Citation analysis for Journal of Marketing for Higher Education / Taylor & Francis Journals

Citation Profile [Updated: 2022-01-09 21:43:50]

5 Years H

Impact Factor

0.24

5 Years IF

0.26

Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw Data

	IF	AIF	CIF	IF5	DOC	CDO	CIT	NCI	CCU	D2Y	C2Y	D5Y	C5Y	SC	%SC	CiY	II	AII
1990	0	0.09	0	0	0	0	0		0	0		0			0		0	0.04
1991	0	0.08	0	0	0	0	0		0	0		0			0		0	0.04
1992	0	0.09	0	0	0	0	0		0	0		0			0		0	0.04
1993	0	0.11	0	0	0	0	0		0	0		0			0		0	0.05
1994	0	0.12	0	0	0	0	0		0	0		0			0		0	0.06
1995	0	0.19	0	0	0	0	0		0	0		0			0		0	0.08
1996	0	0.22	0	0	23	23	13		0	0		0			0		0	0.1
1997	0	0.22	0	0	18	41	10		0	23		23			0		0	0.09
1998	0	0.26	0	0	29	70	25		0	41		41			0		0	0.12
1999	0	0.27	0	0	7	77	0		0	47		70			0		0	0.13
2000	0	0.32	0	0	23	100	3		0	36		77			0		0	0.14
2001	0	0.35	0	0	11	111	2		0	30		100			0		0	0.15
2002	0	0.37	0	0	12	123	7		0	34		88			0		0	0.19
2003	0	0.4	0	0	17	140	3		0	23		82			0		0	0.19
2004	0	0.44	0	0	7	147	1		0	29		70			0		0	0.2
2005	0	0.45	0	0	11	158	8		0	24		70			0		0	0.21
2006	0	0.46	0	0	16	174	4		0	18		58			0		0	0.2
2007	0.04	0.42	0.03	0.02	8	182	0	5	5	27	1	63	1		0		0	0.18
2008	0	0.44	0	0	12	194	20		5	24		59			0		0	0.2
2009	0	0.43	0	0	10	204	38	1	6	20		54			0		0	0.21
2010	0	0.43	0.02	0	14	218	34	5	11	22		57			0		0	0.18
2011	0	0.45	0	0	11	229	24	1	12	24		60			0		0	0.2
2012	0	0.45	0.02	0.04	14	243	31	5	17	25		55	2		0		0	0.19
2013	0.04	0.5	0.05	0.08	12	255	28	13	30	25	1	61	5		0		0	0.21
2014	0.08	0.51	0.07	0.13	15	270	32	19	49	26	2	61	8	8	42.1		0	0.2
2015	0.11	0.5	0.04	0.09	14	284	27	10	59	27	3	66	6	1	10		0	0.19
2016	0.31	0.5	0.23	0.3	15	299	15	70	129	29	9	66	20	12	17.1		0	0.18
2017	0.03	0.5	0.12	0.11	18	317	19	39	168	29	1	70	8	12	30.8	1	0.06	0.18
2018	0.15	0.54	0.16	0.18	17	334	11	55	223	33	5	74	13		0	1	0.06	0.21
2019	0.26	0.58	0.21	0.23	17	351	5	75	298	35	9	79	18		0		0	0.21
2020	0.24	0.75	0.21	0.26	7	358	1	75	373	34	8	81	21		0		0	0.29

IF:	Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for series in RePEc in year y
CIF:	Cumulative impact factor
IF5:	Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CIT:	Number of citations to papers published in year y
NCI:	Number of citations in year y
CCU:	Cumulative number of citations to papers published until year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
SC:	selft citations in y to articles published in y-1 plus y-2
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series

