jean-Michel ; Hikkerova, Lubica ; Hajek, Petr. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005027.

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2023Complements or confounders? A study of effects of target and non-target features on online fraudulent reviewer detection. (2023). Ma, Zhenzhong ; Li, Jian ; Zhang, Wen ; Wang, Qiang. In: Journal of Business Research. RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005593.

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2023Unleashing the impact of ecological civilization pilot policies on green technology innovation: Evidence from a novel SC-DID model. (2023). Irfan, Muhammad ; Hu, Mingjun ; Bai, Dongbei. In: Energy Economics. RePEc:eee:eneeco:v:125:y:2023:i:c:s0140988323003110.

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2023Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform. (2023). Lucas, Carolina ; Han, Qiwei ; Wu, Zhenze ; Macedo, Patricia ; Aguiar, Emila. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-023-09713-5.

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2023Profitability of behavior-based price discrimination. (2023). Shrivastav, Sumit. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:4:d:10.1007_s11002-022-09658-z.

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2023The Determinants of Digital Piracy Behaviour in Malaysia. (2023). Ling, Kwek Choon ; May, Alina Yap ; Sin, Cham Kai ; Siew, Mary Lee. In: International Business Research. RePEc:ibn:ibrjnl:v:16:y:2023:i:3:p:1.

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2023The Economics of Copyright in the Digital Age. (2023). Windisch, Margaritha ; Peukert, Christian. In: CESifo Working Paper Series. RePEc:ces:ceswps:_10687.

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2023Multi-product firm price and variety response to firm-specific cost shocks. (2023). Clerides, Sofronis ; Xu, Mingzhi ; Antoniades, Alexis. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:90:y:2023:i:c:s0167718723000656.

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2023Sponsored brands video rings up clicks and sales in the short and long run. (2023). Vercamer, Dauwe ; Schnaidt, German ; Shah, Zee ; Peran, Michael ; Pauwels, Koen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3.

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2023Price Dispersion and Legacy Discounts in the National Television Advertising Market. (2023). Mortimer, Julie Holland ; Hristakeva, Sylvia. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1162-1183.

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2023I Hear You: Does Quality Improve with Customer Voice?. (2023). Proserpio, Davide ; Ananthakrishnan, Uttara ; Sharma, Siddhartha. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1143-1161.

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2023To Brush or Not to Brush: Product Rankings, Consumer Search, and Fake Orders. (2023). Hosanagar, Kartik ; Yang, Luyi ; Jin, Chen. In: Information Systems Research. RePEc:inm:orisre:v:34:y:2023:i:2:p:532-552.

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2023Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price. (2023). Xie, Jinhong ; Park, Sungsik. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:1:p:37-47.

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2023Analysis of online position auctions for search engine marketing. (2023). Campos, Pedro ; Mota, Isabel. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00170-x.

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2023An effectuation and causation perspective on the role of design thinking practices and digital capabilities in platform-based ventures. (2023). Rana, Nripendra P ; Kamble, Sachin ; Kulkarni, Praveen ; Sharma, Rohit ; Belhadi, Amine ; Gupta, Shivam. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:193:y:2023:i:c:s0040162523003311.

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2023Identification of auction models using order statistics. (2023). Xiao, Ruli ; Luo, Yao. In: Journal of Econometrics. RePEc:eee:econom:v:236:y:2023:i:1:s0304407623001513.

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2023
2023
2023Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption. (2023). Erdem, Tulin ; Kwon, Minjung ; Ishihara, Masakazu. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:4:d:10.1007_s11129-023-09269-6.

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2023Price-aware enhanced dynamic recommendation based on deep learning. (2023). Li, Minqiang ; Tian, Jin ; Guo, Wenhao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002473.

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2023Editorial: Marketing’s Role in the Evolving Discipline of Product Management. (2023). Saddler, Raena ; Toubia, Olivier ; Shulman, Jeffrey D. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:1:p:1-5.

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2023
2023Determinants of the adoption of energy efficient water heaters in the residential sector: Evidence from a survey in Japan. (2023). Mizutani, Fumitoshi ; Tanaka, Takuro. In: Energy Policy. RePEc:eee:enepol:v:180:y:2023:i:c:s0301421523002732.

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2023The role of peer influence in rooftop solar adoption inequity in the United States. (2023). Grayson, Alexandra ; O'Shaughnessy, Eric ; Barbose, Galen. In: Energy Economics. RePEc:eee:eneeco:v:127:y:2023:i:pa:s0140988323005078.

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2023Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study. (2023). Malibari, Areej ; Papa, Armando ; Sharma, Veenu ; Mehrotra, Ankit ; Agarwal, Reeti. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002801.

