Journal of Marketing Analytics / Palgrave Macmillan
Citation Profile [Updated: 2024-05-03 12:49:13]
5 Years H Index
7
Impact Factor (IF)
0.41
5 Years IF
0.6
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
[Incorrect content? Let us
know]
Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2023 | 0.41 | 1.05 | 2.28 | 0.6 | 60 | 60 | 3 | 137 | 137 | 63 | 26 | 129 | 77 | 78 | 56.9 | 3 | 0.05 | 0.29 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 79 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 21 |
| 3 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 13 |
| 4 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 12 |
| 5 | 2017 | Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 9 |
| 6 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 9 |
| 7 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 8 |
| 8 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 7 |
| 9 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 7 |
| 10 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 6 |
| 11 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 12 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 6 |
| 13 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 6 |
| 14 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 5 |
| 15 | 2016 | Aakerââ¬â¢s brand personality scale is not universal ââ¬â Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3. Full description at Econpapers || Download paper | 5 |
| 16 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 5 |
| 17 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 5 |
| 18 | 2020 | The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 5 |
| 19 | 2021 | BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 5 |
| 20 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Ringle, Christian M ; Schwaiger, Manfred ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 4 |
| 21 | 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | 4 |
| 22 | 2016 | Studying product diffusion based on market coverage. (2016). Anand, Adarsh ; A. H. S. Garmabaki, ; Bansal, Gunjan ; Agarwal, Mohini. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers || Download paper | 4 |
| 23 | 2018 | Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yau, Hon Keung ; Yi, HO. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2. Full description at Econpapers || Download paper | 4 |
| 24 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 4 |
| 25 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 4 |
| 26 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 4 |
| 27 | 2019 | Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase. (2019). Kato, Takumi . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00050-x. Full description at Econpapers || Download paper | 3 |
| 28 | 2021 | Political marketing with data analytics. (2021). Comm, Clare L ; Ennis, D ; Dennis, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 3 |
| 29 | 2018 | Analytics from our scholarly closets: the connections between data, information, and knowledge. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-018-0029-7. Full description at Econpapers || Download paper | 3 |
| 30 | 2018 | Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers || Download paper | 3 |
| 31 | 2019 | Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers || Download paper | 3 |
| 32 | 2020 | The importance of high-quality data and analytics during the pandemic. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00079-3. Full description at Econpapers || Download paper | 3 |
| 33 | 2018 | An analytical model that links customer-perceived value and competitive strategies. (2018). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0043-9. Full description at Econpapers || Download paper | 3 |
| 34 | 2019 | Strength in diversity: methods and analytics. (2019). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00064-5. Full description at Econpapers || Download paper | 3 |
| 35 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 3 |
| 36 | 2019 | Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers || Download paper | 3 |
| 37 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 3 |
| 38 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 3 |
| 39 | 2020 | An exploration of sales forecasting: sales manager and salesperson perspectives. (2020). Wilson, Holton J ; Dingus, Rebecca ; Hoyle, Jeffrey A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00082-8. Full description at Econpapers || Download paper | 3 |
| 40 | 2018 | Item placement for questionnaire design for optimal reliability. (2018). Kachroo, Pushkin ; Kachen, Sheen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5. Full description at Econpapers || Download paper | 3 |
| 41 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; ben Mrad, Selima ; Kaabachi, Souheila. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 3 |
| 42 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 3 |
| 43 | 2018 | Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions. (2018). Iacobucci, Dawn ; Grisaffe, Doug. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:3:d:10.1057_s41270-018-0037-7. Full description at Econpapers || Download paper | 2 |