#	Year	Title	Cited
1	2013	Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33. Full description at Econpapers \|\| Download paper	19
2	2009	Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107. Full description at Econpapers \|\| Download paper	14
3	2009	Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers \|\| Download paper	12
4	2010	The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48. Full description at Econpapers \|\| Download paper	11
5	1998	Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14. Full description at Econpapers \|\| Download paper	11
6	2009	Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84. Full description at Econpapers \|\| Download paper	9
7	2008	Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144. Full description at Econpapers \|\| Download paper	9
8	2011	Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers \|\| Download paper	9
9	2014	Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143. Full description at Econpapers \|\| Download paper	8
10	2010	The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165. Full description at Econpapers \|\| Download paper	7
11	1998	University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68. Full description at Econpapers \|\| Download paper	7
12	2015	Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers \|\| Download paper	6
13	2012	Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230. Full description at Econpapers \|\| Download paper	6
14	2016	Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142. Full description at Econpapers \|\| Download paper	6
15	2005	Factors Influencing International Students Choice of an Education Destination--A Correspondence Analysis. (2005). Taylor, Ruth ; Quintal, Vanessa ; Shanka, Tekle . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:15:y:2005:i:2:p:31-46. Full description at Econpapers \|\| Download paper	6
16	2017	Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18. Full description at Econpapers \|\| Download paper	6
17	2012	Students trust, value and loyalty: evidence from higher education in Brazil. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann ; Kleinowski, Hamilton . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:83-100. Full description at Econpapers \|\| Download paper	6
18	2010	A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17. Full description at Econpapers \|\| Download paper	6
19	2012	Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272. Full description at Econpapers \|\| Download paper	5
20	1997	A Reconceptualization of the Marketing Mix: Using the 4 Cs to Improve Marketing Planning in Higher Education. (1997). Wasmer, D. J. ; Stevenson, Julie ; Williams, James R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1997:i:2:p:29-35. Full description at Econpapers \|\| Download paper	5
21	2014	Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21. Full description at Econpapers \|\| Download paper	5
22	2016	How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85. Full description at Econpapers \|\| Download paper	5
23	2014	Do professors have customer-based brand equity?. (2014). Jillapalli, Ravi K.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:22-40. Full description at Econpapers \|\| Download paper	5
24	2017	Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39. Full description at Econpapers \|\| Download paper	5
25	2008	SERVMO: A Measure for Service-Driven Market Orientation in Higher Education. (2008). Voon, B. H.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:216-237. Full description at Econpapers \|\| Download paper	5
26	2010	Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84. Full description at Econpapers \|\| Download paper	5
27	2014	Academic sell-out: how an obsession with metrics and rankings is damaging academia. (2014). Gruber, Thorsten . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:165-177. Full description at Econpapers \|\| Download paper	5
28	2012	Modeling antecedents of student loyalty in higher education. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:101-116. Full description at Econpapers \|\| Download paper	4
29	2011	Market heal thyself: the challenges of a free market in higher education. (2011). . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:115-132. Full description at Econpapers \|\| Download paper	4
30	2013	Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. (2013). Nguyen, Adam ; Rosetti, Joseph . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:155-174. Full description at Econpapers \|\| Download paper	4
