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Journal of Interactive Marketing / Elsevier

Citation Profile [Updated: 2024-03-05 07:42:34]
5 Years H Index
43
Impact Factor (IF)
1.67
5 Years IF
1.71
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2008 0 0.49 0.06 0 16 16 239 1 1 0 0 0 1 0.06 0.23
2009 0.38 0.48 1.72 0.38 30 46 983 79 80 16 6 16 6 78 98.7 64 2.13 0.24
2010 0.72 0.48 1.89 0.72 24 70 538 132 212 46 33 46 33 120 90.9 42 1.75 0.21
2011 0.59 0.52 0.71 0.59 25 95 417 67 279 54 32 70 41 25 37.3 4 0.16 0.24
2012 0.33 0.52 0.76 0.62 21 116 743 88 367 49 16 95 59 34 38.6 2 0.1 0.22
2013 0.74 0.56 1.17 0.76 23 139 602 162 529 46 34 116 88 69 42.6 18 0.78 0.24
2014 0.59 0.55 1.11 0.82 20 159 642 177 706 44 26 123 101 52 29.4 1 0.05 0.23
2015 0.81 0.55 1.44 0.89 19 178 280 257 963 43 35 113 101 53 20.6 0 0.23
2016 1.21 0.53 1.98 1.31 25 203 404 401 1364 39 47 108 142 72 18 14 0.56 0.21
2017 1.02 0.55 1.94 1.49 30 233 480 451 1815 44 45 108 161 63 14 8 0.27 0.21
2018 1.18 0.56 2.1 1.55 32 265 272 557 2372 55 65 117 181 84 15.1 6 0.19 0.24
2019 1.35 0.58 2.27 1.69 35 300 315 681 3053 62 84 126 213 113 16.6 9 0.26 0.23
2020 1.51 0.7 2.92 1.84 32 332 268 970 4023 67 101 141 260 113 11.6 38 1.19 0.33
2021 2.37 0.84 3.47 2.27 33 365 117 1268 5291 67 159 154 349 126 9.9 14 0.42 0.31
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165.

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313
22012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91.

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227
32012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208.

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147
42009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81.

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140
52014What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183.

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139
62013Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256.

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137
72009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331.

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124
82009Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34.

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111
92010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120.

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108
102009Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307.

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100
112013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280.

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99
122012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113.

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95
132010Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180.

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94
142011Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36.

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89
152014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148.

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88
162013Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269.

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87
172009Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129.

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84
182013Social Media Metrics — A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298.

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82
192017Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Yim, Mark Yi-Cheon ; Sauer, Paul L ; Chu, Shu-Chuan . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103.

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76
202011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94.

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72
212008Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59.

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66
222013Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hoffman, Donna L ; Hennig-Thurau, Thorsten ; de Valck, Kristine ; Yadav, Manjit S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323.

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63
232016Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48.

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63
242012Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234.

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62
252013Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235.

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62
262019Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Macky, Keith ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41.

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61
272010Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Taylor, Earl ; Stewart, David ; Rindfleisch, Aric ; Reeves, Randy ; Kahn, Barbara E. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95.

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60
282011The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Varan, Duane ; Robinson, Jennifer A ; Treleaven-Hassard, Shiree ; Potter, Robert F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200.

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59
292009A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299.

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58
302017Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26.

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57
312020Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

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57
322015A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27.

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57
332016Gamification and Mobile Marketing Effectiveness. (2016). Hofacker, Charles F ; Donaldson, Jeff ; Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36.

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55
342017The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Verhoef, Peter C ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43.

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52
352017A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54.

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50
362009Interactive Services: A Framework, Synthesis and Research Directions. (2009). Bolton, Ruth ; Saxena-Iyer, Shruti. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:91-104.

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50
372013Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157.

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50
382008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. (2008). Dickinger, Astrid ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:3:p:23-39.

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50
392009Online Trust: State of the Art, New Frontiers, and Research Potential. (2009). Urban, Glen L ; Lorenzon, Antonio ; Amyx, Cinda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:179-190.

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49
402016Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14.

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48
412012Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). van Noort, Guda ; Willemsen, Lotte M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140.

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48
422009Interactivitys Unanticipated Consequences for Marketers and Marketing. (2009). Deighton, John ; Kornfeld, Leora. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:4-10.

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45
432019Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Spence, Charles ; Velasco, Carlos ; Petit, Olivia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61.

