Journal of Advertising Research
Raw citation data, Impact Factor, Immediacy Index, Published documents, Citations received, , Most cited papers , Recent citations and documents published in this series in EconPapers. Create citation feed for this series
  Most cited documents in this series: (1) RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05 Corporate Reputation: What Do Consumers Really Care About? (2005). Cited: 3 times. (2) RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05 A Managerial Investigation into the Product Placement Industry (2005). Cited: 3 times. (3) RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03 Message Order Effects and Gender Differences in Advertising Persuasion (2003). Cited: 1 times. (4) RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03 Effects of Configuration and Exposure Levels on Responses to Web Advertisements (2003). Cited: 1 times. (5) RePEc:cup:jadres:v:36:y:1996:i:01:p:21-30_96 CHANGING NEEDS FOR BRANDS (1996). Cited: 1 times. (6) RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04 Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004). Cited: 1 times. (7) RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03 The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003). Cited: 1 times. (8) RePEc:cup:jadres:v:43:y:2003:i:03:p:293-300_03 Email Advertising: Exploratory Insights from Finland (2003). Cited: 1 times. (9) RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00 How Personality Makes a Difference (2000). Cited: 1 times. (10) RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04 The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth (2004). Cited: 1 times. Recent citations received in: | 2007 | 2006 | 2005 | 2004 Recent citations received in: 2007 Recent citations received in: 2006 Recent citations received in: 2005 Recent citations received in: 2004 Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results. Source data used to compute the impact factor of RePEc series.
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