31	2012	Marketing for Higher Education in Developing Countries: emphases and omissions. (2012). Maringe, Felix ; Mourad, Maha . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:1-9. Full description at Econpapers \|\| Download paper	4
32	2015	Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237. Full description at Econpapers \|\| Download paper	4
33	1996	Rethinking Student Services: Assessing and Improving Service Quality. (1996). O'Connor, Edward J. ; Keaveney, Susan M. ; Zammuto, Raymond F.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:45-70. Full description at Econpapers \|\| Download paper	4
34	2013	Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?. (2013). Harvey, Heather L. ; Parahoo, Sanjai K. ; Tamim, Rana M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:135-154. Full description at Econpapers \|\| Download paper	4
35	2012	Institutional branding: a content analysis of public service announcements from American universities. (2012). Cavanagh, Kevin V. ; Clayton, Michael J. ; Hettche, Matt . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:182-205. Full description at Econpapers \|\| Download paper	4
36	2014	How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10. Full description at Econpapers \|\| Download paper	4
37	2017	Relationship quality in higher education marketing: the role of social media engagement. (2017). Clark, Melissa ; Scheuer, Cara-Lynn ; Fine, Monica B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:40-58. Full description at Econpapers \|\| Download paper	4
38	2008	University Student Satisfaction: An Empirical Analysis. (2008). Christopher E. C. Gan, ; Kao, Tzu-Hui ; Clemes, Michael D.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:292-325. Full description at Econpapers \|\| Download paper	4
39	2010	Branding MBA programs: the use of target market desired outcomes for effective brand positioning. (2010). Nadeau, John ; Heslop, Louise A.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:85-117. Full description at Econpapers \|\| Download paper	4
40	2015	Export market orientation behavior of universities: the British scenario. (2015). Asaad, Yousra ; Cohen, Geraldine ; Melewar, T C. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:127-154. Full description at Econpapers \|\| Download paper	4
41	2011	International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83. Full description at Econpapers \|\| Download paper	4
42	2009	Social Networking as an Admission Tool: A Case Study in Success. (2009). Ruschman, Doug ; Hayes, Thomas J. ; Walker, Mary M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:2:p:109-124. Full description at Econpapers \|\| Download paper	4
43	2008	Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA. (2008). Bruce, Grady ; Edgington, Rachel . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:79-101. Full description at Econpapers \|\| Download paper	3
44	1996	Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors. (1996). Di Lorenzo-Aiss, Janet ; Mathisen, Richard E.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:1:p:71-84. Full description at Econpapers \|\| Download paper	3
45	2014	Constructing a brand identity scale for higher education institutions. (2014). Goi, Chai Lee ; Wong, David . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:59-74. Full description at Econpapers \|\| Download paper	3
46	2002	Determinants of Awareness, Consideration, and Choice Set Size in University Choice. (2002). Brown, Jennifer ; Dawes, Philip L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:12:y:2002:i:1:p:49-75. Full description at Econpapers \|\| Download paper	3
47	2018	Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions. (2018). Goi, Mei-Teh ; Yunus, Norzita ; Kalidas, Vigneswari. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:90-112. Full description at Econpapers \|\| Download paper	3
48	2012	African universities in the global knowledge economy: the good and ugly of internationalization. (2012). Jowi, James Otieno . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:153-165. Full description at Econpapers \|\| Download paper	3
49	2017	Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130. Full description at Econpapers \|\| Download paper	3
50	1996	Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education. (1996). Shemwell, Donald J. ; Yavas, Ugar . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84. Full description at Econpapers \|\| Download paper	3