| 44 | 2022 | Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance. (2022). Ostergaard, Klaus Grue ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00144-5. Full description at Econpapers || Download paper | 2 |
| 45 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 2 |
| 46 | 2022 | Causal inference for contemporaneous effects and its application to tourism product sales data. (2022). Kuwano, Masashi ; Moriyama, Taku. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00130-x. Full description at Econpapers || Download paper | 2 |
| 47 | 2017 | Exploring the key drivers behind the adoption of mobile banking services. (2017). Nisar, Tahir M ; Prabhakar, Guru. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0023-5. Full description at Econpapers || Download paper | 2 |
| 48 | 2016 | Assessing customer retention in B2C electronic commerce: an empirical study. (2016). Huang, Eugenia Y ; Tsui, Chia-Jung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0007-x. Full description at Econpapers || Download paper | 2 |
| 49 | 2019 | Establishing an automated brand index based on opinion mining: analysis of printed and social media. (2019). Harkonen, Janne ; Nuortimo, Kalle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00060-9. Full description at Econpapers || Download paper | 2 |
| 50 | 2019 | Process control for monitoring customer engagement. (2019). Collinger, Tom ; Calder, Bobby J ; Wang, Wei-Lin ; Malthouse, Edward C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00055-6. Full description at Econpapers || Download paper | 2 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 50 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 13 |
| 3 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 11 |
| 4 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 9 |
| 5 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 6 |
| 6 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 5 |
| 7 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 5 | |
| 8 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 5 |
| 9 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 5 |
| 10 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 5 |
| 11 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 4 |
| 12 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Ringle, Christian M ; Schwaiger, Manfred ; Damberg, Svenja. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 4 |
| 13 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 4 |
| 14 | 2020 | The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 4 |
| 15 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 4 |
| 16 | 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | 4 |
| 17 | 2020 | An exploration of sales forecasting: sales manager and salesperson perspectives. (2020). Wilson, Holton J ; Dingus, Rebecca ; Hoyle, Jeffrey A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00082-8. Full description at Econpapers || Download paper | 3 |
| 18 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 3 |
| 19 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 3 |
| 20 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 3 |
| 21 | 2019 | Strength in diversity: methods and analytics. (2019). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00064-5. Full description at Econpapers || Download paper | 3 |
| 22 | 2020 | The importance of high-quality data and analytics during the pandemic. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00079-3. Full description at Econpapers || Download paper | 3 |
| 23 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 3 |
| 24 | 2021 | Political marketing with data analytics. (2021). Comm, Clare L ; Ennis, D ; Dennis, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 3 |
| 25 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; ben Mrad, Selima ; Kaabachi, Souheila. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 3 |
| 26 | 2021 | BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 3 |
| 27 | 2018 | An analytical model that links customer-perceived value and competitive strategies. (2018). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0043-9. Full description at Econpapers || Download paper | 2 |
| 28 | 2018 | Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions. (2018). Iacobucci, Dawn ; Grisaffe, Doug. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:3:d:10.1057_s41270-018-0037-7. Full description at Econpapers || Download paper | 2 |
| 29 | 2021 | Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features. (2021). Kato, Takumi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00115-w. Full description at Econpapers || Download paper | 2 |
| 30 | 2019 | Process control for monitoring customer engagement. (2019). Collinger, Tom ; Calder, Bobby J ; Wang, Wei-Lin ; Malthouse, Edward C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00055-6. Full description at Econpapers || Download paper | 2 |
| 31 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 2 |
| 32 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 2 |
| 33 | 2019 | Joint selection of variables and clusters: recovering the underlying structure of marketing data. (2019). Cradit, Dennis J ; Brusco, Michael J ; Brudvig, Susan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0045-7. Full description at Econpapers || Download paper | 2 |
| 34 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 2 |