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44
442010Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Grewal, Dhruv ; Tolerico, Stephen ; Song, Reo ; Ratchford, Brian ; Kannan, P K ; Kalyanam, Kirthi ; Janakiraman, Ramkumar . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154.

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43
452012Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255.

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43
462011Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50.

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42
472015The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Malthouse, Edward C ; Wang, Rebecca Jen-Hui. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41.

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42
482010CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions. (2010). Verhoef, Peter C ; Ganesan, Shankar ; Krafft, Manfred ; Malthouse, Edward C ; McAlister, Leigh ; Venkatesan, Rajkumar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:121-137.

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42
492010An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Cebollada-Calvo, Jose-Javier ; Arce-Urriza, Marta ; Chu, Junhong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268.

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42
502009Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. (2009). Bucklin, Randolph E ; Sismeiro, Catarina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:35-48.

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42
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165.

Full description at Econpapers || Download paper

100
22012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91.

Full description at Econpapers || Download paper

48
32020Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

Full description at Econpapers || Download paper

42
42012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208.

Full description at Econpapers || Download paper

36
52019Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Macky, Keith ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41.

Full description at Econpapers || Download paper

34
62017Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Yim, Mark Yi-Cheon ; Sauer, Paul L ; Chu, Shu-Chuan . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103.

Full description at Econpapers || Download paper

33
72014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148.

Full description at Econpapers || Download paper

28
82009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81.

Full description at Econpapers || Download paper

26
92017Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26.

Full description at Econpapers || Download paper

23
102009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331.

Full description at Econpapers || Download paper

23
112015A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27.

Full description at Econpapers || Download paper

21
122021The Role of Social Media Content Format and Platform in Users Engagement Behavior. (2021). Rad, Mona Rashidi ; Rashidirad, Mona ; Dolan, Rebecca ; Shahbaznezhad, Hamidreza. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:47-65.

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21
132019Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors. (2019). Kalro, Arti D ; Srivastava, Vartika. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:48:y:2019:i:c:p:33-50.

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20
142012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113.

Full description at Econpapers || Download paper

20
152014What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183.

Full description at Econpapers || Download paper

19
162013Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256.

Full description at Econpapers || Download paper

19
172017A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54.

Full description at Econpapers || Download paper

18
182013Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235.

Full description at Econpapers || Download paper

18
192021Past, Present, and Future of Electronic Word of Mouth (EWOM). (2021). Yadav, Neha ; Verma, Sanjeev . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:111-128.

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18
202020Brave New World? On AI and the Management of Customer Relationships. (2020). Kroll, Eike Benjamin ; Kotterheinrich, Kim ; Kaplan, Andreas ; Hofacker, Charles F ; Gensler, Sonja ; Bart, Yakov ; Libai, Barak. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56.

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17
212010Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180.

Full description at Econpapers || Download paper

17
222009Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34.

Full description at Econpapers || Download paper

16
232019Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Spence, Charles ; Velasco, Carlos ; Petit, Olivia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61.

Full description at Econpapers || Download paper

16
242020Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). von Wangenheim, Florian ; Brock, Jurgen Kai-Uwe ; Beh, Yean Shan ; Viswanathan, Vijay ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105.

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15
252020What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. (2020). Worring, Marcel ; Mazloom, Masoud ; van Dolen, Willemijn ; Rietveld, Robert. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:20-53.

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262020The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90.

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272011Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36.

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282020Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. (2020). Scott, Maura L ; Roggeveen, Anne L ; Mende, Martin ; Kroschke, Mirja ; Grewal, Dhruv. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:9-25.

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292018A Consumer-based Taxonomy of Digital Customer Engagement Practices. (2018). Eigenraam, Anniek W ; van Lin, Arjen ; Eelen, Jiska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:44:y:2018:i:c:p:102-121.

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302018Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. (2018). Eppmann, Rene ; Klein, Kristina ; Bekk, Magdalena. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:98-115.

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13
312012Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234.

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322016Gamification and Mobile Marketing Effectiveness. (2016). Hofacker, Charles F ; Donaldson, Jeff ; Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36.

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332013Social Media Metrics — A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298.

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342013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280.

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352008Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59.

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362020Motivations to Use Different Social Media Types and Their Impact on Consumers Online Brand-Related Activities (COBRAs). (2020). Buzeta, Cristian ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:52:y:2020:i:c:p:79-98.

