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Journal of Interactive Marketing / Elsevier

Citation Profile [Updated: 2023-11-03 08:28:08]
5 Years H Index
42
Impact Factor (IF)
2
5 Years IF
1.93
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2008 0 0.49 0.06 0 16 16 233 1 1 0 0 0 1 0.06 0.23
2009 0.38 0.47 1.72 0.38 30 46 970 79 80 16 6 16 6 78 98.7 64 2.13 0.24
2010 0.72 0.48 1.89 0.72 24 70 528 132 212 46 33 46 33 120 90.9 42 1.75 0.21
2011 0.59 0.52 0.71 0.59 25 95 409 67 279 54 32 70 41 25 37.3 4 0.16 0.24
2012 0.33 0.52 0.76 0.62 21 116 718 88 367 49 16 95 59 34 38.6 2 0.1 0.22
2013 0.74 0.56 1.17 0.76 23 139 587 162 529 46 34 116 88 69 42.6 18 0.78 0.24
2014 0.59 0.55 1.11 0.82 20 159 622 177 706 44 26 123 101 52 29.4 1 0.05 0.23
2015 0.81 0.55 1.43 0.89 19 178 272 255 961 43 35 113 101 53 20.8 0 0.23
2016 1.21 0.53 1.98 1.31 25 203 394 401 1362 39 47 108 142 72 18 14 0.56 0.21
2017 1.02 0.54 1.94 1.49 30 233 460 451 1813 44 45 108 161 63 14 8 0.27 0.22
2018 1.18 0.56 2.1 1.55 32 265 253 557 2370 55 65 117 181 84 15.1 6 0.19 0.24
2019 1.35 0.58 2.26 1.69 35 300 287 679 3049 62 84 126 213 113 16.6 9 0.26 0.23
2020 1.48 0.7 2.89 1.83 32 332 242 960 4009 67 99 141 258 113 11.8 37 1.16 0.33
2021 2.36 0.87 3.46 2.25 33 365 102 1264 5273 67 158 154 347 126 10 14 0.42 0.32
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165.

Full description at Econpapers || Download paper

304
22012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91.

Full description at Econpapers || Download paper

219
32012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208.

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143
42009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81.

Full description at Econpapers || Download paper

139
52014What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183.

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137
62013Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256.

Full description at Econpapers || Download paper

134
72009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331.

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123
82010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120.

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108
92009Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34.

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108
102009Does Chatter Matter? The Impact of User-Generated Content on Music Sales. (2009). Dhar, Vasant ; Chang, Elaine A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:300-307.

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100
112013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280.

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96
122010Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180.

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93
132012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113.

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90
142011Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36.

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87
152013Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269.

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83
162014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148.

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83
172009Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129.

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82
182013Social Media Metrics — A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298.

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82
192017Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Yim, Mark Yi-Cheon ; Sauer, Paul L ; Chu, Shu-Chuan . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103.

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73
202011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94.

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72
212008Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59.

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65
222016Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48.

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63
232013Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hoffman, Donna L ; Hennig-Thurau, Thorsten ; de Valck, Kristine ; Yadav, Manjit S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323.

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62
242012Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234.

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62
252010Consumer Behavior in a Multichannel, Multimedia Retailing Environment. (2010). Dholakia, Utpal M ; Taylor, Earl ; Stewart, David ; Rindfleisch, Aric ; Reeves, Randy ; Kahn, Barbara E. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:86-95.

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59
262011The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Varan, Duane ; Robinson, Jennifer A ; Treleaven-Hassard, Shiree ; Potter, Robert F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200.

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59
272013Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235.

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59
282009A Hierarchical Marketing Communications Model of Online and Offline Media Synergies. (2009). Naik, Prasad A ; Peters, Kay. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:288-299.

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56
292017Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26.

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56
302015A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27.

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54
312016Gamification and Mobile Marketing Effectiveness. (2016). Hofacker, Charles F ; Donaldson, Jeff ; Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36.

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53
322019Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Macky, Keith ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41.

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53
332017The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Verhoef, Peter C ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43.

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50
342009Interactive Services: A Framework, Synthesis and Research Directions. (2009). Bolton, Ruth ; Saxena-Iyer, Shruti. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:91-104.

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50
352009Online Trust: State of the Art, New Frontiers, and Research Potential. (2009). Urban, Glen L ; Lorenzon, Antonio ; Amyx, Cinda. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:179-190.

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49
362008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. (2008). Dickinger, Astrid ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:3:p:23-39.

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49
372013Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157.

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49
382012Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). van Noort, Guda ; Willemsen, Lotte M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140.

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48
392017A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54.

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48
402020Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

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48
412016Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14.

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47
422009Interactivitys Unanticipated Consequences for Marketers and Marketing. (2009). Deighton, John ; Kornfeld, Leora. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:4-10.

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45
432009Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. (2009). Bucklin, Randolph E ; Sismeiro, Catarina. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:35-48.

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42
442010Strategic Online and Offline Retail Pricing: A Review and Research Agenda. (2010). Grewal, Dhruv ; Tolerico, Stephen ; Song, Reo ; Ratchford, Brian ; Kannan, P K ; Kalyanam, Kirthi ; Janakiraman, Ramkumar . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:138-154.

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42
452015The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Malthouse, Edward C ; Wang, Rebecca Jen-Hui. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41.