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	2009	Education as Service: The Understanding of University Experience Through the Service Logic. (2009). Irene C. L. Ng, ; Forbes, Jeannie ; Irene C. L. Ng, ; Irene C. L. Ng, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:38-64. Full description at Econpapers \|\| Download paper	7
2	1998	Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality. (1998). Browne, Beverly A. ; Kaldenberg, Dennis O.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:8:y:1998:i:3:p:1-14. Full description at Econpapers \|\| Download paper	7
3	2009	Prospective Students Perceptions of University Brands: An Empirical Study. (2009). Ali-Choudhury, Rehnuma ; Bennett, Roger . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:85-107. Full description at Econpapers \|\| Download paper	6
4	2013	Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding. (2013). Watkins, Brandi A. ; Gonzenbach, William J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:1:p:15-33. Full description at Econpapers \|\| Download paper	6
5	2017	Student satisfaction in higher education: a meta-analytic study. (2017). de Oliveira, Fernando ; da Silva, Gustavo ; Sampaio, Claudio Hoffmann ; Ladeira, Wagner Junior . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:1-18. Full description at Econpapers \|\| Download paper	5
6	2016	Students as customers in higher education: reframing the debate. (2016). Guilbault, Melodi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:2:p:132-142. Full description at Econpapers \|\| Download paper	5
7	2014	Academic sell-out: how an obsession with metrics and rankings is damaging academia. (2014). Gruber, Thorsten . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:2:p:165-177. Full description at Econpapers \|\| Download paper	4
8	2011	Market heal thyself: the challenges of a free market in higher education. (2011). . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:115-132. Full description at Econpapers \|\| Download paper	4
9	2017	Brand personality in higher education: anthropomorphized university marketing communications. (2017). Rutter, Richard ; Nadeau, John ; Lettice, Fiona. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:19-39. Full description at Econpapers \|\| Download paper	4
10	2010	The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. (2010). Carvalho, Sergio W.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:145-165. Full description at Econpapers \|\| Download paper	4
11	2008	Positioning in Market Space: The Evaluation of Swedish Universities Online Brand Personalities. (2008). Saheli-Sangari, Esmail ; Opoku, Robert A. ; Hultman, Magnus. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:18:y:2008:i:1:p:124-144. Full description at Econpapers \|\| Download paper	4
12	2016	How the source of word-of-mouth influences information processing in the formation of brand attitudes. (2016). Herold, Kristiina ; Sundqvist, Sanna ; Tarkiainen, Anssi. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:64-85. Full description at Econpapers \|\| Download paper	4
13	2009	Higher Education Institutions: Satisfaction and Loyalty among International Students. (2009). Paswan, Audhesh K. ; Ganesh, Gopala . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:65-84. Full description at Econpapers \|\| Download paper	4
14	2015	Student co-creation behavior in higher education: the role of satisfaction with the university experience. (2015). Elsharnouby, Tamer H. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:238-262. Full description at Econpapers \|\| Download paper	3
15	1998	University Image: The Benefits of Assessment and Modeling. (1998). Harless, Clayton ; Turrisi, Rob ; Landrum, Eric R.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:9:y:1998:i:1:p:53-68. Full description at Econpapers \|\| Download paper	3
16	2010	A market segmentation approach for higher education based on rational and emotional factors. (2010). Pergelova, Albena ; Rialp, Josep ; Angulo, Fernando . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:1-17. Full description at Econpapers \|\| Download paper	3
17	2014	Does branding impact student recruitment: a critical evaluation. (2014). Bock, Dora E. ; Poole, Sonja Martin ; Joseph, Mathew . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:11-21. Full description at Econpapers \|\| Download paper	3
18	2014	Do professors have customer-based brand equity?. (2014). Jillapalli, Ravi K.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:22-40. Full description at Econpapers \|\| Download paper	3
19	2018	Determinants for the commitment relationship maintenance between the alumni and the alma mater. (2018). Pedro, Ilda Maria ; Carrasqueira, Helder Brito ; Pereira, Luis Nobre. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:128-152. Full description at Econpapers \|\| Download paper	3
20	2017	Relationship quality in higher education marketing: the role of social media engagement. (2017). Clark, Melissa ; Scheuer, Cara-Lynn ; Fine, Monica B. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:40-58. Full description at Econpapers \|\| Download paper	3
21	2014	Identifying and analyzing touchpoints for building a higher education brand. (2014). Jacob, Isaac ; Yadav, Neha ; Khanna, Monica . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:122-143. Full description at Econpapers \|\| Download paper	3
22	2017	Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Brech, Felicitas M ; Ivens, Bjoern S ; Rauschnabel, Philipp A ; Vander, Brian A ; Messer, Uwe. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130. Full description at Econpapers \|\| Download paper	3
23	2015	Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. (2015). Sujchaphong, Narissara ; Melewar, T C ; Nguyen, Bang. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:2:p:204-237. Full description at Econpapers \|\| Download paper	3