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Recent citations received in 2023

YearCiting document
2023Splash! Robustifying Donor Pools for Policy Studies. (2023). Coupet, Jason ; Bayani, Mani ; Greathouse, Jared Amani. In: Papers. RePEc:arx:papers:2308.13688.

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2023Algorithmic Collusion or Competition: the Role of Platforms Recommender Systems. (2023). Tan, Yong ; Lee, Stephanie ; Xu, Xingchen. In: Papers. RePEc:arx:papers:2309.14548.

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2023The choice between the agency and reselling modes considering green technology with the cap-and-trade scheme. (2023). Du, Pengcheng ; Cheng, T. C. E., ; Guo, Shunan ; Xu, Xiaoping. In: International Journal of Production Economics. RePEc:eee:proeco:v:260:y:2023:i:c:s0925527323000713.

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2023Optimal Price Targeting. (2023). Aggarwal, Ishant ; Seiler, Stephan ; Smith, Adam N. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:476-499.

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Recent citations received in 2022

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2022
2022Pushing Notifications as Dynamic Information Design. (2022). Zhong, Zemin ; Iyer, Ganesh. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:1:p:51-72.

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2022Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage. (2022). Hristakeva, Sylvia. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:2:p:315-335.

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2022Identifying Food Labeling Effects on Consumer Behavior. (2022). Schwartz, Daniel ; Noton, Carlos ; Elberg, Andres ; Araya, Sebastian. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:982-1003.

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2022Superior Knowledge, Price Discrimination, and Customer Inspection. (2022). Xu, Zibin ; Li, XI. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:6:p:1097-1117.

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Recent citations received in 2021

YearCiting document
2021Search and Competition with Flexible Investigations. (2021). Jain, Vasudha ; Whitmeyer, Mark. In: Papers. RePEc:arx:papers:2104.13159.

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2021Airbnb and Rental Markets: Evidence from Berlin. (2021). Duso, Tomaso ; Tran, Kevin Ducbao ; Schfer, Maximilian ; Michelsen, Claus. In: Bristol Economics Discussion Papers. RePEc:bri:uobdis:21/746.

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2021Airbnb and Rental Markets: Evidence from Berlin. (2021). Schaefer, Maximilian ; Michelsen, Claus ; Duso, Tomaso ; Tran, Kevin Ducbao ; Schafer, Maximilian. In: CESifo Working Paper Series. RePEc:ces:ceswps:_9089.

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2021Lookalike Targeting on Others Journeys: Brand Versus Performance Marketing. (2021). Roy, Subroto ; Lee, Seung Yoon ; Sudhir, K. In: Cowles Foundation Discussion Papers. RePEc:cwl:cwldpp:2302.

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2021Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive. (2021). Singh, Ramendra ; Adil, Mohd ; Bharti, Kumkum ; Sadiq, Mohd. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002095.

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2021Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India. (2021). Yasa, Venkat Reddy ; Singh, Soumya ; Nagaraj, Samala. In: Technology in Society. RePEc:eee:teinso:v:65:y:2021:i:c:s0160791x21000099.

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2021Is It Possible to Forecast the Price of Bitcoin?. (2021). Goutte, Stéphane ; Chevallier, Julien ; Guegan, Dominique. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:2:p:24-420:d:564101.

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2021On Rational Choice and the Representation of Decision Problems. (2021). Zahn, Philipp ; Oliva, Paulo. In: Games. RePEc:gam:jgames:v:12:y:2021:i:4:p:86-:d:675248.

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2021Does Car-Sharing Reduce Car Ownership? Empirical Evidence from Germany. (2021). Kolleck, Aaron. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:13:p:7384-:d:586967.

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2021Digital Piracy among Young Adults: The Role of Values and Time Perspectives. (2021). Tomczyk, Ukasz ; Bayraktar, Fatih . In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9140-:d:614957.

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2021What Causes the Virtual Agglomeration of Creative Industries?. (2021). Jiang, Yao ; Liu, Chunhong ; Chen, XU ; Gao, Changchun. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:16:p:9232-:d:616042.

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2021A Dynamic Model of Optimal Retargeting. (2021). Yao, Yunfei ; Villas-Boas, Miguel J. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:3:p:428-458.

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2021Targeted Advertising and Consumer Inference. (2021). Yu, Jungju ; Shin, Jiwoong. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:5:p:900-922.

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2021Content-Based Model of Web Search Behavior: An Application to TV Show Search. (2021). Hill, Shawndra ; Toubia, Olivier ; Liu, Jia. In: Management Science. RePEc:inm:ormnsc:v:67:y:2021:i:10:p:6378-6398.

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2021Asymmetric cost pass-through and consumer search: empirical evidence from online platforms. (2021). Heim, Sven. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:19:y:2021:i:2:d:10.1007_s11129-021-09233-2.