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42
462010CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions. (2010). Verhoef, Peter C ; Ganesan, Shankar ; Krafft, Manfred ; Malthouse, Edward C ; McAlister, Leigh ; Venkatesan, Rajkumar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:121-137.

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42
472010An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Cebollada-Calvo, Jose-Javier ; Arce-Urriza, Marta ; Chu, Junhong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:4:p:251-268.

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40
482010The Differential Effects of Online Word-of-Mouth and Critics Reviews on Pre-release Movie Evaluation. (2010). Chakravarty, Anindita ; Mazumdar, Tridib ; Liu, Yong. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:3:p:185-197.

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40
492012Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255.

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40
502011Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50.

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40
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Hollebeek, Linda D ; Brodie, Roderick J ; Glynn, Mark S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165.

Full description at Econpapers || Download paper

156
22012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. (2012). de Vries, Lisette ; PEter, ; Gensler, Sonja. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:83-91.

Full description at Econpapers || Download paper

84
32012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. (2012). Wang, Xia ; Wei, Yujie ; Yu, Chunling. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:198-208.

Full description at Econpapers || Download paper

57
42017Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective. (2017). Yim, Mark Yi-Cheon ; Sauer, Paul L ; Chu, Shu-Chuan . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:89-103.

Full description at Econpapers || Download paper

53
52019Digital Content Marketings Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. (2019). Macky, Keith ; Hollebeek, Linda D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:27-41.

Full description at Econpapers || Download paper

45
62009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331.

Full description at Econpapers || Download paper

44
72020Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

Full description at Econpapers || Download paper

44
82009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. (2009). Neslin, Scott A ; Shankar, Venkatesh. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:70-81.

Full description at Econpapers || Download paper

41
92013Managing Brands in the Social Media Environment. (2013). Gensler, Sonja ; Wiertz, Caroline ; Liu-Thompkins, Yuping ; Volckner, Franziska. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256.

Full description at Econpapers || Download paper

38
102014What We Know and Dont Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. (2014). King, Robert Allen ; Bush, Victoria D ; Racherla, Pradeep . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183.

Full description at Econpapers || Download paper

37
112014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction. (2014). Labrecque, Lauren I. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:28:y:2014:i:2:p:134-148.

Full description at Econpapers || Download paper

35
122013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Wege, Egbert ; Haenlein, Michael ; Malthouse, Edward C. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280.

Full description at Econpapers || Download paper

34
132017Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective. (2017). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:39:y:2017:i:c:p:15-26.

Full description at Econpapers || Download paper

33
142013Social Media Metrics — A Framework and Guidelines for Managing Social Media. (2013). Peters, Kay ; Pauwels, Koen ; Ognibeni, Bjorn ; Kaplan, Andreas M ; Chen, Yubo . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298.

Full description at Econpapers || Download paper

31
152013Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235.

Full description at Econpapers || Download paper

30
162019Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. (2019). Spence, Charles ; Velasco, Carlos ; Petit, Olivia. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:45:y:2019:i:c:p:42-61.

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30
172012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?. (2012). Smith, Andrew N ; Yongjian, Chen ; Fischer, Eileen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:2:p:102-113.

Full description at Econpapers || Download paper

30
182017The Showrooming Phenomenon: Its More than Just About Price. (2017). Gensler, Sonja ; Verhoef, Peter C ; Neslin, Scott A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:29-43.

Full description at Econpapers || Download paper

30
192010Crafting Integrated Multichannel Retailing Strategies. (2010). Zhang, Jie ; Weitz, Barton A ; Steenburgh, Thomas J ; Kushwaha, Tarun ; Irvin, John W ; Farris, Paul W. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:168-180.

Full description at Econpapers || Download paper

28
202008Adoption of Virtual Try-on technology for online apparel shopping. (2008). Kim, Jiyeon ; Forsythe, Sandra . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:22:y:2008:i:2:p:45-59.

Full description at Econpapers || Download paper

28
212017A Meta-analysis of Online Trust Relationships in E-commerce. (2017). Kim, Yeolib ; Peterson, Robert A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:38:y:2017:i:c:p:44-54.

Full description at Econpapers || Download paper

26
222009Flow Online: Lessons Learned and Future Prospects. (2009). Hoffman, Donna L ; Novak, Thomas P. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:1:p:23-34.

Full description at Econpapers || Download paper

26
232011Strategic Herding Behavior in Peer-to-Peer Loan Auctions. (2011). Herzenstein, Michal ; Andrews, Rick L ; Dholakia, Utpal M. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:27-36.

Full description at Econpapers || Download paper

25
242012Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers Online Flow Experience. (2012). van Noort, Guda ; van Reijmersdal, Eva A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:26:y:2012:i:4:p:223-234.

Full description at Econpapers || Download paper

24
252015A Meta-analytic Investigation of the Role of Valence in Online Reviews. (2015). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick ; Eisend, Martin. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:17-27.

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24
262013Consumer Power: Evolution in the Digital Age. (2013). Labrecque, Lauren I ; Hofacker, Charles F ; Novak, Thomas P ; Mathwick, Charla ; Dem, Jonas Vor. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:257-269.

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272011The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Varan, Duane ; Robinson, Jennifer A ; Treleaven-Hassard, Shiree ; Potter, Robert F. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200.