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372013Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157.

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382016Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48.

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392017The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Verhoef, Peter C ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43.

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402017Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8.

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412017Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase. (2017). Kim, Mingyung ; Trivedi, Minakshi ; Choi, Jeonghye . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:55-68.

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422018Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. (2018). Barwitz, Niklas ; Maas, Peter . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:116-133.

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432015The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Malthouse, Edward C ; Wang, Rebecca Jen-Hui. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41.

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442013Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269.

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452021More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Abell, Annika ; Pittman, Matthew. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82.

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462015Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience. (2015). Campo, Katia ; Breugelmans, Els. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:63-78.

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472011How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information. (2011). Pan, Lee-Yun ; Chiou, Jyh-Shen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:67-74.

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482011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94.

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492017Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads. (2017). Belanche, Daniel ; Perez-Rueda, Alfredo ; Flavian, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:37:y:2017:i:c:p:75-88.

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502020Social Medias Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?. (2020). Pauwels, Koen H ; Colicev, Anatoli ; Kubler, Raoul V. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:50:y:2020:i:c:p:136-155.

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Citing documents used to compute impact factor: 55
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2023The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention. (2023). Lin, Chieh-An ; Wu, Li-Wei ; Su, Bo-Chiuan. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:1:p:888-:d:1024226.

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2023Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling. (2023). Shukla, Yupal ; Sharma, Anuj ; Patel, Jayesh D ; Das, Kallol. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008499.

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2023Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective. (2023). Madeira, Arlindo ; Ramos, Paulo ; Santos, Vasco ; Sousa, Bruno ; Dias, Alvaro. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:6:p:5182-:d:1097578.

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2023Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy. (2023). Gupta, Shivam ; Benkhati, Imane ; Kamble, Sachin ; Belhadi, Amine ; Mangla, Sachin Kumar. In: Journal of Business Research. RePEc:eee:jbrese:v:156:y:2023:i:c:s014829632201013x.

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2023A digital family affair: Do family firms characteristics enhance consumers willingness to pay?. (2023). Quaglia, Roberto ; Alam, Gazi Mahabubul ; Troise, Ciro ; Giachino, Chiara ; Bargoni, Augusto. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:188:y:2023:i:c:s0040162522008101.

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2023Do submission devices influence online review ratings differently across different types of platforms? A big data analysis. (2023). Laker, Benjamin ; Borghi, Matteo ; Mariani, Marcello M. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:189:y:2023:i:c:s0040162522008174.

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2023Entrepreneurship Strategy through Social Commerce Platform: An Empirical Approach Using Contagion Theory and Information Adoption Model. (2023). Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris ; Dana, Leo-Paul. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:16:p:12467-:d:1218566.

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2023Trends and patterns in entrepreneurial action research: a bibliometric overview and research agenda. (2023). Forghani, Armin Khaleghi ; Aeeni, Zeynab ; Salajegheh, Niloofar ; Arabiun, Abolghasem. In: Journal of Global Entrepreneurship Research. RePEc:spr:jglont:v:13:y:2023:i:1:d:10.1007_s40497-023-00350-8.

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2023Social companionship with artificial intelligence: Recent trends and future avenues. (2023). Verma, Sanjeev ; Chaturvedi, Rijul ; Dwivedi, Yogesh K ; Das, Ronnie. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:193:y:2023:i:c:s0040162523003190.

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2023Bibliometric analysis of finance and natural resources: past trend, current development, and future prospects. (2023). Ramakrishnan, Suresh ; Ali, Adnan ; Ur, Sami ; Salam, Sidra ; Akram, Tooba ; Faisal, Faisal. In: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development. RePEc:spr:endesu:v:25:y:2023:i:11:d:10.1007_s10668-022-02602-1.

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2023Advertising creativity and its effects: a meta-analysis of the moderating role of modality. (2023). Lim, Jeen-Su ; Darley, William K. In: Marketing Letters. RePEc:kap:mktlet:v:34:y:2023:i:1:d:10.1007_s11002-022-09627-6.

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2023What’s not to like? Negations in brand messages increase consumer engagement. (2023). Leonhardt, James M ; Pezzuti, Todd. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00894-3.

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2023.

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2023Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective. (2023). Zhang, Yucheng ; Li, Xiaofeng ; Xiao, Lin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002636.

