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Citation Profile [Updated: 2020-05-04 08:05:03]
5 Years H
22
Impact Factor
0.32
5 Years IF
0.45
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1991 0 0.08 0 0 0 0 0 0 0 0 0 0 0.04
1992 0 0.09 0 0 0 0 0 0 0 0 0 0 0.04
1993 0 0.1 0 0 0 0 0 0 0 0 0 0 0.05
1994 0 0.11 0 0 0 0 0 0 0 0 0 0 0.06
1995 0 0.2 0 0 0 0 0 0 0 0 0 0 0.08
1996 0 0.22 0 0 0 0 0 0 0 0 0 0 0.1
1997 0 0.23 0 0 0 0 0 1 0 0 0 0 0.1
1998 0 0.27 0 0 0 0 0 1 0 0 0 0 0.12
1999 0 0.29 0 0 0 0 0 1 0 0 0 0 0.14
2000 0 0.34 0 0 0 0 0 1 0 0 0 0 0.15
2001 0 0.37 0 0 0 0 0 1 0 0 0 0 0.16
2002 0 0.4 0 0 0 0 0 1 0 0 0 0 0.21
2003 0 0.41 0 0 5 5 45 1 0 0 0 0 0.2
2004 0 0.46 0.11 0 14 19 126 3 5 5 1 0 0 0.21
2005 0.37 0.47 0.14 0.37 31 50 374 7 10 19 7 19 7 2 28.6 0 0.22
2006 0.16 0.47 0.15 0.18 18 68 303 10 20 45 7 50 9 2 20 1 0.06 0.21
2007 0.2 0.43 0.19 0.25 20 88 154 17 37 49 10 68 17 1 5.9 0 0.19
2008 0.24 0.45 0.55 0.61 30 118 324 65 102 38 9 88 54 8 12.3 8 0.27 0.21
2009 0.24 0.45 0.46 0.53 22 140 122 64 167 50 12 113 60 5 7.8 1 0.05 0.22
2010 0.83 0.44 0.73 0.83 28 168 160 123 290 52 43 121 101 3 2.4 5 0.18 0.18
2011 0.32 0.47 0.45 0.49 27 195 112 87 378 50 16 118 58 8 9.2 0 0.21
2012 0.27 0.47 0.61 0.59 69 264 368 160 538 55 15 127 75 28 17.5 4 0.06 0.2
2013 0.3 0.54 0.61 0.59 32 296 109 182 720 96 29 176 103 13 7.1 0 0.22
2014 0.52 0.55 0.65 0.52 34 330 122 213 933 101 53 178 93 27 12.7 3 0.09 0.22
2015 0.47 0.56 0.69 0.54 48 378 125 260 1193 66 31 190 102 29 11.2 3 0.06 0.22
2016 0.45 0.57 0.79 0.69 65 443 97 351 1544 82 37 210 145 41 11.7 3 0.05 0.2
2017 0.42 0.59 0.71 0.54 49 492 44 351 1895 113 47 248 134 48 13.7 0 0.21
2018 0.42 0.72 0.68 0.54 36 528 10 361 2256 114 48 228 122 33 9.1 1 0.03 0.29
2019 0.32 0.92 0.65 0.45 26 554 6 362 2618 85 27 232 104 21 5.8 4 0.15 0.35
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
CIF: Cumulative impact factor
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

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93
22005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

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51
32012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

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50
42005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

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46
52005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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43
62008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

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43
72008Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

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42
82004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

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42
92008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

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41
102007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

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33
112006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

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32
122008Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

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28
132012Understanding consumers’ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Bohm, Martin ; Gensler, Sonja. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003.

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27
142005Statistical Analysis of Choice Experiments and Surveys. (2005). Willis, Robert ; Winter, Joachim ; Molinari, Francesca ; McFadden, Daniel ; Matzkin, Rosa ; Lewbel, Arthur ; Dominitz, Jeff ; Bemmaor, Albert ; Schwarz, Norbert ; Caro, Francis ; Jun, Byung-hill . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:183-196.