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282011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. (2011). Chen, Yubo ; Wang, QI ; Fay, Scott. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:85-94.

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292010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. (2010). Shankar, Venkatesh ; Naik, Prasad ; Hofacker, Charles ; Venkatesh, Alladi. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:24:y:2010:i:2:p:111-120.

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302020Brave New World? On AI and the Management of Customer Relationships. (2020). Kroll, Eike Benjamin ; Kotterheinrich, Kim ; Kaplan, Andreas ; Hofacker, Charles F ; Gensler, Sonja ; Bart, Yakov ; Libai, Barak. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56.

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312016Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. (2016). Shankar, Venkatesh ; Morrissey, Shawn ; Holland, Steve ; Rizley, Ross ; Ramanathan, Suresh ; Kleijnen, Mirella . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:37-48.

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322016Gamification and Mobile Marketing Effectiveness. (2016). Hofacker, Charles F ; Donaldson, Jeff ; Manchanda, Puneet ; Lurie, Nicholas H ; de Ruyter, KO. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:25-36.

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332019Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors. (2019). Kalro, Arti D ; Srivastava, Vartika. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:48:y:2019:i:c:p:33-50.

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342017Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. (2017). Novak, Tom ; Verhoef, Peter C ; Hu, Mandy Mantian ; Hoffman, Donna L ; Fong, Nathan ; Datta, Hannes ; Bart, Yakov ; Andrews, Michelle ; Abhishek, Vibhanshu ; Luo, Xueming ; Zhang, Yuchi ; Kannan, P K ; Rand, William ; Stephen, Andrew T. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8.

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352016Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14.

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362013Social Commerce: A Contingency Framework for Assessing Marketing Potential. (2013). Spann, Martin ; Hoffman, Donna L ; Hennig-Thurau, Thorsten ; de Valck, Kristine ; Yadav, Manjit S. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323.

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372020What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. (2020). Worring, Marcel ; Mazloom, Masoud ; van Dolen, Willemijn ; Rietveld, Robert. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:49:y:2020:i:c:p:20-53.

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382021The Role of Social Media Content Format and Platform in Users Engagement Behavior. (2021). Rad, Mona Rashidi ; Rashidirad, Mona ; Dolan, Rebecca ; Shahbaznezhad, Hamidreza. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:47-65.

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392013Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities. (2013). Marchand, Andre ; Hennig-Thurau, Thorsten. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:27:y:2013:i:3:p:141-157.

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402018Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. (2018). Barwitz, Niklas ; Maas, Peter . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:43:y:2018:i:c:p:116-133.

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412015The Effects of Adopting and Using a Brands Mobile Application on Customers Subsequent Purchase Behavior. (2015). Jung, SU ; Malthouse, Edward C ; Wang, Rebecca Jen-Hui. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:31:y:2015:i:c:p:28-41.

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422017Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads. (2017). Belanche, Daniel ; Perez-Rueda, Alfredo ; Flavian, Carlos. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:37:y:2017:i:c:p:75-88.

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432011How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information. (2011). Pan, Lee-Yun ; Chiou, Jyh-Shen. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:2:p:67-74.

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442020The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90.

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452021Past, Present, and Future of Electronic Word of Mouth (EWOM). (2021). Yadav, Neha ; Verma, Sanjeev . In: Journal of Interactive Marketing. RePEc:eee:joinma:v:53:y:2021:i:c:p:111-128.

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462009Mobile Marketing: A Synthesis and Prognosis. (2009). Shankar, Venkatesh ; Balasubramanian, Sridhar. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:23:y:2009:i:2:p:118-129.

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472020Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). von Wangenheim, Florian ; Brock, Jurgen Kai-Uwe ; Beh, Yean Shan ; Viswanathan, Vijay ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105.

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482011Online Personal Branding: Processes, Challenges, and Implications. (2011). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:25:y:2011:i:1:p:37-50.

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492020Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. (2020). Scott, Maura L ; Roggeveen, Anne L ; Mende, Martin ; Kroschke, Mirja ; Grewal, Dhruv. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:9-25.

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502016Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:33:y:2016:i:c:p:27-42.

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2022Search engine optimization: The long-term strategy of keyword choice. (2022). Ponzoa, Jose M ; Arilla, Ramon ; Erdmann, Anett. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:650-662.

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2022Extension and customer reaction on sharing economy platforms: The role of customer inertia. (2022). Ayadi, Kafia ; Manthiou, Aikaterini ; Cao, Lanlan. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:513-522.

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2022A value perspective on online review platforms: Profiling preference structures of online shops and traditional companies. (2022). Nimsgern, Vivien ; Hein, Nika ; Konig, Tatjana Maria. In: Journal of Business Research. RePEc:eee:jbrese:v:145:y:2022:i:c:p:387-401.

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2022“Automotive repairs, data accessibility, and privacy and security challenges: A stakeholder analysis and proposed policy solutions”. (2022). Banerjee, Syagnik ; Longstreet, Phil ; Hemphill, Thomas A. In: Technology in Society. RePEc:eee:teinso:v:71:y:2022:i:c:s0160791x22002317.

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2022Artificial Intelligence System Problems and Opportunities to Solve Them with Design Patterns. (2022). Armyanova, Mariya ; Aleksandrova, Yanka. In: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series. RePEc:vra:journl:v:11:y:2022:i:2:p:172-183.

