Journal of Advertising Research

Raw citation data, Impact Factor, Immediacy Index, Published documents, Citations received, , Most cited papers , Recent citations and documents published in this series in EconPapers.

Create citation feed for this series

Raw data:
IF AIF DOC CIT D2Y C2Y SC(%) CiY II AII 1996 0.18 7 1 0 0 0.08 1997 0.21 0 7 0 0.08 1998 0.22 0 7 0 0.1 1999 0.28 0 0 0 0.13 2000 0.37 19 3 0 0 0.16 2001 0.37 0 19 0 0.16 2002 0.41 0 19 0 0.19 2003 0.42 45 14 0 0 0.2 2004 0.02 0.47 39 9 45 1 0 0.21 2005 0.05 0.5 44 7 84 4 0 0.23 2006 0.01 0.51 0 83 1 0 0.22 2007 0.02 0.4 0 44 1 0 0.18 2008 0.42 0 0 0 0.21 2009 0.43 0 0 0 0.19
IF: Impact Factor: C2Y / D2Y AIF: Average Impact Factor for series in RePEc in year y DOC: Number of documents published in year y CIT: Number of citations to the series in year y D2Y: Number of articles published in y-1 plus y-2 C2Y: Cites in y to articles published in y-1 plus y-2 SC(%): Percentage of selft citations in y to articles published in y-1 plus y-2 CiY: Cites in year y to documents published in year y IdI: Immediacy Index: CiY / Documents.   AII: Average Immediacy Index for series in RePEc in year y
Impact Factor:	Immediacy Index:
Documents published:	Citations received:

Most cited documents in this series:

(1) RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03 Practitioners Evolving Views on Product Placement Effectiveness (2003).
Cited: 5 times.

(2) RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05 A Managerial Investigation into the Product Placement Industry (2005).
Cited: 4 times.

(3) RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04 Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004).
Cited: 3 times.

(4) RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04 The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth (2004).
Cited: 3 times.

(5) RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05 Corporate Reputation: What Do Consumers Really Care About? (2005).
Cited: 3 times.

(6) RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03 The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003).
Cited: 2 times.

(7) RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03 Gender Issues in Advertising An Oversight Synthesis of Research: 1970 2002 (2003).
Cited: 2 times.

(8) RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00 How Personality Makes a Difference (2000).
Cited: 2 times.

(9) RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03 Effects of Configuration and Exposure Levels on Responses to Web Advertisements (2003).
Cited: 2 times.

(10) RePEc:cup:jadres:v:36:y:1996:i:01:p:21-30_96 CHANGING NEEDS FOR BRANDS (1996).
Cited: 1 times.

(11) RePEc:cup:jadres:v:43:y:2003:i:01:p:25-33_03 Love at First Site? A Study of Website Advertising Effectiveness (2003).
Cited: 1 times.

(12) RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03 Message Order Effects and Gender Differences in Advertising Persuasion (2003).
Cited: 1 times.

(13) RePEc:cup:jadres:v:43:y:2003:i:03:p:293-300_03 Email Advertising: Exploratory Insights from Finland (2003).
Cited: 1 times.

(14) RePEc:cup:jadres:v:44:y:2004:i:03:p:237-243_04 Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard (2004).
Cited: 1 times.

(15) RePEc:cup:jadres:v:40:y:2000:i:06:p:136-144_00 Better Measurement And Management of Brand Value (2000).
Cited: 1 times.

(16) RePEc:cup:jadres:v:44:y:2004:i:02:p:170-180_04 What Advertising Testing Might Have Been, If We Had Only Known (2004).
Cited: 1 times.

(17) RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04 Will Internet Users Pay for Online Content? (2004).
Cited: 1 times.

Recent citations received in: | 2009 | 2008 | 2007 | 2006

Recent citations received in: 2009

Recent citations received in: 2008

Recent citations received in: 2007

Recent citations received in: 2006

Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.