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2023How Mobile Health Livingstreaming Engages the Consumer-Insights from a Dual-Process Model. (2023). Zhao, Qun ; Li, Siheng ; Wang, Xintao ; Lu, Fuyong. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:10:p:8097-:d:1148291.

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2023Creation of Virtual Reality for Education Purposes. (2023). Borza, Ubo ; Hakova, Alena ; Kuna, Peter. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:9:p:7153-:d:1132184.

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2023Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance. (2023). Oghazi, Pejvak ; Iveson, Abbie ; Hultman, Magnus. In: Journal of Business Research. RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323001091.

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2023Social media user behavior analysis applied to the fashion and apparel industry in the big data era. (2023). Zeng, Xianyi ; Li, Qing ; Xue, Zhebin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000462.

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2023Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty. (2023). Gorton, Matthew ; Filieri, Raffaele ; Bazi, Saleh. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001364.

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2023How social media are collecting more of users’ data: a behavioral model of platform retention strategies. (2023). Hodara, Levana ; Corcos, Anne. In: SN Business & Economics. RePEc:spr:snbeco:v:3:y:2023:i:7:d:10.1007_s43546-023-00501-9.

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2023Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior. (2023). McDowell, William C ; Woodroof, Parker J ; Sen, Sandipan ; Myers, Susan ; Syrdal, Holly A. In: Journal of Business Research. RePEc:eee:jbrese:v:163:y:2023:i:c:s0148296323002333.

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2023Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective. (2023). Levy, Shalom ; Kol, Ofrit. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002230.

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2023The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment. (2023). Brito, Marianny Jessica ; Shah, Syed Asim ; Shoukat, Muhammad Haroon ; Selem, Kareem M. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01539-8.

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2023Building Ethical Narratives: The Audiences for AICPA Editorials. (2023). Saxton, Gregory D ; Neu, Dean. In: Journal of Business Ethics. RePEc:kap:jbuset:v:182:y:2023:i:4:d:10.1007_s10551-021-05003-y.

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2023What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies. (2023). Smith, Andrew N ; Yan, Yajie ; Chen, LI. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00887-2.

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2023Be constantly different! How to manage influencer authenticity. (2023). Weitzl, Wolfgang J ; Zniva, Robert ; Lindmoser, Christina. In: Electronic Commerce Research. RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09653-6.

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2023The reference price effect of historical price lists in online auctions. (2023). Popkowski Leszczyc, Peter ; Liu, Xiaotian. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922002764.

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2023Anchoring effect in business. (2023). Yoon, Sangsuk ; Bahnik, Tpan. In: OSF Preprints. RePEc:osf:osfxxx:98qdv.

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2023Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model. (2023). Li, Yaqi ; Huang, Jinsong. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:71:y:2023:i:c:s096969892200323x.

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2023A Multiarmed Bandit Approach for House Ads Recommendations. (2023). Goic, Marcel ; Schiappacasse, Mario ; Aramayo, Nicolas. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:2:p:271-292.

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2023Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement. (2023). Sangle-Ferriere, Marion ; Rodriguez, Virginie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923001844.

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2023Retailers, dont ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel. (2023). Chaveesuk, Singha ; Chaiyasoonthorn, Wornchanok ; O'Leary, Simon ; Syed, Sharifah Faridah ; Desai, Bhavini ; Punjaisri, Khanyapuss ; Gutierrez, Anabel. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:72:y:2023:i:c:s096969892300019x.

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2023.

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2023The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender. (2023). Matta, Shashi ; Rogova, Natalia. In: AMS Review. RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-022-00237-z.

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2023AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues. (2023). Madhavaram, Sreedhar ; Manis, K T. In: Journal of Business Research. RePEc:eee:jbrese:v:157:y:2023:i:c:s014829632200950x.

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2023Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory. (2023). Zhu, Zhen ; Hou, Ronglin ; Xu, Haifeng ; Wang, Fei. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002491.

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2023Differential effects of analytical versus emotional rhetorical style on review helpfulness. (2023). Kumar, Piyush ; Dass, Mayukh ; Moradi, Masoud. In: Journal of Business Research. RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008268.

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2023The impact of influencers multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443.

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2023You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades. (2023). Schumann, Jan H ; Scott, Maura L ; Mende, Martin ; Schubach, Sebastian ; Garbas, Janina. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:51:y:2023:i:2:d:10.1007_s11747-022-00881-8.

