Citation analysis for Journal of Marketing for Higher Education / Taylor & Francis Journals

Journal of Marketing for Higher Education / Taylor & Francis Journals

0.03

Impact Factor

0.14

5-Years IF

5-Years H index

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ]
[more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw data

	IF	AIF	IF5	DOC	CDO	CCU	CIF	CIT	D2Y	C2Y	D5Y	C5Y	%SC	CiY	II	AII
1990		0.1			0				0		0		(%)			0.04
1991		0.1			0				0		0		(%)			0.04
1992		0.09			0				0		0		(%)			0.04
1993		0.11			0				0		0		(%)			0.05
1994		0.12			0				0		0		(%)			0.04
1995		0.19			0				0		0		(%)			0.07
1996		0.23		23	23			9	0		0		(%)			0.09
1997		0.26		18	41			7	23		23		(%)			0.09
1998		0.28		29	70			11	41		41		(%)			0.1
1999		0.32		7	77				47		70		(%)			0.13
2000		0.39		23	100			2	36		77		(%)			0.15
2001		0.39		11	111			1	30		100		1 (100%)			0.14
2002		0.4		12	123			3	34		88		1 (33.3%)			0.17
2003		0.43		17	140			3	23		82		(%)			0.18
2004		0.48		7	147			2	29		70		(%)			0.19
2005		0.52		11	158			3	24		70		(%)			0.2
2006		0.51		16	174			3	18		58		(%)			0.2
2007	0.04	0.45	0.02	8	182	4	0.02	1	27	1	63	1	(%)			0.18
2008		0.48		12	194			8	24		59		2 (25%)			0.2
2009		0.49		10	204	1	0	18	20		54		3 (16.7%)			0.19
2010		0.46		14	218	4	0.02	16	22		57		3 (18.8%)			0.17
2011		0.49		11	229			9	24		60		2 (22.2%)			0.19
2012		0.52	0.04	14	243	4	0.02	16	25		55	2	7 (43.8%)			0.19
2013	0.04	0.58	0.07	12	255	10	0.04	13	25	1	61	4	3 (23.1%)			0.2
2014	0.12	0.6	0.13	15	270	17	0.06	12	26	3	61	8	2 (16.7%)			0.2
2015	0.07	0.61	0.08	14	284	7	0.02	7	27	2	66	5	2 (28.6%)			0.19
2016	0.34	0.68	0.39	15	299	67	0.22	3	29	10	66	26	(%)			0.2
2017	0.03	0.73	0.14	18	317	33	0.1	2	29	1	70	10	(%)	1	0.06	0.22

IF:	Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for series in RePEc in year y
IF5:	Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CCU:	Cumulative number of citations to papers published until year y
CIF:	Cumulative impact factor
CIT:	Number of citations to papers published in year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series:

#	Year	Title	Cited
1	2013	Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33. Full description at Econpapers \|\| Download paper	10
2	2009	Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107. Full description at Econpapers \|\| Download paper	8
3	2010	The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48. Full description at Econpapers \|\| Download paper	5
4	2009	Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84. Full description at Econpapers \|\| Download paper	5
5	2014	Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143. Full description at Econpapers \|\| Download paper	5
6	2011	Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers \|\| Download paper	4
7	2009	Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers \|\| Download paper	4
8	2008	Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144. Full description at Econpapers \|\| Download paper	4
9	1998	University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68. Full description at Econpapers \|\| Download paper	4
10	2010	A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17. Full description at Econpapers \|\| Download paper	3
11	2005	Factors Influencing International Students Choice of an Education Destination--A Correspondence Analysis. (2005). Taylor, Ruth ; Quintal, Vanessa ; Shanka, Tekle . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46. Full description at Econpapers \|\| Download paper	3
12	2012	Students trust, value and loyalty: evidence from higher education in Brazil. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann ; Kleinowski, Hamilton . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:83-100. Full description at Econpapers \|\| Download paper	3
13	1996	University Marketing: A Professional Service Organization Perspective. (1996). Frankwick, Gary L. ; Licata, Jane . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:1-16. Full description at Econpapers \|\| Download paper	3
14	2012	Marketing for Higher Education in Developing Countries: emphases and omissions. (2012). Maringe, Felix ; Mourad, Maha . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:1-9. Full description at Econpapers \|\| Download paper	3
15	2012	Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272. Full description at Econpapers \|\| Download paper	3
16	2015	Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers \|\| Download paper	3
17	2014	Applying brand management to higher education through the use of the Brand Flux Model-super-â¢ - the case of Arcadia University. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:222-242. Full description at Econpapers \|\| Download paper	3
18	2012	Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230. Full description at Econpapers \|\| Download paper	3
19	2009	Social Networking as an Admission Tool: A Case Study in Success. (2009). Ruschman, Doug ; Hayes, Thomas J. ; Walker, Mary M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:109-124. Full description at Econpapers \|\| Download paper	3
20	2013	Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. (2013). Nguyen, Adam ; Rosetti, Joseph . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:155-174. Full description at Econpapers \|\| Download paper	3
21	1998	Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14. Full description at Econpapers \|\| Download paper	3
22	2012	Institutional branding: a content analysis of public service announcements from American universities. (2012). Cavanagh, Kevin V. ; Clayton, Michael J. ; Hettche, Matt . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:182-205. Full description at Econpapers \|\| Download paper	3
23	2003	Key Elements of a Successful Drive Toward Marketing Strategy Making. (2003). Cann, Cynthia W. ; George, Marie A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:13:y:2003:i:1-2:p:1-15. Full description at Econpapers \|\| Download paper	3
24	2010	The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165. Full description at Econpapers \|\| Download paper	3
25	1996	Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education. (1996). Shemwell, Donald J. ; Yavas, Ugar . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84. Full description at Econpapers \|\| Download paper	3
26	2010	Branding MBA programs: the use of target market desired outcomes for effective brand positioning. (2010). Nadeau, John ; Heslop, Louise A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:85-117. Full description at Econpapers \|\| Download paper	3
27	2008	SERVMO: A Measure for Service-Driven Market Orientation in Higher Education. (2008). Voon, B. H.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:216-237. Full description at Econpapers \|\| Download paper	3
28	1997	A Reconceptualization of the Marketing Mix: Using the 4 Cs to Improve Marketing Planning in Higher Education. (1997). Wasmer, D. J. ; Stevenson, Julie ; Williams, James R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:2:p:29-35. Full description at Econpapers \|\| Download paper	3
29	1998	MBA Quality Signals. (1998). Chapman, Randall G.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:4:p:29-48. Full description at Econpapers \|\| Download paper	2
30	2010	Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84. Full description at Econpapers \|\| Download paper	2
31	2009	The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education. (2009). Shah, Abhay . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:125-141. Full description at Econpapers \|\| Download paper	2
32	2012	Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. (2012). Osei, Collins ; Williams, Robert ; Omar, Maktoba . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:71-81. Full description at Econpapers \|\| Download paper	2
33	2014	How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10. Full description at Econpapers \|\| Download paper	2
34	1996	Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors. (1996). Di Lorenzo-Aiss, Janet ; Mathisen, Richard E.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:71-84. Full description at Econpapers \|\| Download paper	2
35	2014	UK higher education viewed through the marketization and marketing lenses. (2014). Nedbalova, Eva ; Greenacre, Luke ; Schulz, John . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:178-195. Full description at Econpapers \|\| Download paper	2
36	2014	Branding a state university: doing it right. (2014). Acciardo, Linda A. ; Dholakia, Ruby Roy . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:144-163. Full description at Econpapers \|\| Download paper	2
37	2012	Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116. Full description at Econpapers \|\| Download paper	2
38	2014	Constructing a brand identity scale for higher education institutions. (2014). Goi, Chai Lee ; Wong, David . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:59-74. Full description at Econpapers \|\| Download paper	1
39	2000	Characterizing the Decision Process Leading to Enrollment in Doctoral Programs: Theory, Application, and Practice. (2000). Stiber, Gregory F.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:10:y:2000:i:1:p:13-26. Full description at Econpapers \|\| Download paper	1
40	2015	Social medias use in postgraduate students decision-making journey: an exploratory study. (2015). Galan, Mianda ; Clements, Michael ; Lawley, Meredith. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:287-312. Full description at Econpapers \|\| Download paper	1
41	2014	Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21. Full description at Econpapers \|\| Download paper	1
42	2015	Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?. (2015). Chalcraft, David ; Hughes, Tim ; Hilton, Toni . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:1-4. Full description at Econpapers \|\| Download paper	1
43	2002	A Comparison of Two-Year and Four-Year Adult Students: Motivations to Attend College and the Importance of Choice Criteria. (2002). Broekemier, Greg M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:31-48. Full description at Econpapers \|\| Download paper	1
44	2016	Advertising online by educational institutions and students reaction: a study of Malaysian Universities. (2016). Jan, Muhammad Tahir ; Ammari, Djihane. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:168-180. Full description at Econpapers \|\| Download paper	1
45	2007	Retaining a Legacy While Avoiding Trademark Infringement: A Case Study of One Universitys Attempt to Develop a Consistent Athletic Brand Identity. (2007). Alessandri, Sue Westcott . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2007:i:1:p:147-167. Full description at Econpapers \|\| Download paper	1
46	1997	Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors. (1997). Chiagouris, Larry ; Plank, Richard E.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:1:p:55-67. Full description at Econpapers \|\| Download paper	1
47	2014	Swayed by the logo and name: does university branding work?. (2014). Idris, Muhammad Zaffwan ; T. W. Allan Whitfield, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:41-58. Full description at Econpapers \|\| Download paper	1
48	2011	International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83. Full description at Econpapers \|\| Download paper	1
49	2004	Building a University Brand Community: The Long-Term Impact of Shared Experiences. (2004). Koenig, Harold F. ; Schouten, John W. ; McAlexander, James H.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:14:y:2004:i:2:p:61-79. Full description at Econpapers \|\| Download paper	1
50	1996	Employer Expectations from a Business Education. (1996). Karakaya, Fahri . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:9-16. Full description at Econpapers \|\| Download paper	1