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27
152006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

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27
162008Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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26
172007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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26
182006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

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25
192005Models of Multi-Category Choice Behavior. (2005). Rao, Vithala ; Strijnev, Andrei ; Chan, Tat ; Chib, Siddhartha ; Gupta, Sachin ; Boatwright, Peter ; Seetharaman, P. ; Mehta, Nitin ; Ainslie, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:239-254.

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24
202006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

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24
212005The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360.

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23
222007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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23
232008Behavioral frontiers in choice modeling. (2008). Swait, Joffre ; Steenburgh, Thomas ; Keane, Michael ; dellaert, benedict ; Cameron, Trudy ; Adamowicz, Wiktor ; Bunch, David ; Meyer, Robert ; Hanneman, Michael ; Louviere, Jordan. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:215-228.

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22
242008Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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21
252004Modeling Marketing Dynamics by Time Series Econometrics. (2004). Dekimpe, Marnik ; Hanssens, Dominique ; Naik, Prasad ; Mizik, Natalie ; Pauwels, Koen ; Currim, Imran ; Ghysels, Eric. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:4:p:167-183.

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20
262006When giving some away makes sense to jump-start the diffusion process. (2006). Esteban-Bravo, Mercedes ; Lehmann, Donald . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:243-254.

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19
272005Spatial Models in Marketing. (2005). Bronnenberg, Bart ; Sismeiro, Catarina ; Duvvuri, Sri ; Yang, Sha ; Thomadsen, Raphael ; Arora, Neeraj ; Russell, Gary ; Hofstede, Frankel ; Bradlow, Eric ; Bell, David . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278.

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19
282012Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

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19
292006Measuring and managing the essence of a brand personality. (2006). Jacobs, Gabriele ; Verlegh, Peeter ; Rekom, Johan. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:3:p:181-192.

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19
302014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

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18
312004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

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18
322010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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17
332010Empirical models of manufacturer-retailer interaction: A review and agenda for future research. (2010). Wilbur, Kenneth ; draganska, michaela ; Bradlow, Eric ; Nijs, Vincent ; Rooderkerk, Robert ; Ailawadi, Kusum ; Sudhir, K. ; Zhang, Jie. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285.

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17
342008Discrete choice models of firms’ strategic decisions. (2008). Ellickson, Paul ; draganska, michaela ; Aguirregabiria, Victor ; Orhun, Yesim ; Horsky, Dan ; Singh, Vishal ; Zhu, Ting ; Narayanan, Sridhar ; Misra, Sanjog ; Thomadsen, Raphael ; Reiss, Peter ; Bajari, Pat ; Einav, Liran ; Seim, Katja. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:399-416.

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16
352015Advancing research on loyalty programs: a future research agenda. (2015). Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139.

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16
362007Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Drolet, Aimee ; Williams, Patti ; Lau-Gesk, Loraine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221.

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16
372003Social Network-Based Discriminatory Pricing Strategy. (2003). shi, mengze. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:239-256.

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16
382010I’ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time. (2010). Milkman, Katherine ; Rogers, Todd ; Bazerman, Max . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:17-35.

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16
392006Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments. (2006). Rose, John ; Black, Iain . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:295-310.

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15
402003Successful New Product Pricing Practices: A Contingency Approach. (2003). Debruyne, Marion ; Ingenbleek, Paul ; Theo M. M. Verhallen, ; Frambach, Ruud T.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:289-305.

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15
412009Competitive reasons for the Name-Your-Own-Price channel. (2009). Fay, Scott. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:3:p:277-293.

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15
422010Does new product growth accelerate across technology generations?. (2010). Muller, Eitan ; Stremersch, Stefan ; Peres, Renana. In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:2:p:103-120.

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15
432012Spillover effects of ingredient branded strategies on brand choice: A field study. (2012). Dommer, Sara ; Swaminathan, Vanitha ; Reddy, Srinivas . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:237-251.

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15
442004Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis. (2004). Chintagunta, Pradeep ; Manchanda, Puneet. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:129-145.

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14
452013Brand personality: A meta-analytic review of antecedents and consequences. (2013). Eisend, Martin ; Stokburger-Sauer, Nicola. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216.

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14
462009The time-harried shopper: Exploring the differences between maximizers and satisficers. (2009). Mohanty, Praggyan ; Chowdhury, Tilottama ; Ratneshwar, S.. In: Marketing Letters. RePEc:kap:mktlet:v:20:y:2009:i:2:p:155-167.

