Kaifu Zhang : Citation Profile


Are you Kaifu Zhang?

Cheung Kong Graduate School of Business

2

H index

2

i10 index

40

Citations

RESEARCH PRODUCTION:

3

Articles

RESEARCH ACTIVITY:

   1 years (2011 - 2012). See details.
   Cites by year: 40
   Journals where Kaifu Zhang has often published
   Relations with other researchers
   Recent citing documents: 5.    Total self citations: 0 (0 %)

MORE DETAILS IN:
ABOUT THIS REPORT:

   Permalink: http://citec.repec.org/pzh562
   Updated: 2024-11-08    RAS profile: 2023-03-16    
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Relations with other researchers


Works with:

Authors registered in RePEc who have co-authored more than one work in the last five years with Kaifu Zhang.

Is cited by:

Li, Zhuoxin (2)

Steenburgh, Thomas (1)

Gordon, Brett (1)

Spann, Martin (1)

Schmeiser, Steven (1)

Li, Beibei (1)

Cites to:

Morris, Stephen (2)

Varian, Hal (2)

Bernanke, Ben (2)

Gertler, Mark (2)

Kajii, Atsushi (2)

Gal-Or, Esther (2)

Van Zandt, Timothy (2)

Milgrom, Paul (2)

Shapiro, Carl (1)

Tucker, Catherine (1)

Zha, Tao (1)

Main data


Where Kaifu Zhang has published?


Recent works citing Kaifu Zhang (2024 and 2023)


YearTitle of citing document
2023Targeted advertising and costly consumer search. (2023). Petrikait, Vaiva ; Burguet, Roberto. In: Economic Inquiry. RePEc:bla:ecinqu:v:61:y:2023:i:2:p:430-450.

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2023Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?. (2023). Sabri, Ouidade ; Mercanti-Guerin, Maria ; el Hana, Nadr. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:188:y:2023:i:c:s0040162522008186.

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2023A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency. (2023). Shin, Woochoel. In: Management Science. RePEc:inm:ormnsc:v:69:y:2023:i:8:p:4481-4497.

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2023Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis. (2023). Laroche, Michel ; Ahmad, Shimi Naurin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00218-6.

Full description at Econpapers || Download paper

Works by Kaifu Zhang:


YearTitleTypeCited
2012Content Contributor Management and Network Effects in a UGC Environment In: Marketing Science.
[Full Text][Citation analysis]
article19
2012Contextual Advertising In: Marketing Science.
[Full Text][Citation analysis]
article21
2011A theorem of the maximin and applications to Bayesian zero-sum games In: International Journal of Game Theory.
[Full Text][Citation analysis]
article0

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated November, 3 2024. Contact: CitEc Team