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2023The impact of voice assistants’ intelligent attributes on consumer well-being: Findings from PLS-SEM and fsQCA. (2023). Shao, Bingjia ; Kang, Weiyao. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002235.

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2023Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM. (2023). Dwivedi, Yogesh K ; Filieri, Raffaele ; Purohit, Sonal ; Kautish, Pradeep. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:190:y:2023:i:c:s0040162523000926.

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2023Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility. (2023). Luo, Qiangqiang ; Guo, Wenshan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001005.

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2023Content creators participation in the creator economy: Examining the effect of creators’ content sharing frequency on user engagement behavior on digital platforms. (2023). Dayan, Mumin ; Tafesse, Wondwesen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001042.

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2023Green Marketing in the Digital Age: A Systematic Literature Review. (2023). Keller, Veronika ; Kecskes, Petra ; Alkhatib, Sewar. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:16:p:12369-:d:1217189.

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2023Going viral on advertising YouTube video: Detecting the influences. (2023). Gonzalez, Marcela Carvalho ; de Melo, Andressa Freitas ; Isabella, Giuliana. In: RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration). RePEc:abg:anprac:v:27:y:2023:i:4:1599.

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2023Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions. (2023). Garcia, Jorge Esparteiro ; Figueiredo, Jorge ; Canavarro, Ana ; Cardoso, Antonio ; de Sousa, Manuel Joaquim. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:17:p:12750-:d:1223109.

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2023A sustainable Retailers journey to sustainable practices: Prioritizing the customer and the planet. (2023). Sharma, Anshuman ; Kincl, Tomas ; Khan, Huda ; Islam, Tahir ; Ghaffar, Abdul. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001352.

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2023Which Industrial Sectors Are Affected by Artificial Intelligence? A Bibliometric Analysis of Trends and Perspectives. (2023). Cervera, Luz Emerita ; Castro, Yessenia Solier ; Conde, Helga Dworaczek ; Hurtado, Humberto Gutierrez ; Noroo, Jose Gregorio ; Espina-Romero, Lorena ; Corredoira, Jose Rio. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:16:p:12176-:d:1213601.

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2023Forecasting purchase rates of new products introduced in existing categories. (2023). Zihagh, Fereshteh ; Moradi, Masoud ; Dass, Mayukh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00169-4.

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2023The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Parida, Biswajita ; Jayaswal, Pragya. In: Journal of Business Research. RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001236.

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2023Transforming scandals into entrepreneurial opportunities: The case of the hospitality industry. (2023). Mzoughi, Naoufel ; Grolleau, Gilles ; Assaf, Cynthia. In: Post-Print. RePEc:hal:journl:hal-04198173.

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Recent citations
Recent citations received in 2021
YearCiting document
2021Emojis to conversion on social media: Insights into online consumer engagement and reactions. (2021). Chawla, Yash ; Astek, Ondej ; Ljepava, Nikolina ; Kotial, Kamil ; Mladenovi, Duan. In: WORking papers in Management Science (WORMS). RePEc:ahh:wpaper:worms2113.

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2021Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. (2021). Dwivedi, Yogesh K ; Ghosh, Tathagata ; Sreejesh, S. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:88-101.

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2021More of the same? Effects of volume and variety of social media brand engagement behavior. (2021). Falk, Tomas ; Schaefers, Tobias ; Schamari, Julia ; Kumar, Ashish. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:282-294.

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2021When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach. (2021). Markos, Ereni ; Labrecque, Lauren I ; Pea, Priscilla ; Swani, Kunal. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:559-571.

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2021The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study. (2021). Herrando, Carolina ; Fehrenbach, David. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:222-232.

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2021Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations. (2021). Paskova, Martina ; Azubuike, Tracy ; Zelenka, Josef. In: Administrative Sciences. RePEc:gam:jadmsc:v:11:y:2021:i:2:p:34-:d:523320.

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2021.

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2021No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770.

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2021Investigating the Negative Effects of Emojis in Facebook Sponsored Ads for Establishing Sustainable Marketing in Social Media. (2021). Kim, Cheong ; Lee, Jung Woo. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:4864-:d:543887.

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2021.