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2021Online program engagement and audience size during television ads. (2021). Bleier, Alexander ; Fossen, Beth L. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00769-z.

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Recent citations received in 2020

YearCiting document
2020Inefficiencies in Digital Advertising Markets. (2019). Gordon, Brett ; Wilbur, Kenneth C ; Shin, Jiwoong ; Narayanan, Sridhar ; Katona, Zsolt ; Jerath, Kinshuk . In: Papers. RePEc:arx:papers:1912.09012.

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2020Context information increases revenue in ad auctions: Evidence from a policy change. (2020). Nabout, Nadia Abou ; Ada, Sila ; Feit, Elea Mcdonnell. In: Papers. RePEc:arx:papers:2012.00840.

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2020Generalizable and Robust TV Advertising Effects. (2020). Hitsch, Gnter J ; Shapiro, Bradley ; Tuchman, Anna. In: Working Papers. RePEc:bfi:wpaper:2020-111.

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2020.

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2020Pricing and Supply Chain Transparency to Conscientious Consumers. (2020). Buehler, Stefan ; Bertini, Marco ; Halbheer, Daniel. In: CESifo Working Paper Series. RePEc:ces:ceswps:_8675.

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2020Business models for streaming platforms: content acquisition, advertising and users. (2020). Carroni, Elias ; Paolini, D. In: Working Paper CRENoS. RePEc:cns:cnscwp:202001.

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2020Airbnb, Hotels, and Localized Competition. (2020). Tran, Kevin Ducbao ; Schafer, Maximilian. In: Discussion Papers of DIW Berlin. RePEc:diw:diwwpp:dp1889.

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2020Does seasonal variation affect diarrhoea prevalence among children in India? An analysis based on spatial regression models. (2020). Srivastava, Shobhit ; Chaurasia, Himanshu ; Singh, Jiten Kumar. In: Children and Youth Services Review. RePEc:eee:cysrev:v:118:y:2020:i:c:s0190740920315929.

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2020Does data protection legislation increase the quality of internet services?. (2020). Lyons, Bruce ; Wynne, Wing Man. In: Economics Letters. RePEc:eee:ecolet:v:195:y:2020:i:c:s0165176520302846.

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2020Business-to-business bargaining in two-sided markets. (2020). Tremblay, Mark J ; Adachi, Takanori. In: European Economic Review. RePEc:eee:eecrev:v:130:y:2020:i:c:s001429212030221x.

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2020Business models for streaming platforms: Content acquisition, advertising and users. (2020). Carroni, Elias ; Paolini, Dimitri. In: Information Economics and Policy. RePEc:eee:iepoli:v:52:y:2020:i:c:s0167624520301219.

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2020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Sun, Baohong ; Ma, Liye . In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

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2020The Use of Computer Vision to Analyze Brand-Related User Generated Image Content. (2020). van Noort, Guda ; Wubben, Sander ; Postma, Eric O ; van der Lee, Chris G ; Antheunis, Marjolijn L ; Nanne, Annemarie J. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:50:y:2020:i:c:p:156-167.

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2020Understanding Large-Scale Dynamic Purchase Behavior. (2020). Donkers, Bas ; Donkers, A. C. D., ; Fok, D ; Jacobs, B. J. D., . In: ERIM Report Series Research in Management. RePEc:ems:eureri:129674.

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2020Private Label and Macroeconomic Indicators: Europe and USA. (2020). Siguenza-Morales, Daniel ; Rondan-Catalua, Francisco Javier ; Gil-Cordero, Eloy. In: Administrative Sciences. RePEc:gam:jadmsc:v:10:y:2020:i:4:p:91-:d:443912.

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2020.

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2020Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial. (2020). Combris, Pierre ; Bertail, Patrice ; Bonnet, Celine ; Allais, Oliver ; Albuquerque, Paulo ; Dubois, Pierre ; Chandon, Pierre ; Ruffieux, Bernard ; Rigal, Nathalie ; Lahlou, Saadi. In: Post-Print. RePEc:hal:journl:hal-02562456.

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2020Online Display Advertising Markets: A Literature Review and Future Directions. (2020). Leary, Adam ; Balseiro, Santiago R ; Mela, Carl F ; Choi, Hana. In: Information Systems Research. RePEc:inm:orisre:v:31:y:2020:i:2:p:556-575.

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2020Yale School of Management, Yale University, New Haven, Connecticut 06520. (2020). Goldfarb, Avi ; Sudhir, K ; Jin, Ginger. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:1-5.

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2020Introduction to the Special Issue on Marketing Science and Health. (2020). Sudhir, K ; Manchanda, Puneet ; Ailawadi, Kusum . In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:459-464.