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2022The effectiveness of AI salesperson vs. human salesperson across the buyer-seller relationship stages. (2022). Chang, Woojung. In: Journal of Business Research. RePEc:eee:jbrese:v:148:y:2022:i:c:p:241-251.

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2022The interplaying factors of the robotic tourism experience: The customer journeys touchpoints, context, and qualities. (2022). Klaus, Phil ; Manthiou, Aikaterini. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:177:y:2022:i:c:s0040162522000841.

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2022A conceptual comparative approach on personal AI assistants and external service robots. (2022). Irina, Bojescu ; Maria, Barbul ; Corina, Pelau. In: Proceedings of the International Conference on Business Excellence. RePEc:vrs:poicbe:v:16:y:2022:i:1:p:1466-1474:n:4.

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2022The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution. (2022). Parasuraman, A ; Grewal, Dhruv ; Mende, Martin ; Noble, Stephanie M. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:2:p:199-208.

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2022Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features. (2022). Uysal, Ertugrul ; Alavi, Sascha ; Bezenon, Valery. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00856-9.

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2022Artificial Intelligence for Healthcare and Social Services: Optimizing Resources and Promoting Sustainability. (2022). Greco, Emilio ; Mancini, Riccardo ; Sciarretta, Eliseo. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:24:p:16464-:d:997953.

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2022Vers une communication client/vendeur médiatisée par lusage de linstrument digital. (2022). Heitz-Spahn, Sandrine ; Dianoux, Christian ; Bendjaballah, Madiha. In: Post-Print. RePEc:hal:journl:hal-03542762.

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2022How robots will affect the future of retailing. (2022). Grewal, Dhruv ; Guha, Abhijit. In: AMS Review. RePEc:spr:amsrev:v:12:y:2022:i:3:d:10.1007_s13162-022-00241-3.

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2022A dynamic ensemble selection method for bank telemarketing sales prediction. (2022). Dhamotharan, Lalitha ; Wang, Dujuan ; Yin, Yunqiang ; Feng, YI. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:368-382.

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2022Marketing intelligence: Innovation ability to anticipate global competition. (2022). Kusumah, Allizia Zulfa ; Suganda, Uce Karna ; Aripin, Zaenal. In: International Journal of Research in Business and Social Science (2147-4478). RePEc:rbs:ijbrss:v:11:y:2022:i:1:p:328-339.

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2022Overcoming the pitfalls and perils of algorithms: A classification of machine learning biases and mitigation methods. (2022). Fahse, Tobias ; Herhausen, Dennis ; van Giffen, Benjamin. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:93-106.

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2022Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI. (2022). Park, Jongwon ; Lee, Jacob C ; Kim, Jungkeun ; Giroux, Marilyn. In: Journal of Business Ethics. RePEc:kap:jbuset:v:178:y:2022:i:4:d:10.1007_s10551-022-05056-7.

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2022Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management. (2022). Reinecke, Sven ; Fischer, Peter M ; Volkmar, Gioia. In: Journal of Business Research. RePEc:eee:jbrese:v:149:y:2022:i:c:p:599-614.

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2022The Contributions of Customer Knowledge and Artificial Intelligence to Customer Satisfaction. (2022). Zada, Ibrahim. In: International Review of Management and Marketing. RePEc:eco:journ3:2022-05-1.

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2022Marketing Strategies 4.0: Recent Trends and Technologies in Marketing. (2022). Twala, Bhekisipho ; Priyadarshi, Neeraj ; Gehlot, Anita ; Singh, Rajesh ; Kaur, Ravneet. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:24:p:16356-:d:996202.

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2022When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones. (2022). Sadaba, Charo ; Feijoo, Beatriz. In: Media and Communication. RePEc:cog:meanco:v:10:y:2022:i:1:p:339-349.

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2022The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation. (2022). Lee, Nick ; Omalley, Lisa ; Odwyer, Michele ; Baehre, Sven. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:1:d:10.1007_s11747-021-00790-2.

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2022The micro foundations of social media use: Artificial intelligence integrated routine model. (2022). Kamble, Sachin S ; Ul, Mirza Amin ; Mani, Venkatesh ; Ghouri, Arsalan Mujahid. In: Journal of Business Research. RePEc:eee:jbrese:v:144:y:2022:i:c:p:80-92.

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2022When crowding?in and when crowding?out? The boundary conditions on the relationship between negative online reviews and online sales. (2022). Ma, Yongyuan ; Wang, Peng ; Shen, AO. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:43:y:2022:i:6:p:2016-2032.

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2022Customer engagement and social media: Revisiting the past to inform the future. (2022). Rasul, Tareq ; Lim, Weng Marc. In: Journal of Business Research. RePEc:eee:jbrese:v:148:y:2022:i:c:p:325-342.

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2022Past, present, and future of customer engagement. (2022). Rasul, Tareq ; Ala, Mamun ; Kumar, Satish ; Lim, Weng Marc. In: Journal of Business Research. RePEc:eee:jbrese:v:140:y:2022:i:c:p:439-458.

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2022“I follow what you post!†: The role of social media influencers’ content characteristics in consumers online brand-related activities (COBRAs). (2022). Koay, Kian Yeik ; Aw, Eugene Cheng-Xi ; Cheung, Man Lai. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000339.