| 35 | 2022 | Causal inference for contemporaneous effects and its application to tourism product sales data. (2022). Kuwano, Masashi ; Moriyama, Taku. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00130-x. Full description at Econpapers || Download paper | 2 |
| 36 | 2021 | Interdisciplinary research as methodologically and substantively creative. (2021). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00108-9. Full description at Econpapers || Download paper | 2 |
| 37 | 2022 | Bayesian two-part multilevel model for longitudinal media use data. (2022). Blozis, Shelley A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00172-9. Full description at Econpapers || Download paper | 2 |
| 38 | 2022 | Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7. Full description at Econpapers || Download paper | 2 |
| 39 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Gligor, Nichole ; Bozkurt, Siddik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 2 |
| 40 | 2022 | Co-creating transformative value in marketing analytics. (2022). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-022-00159-6. Full description at Econpapers || Download paper | 2 |
| 41 | 2022 | The evolving crisis of the peer-review process. (2022). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00176-5. Full description at Econpapers || Download paper | 2 |
| 42 | 2017 | Exploring the key drivers behind the adoption of mobile banking services. (2017). Nisar, Tahir M ; Prabhakar, Guru. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0023-5. Full description at Econpapers || Download paper | 2 |
| 43 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 2 |
| 44 | 2022 | Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance. (2022). Ostergaard, Klaus Grue ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00144-5. Full description at Econpapers || Download paper | 2 |
| 45 | 2022 | Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic. (2022). McCrary, Rachel ; Li, Jia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00138-3. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 26
| Year | Title | |
|---|---|---|
| 2023 | Mapping 2022 in Journal of Marketing Analytics: what lies ahead?. (2023). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-023-00214-w. Full description at Econpapers || Download paper | |
| 2023 | How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation. (2023). Mustak, Mekhail ; Salminen, Joni ; Jansen, Bernard J ; Sufyan, Muhammad. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00235-5. Full description at Econpapers || Download paper | |
| 2023 | Current trends in sustainable organization management: A bibliometric analysis. (2023). David, Lorant Denes ; el Archi, Youssef ; Ogutu, Hellen. In: Oeconomia Copernicana. RePEc:pes:ieroec:v:14:y:2023:i:1:p:11-45. Full description at Econpapers || Download paper | |
| 2023 | The Science of Literature Reviews: Searching, Identifying, Selecting, and Synthesising. (2023). du Plessis, Cherley C ; Atiku, Sulaiman Olusegun ; Chigbu, Uchendu Eugene. In: Publications. RePEc:gam:jpubli:v:11:y:2023:i:1:p:2-:d:1027811. Full description at Econpapers || Download paper | |
| 2023 | Scientometric Review of Sustainable Fire-Resistant Polysaccharide-Based Composite Aerogels. (2023). Bin, Fei ; Ofori, Emmanuel A ; Tawiah, Benjamin. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:16:p:12185-:d:1213713. Full description at Econpapers || Download paper | |
| 2023 | ||
| 2023 | With great power comes great responsibilities ââ¬â Examining platform-based mechanisms and institutional trust in rideshare services. (2023). Dash, Ganesh ; Alharthi, Majed ; Shaikh, Aijaz A ; Alamoudi, Hawazen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000887. Full description at Econpapers || Download paper | |
| 2023 | From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling. (2023). Najar, Chaker ; Najjar, Hechmi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00178-3. Full description at Econpapers || Download paper | |
| 2023 | Modeling and explaining the growth patterns over time of country-specific website clickstream metrics. (2023). Wilson, Paul ; Hansen, Jared M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00223-9. Full description at Econpapers || Download paper | |
| 2023 | . Full description at Econpapers || Download paper | |
| 2023 | Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis. (2023). Laroche, Michel ; Ahmad, Shimi Naurin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00218-6. Full description at Econpapers || Download paper | |
| 2023 | Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort. (2023). Spais, George ; Zoupos, Dimitrios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00206-2. Full description at Econpapers || Download paper | |
| 2023 | Cryptocurrency price and volatility predictions with machine learning. (2023). Paudyal, Rajendra ; Poudel, Samir ; Vargas, Jorge ; Pandey, Shital ; Murphy, Marissa ; Sterlingsdottir, Naomi ; Cankaya, Burak. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00239-1. Full description at Econpapers || Download paper | |
| 2023 | Building theoretical sand castles: the case of customer brand engagement. (2023). Welch, Emma ; Bozkurt, Siddik ; Gligor, David. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00227-5. Full description at Econpapers || Download paper | |
