3
H index
1
i10 index
47
Citations
Reo Song : Citation Profile
| RESEARCH PRODUCTION: 7 Articles RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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10 years (2010 - 2020). Relations with other researchers
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Reo Song. | Is cited by:
| Cites to:
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Main data
Where Reo Song has published?
| Journals with more than one article published | # docs |
|---|---|
| Journal of Interactive Marketing | 2 |
Recent works citing Reo Song (2021 and 2020)
| Year | Title of citing document |
|---|---|
| 2020 | Do the pieces fit? Assessing the configuration effects of promotion attributes. (2020). Chung, Yuho ; Cui, Geng ; Peng, Ling. In: Journal of Business Research. RePEc:eee:jbrese:v:109:y:2020:i:c:p:337-349. Full description at Econpapers || Download paper |
| 2021 | Fake news, social media and marketing: A systematic review. (2021). Nunan, Daniel ; Ishizaka, Alessio ; Sit, Jason ; di Domenico, Giandomenico. In: Journal of Business Research. RePEc:eee:jbrese:v:124:y:2021:i:c:p:329-341. Full description at Econpapers || Download paper |
| 2021 | Cultural distance in international films: An empirical investigation of a sample selection model. (2021). Jane, Wen-Jhan. In: Journal of Economics and Business. RePEc:eee:jebusi:v:113:y:2021:i:c:s0148619519303911. Full description at Econpapers || Download paper |
| 2021 | A matter of value? Predicting channel preference and multichannel behaviors in retail. (2021). Iglesias-Pradas, Santiago ; Acquila-Natale, Emiliano. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:162:y:2021:i:c:s0040162520312270. Full description at Econpapers || Download paper |
| 2020 | Market targeting and information sharing with social influences in a luxury supply chain. (2020). Zhang, Qiao ; Zaccour, Georges ; Chen, Jing. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:133:y:2020:i:c:s1366554519311457. Full description at Econpapers || Download paper |
| 2020 | Strategic pricing under quality signaling and imitation behaviors in supply chains. (2020). Zaccour, Georges ; Zhang, Qiao ; Tang, Wansheng. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:142:y:2020:i:c:s1366554520307237. Full description at Econpapers || Download paper |
| 2021 | The Creation and Operation Strategy of Disney’s Mulan: Cultural Appropriation and Cultural Discount. (2021). Yang, Yongzhong ; Chen, Zhiyi . In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:5:p:2751-:d:509969. Full description at Econpapers || Download paper |
| 2020 | . Full description at Econpapers || Download paper |
| 2020 | Pricing decisions in marketing channels in the presence of optional contingent products. (2020). Kort, Peter ; Zaccour, Georges ; Taboubi, Sihem. In: Central European Journal of Operations Research. RePEc:spr:cejnor:v:28:y:2020:i:1:d:10.1007_s10100-018-0527-x. Full description at Econpapers || Download paper |
| 2020 | Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective. (2020). Zhang, Hailin ; Ho, Tae ; Yuan, Xina. In: Electronic Commerce Research. RePEc:spr:elcore:v:20:y:2020:i:3:d:10.1007_s10660-020-09423-2. Full description at Econpapers || Download paper |
| 2020 | Customer satisfaction and firm performance: insights from over a quarter century of empirical research. (2020). Otto, Ashley S ; Varadarajan, Rajan ; Szymanski, David M. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:3:d:10.1007_s11747-019-00657-7. Full description at Econpapers || Download paper |
| 2020 | Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda. (2020). Shankar, Venkatesh ; Narang, Unnati. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:5:d:10.1007_s11747-019-00685-3. Full description at Econpapers || Download paper |
Works by Reo Song:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2019 | The effects of herding and word of mouth in a two-period advertising signaling model In: European Journal of Operational Research. [Full Text][Citation analysis] | article | 2 |
| 2010 | Strategic Online and Offline Retail Pricing: A Review and Research Agenda In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 33 |
| 2020 | Newspapers Content Policy and the Effect of Paywalls on Pageviews In: Journal of Interactive Marketing. [Full Text][Citation analysis] | article | 0 |
| 2015 | The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry In: Journal of Retailing. [Full Text][Citation analysis] | article | 4 |
| 2019 | Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis In: Journal of Business Ethics. [Full Text][Citation analysis] | article | 1 |
| 2016 | Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry In: Marketing Letters. [Full Text][Citation analysis] | article | 4 |
| 2018 | When marketing strategy meets culture: the role of culture in product evaluations In: Journal of the Academy of Marketing Science. [Full Text][Citation analysis] | article | 3 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated March, 2 2021. Contact: CitEc Team