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2022Impact of Luxury Hotel Customer Experience on Brand Love and Customer Citizenship Behavior. (2022). Lin, Yangpeng ; Choe, Yeongbae. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:21:p:13899-:d:953670.

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2022Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Gligor, Nichole ; Bozkurt, Siddik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3.

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2022Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry. (2022). Charoenpornpanichkul, Kitti ; Rungruangjit, Warinrampai. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:23:p:15770-:d:985469.

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2022It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups. (2022). Niemand, Thomas ; Eggers, Fabian ; Pakura, Stefanie ; Rudeloff, Christian. In: Review of Managerial Science. RePEc:spr:rvmgts:v:16:y:2022:i:3:d:10.1007_s11846-021-00464-x.

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2022Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic. (2022). dandotiya, Ravi ; Aggarwal, Arun ; Lim, Weng Marc. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000297.

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2022Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying. (2022). Ali, Md Yunus ; Ahmed, Pervaiz Khalid ; Lim, Weng Marc. In: Journal of Business Research. RePEc:eee:jbrese:v:146:y:2022:i:c:p:582-604.

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2022Let us talk about something: The evolution of e-WOM from the past to the future. (2022). Khodayari, Maryam ; Mahavarpour, Nasrin ; Fashami, Rahime Zaman ; Foroudi, Pantea ; Akbari, Morteza. In: Journal of Business Research. RePEc:eee:jbrese:v:149:y:2022:i:c:p:663-689.

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2022Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysis. (2022). Paul, Justin ; Gupta, Sangita Dutta ; Majumder, Madhumita Guha. In: Journal of Business Research. RePEc:eee:jbrese:v:150:y:2022:i:c:p:147-164.

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2022Mining the text of online consumer reviews to analyze brand image and brand positioning. (2022). Cebollada, Javier ; Arce-Urriza, Marta ; Alzate, Miriam. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000820.

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2022Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry. (2022). Marius, Coman ; Gudanescu, Nicoleta Luminita ; Mihai, Doina Constanta ; Ionescu, Constantin Aurelian ; Florea, Nicoleta Valentina ; Zaman, Gheorghe. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:24:y:2022:i:59:p:268.

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2022Social media use in international marketing: Impact on brand and firm performance. (2022). Piotr, Zaborek ; Marzanna, Witek-Hajduk. In: International Journal of Management and Economics. RePEc:vrs:ijomae:v:58:y:2022:i:2:p:121-142:n:5.

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2022Is firm-generated content a lost cause?. (2022). Tiago, Flavio ; Borges-Tiago, Maria Teresa ; Santiago, Joanna. In: Journal of Business Research. RePEc:eee:jbrese:v:139:y:2022:i:c:p:945-953.

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2022Online reviews as a pacifying decision-making assistant. (2022). Thuy, Lobel Trong ; Nguyen, Nhan Thanh ; Minh, Pham Thi ; Le, Loc Tuan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003714.

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2022Investigation of Attributes Influencing the Attractiveness of Mobile Commerce Advertisements on the Facebook Platform. (2022). Morknas, Mangirdas ; Rudien, Elz ; Cvirka, Donatas. In: Economies. RePEc:gam:jecomi:v:10:y:2022:i:2:p:52-:d:753492.

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2022Effect of privacy concerns and engagement on social support behaviour in online health community platforms. (2022). Shabbir, Haseeb ; Nisar, Tahir M ; Hajli, Nick ; Ibrahim, Fahad ; Tseng, Hsiao-Ting. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:178:y:2022:i:c:s004016252200124x.

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2022COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal†in the airline industry. (2022). Porcu, Luca ; Crespo-Almendros, Esmeralda ; Prados-Pea, Ma Beln. In: Journal of Air Transport Management. RePEc:eee:jaitra:v:103:y:2022:i:c:s0969699722000758.

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2022How rich is too rich? Visual design elements in digital marketing communications. (2022). Faure, Corinne ; Mai, Robert ; Bashirzadeh, Yashar. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:58-76.

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2022Could Surplus Food in Blind Box Form Increase Consumers’ Purchase Intention?. (2022). Sun, Jie ; Chen, Xuqi ; Yang, Chun ; Gu, Chao ; Miao, Wei ; Wei, Wei. In: Agriculture. RePEc:gam:jagris:v:12:y:2022:i:6:p:864-:d:839633.

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2022The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness. (2022). Choi, Jeonghye ; Do, Boram ; Kim, Hye-Jin ; Li, Yiling. In: Journal of Business Research. RePEc:eee:jbrese:v:151:y:2022:i:c:p:232-243.

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2022Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs. (2022). Guhl, Daniel ; Gabel, Sebastian. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:3:p:395-411.

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2022An Impact Path Analysis of Russo–Ukrainian Conflict on the World and Policy Response Based on the Input–Output Network. (2022). Zhong, Weiqiong ; Wang, Anjian ; Li, Weidong. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:14:p:8672-:d:863580.

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2022ELP: Link prediction in social networks based on ego network perspective. (2022). Biswas, Bhaskar ; Kumar, Ajay ; Singh, Shashank Sheshar ; Mishra, Shivansh. In: Physica A: Statistical Mechanics and its Applications. RePEc:eee:phsmap:v:605:y:2022:i:c:s0378437122006343.