| 2023 | Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness. (2023). Ali, Rana Basit ; Abrantes, Bruno F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00246-2. Full description at Econpapers || Download paper | |
| 2023 | ||
| 2023 | How to really quantify the economic value of customer information in corporate databases. (2023). Garcia-Madariaga, Jesus ; Lamela-Orcasitas, Carlos. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01654-6. Full description at Econpapers || Download paper | |
| 2023 | Modeling the Enablers of Consumersâ E-Shopping Behavior: A Multi-Analytic Approach. (2023). Ibrahim, Abdullah Mohammed ; Masukujjaman, Mohammad ; Zou, Jiantao ; Qiu, Yunhua ; Luo, Yueyue ; Yang, Haili. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:8:p:6564-:d:1122069. Full description at Econpapers || Download paper | |
| 2023 | The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE). (2023). Rabbanee, Fazlul ; Goi, Chai Lee ; Dastane, Omkar. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003150. Full description at Econpapers || Download paper | |
| 2023 | Social Media Marketing as a Segmentation Tool. (2023). Veas-Gonzalez, Ivan ; Vidal-Silva, Cristian ; Serrano-Malebran, Jorge. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:2:p:1151-:d:1028380. Full description at Econpapers || Download paper | |
| 2023 | Psycho-managerial text mining (PMTM): a framework for developing and validating psychological/managerial constructs from a theory/text-driven approach. (2023). Jaramillo, Gloria Patricia ; Perez, Jorge Ivan ; Correa, Juan Carlos. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-022-00181-8. Full description at Econpapers || Download paper | |
| 2023 | Understanding consumer engagement in online brand communities: An application of self-expansion theory. (2023). Sohail, Sadiq M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-021-00148-1. Full description at Econpapers || Download paper | |
| 2023 | Sales effect of a software product seriesâ length in Japan. (2023). Yuki, Inoue ; Eunji, Seo. In: Management & Marketing. RePEc:vrs:manmar:v:18:y:2023:i:3:p:251-269:n:1. Full description at Econpapers || Download paper | |
| 2023 | Environmental vs. labor issues: evidence of influence on intention to purchase ethical coffee in Japan. (2023). Hayami, Katsuya ; Kato, Takumi ; Koizumi, Masaki ; Ikeda, Ryosuke ; Ikuma, Yui ; Morino, Minami ; Kasahara, Kenta. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02229-1. Full description at Econpapers || Download paper | |
| 2023 | Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market. (2023). Jaenicke, Edward C ; Irani-Kermani, Roozbeh ; Mirshani, Ardalan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-022-00187-2. Full description at Econpapers || Download paper | |
| 2023 | ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhang, Chi ; Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2023
| Year | Citing document | |
|---|---|---|
| 2023 | Houston, we have a problem!: The use of ChatGPT in responding to customer complaints. (2023). Koc, Kaan ; Celik, Cemal ; Kivrak, Oguzhan ; Hatipoglu, Sercan. In: Technology in Society. RePEc:eee:teinso:v:74:y:2023:i:c:s0160791x23001380. Full description at Econpapers || Download paper | |
| 2023 | A novel approach to predicting customer lifetime value in B2B SaaS companies. (2023). Dong, Xiaojing ; Curiskis, Stephan ; Scarr, Mark ; Jiang, Fan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00234-6. Full description at Econpapers || Download paper | |
| 2023 |
Recent citations received in 2022
| Year | Citing document | |
|---|---|---|
| 2022 | . Full description at Econpapers || Download paper | |
| 2022 | Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern. (2022). Chakraborty, Ayon ; Alwadain, Ayed ; Hussin, Nazimah. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:11043-:d:906563. Full description at Econpapers || Download paper | |
| 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Laszlo, Jozsa ; Fam, Kim-Shyan ; Memon, Mumtaz Ali ; Cheah, Jun-Hwa ; Cham, Tat-Huei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | |
| 2022 | Is all academic service distributed equally?. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00190-7. Full description at Econpapers || Download paper |
Recent citations received in 2021
| Year | Citing document | |
|---|---|---|
| 2021 | Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications. (2021). Silipo, Rosaria ; Ordenes, Francisco Villarroel. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:393-410. Full description at Econpapers || Download paper | |
| 2021 | COVID-19 and Tourism: Analyzing the Effects of COVID-19 Statistics and Media Coverage on Attitudes toward Tourism. (2021). Baker, Carissa ; Ridderstaat, Jorge ; Godovykh, Maksim ; Fyall, Alan. In: Forecasting. RePEc:gam:jforec:v:3:y:2021:i:4:p:53-883:d:681511. Full description at Econpapers || Download paper | |
| 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper |
Recent citations received in 2020
| Year | Citing document | |
|---|---|---|
| 2020 | . Full description at Econpapers || Download paper |
10 most frequent citing series