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14
472013Customization of online advertising: The role of intrusiveness. (2013). Hoekstra, Janny ; Doorn, Jenny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351.

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14
482007Strategy and response to purchase intention questions. (2007). Lusk, Jayson ; Jaeger, Sara ; McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44.

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14
492005Choice Models and Customer Relationship Management. (2005). Verhoef, Peter ; SUN, Baohong ; Kamakura, Wagner ; Bodapati, Anand ; Neslin, Scott ; Wilcox, Ron ; Iyengar, Raghuram ; Naik, Prasad ; Fader, Pete ; Wedel, Michel ; Mela, Carl ; Ansari, Asim . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:279-291.

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14
502008Competition between auctions. (2008). Popkowski Leszczyc, Peter ; Haruvy, Ernan ; Cox, James ; Greenleaf, Eric ; Park, Young-Hoon ; Jank, Wolfgang ; Jap, Sandy ; Carare, Octavian ; Rothkopf, Michael . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:431-448.

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14
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12006Some antecedents and outcomes of brand love. (2006). Ahuvia, Aaron ; Carroll, Barbara . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:79-89.

Full description at Econpapers || Download paper

46
22012Beyond nudges: Tools of a choice architecture. (2012). Goldstein, Daniel ; dellaert, benedict ; Shu, Suzanne ; Larrick, Richard ; Payne, John ; Haubl, Gerald ; Johnson, Eric ; Peters, Ellen ; Weber, Elke ; Schkade, David ; Fox, Craig ; Wansink, Brian. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:487-504.

Full description at Econpapers || Download paper

19
32012Understanding consumers’ multichannel choices across the different stages of the buying process. (2012). Verhoef, Peter ; Bohm, Martin ; Gensler, Sonja. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003.

Full description at Econpapers || Download paper

11
42007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants. (2007). Volckner, Franziska ; Hofmann, Julian. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:3:p:181-196.

Full description at Econpapers || Download paper

11
52005Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. (2005). Dubois, Bernard ; Czellar, Sandor ; Laurent, Gilles. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:2:p:115-128.

Full description at Econpapers || Download paper

10
62017Brand love: development and validation of a practical scale. (2017). Batra, Rajeev ; Ahuvia, Aaron ; Bagozzi, Richard P. In: Marketing Letters. RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1.

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10
72007Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. (2007). Bonifield, Carolyn ; Cole, Catherine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:85-99.

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10
82015Exploring the relationship between corporate social responsibility and firm innovation. (2015). Luo, Xueming ; Du, Shuili . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:4:p:703-714.

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9
92015Advancing research on loyalty programs: a future research agenda. (2015). Breugelmans, Els ; Wunderlich, Nancy ; Mijnlieff, Willem ; Minnema, Alec ; Kopalle, Praveen ; Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Bijmolt, Tammo . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139.

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9
102008Putting one-to-one marketing to work: Personalization, customization, and choice. (2008). zhang, zhong ; KUMAR, VIKAS ; jing, bing ; Ghose, Anindya ; Neslin, Scott ; Sajeesh, S. ; Iyengar, Raghuram ; Syam, Niladri ; Lurie, Nicholas ; Arora, Neeraj ; Joshi, Yogesh ; Su, Meng ; Dreze, Xavier ; Hess, James ; Thomas, Jacquelyn. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321.

Full description at Econpapers || Download paper

9
112005The Firms Management of Social Interactions. (2005). shi, mengze ; Das, Sanjiv ; Libai, Barak ; Chen, Yubo ; Sen, Subrata ; Verlegh, Peeter ; Mayzlin, Dina ; Godes, David ; Dellarocas, Chrysanthos ; Pfeiffer, Bruce . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:415-428.

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9
122016How the burdens of ownership promote consumer usage of access-based services. (2016). Schaefers, Tobias ; Lawson, Stephanie J ; Kukar-Kinney, Monika. In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:3:d:10.1007_s11002-015-9366-x.

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8
132013Customization of online advertising: The role of intrusiveness. (2013). Hoekstra, Janny ; Doorn, Jenny . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:4:p:339-351.