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2022Solver engagement in online crowdsourcing communities: The roles of perceived interactivity, relationship quality and psychological ownership. (2022). Shan, Wei ; Evans, Richard ; Shi, Xiaoxiao. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:175:y:2022:i:c:s0040162521008209.

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2022What Drives the Digital Customer Experience and Customer Loyalty in Mobile Short-Form Video Shopping? Evidence from Douyin (TikTok). (2022). Lee, Young-Chan ; Yang, Qin. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:10890-:d:903178.

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2022Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing. (2022). Olearova, Maria ; Fedorko, Richard ; Bacik, Radovan ; Stefko, Robert. In: Oeconomia Copernicana. RePEc:pes:ieroec:v:13:y:2022:i:1:p:181-223.

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2022Anthropomorphic brand management: An integrated review and research agenda. (2022). Rahman, Zillur ; Sharma, Monika. In: Journal of Business Research. RePEc:eee:jbrese:v:149:y:2022:i:c:p:463-475.

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2022The roles of multiple channels in predicting website visits and purchases: Engagers versus closers. (2022). Kalyanam, Kirthi ; Jerath, Kinshuk ; Goi, Marcel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:3:p:656-677.

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2022When and how consumers are willing to exchange data with retailers: An exploratory segmentation. (2022). Afifi, Eslam ; Ferraro, Carla R ; Sands, Sean J ; Pallant, Jessica L. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003404.

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2022Overt and covert customer data collection in online personalized advertising: The role of user emotions. (2022). Santos, David ; Drossos, Dimitrios ; Kostopoulos, Ioannis ; Magrizos, Solon ; Grigorios, Lamprinakos. In: Journal of Business Research. RePEc:eee:jbrese:v:141:y:2022:i:c:p:308-320.

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2022Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis. (2022). Dwivedi, Yogesh K ; Ooi, Keng-Boon ; Yuan, Yunpeng ; Tan, Garry Wei-Han ; Wang, Guoqiang. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:175:y:2022:i:c:s0040162521007769.

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2022Brand logos versus brand names: A comparison of the memory effects of textual and pictorial brand elements placed in computer games. (2022). Dwivedi, Yogesh K ; Sreejesh, S ; Ghosh, Tathagata. In: Journal of Business Research. RePEc:eee:jbrese:v:147:y:2022:i:c:p:222-235.

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2022It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners. (2022). Ibáñez-Zapata, José-à ngel, ; Snchez-Fernndez, Juan ; Casado-Aranda, Luis-Alberto. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:67:y:2022:i:c:s096969892200090x.

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2022Attitude, Self-Control, and Prosocial Norm to Predict Intention to Use Social Media Responsibly: From Scale to Model Fit towards a Modified Theory of Planned Behavior. (2022). Adnan, Hamedi Mohd ; Shahzalal, MD. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:16:p:9822-:d:883779.

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2022Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework. (2022). Swani, Kunal ; Milne, George R ; Slepchuk, Alec N. In: Journal of Business Research. RePEc:eee:jbrese:v:141:y:2022:i:c:p:782-793.

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2022Privacy controls as an information source to reduce data poisoning in artificial intelligence-powered personalization. (2022). Cloarec, Julien. In: Journal of Business Research. RePEc:eee:jbrese:v:152:y:2022:i:c:p:144-153.

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2022Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars. (2022). Guido, Gianluigi ; Amatulli, Cesare ; Peluso, Alessandro M ; Sestino, Andrea. In: Technology in Society. RePEc:eee:teinso:v:70:y:2022:i:c:s0160791x22001580.

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2022Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age. (2022). Ali, Memon Ahsan ; Gul, Gilal Rukhsana. In: Journal of Management and Business Administration. Central Europe. RePEc:vrs:jmbace:v:30:y:2022:i:1:p:83-102:n:1.

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2022Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age. (2022). Ali, Memon Ahsan ; Gul, Gilal Rukhsana. In: Journal of Management and Business Administration. Central Europe. RePEc:vrs:jmbace:v:30:y:2022:i:2:p:83-102:n:1.

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2022Intelligent Vehicle Sales Prediction Based on Online Public Opinion and Online Search Index. (2022). Ma, Ning ; Xu, Heyan ; Zhang, Mingyang ; Pan, Xinglin. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:16:p:10344-:d:892697.

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2022Green Advertising on Social Media: A Systematic Literature Review. (2022). Ktisti, Evangelia ; Hatzithomas, Leonidas ; Boutsouki, Christina. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:21:p:14424-:d:962558.

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2022Impact of the perceived risk in influencers product recommendations on their followers purchase attitudes and intention. (2022). Santos-Roldan, Luna M ; Sanchez-Caizares, Sandra M ; Cabeza-Ramirez, Javier L ; Fuentes-Garcia, Fernando J. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:184:y:2022:i:c:s0040162522005182.

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2022Customer base analysis with recurrent neural networks. (2022). Kalcher, Klaudius ; Platzer, Michael ; Reutterer, Thomas ; Valendin, Jan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:4:p:988-1018.

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2022Consumer sovereignty in the digital society. (2022). Chirat, Alexandre. In: EconomiX Working Papers. RePEc:drm:wpaper:2022-25.