24	2015	Degrees of co-creation: an exploratory study of perceptions of international students role in community engagement experiences. (2015). Fleischman, David ; Lawley, Meredith ; Raciti, Maria . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:85-103. Full description at Econpapers \|\| Download paper	3
25	2015	Export market orientation behavior of universities: the British scenario. (2015). Asaad, Yousra ; Cohen, Geraldine ; Melewar, T C. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:25:y:2015:i:1:p:127-154. Full description at Econpapers \|\| Download paper	3
26	2011	Potential of the social media as instruments of higher education marketing: a segmentation study. (2011). Constantinides, Efthymios ; Marc C. Zinck Stagno, . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:7-24. Full description at Econpapers \|\| Download paper	3
27	2014	How branding process activities impact brand equity within Higher Education Institutions. (2014). Omar, Maktoba ; Williams, Robert L.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10. Full description at Econpapers \|\| Download paper	2
28	2012	Students choice of universities in Germany: structure, factors and information sources used. (2012). Obermeit, Katrin . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:206-230. Full description at Econpapers \|\| Download paper	2
29	2013	Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?. (2013). Harvey, Heather L. ; Parahoo, Sanjai K. ; Tamim, Rana M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:23:y:2013:i:2:p:135-154. Full description at Econpapers \|\| Download paper	2
30	2020	Bridging marketing and higher education: resource integration, co-creation and student learning. (2020). Vespestad, May Kristin ; Smorvik, Kjersti Karijord. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:30:y:2020:i:2:p:256-270. Full description at Econpapers \|\| Download paper	2
31	2012	African universities in the global knowledge economy: the good and ugly of internationalization. (2012). Jowi, James Otieno . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:153-165. Full description at Econpapers \|\| Download paper	2
32	2008	University Student Satisfaction: An Empirical Analysis. (2008). Christopher E. C. Gan, ; Kao, Tzu-Hui ; Clemes, Michael D.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:17:y:2008:i:2:p:292-325. Full description at Econpapers \|\| Download paper	2
33	2011	International student destination choice: the influence of home campus experience on the decision to consider branch campuses. (2011). Huisman, Jeroen ; Wilkins, Stephen. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:1:p:61-83. Full description at Econpapers \|\| Download paper	2
34	2010	The influence of organizational image on college selection: what students seek in institutions of higher education. (2010). Pampaloni, Andrea M.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:19-48. Full description at Econpapers \|\| Download paper	2
35	2010	Contextual influences: building brand community in large and small colleges. (2010). Koenig, Harold F. ; McAlexander, Harry J.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:20:y:2010:i:1:p:69-84. Full description at Econpapers \|\| Download paper	2
36	2014	Constructing a brand identity scale for higher education institutions. (2014). Goi, Chai Lee ; Wong, David . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:24:y:2014:i:1:p:59-74. Full description at Econpapers \|\| Download paper	2
37	2011	The role of culture, competitiveness and economic performance in explaining academic performance: a global market analysis for international student segmentation. (2011). Baumann, Chris. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:21:y:2011:i:2:p:181-201. Full description at Econpapers \|\| Download paper	2
38	2009	Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small, Private Colleges and Universities to Prospective Student Athletes. (2009). Goss, Benjamin ; Johnson, Gary R. ; Jubenville, Colby . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:19:y:2009:i:1:p:1-25. Full description at Econpapers \|\| Download paper	2
39	2018	Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions. (2018). Goi, Mei-Teh ; Yunus, Norzita ; Kalidas, Vigneswari. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:1:p:90-112. Full description at Econpapers \|\| Download paper	2
40	2012	Values education and student satisfaction: German business students perceptions of universities value influences. (2012). Moosmayer, Dirk C. ; Siems, Florian U.. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272. Full description at Econpapers \|\| Download paper	2
41	2012	Perception of education quality in private universities of Bangladesh: a study from students perspective. (2012). Akareem, Husain Salilul ; Hossain, Syed Shahadat. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:11-33. Full description at Econpapers \|\| Download paper	2
42	2018	Marketing your university on social media: a content analysis of Facebook post types and formats. (2018). Shields, Alison B ; Peruta, Adam. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:28:y:2018:i:2:p:175-191. Full description at Econpapers \|\| Download paper	2
43	2016	Strategic and bonding effects of enhancing the student feedback process. (2016). Robinson, Nadine M ; Celuch, Kevin G. In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:26:y:2016:i:1:p:20-40. Full description at Econpapers \|\| Download paper	2
44	2012	Students trust, value and loyalty: evidence from higher education in Brazil. (2012). Sampaio, Claudio Hoffmann ; Perin, Marcelo Gattermann ; Kleinowski, Hamilton . In: Journal of Marketing for Higher Education. RePEc:taf:jmkthe:v:22:y:2012:i:1:p:83-100. Full description at Econpapers \|\| Download paper	2