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2021Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic. (2021). Shivaprasad, H N ; Rani, Anshu. In: DECISION: Official Journal of the Indian Institute of Management Calcutta. RePEc:spr:decisn:v:48:y:2021:i:4:d:10.1007_s40622-021-00298-2.

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2021Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic. (2021). Visentin, Marco ; Tuan, Annamaria ; Domenico, Giandomenico. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:4:d:10.1007_s43039-021-00026-9.

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2021How does consumer engagement evolve when brands post across multiple social media?. (2021). Aravindakshan, Ashwin ; Unnava, Vasu. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00785-z.

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Recent citations received in 2020
YearCiting document
2020Want to make me happy? Tell me about your experiences but not your objects. (2020). Bastos, Wilson. In: Journal of Consumer Affairs. RePEc:bla:jconsa:v:54:y:2020:i:3:p:978-1001.

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2020Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465.

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2020Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement. (2020). Zheng, Mengqin ; Liu, Ran ; Filieri, Raffaele ; Lin, Zhibin ; Yuan, Denghua . In: Journal of Business Research. RePEc:eee:jbrese:v:115:y:2020:i:c:p:38-47.

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2020How virtual reality affects consumer choice. (2020). Dietrich, Holger ; Peukert, Christian ; Pfeiffer, Jella ; Meissner, Martin. In: Journal of Business Research. RePEc:eee:jbrese:v:117:y:2020:i:c:p:219-231.

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2020Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude. (2020). Yee, Fanny Fong. In: Journal of Business Research. RePEc:eee:jbrese:v:120:y:2020:i:c:p:31-41.

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2020Luxury in the digital age: A multi-actor service encounter perspective. (2020). Wirtz, Jochen ; Holmqvist, Jonas ; Fritze, Martin P. In: Journal of Business Research. RePEc:eee:jbrese:v:121:y:2020:i:c:p:747-756.

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2020A new look at employee happiness: How employees’ perceptions of a job as offering experiences versus objects to customers influence job-related happiness. (2020). Barsade, Sigal G ; Bastos, Wilson. In: Organizational Behavior and Human Decision Processes. RePEc:eee:jobhdp:v:161:y:2020:i:c:p:176-187.

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2020Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution. (2020). Haenlein, Michael ; Sajtos, Laszlo ; Krafft, Manfred. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:1-8.

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2020Digital Analytics: Modeling for Insights and New Methods. (2020). Potapov, Dmitriy ; Bijmolt, Tammo ; Kumar, V ; Leszkiewicz, Agata ; Gupta, Shaphali. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:26-43.

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2020Brave New World? On AI and the Management of Customer Relationships. (2020). Kroll, Eike Benjamin ; Kotterheinrich, Kim ; Kaplan, Andreas ; Hofacker, Charles F ; Gensler, Sonja ; Bart, Yakov ; Libai, Barak. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56.

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2020Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

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2020The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90.

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2020Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). von Wangenheim, Florian ; Brock, Jurgen Kai-Uwe ; Beh, Yean Shan ; Viswanathan, Vijay ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105.

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2020Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider. (2020). Poncin, Ingrid ; Pleyers, Gordy. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920308274.

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2020Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review. (2020). Grewal, Dhruv ; de Ruyter, KO ; Plangger, Kirk ; Eisend, Martin ; Okazaki, Shintaro. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:4:p:458-473.

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2020Vividness of news push notifications and users’ response. (2020). Martinez-Navarro, Gema ; Fernandez-Lores, Susana ; Gavilan, Diana. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311070.

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2020The personalization–privacy paradox in the attention economy. (2020). Cloarec, Julien. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311252.

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2020.

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2020Management of Tourist Destinations: The Expectations of Guests on eWOM Generation in Maldonado (Uruguay). (2020). Ramon-Cardona, Jose ; Alvarez-Bassi, Daniel ; Sanchez-Fernandez, Maria Dolores. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:17:p:6825-:d:402686.

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2020
2020Corporate brand value and cash holdings. (2020). , Ramesh ; Hanssens, Dominique M ; Bharadwaj, Neeraj . In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00188-5.

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2020Customer engagement in social media: a framework and meta-analysis. (2020). Herter, Marcia Maurer ; Pinto, Diego Costa ; Ladeira, Wagner Junior ; Santini, Fernando ; Babin, Barry J ; Sampaio, Claudio Hoffmann. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:6:d:10.1007_s11747-020-00731-5.

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