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2022How consumer digital signals are reshaping the customer journey. (2022). Kupor, Daniella ; Longoni, Chiara ; Thomaz, Felipe ; Libai, Barak ; Andrews, Michelle ; Rosario, Ana Babi ; Chae, Inyoung ; Inman, Jeffrey J ; Schweidel, David A ; Bart, Yakov ; Stephen, Andrew T ; Chen, Zoey. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00839-w.

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2022An analyses of the effect of using contextual and loyalty features on early purchase prediction of shoppers in e-commerce domain. (2022). Abdullahi, Hassana ; Bader-El, Mohamed ; Esmeli, Ramazan. In: Journal of Business Research. RePEc:eee:jbrese:v:147:y:2022:i:c:p:420-434.

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2022Does Psychological Ownership Matter? Investigating Consumer Green Brand Relationships through the Lens of Anthropomorphism. (2022). Sehgal, Nidhi ; Jham, Vimi ; Malhotra, Gunjan. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:20:p:13152-:d:941456.

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Recent citations
Recent citations received in 2021
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2021Emojis to conversion on social media: Insights into online consumer engagement and reactions. (2021). Chawla, Yash ; Astek, Ondej ; Ljepava, Nikolina ; Kotial, Kamil ; Mladenovi, Duan. In: WORking papers in Management Science (WORMS). RePEc:ahh:wpaper:worms2113.

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2021Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. (2021). Dwivedi, Yogesh K ; Ghosh, Tathagata ; Sreejesh, S. In: Journal of Business Research. RePEc:eee:jbrese:v:132:y:2021:i:c:p:88-101.

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2021More of the same? Effects of volume and variety of social media brand engagement behavior. (2021). Falk, Tomas ; Schaefers, Tobias ; Schamari, Julia ; Kumar, Ashish. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:282-294.

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2021When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach. (2021). Markos, Ereni ; Labrecque, Lauren I ; Pea, Priscilla ; Swani, Kunal. In: Journal of Business Research. RePEc:eee:jbrese:v:135:y:2021:i:c:p:559-571.

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2021The effect of customer-perceived value when paying for a product with personal data: A real-life experimental study. (2021). Herrando, Carolina ; Fehrenbach, David. In: Journal of Business Research. RePEc:eee:jbrese:v:137:y:2021:i:c:p:222-232.

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2021Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations. (2021). Paskova, Martina ; Azubuike, Tracy ; Zelenka, Josef. In: Administrative Sciences. RePEc:gam:jadmsc:v:11:y:2021:i:2:p:34-:d:523320.

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2021No One Is Leaving This Time: Social Media Fashion Brand Communities. (2021). Osemeahon, Oseyenbhin Sunday ; Tansu, Aye ; Diachi, Albert Chukwunonso. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:23:p:12957-:d:685770.

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2021Investigating the Negative Effects of Emojis in Facebook Sponsored Ads for Establishing Sustainable Marketing in Social Media. (2021). Kim, Cheong ; Lee, Jung Woo. In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:9:p:4864-:d:543887.

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2021Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic. (2021). Shivaprasad, H N ; Rani, Anshu. In: DECISION: Official Journal of the Indian Institute of Management Calcutta. RePEc:spr:decisn:v:48:y:2021:i:4:d:10.1007_s40622-021-00298-2.

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2021Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic. (2021). Visentin, Marco ; Tuan, Annamaria ; Domenico, Giandomenico. In: Italian Journal of Marketing. RePEc:spr:ijmark:v:2021:y:2021:i:4:d:10.1007_s43039-021-00026-9.

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2021How does consumer engagement evolve when brands post across multiple social media?. (2021). Aravindakshan, Ashwin ; Unnava, Vasu. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:49:y:2021:i:5:d:10.1007_s11747-021-00785-z.

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Recent citations received in 2020
YearCiting document
2020Want to make me happy? Tell me about your experiences but not your objects. (2020). Bastos, Wilson. In: Journal of Consumer Affairs. RePEc:bla:jconsa:v:54:y:2020:i:3:p:978-1001.

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2020Virtual and augmented reality: Advancing research in consumer marketing. (2020). Bigne, Enrique ; Wedel, Michel ; Zhang, Jie. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465.

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2020Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement. (2020). Zheng, Mengqin ; Liu, Ran ; Filieri, Raffaele ; Lin, Zhibin ; Yuan, Denghua . In: Journal of Business Research. RePEc:eee:jbrese:v:115:y:2020:i:c:p:38-47.

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2020How virtual reality affects consumer choice. (2020). Dietrich, Holger ; Peukert, Christian ; Pfeiffer, Jella ; Meissner, Martin. In: Journal of Business Research. RePEc:eee:jbrese:v:117:y:2020:i:c:p:219-231.

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2020Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude. (2020). Yee, Fanny Fong. In: Journal of Business Research. RePEc:eee:jbrese:v:120:y:2020:i:c:p:31-41.

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2020Luxury in the digital age: A multi-actor service encounter perspective. (2020). Wirtz, Jochen ; Holmqvist, Jonas ; Fritze, Martin P. In: Journal of Business Research. RePEc:eee:jbrese:v:121:y:2020:i:c:p:747-756.