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	2013	Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33. Full description at Econpapers \|\| Download paper	8
2	2009	Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107. Full description at Econpapers \|\| Download paper	6
3	2014	Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143. Full description at Econpapers \|\| Download paper	5
4	2010	The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48. Full description at Econpapers \|\| Download paper	4
5	2012	Marketing for Higher Education in Developing Countries: emphases and omissions. (2012). Maringe, Felix ; Mourad, Maha . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:1-9. Full description at Econpapers \|\| Download paper	3
6	2015	Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers \|\| Download paper	3
7	2011	Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers \|\| Download paper	3
8	2010	The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165. Full description at Econpapers \|\| Download paper	3
9	2014	Applying brand management to higher education through the use of the Brand Flux Model-super-â¢ - the case of Arcadia University. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:222-242. Full description at Econpapers \|\| Download paper	3
10	2008	Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144. Full description at Econpapers \|\| Download paper	3
11	2012	Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230. Full description at Econpapers \|\| Download paper	3
12	2009	Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84. Full description at Econpapers \|\| Download paper	3
13	1998	University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68. Full description at Econpapers \|\| Download paper	3
14	2013	Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. (2013). Nguyen, Adam ; Rosetti, Joseph . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:155-174. Full description at Econpapers \|\| Download paper	3
15	2009	Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers \|\| Download paper	3
16	2003	Key Elements of a Successful Drive Toward Marketing Strategy Making. (2003). Cann, Cynthia W. ; George, Marie A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:13:y:2003:i:1-2:p:1-15. Full description at Econpapers \|\| Download paper	3
17	2010	Branding MBA programs: the use of target market desired outcomes for effective brand positioning. (2010). Nadeau, John ; Heslop, Louise A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:85-117. Full description at Econpapers \|\| Download paper	2
18	2010	A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17. Full description at Econpapers \|\| Download paper	2
19	2009	The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education. (2009). Shah, Abhay . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:125-141. Full description at Econpapers \|\| Download paper	2
20	2014	UK higher education viewed through the marketization and marketing lenses. (2014). Nedbalova, Eva ; Greenacre, Luke ; Schulz, John . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:178-195. Full description at Econpapers \|\| Download paper	2
21	2012	Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272. Full description at Econpapers \|\| Download paper	2
22	2010	Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84. Full description at Econpapers \|\| Download paper	2
23	2014	Branding a state university: doing it right. (2014). Acciardo, Linda A. ; Dholakia, Ruby Roy . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:144-163. Full description at Econpapers \|\| Download paper	2
24	2014	How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10. Full description at Econpapers \|\| Download paper	2
25	2009	Social Networking as an Admission Tool: A Case Study in Success. (2009). Ruschman, Doug ; Hayes, Thomas J. ; Walker, Mary M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:109-124. Full description at Econpapers \|\| Download paper	2
26	1998	Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14. Full description at Econpapers \|\| Download paper	2

Citing documents used to compute impact factor 1:

Year	Title
2017	Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18. Full description at Econpapers \|\| Download paper

Recent citations (cites in year: CiY)

Recent citations received in 2017

Year	Citing document
2017	Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement. (2017). Doa-Toledo, Luis ; Barrio-Garcia, Salvador ; Luque-Martinez, Teodoro . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0186-y. Full description at Econpapers \|\| Download paper

Recent citations received in 2016

Year	Citing document

Recent citations received in 2015

Year	Citing document

Recent citations received in 2014

Year	Citing document

10 most frequent citing series

#	Series	Cites
1	Journal of Marketing for Higher Education / Taylor & Francis Journals	17
2	Journal of Business Research / Elsevier	11
3	Australasian marketing journal / Elsevier	4
4	Service Business / Springer	3
5	International Review on Public and Nonprofit Marketing / Springer	3
6	International Journal of Academic Research in Business and Social Sciences / Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences	2
7	Working Papers CEB / ULB -- Universite Libre de Bruxelles	2
8	Sustainability / MDPI, Open Access Journal	2
9	Sport Management Review / Elsevier	1
10	Economics of Education Review / Elsevier	1
11	MPRA Paper / University Library of Munich, Germany	1

Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.