Citing documents used to compute impact factor: 8

Year	Title
2020	. Full description at Econpapers \|\| Download paper
2020	Dilemmas in Re-branding a UniversityÃ¢â¬âÃ¢â¬ÅMaybe People Just DonÃ¢â¬â¢t Like ChangeÃ¢â¬Â: Linking Meaningfulness and Mutuality into the Reconciliation. (2020). Stenvall, Jari ; Chapleo, Chris ; Clark, Paul ; Suomi, Kati ; Kuoppakangas, Paivikki. In: Corporate Reputation Review. RePEc:pal:crepre:v:23:y:2020:i:2:d:10.1057_s41299-019-00080-2. Full description at Econpapers \|\| Download paper
2020	AlumniÃ¢â¬â¢s perceptions about commitment towards their university: drivers and consequences. (2020). Sequeira, Bernardete Dias ; Pereira, Luis Nobre ; Mendes, Julio Costa ; Pedro, Ilda Maria. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:4:d:10.1007_s12208-020-00259-y. Full description at Econpapers \|\| Download paper
2020	Exploring sources of voter-based political human brand equity. (2020). Silva, Joaquim ; Sa, Elisabete S ; Atzger, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00192-9. Full description at Econpapers \|\| Download paper
2020	Scientific Performance and Mapping of the Term STEM in Education on the Web of Science. (2020). Hinojo-Lucena, Francisco-Javier ; Duo-Terron, Pablo ; Navas-Parejo, Magdalena Ramos ; Rodriguez-Jimenez, Carmen ; Moreno-Guerrero, Antonio-Jose. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:6:p:2279-:d:332550. Full description at Econpapers \|\| Download paper
2020	HOW TO BUILD ROBUST ON-LINE JOB INTERVIEW RESISTANT TO HEALTH-RISK GENERATED CRISES. (2020). Milenkovska, Violeta ; Novkovska, Blagica. In: UTMS Journal of Economics. RePEc:ris:utmsje:0300. Full description at Econpapers \|\| Download paper
2020	SOCIAL MEDIA MARKETING IN HIGHER EDUCATION INSTITUTIONS. (2020). Salem, Omar. In: SEA - Practical Application of Science. RePEc:cmj:seapas:y:2020:i:23:p:191-196. Full description at Econpapers \|\| Download paper
2020	Using Social Media in Public Universities. A Research on the University of Bucharest, Romania. (2020). Grigorae, Alexandru. In: Ovidius University Annals, Economic Sciences Series. RePEc:ovi:oviste:v:xx:y:2020:i:1:p:644-650. Full description at Econpapers \|\| Download paper

Recent citations

Recent citations received in 2020

Year	Citing document

Recent citations received in 2019

Year	Citing document

Recent citations received in 2018

Year	Citing document
2018	Sales impact of servicescapes rational stimuli: A natural experiment. (2018). Morone, Andrea ; Schirone, Dario Antonio ; Nemore, Francesco. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:45:y:2018:i:c:p:256-262. Full description at Econpapers \|\| Download paper

Recent citations received in 2017

Year	Citing document
2017	Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement. (2017). Doa-Toledo, Luis ; Barrio-Garcia, Salvador ; Luque-Martinez, Teodoro . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0186-y. Full description at Econpapers \|\| Download paper

10 most frequent citing series

#	Series	H	Cites
1	Journal of Business Research / Elsevier	80	51
2	Sustainability / MDPI	48	42
3	International Review on Public and Nonprofit Marketing / Springer	6	25
4	Journal of Marketing for Higher Education / Taylor & Francis Journals	8	24
5	Journal of Brand Management / Palgrave Macmillan	9	16
6	SAGE Open / SAGE Publications	9	15
7	Corporate Reputation Review / Palgrave Macmillan	4	15
8	Cuadernos de GestiÃ³n / Universidad del PaÃs Vasco - Instituto de EconomÃa Aplicada a la Empresa (IEAE)	4	10
9	Studia Universitatis âVasile Goldisâ Arad â Economics Series / Sciendo	4	7
10	Research in Higher Education / Springer	4	7
11	Journal of Retailing and Consumer Services / Elsevier	31	7