Full description at Econpapers || Download paper

8
142005The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. (2005). Trope, Yaacov ; Sawyer, Alan ; Li, Xiuping ; Frederick, Shane ; Moreau, Page ; Wertenbroch, Klaus ; Lynch, John ; Ainslie, George ; Zauberman, Gal ; Soman, Dilip ; Read, Daniel ; Mitchell, Andrew . In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:347-360.

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8
152007Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. (2007). Schreier, Martin ; Oberhauser, Stefan ; Prugl, Reinhard. In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:15-30.

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8
162008Risk, uncertainty and discrete choice models. (2008). Wakker, Peter ; Train, Kenneth ; Picard, Nathalie ; Moffatt, Peter ; McFadden, Daniel ; Magnac, Thierry ; Holt, Charles ; de Palma, André ; Brownstone, David ; Ben-Akiva, Moshe ; Walker, Joan . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:269-285.

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172008Getting too personal: Reactance to highly personalized email solicitations. (2008). ZAHAY, DEBRA ; White, Tiffany ; Shavitt, Sharon ; Thorbjornsen, Helge. In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:1:p:39-50.

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7
182012What type of framing message is more appropriate with nine-ending pricing?. (2012). Choi, Jungsil ; Ji, Yong-Yeon ; Lee, Kiljae . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:603-614.

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192015Multiplicity of equilibria and information structures in empirical games: challenges and prospects. (2015). Sweeting, Andrew ; Mathevet, Laurent ; Ho, Teck ; Gordon, Brett ; Aguirregabiria, Victor ; Gureckis, Todd ; Grieco, Paul ; Gardete, Pedro ; Ellickson, Paul ; Borkovsky, Ron . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:115-125.

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202006An exploratory analysis of the determinants of cooperative advertising participation rates. (2006). Nagler, Matthew. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:91-102.

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212012Process and context in choice models. (2012). Picard, Nathalie ; Pakes, Ariel ; McFadden, Daniel ; Manski, Charles ; Fukuda, Daisuke ; Fosgerau, Mogens ; Durlauf, Steven ; de Lapparent, Matthieu ; de Palma, André ; Chiappori, Pierre ; Ben-Akiva, Moshe ; Abou-Zeid, Maya ; Walker, Joan ; Hess, Stephane. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:439-456.

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222010Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators. (2010). Russell, Cristel . In: Marketing Letters. RePEc:kap:mktlet:v:21:y:2010:i:1:p:65-81.

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232008Product uniqueness as a driver of customer utility in mass customization. (2008). Schreier, Martin ; Franke, Nikolaus . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:2:p:93-107.

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242014How do firms make money selling digital goods online?. (2014). Lewis, Randall ; Goldstein, Daniel ; Goldfarb, Avi ; Bonatti, Alessandro ; Yao, Song ; Sahni, Navdeep ; Lambrecht, Anja ; Rao, Anita ; Ghose, Anindya. In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:3:p:331-341.

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252015They are not all same: variations in Asian consumers’ value perceptions of luxury brands. (2015). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:265-278.

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262006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. (2006). Keh, Hean Tat ; Chu, Singfat. In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:323-331.

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272016Falling in love with brands: a dynamic analysis of the trajectories of brand love. (2016). Langner, Tobias ; Rossiter, John R ; Fischer, Alexander ; Bruns, Daniel . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:1:d:10.1007_s11002-014-9283-4.

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282008Modeling social interactions: Identification, empirical methods and policy implications. (2008). Tucker, Catherine ; Nair, Harikesh ; Godes, David ; Hartmann, Wesley ; Manchanda, Puneet ; Dodds, Peter ; Bothner, Matthew ; Hosanagar, Kartik . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:287-304.

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292012Price–quality relationship in the presence of asymmetric dynamic reference quality effects. (2012). Gavious, Arieh ; Lowengart, Oded. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:1:p:137-161.

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302008Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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312007Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products. (2007). Drolet, Aimee ; Williams, Patti ; Lau-Gesk, Loraine . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221.

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322006An empirical comparison of methods for measuring consumers’ willingness to pay. (2006). Voelckner, Franziska . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:2:p:137-149.

