2
H index
1
i10 index
26
Citations
University of Chicago | 2 H index 1 i10 index 26 Citations RESEARCH PRODUCTION: 1 Articles 2 Papers RESEARCH ACTIVITY: 3 years (2014 - 2017). See details. MORE DETAILS IN: ABOUT THIS REPORT: Permalink: http://citec.repec.org/pzo59 |
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Dan Zou. | Is cited by: | Cites to: |
Working Papers Series with more than one paper published | # docs |
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Research Papers / Stanford University, Graduate School of Business | 2 |
Year | Title of citing document |
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2023 | Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement. (2023). Sangle-Ferriere, Marion ; Rodriguez, Virginie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923001844. Full description at Econpapers || Download paper |
2023 | Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. (2023). Reeder, James C ; Kar, Wreetabrata ; Ellickson, Paul B. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:4:p:704-728. Full description at Econpapers || Download paper |
2024 | Unlimited Testing: Let’s Test Your Emails with AI. (2024). Tsiros, Michael ; Johnson, Joseph ; Nguyen, Nguyen. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:419-439. Full description at Econpapers || Download paper |
2023 | Price promotions, beneficiary framing, and mental accounting. (2023). Wilbur, Kenneth C ; Liaukonyte, Jura ; McGranaghan, Matthew ; Fisher, Geoffrey. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:2:d:10.1007_s11129-023-09261-0. Full description at Econpapers || Download paper |
2023 | Targeted incentives, broad impacts: Evidence from an E-commerce platform. (2023). Liu, Meng ; Hui, Xiang ; Chan, Tat. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:21:y:2023:i:4:d:10.1007_s11129-023-09267-8. Full description at Econpapers || Download paper |
Year | Title | Type | Cited |
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2014 | Effects of Targeted Promotions: Evidence from Field Experiments In: Research Papers. [Full Text][Citation analysis] | paper | 4 |
2015 | Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments In: Research Papers. [Full Text][Citation analysis] | paper | 1 |
2017 | Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments In: Management Science. [Full Text][Citation analysis] | article | 21 |
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