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2020A new look at employee happiness: How employees’ perceptions of a job as offering experiences versus objects to customers influence job-related happiness. (2020). Barsade, Sigal G ; Bastos, Wilson. In: Organizational Behavior and Human Decision Processes. RePEc:eee:jobhdp:v:161:y:2020:i:c:p:176-187.

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2020Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution. (2020). Haenlein, Michael ; Sajtos, Laszlo ; Krafft, Manfred. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:1-8.

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2020Digital Analytics: Modeling for Insights and New Methods. (2020). Potapov, Dmitriy ; Bijmolt, Tammo ; Kumar, V ; Leszkiewicz, Agata ; Gupta, Shaphali. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:26-43.

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2020Brave New World? On AI and the Management of Customer Relationships. (2020). Kroll, Eike Benjamin ; Kotterheinrich, Kim ; Kaplan, Andreas ; Hofacker, Charles F ; Gensler, Sonja ; Bart, Yakov ; Libai, Barak. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:44-56.

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2020Transforming the Customer Experience Through New Technologies. (2020). Shankar, Venkatesh ; Kraume, Karsten ; Schmitt, Bernd ; Kroschke, Mirja ; Hoyer, Wayne D. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:57-71.

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2020The Role of Marketing in Digital Business Platforms. (2020). Wirtz, Jochen ; Wieringa, Jaap E ; Van Bruggen, Gerrit ; Felten, Claudio ; Moch, Nicole ; Rangaswamy, Arvind. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:72-90.

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2020Artificial Intelligence and Marketing: Pitfalls and Opportunities. (2020). von Wangenheim, Florian ; Brock, Jurgen Kai-Uwe ; Beh, Yean Shan ; Viswanathan, Vijay ; de Bruyn, Arnaud. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:51:y:2020:i:c:p:91-105.

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2020Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider. (2020). Poncin, Ingrid ; Pleyers, Gordy. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920308274.

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2020Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review. (2020). Grewal, Dhruv ; de Ruyter, KO ; Plangger, Kirk ; Eisend, Martin ; Okazaki, Shintaro. In: Journal of Retailing. RePEc:eee:jouret:v:96:y:2020:i:4:p:458-473.

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2020Vividness of news push notifications and users’ response. (2020). Martinez-Navarro, Gema ; Fernandez-Lores, Susana ; Gavilan, Diana. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311070.

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2020The personalization–privacy paradox in the attention economy. (2020). Cloarec, Julien. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311252.

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2020.

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2020Management of Tourist Destinations: The Expectations of Guests on eWOM Generation in Maldonado (Uruguay). (2020). Ramon-Cardona, Jose ; Alvarez-Bassi, Daniel ; Sanchez-Fernandez, Maria Dolores. In: Sustainability. RePEc:gam:jsusta:v:12:y:2020:i:17:p:6825-:d:402686.

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2020Corporate brand value and cash holdings. (2020). , Ramesh ; Hanssens, Dominique M ; Bharadwaj, Neeraj . In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00188-5.

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2020Customer engagement in social media: a framework and meta-analysis. (2020). Herter, Marcia Maurer ; Pinto, Diego Costa ; Ladeira, Wagner Junior ; Santini, Fernando ; Babin, Barry J ; Sampaio, Claudio Hoffmann. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:48:y:2020:i:6:d:10.1007_s11747-020-00731-5.

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Recent citations received in 2019
YearCiting document
2019Engaging the unengaged customer: The value of a retailer mobile app. (2019). Neslin, Scott A ; Dinner, Isaac M ; van Heerde, Harald J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:420-438.

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2019How stories generate consumer engagement: An exploratory study. (2019). Pitardi, Valentina ; Dessart, Laurence. In: Journal of Business Research. RePEc:eee:jbrese:v:104:y:2019:i:c:p:183-195.

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2019Consumer Processing of Online Trust Signals: A Neuroimaging Study. (2019). Sanchez-Fernandez, Juan ; Dimoka, Angelika ; Casado-Aranda, Luis-Alberto. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:159-180.

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2019Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences. (2019). Hollebeek, Linda D ; Ul, Jamid ; Rasool, Aaleya ; Khan, Imran ; Rahman, Zillur. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:277-285.

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2019Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing. (2019). Heller, Jonas ; Keeling, Debbie I ; Mahr, Dominik ; de Ruyter, KO ; Chylinski, Mathew. In: Journal of Retailing. RePEc:eee:jouret:v:95:y:2019:i:4:p:219-234.

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2019Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study. (2019). Spulbar, Cristi ; Ullal, Mithun S ; Hawaldar, Iqbal Thonse ; BIRAU, Felicia Ramona . In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:17:p:4637-:d:261047.

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2019Influence of Network Embeddedness and Network Diversity on Green Innovation: The Mediation Effect of Green Social Capital. (2019). Chen, Ying-Rong ; Wang, Cui ; Lo, Wei-Yuan. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:20:p:5736-:d:277288.

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2019Customer Satisfaction as Intervening Between Use Automatic Teller Machine (ATM), Internet Banking and Quality of Loyalty (Case in Indonesia). (2019). Aritra, Sanni ; Wibisono, Chablullah ; Muda, Iskandar. In: International Journal of Financial Research. RePEc:jfr:ijfr11:v:10:y:2019:i:6:p:54-66.

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