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332006The consumer as advocate: Self-relevance, culture, and word-of-mouth. (2006). Chung, Cindy ; Darke, Peter . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:269-279.

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342012Behavioral models of managerial decision-making. (2012). Hossain, Tanjim ; Goldfarb, Avi ; Chen, Yan ; Brown, Alexander ; Amaldoss, Wilfred ; Galasso, Alberto ; Cui, Tony ; Lim, Noah ; Xiao, MO ; Hsu, Ming ; Yang, Botao . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:2:p:405-421.

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352012When counterfeits raise the appeal of luxury brands. (2012). Gistri, Giacomo ; Pace, Stefano ; Romani, Simona. In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:807-824.

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362003A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online. (2003). Williams, Jerome D. ; Lwin, May O.. In: Marketing Letters. RePEc:kap:mktlet:v:14:y:2003:i:4:p:257-272.

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372004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study. (2004). de Ruyter, Ko ; Deutskens, Elisabeth ; Oosterveld, Paul ; Wetzels, Martin. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:1:p:21-36.

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382013Brand personality: A meta-analytic review of antecedents and consequences. (2013). Eisend, Martin ; Stokburger-Sauer, Nicola. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:205-216.

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392015Platforms: a multiplicity of research opportunities. (2015). Song, Minjae ; Subramanian, Upender ; Shriver, Scott ; Chu, Junhong ; Bravo, Mercedes ; Manchanda, Puneet ; Sriram, S.. In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:2:p:141-152.

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402005Recent Progress on Endogeneity in Choice Modeling. (2005). Waldman, Donald ; Train, Kenneth ; Hensher, David ; Greene, William ; Fiebig, Denzil ; Cameron, Trudy ; Carson, Richard ; Brownstone, David ; Bhat, Chandra ; Ben-Akiva, Moshe ; Louviere, Jordan ; DeShazo, J.. In: Marketing Letters. RePEc:kap:mktlet:v:16:y:2005:i:3:p:255-265.

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412004Building Brands through Brand Alliances: Does a Second Ally Help?. (2004). Gammoh, Bashar S. ; Voss, Kevin E.. In: Marketing Letters. RePEc:kap:mktlet:v:15:y:2004:i:2_3:p:147-159.

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422006The no-choice option and dual response choice designs. (2006). Karniouchina, Ekaterina ; Diener, Christopher ; Moore, William ; Severin, Valerie ; Uldry, Pierre-Francois ; Brazell, Jeff . In: Marketing Letters. RePEc:kap:mktlet:v:17:y:2006:i:4:p:255-268.

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432012A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking. (2012). Rossiter, John . In: Marketing Letters. RePEc:kap:mktlet:v:23:y:2012:i:3:p:905-916.

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442015Measure twice and cut once: the carpenter’s rule still applies. (2015). Kamakura, Wagner . In: Marketing Letters. RePEc:kap:mktlet:v:26:y:2015:i:3:p:237-243.

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452007Strategy and response to purchase intention questions. (2007). Lusk, Jayson ; Jaeger, Sara ; McLaughlin, Leatta . In: Marketing Letters. RePEc:kap:mktlet:v:18:y:2007:i:1:p:31-44.

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462013The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences. (2013). Hsiao, Lu ; Chen, Ying-Ju. In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:3:p:277-292.

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472008Sequential sampling models of choice: Some recent advances. (2008). Rieskamp, Jörg ; Otter, Thomas ; Diederich, Adele ; MacEachern, Steven ; Ruan, Shiling ; Johnson, Joe ; Townsend, Jim ; Brazell, Jeff ; Hutchinson, J. ; Allenby, Greg . In: Marketing Letters. RePEc:kap:mktlet:v:19:y:2008:i:3:p:255-267.

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482014The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. (2014). Kim, Ju-Young ; Stegemann, Manuel ; Kaufmann, Katharina . In: Marketing Letters. RePEc:kap:mktlet:v:25:y:2014:i:4:p:409-423.

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492013Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products. (2013). Fischer, Arnout ; Melnyk, Vladimir ; Trijp, Hans ; Herpen, Erica . In: Marketing Letters. RePEc:kap:mktlet:v:24:y:2013:i:2:p:191-203.