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2020Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model. (2020). Schweidel, David A ; Zhong, Ning. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:4:p:827-846.

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2020Value of Aggregators. (2020). Rao, Anita ; Akca, Selin. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:5:p:893-922.

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2020Introduction to the Special Issue on Marketing Science and Field Experiments. (2020). Sudhir, K ; Simester, Duncan ; Nelson, Leif. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:6:p:1033-1038.

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2020A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes. (2020). Rao, Vithala R ; Chen, Jialie. In: Management Science. RePEc:inm:ormnsc:v:66:y:12:i:2020:p:5886-5905.

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2020Warning Against Recurring Risks: An Information Design Approach. (2020). Wang, Shouqiang ; de Vericourt, Francis ; Alizamir, Saed. In: Management Science. RePEc:inm:ormnsc:v:66:y:2020:i:10:p:4612-4629.

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2020How can machine learning aid behavioral marketing research?. (2020). Goldfarb, Avi ; dzyabura, daria ; Uetake, Kosuke ; Hagen, Linda ; Zhu, Ying ; Wright, James R ; Wang, Yanwen ; Sudhir, K ; Liu, Liu ; Etkin, Jordan ; Bollinger, Bryan ; Yang, Nathan. In: Marketing Letters. RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09535-7.

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2020How to generalize from a hierarchical model?. (2020). Otter, Thomas ; Kurz, Peter ; Pachali, Max J. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:18:y:2020:i:4:d:10.1007_s11129-020-09226-7.

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2020Social network design for inducing effort. (2020). Yildirim, Pinar ; Bulte, Christophe ; Wei, Yanhao ; Lu, Joy. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:18:y:2020:i:4:d:10.1007_s11129-020-09227-6.

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2020Economics at the FTC: Fertilizer, Consumer Complaints, and Private Label Cereal. (2020). Panhans, Matthew T ; Kreisle, Nicholas ; Balan, David J ; Sweeting, Andrew ; Raval, Devesh. In: Review of Industrial Organization. RePEc:kap:revind:v:57:y:2020:i:4:d:10.1007_s11151-020-09792-w.

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2020Nudging Preventive Behaviors in COVID-19 Crisis: A Large Scale RCT using Smartphone Advertising. (2020). Moriwaki, Daisuke ; Hoshino, Takahiro ; Schneider, Jiyan ; Harada, Soichiro. In: Keio-IES Discussion Paper Series. RePEc:keo:dpaper:2020-021.

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2020The Economic Consequences of Data Privacy Regulation: Empirical Evidence from GDPR. (2020). Che, Yeon-Koo ; Salz, Tobias ; Aridor, Guy. In: NBER Working Papers. RePEc:nbr:nberwo:26900.

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2020Regulating Platform Fees under Price Parity. (2020). Mantovani, Andrea ; Gomes, Renato . In: Working Papers. RePEc:net:wpaper:2009.

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2020An empirical study on Internet-based false news stories: experiences, problem awareness, and responsibilities. (2020). Gruener, Sven. In: OSF Preprints. RePEc:osf:osfxxx:8ezdn.

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2020Optimal service versioning for dating platforms. (2020). Sun, Yonghong. In: Information Technology and Management. RePEc:spr:infotm:v:21:y:2020:i:4:d:10.1007_s10799-020-00320-6.

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2020Homophily in Social Media and News Polarization. (2020). Abreu, Luis ; Jeon, Doh-Shin. In: TSE Working Papers. RePEc:tse:wpaper:124150.

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2020Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial. (2020). Rigal, Nathalie ; Lahlou, Saadi ; Compris, P ; Bertail, Patrice ; Bonnet, Celine ; Allais, Oliver ; Albuquerque, Paulo ; Dubois, Pierre ; Chandon, Pierre ; Ruffieux, Bernard. In: TSE Working Papers. RePEc:tse:wpaper:124202.

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2020Social Media and the News: Content Bundling and news Quality. (2020). Sarvary, Miklos ; de Corniere, Alexandre. In: TSE Working Papers. RePEc:tse:wpaper:124772.

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2020Pricing and Supply Chain Transparency to Conscientious Consumers. (2020). Buehler, Stefan ; Bertini, Marco ; Halbheer, Daniel. In: Economics Working Paper Series. RePEc:usg:econwp:2020:20.

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2020Economic policy for digital attention intermediaries. (2020). Peitz, Martin. In: ZEW Discussion Papers. RePEc:zbw:zewdip:20035.

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2020Consumer salience and quality provision in (un)regulated public service markets. (2020). Wenzel, Tobias ; Rasch, Alexander ; Gu, Yiquan. In: ZEW Discussion Papers. RePEc:zbw:zewdip:20087.

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