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502016The influence of hedonic versus utilitarian consumption situations on the compromise effect. (2016). Kim, Sun Geun . In: Marketing Letters. RePEc:kap:mktlet:v:27:y:2016:i:2:d:10.1007_s11002-014-9331-0.

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Citing documents used to compute impact factor: 27
YearTitle
2019The impact of different price promotions on customer retention. (2019). Kim, Jungkeun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:46:y:2019:i:c:p:95-102.

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2019Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective. (2019). Luximon, Yan ; Song, Yao. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:5:p:1333-:d:210701.

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2019Pay-what-you-want pricing under competition: Breaking the Bertrand Trap. (2019). Chao, Yong ; Nahata, Babu ; Fernandez, Jose. In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:82:y:2019:i:c:s2214804318304208.

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2019Matte matters: when matte packaging increases perceptions of food naturalness. (2019). Kamleitner, Bernadette ; Marckhgott, Eva. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:2:d:10.1007_s11002-019-09488-6.

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2019The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products. (2019). Pizzi, Gabriele ; Scarpi, Daniele ; Raggiotto, Francesco. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:49:y:2019:i:c:p:267-278.

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2019The St. Petersburg paradox despite risk-seeking preferences: an experimental study. (2019). Cox, James ; Lichters, Marcel ; Kroll, Eike B ; Vogt, Bodo ; Sadiraj, Vjollca. In: Business Research. RePEc:spr:busres:v:12:y:2019:i:1:d:10.1007_s40685-018-0078-y.

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2019Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising. (2019). Baek, Taehyun ; Kim, Yeonshin ; Yoon, Sukki. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09481-z.

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2019Motivations and solution appropriateness in crowdsourcing challenges for innovation. (2019). Nambisan, Satish ; Saadatmand, Fatemeh ; Acar, Oguz A ; Levina, Natalia ; Woerter, Martin ; Schecter, Aaron ; Shaikh, Maha ; Balsmeier, Benjamin ; Brunswicker, Sabine ; Bo, Lars ; Vismara, Silvio ; Reymen, Isabelle ; Boudreau, Kevin J ; Meoli, Michele ; Houkes, Wybo ; Miric, Milan ; Cumming, Douglas ; Verstegen, Luuk ; Brettel, Malte ; Vulkan, Nir ; van Zeebroeck, Nicolas ; Bendig, David ; Sismeiro, Catarina ; Forman, Chris ; Eiteneyer, Nils ; Mahmood, Ammara ; Feldman, Maryann ; Schultze, Ulrike ; Wang, Wanxin ; Wright, Mike ; Lindgren, Rikard . In: Research Policy. RePEc:eee:respol:v:48:y:2019:i:8:p:-.

Full description atReprint of A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2019). Solerio, Chiara ; Zarantonello, Lia ; Pedeliento, Giuseppe ; Andreini, Daniela. In: Journal of Business Research. RePEc:eee:jbrese:v:96:y:2019:i:c:p:355-365.

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2019Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach. (2019). Nusair, Khaldoon ; Jebarajakirthy, Charles ; Nikhashemi, S R. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:48:y:2019:i:c:p:122-135.

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2019The Differential Influence of Identification on Ethical Judgment: The Role of Brand Love. (2019). Min, Junhong ; Buche, Mari W ; Dalman, Deniz M. In: Journal of Business Ethics. RePEc:kap:jbuset:v:158:y:2019:i:3:d:10.1007_s10551-017-3774-1.

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2019The influence of brand experience and service quality on customer engagement. (2019). Wang, Xuequn ; Prentice, Catherine ; Correia, Sandra Maria. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:50-59.

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2019Matching governance mechanisms with transaction-specific investment types and supplier roles: An empirical study of cross-border outsourcing relationships. (2019). Jiang, Fuming ; Zhang, Chun ; Wang, Lei. In: International Business Review. RePEc:eee:iburev:v:28:y:2019:i:2:p:316-327.

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2019Research on contracting in supply chain management and related disciplines: A synthesis of scholarly recommendations and a discussion of future opportunities. (2019). Wang, Wenqian ; Lumineau, Fabrice ; van der Valk, Wendy. In: Other publications TiSEM. RePEc:tiu:tiutis:55901a88-7fc5-4808-a47a-e97198ada149.

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2019Marketing the healthiness of sports drinks: From physiological to cognitive based benefits. (2019). Gadsby, Casey Lynn ; van Esch, Patrick. In: Australasian marketing journal. RePEc:eee:aumajo:v:27:y:2019:i:3:p:179-186.

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2019The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions. (2019). Grimm, Pamela E ; Wiggins, Jennifer ; Kuchmaner, Christina A. In: Journal of Interactive Marketing. RePEc:eee:joinma:v:47:y:2019:i:c:p:129-143.

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2019How promoting a family firm image affects customer perception in the age of social media. (2019). Kleinhansl, Nikolas ; Kallmuenzer, Andreas ; Scholl-Grissemann, Ursula ; Zanon, Johanna ; Peters, Mike. In: Journal of Family Business Strategy. RePEc:eee:fambus:v:10:y:2019:i:1:p:28-37.

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2019The Pareto rule in marketing revisited: is it 80/20 or 70/20?. (2019). Winer, Russell S ; McCarthy, Daniel M. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:2:d:10.1007_s11002-019-09490-y.

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2019An Analysis of Corporate Social Responsibility and Firm Performance with Moderating Effects of CEO Power and Ownership Structure: A Case Study of the Manufacturing Sector of Pakistan. (2019). Javeed, Sohail Ahmad ; Lefen, Lin. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:1:p:248-:d:195308.

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2019Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach. (2019). Kurata, Hisashi . In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:49:y:2019:i:c:p:371-379.

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2019Emotional intelligence and service quality: a meta-analysis with initial evidence on cross-cultural factors and future research directions. (2019). Humphrey, Ronald H ; Qian, Shanshan ; Barone, Michael J ; Miao, Chao. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:3:d:10.1007_s11002-019-09495-7.

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2019Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption. (2019). Montoya, Ricardo ; Flores, Constanza. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:1:d:10.1007_s11002-019-09482-y.

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2019Using surveytainment to counter declining survey data quality. (2019). Kostyk, Alena ; Hyman, Michael R ; Zhou, Wenkai. In: Journal of Business Research. RePEc:eee:jbrese:v:95:y:2019:i:c:p:211-219.

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2019Infrastruktúra-bővítés világversenyek idején. A Mol Bubi esete a FINA világbajnoksággal. (2019). Bako, Barna ; Cseke, Petra Zsuzsanna ; Berezvai, Zombor ; Isztin, Peter. In: Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences). RePEc:ksa:szemle:1814.

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2019Poverty, consumption, and counterintuitive behavior. (2019). Hill, Ronald Paul ; Bryant, Andrew. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:3:d:10.1007_s11002-019-09494-8.

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2019The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising. (2019). Tjiptono, Fandy ; Septianto, Felix. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:50:y:2019:i:c:p:189-198.

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2019The effects of relationship length on customer profitability after a service recovery. (2019). Gregoire, Yany ; Sabadie, William ; Beal, Mathieu. In: Marketing Letters. RePEc:kap:mktlet:v:30:y:2019:i:3:d:10.1007_s11002-019-09505-8.

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Recent citations
Recent citations received in 2019

YearCiting document
2019Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.. (2019). Murphy, James ; List, John ; Price, Michael ; James, Alexander. In: Natural Field Experiments. RePEc:feb:natura:00682.

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2019Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context. (2019). Lee, Kun Chang ; Choi, Eunyoung. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:22:p:6257-:d:284675.

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2019From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research. (2019). Schmitt, Bernd. In: Journal of Consumer Research. RePEc:oup:jconrs:v:46:y:2019:i:4:p:825-832..

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2019Applying category management in procurement in manufacturing companies. (2019). Ruzhanskaya, Lyudmila S ; Karkh, Dmitry A ; Burlakova, Irina V. In: Upravlenets. RePEc:url:upravl:v:10:y:2019:i:6:p:54-66.

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Recent citations received in 2018

YearCiting document
2018The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity. (2018). Ordanini, Andrea ; Nanni, Anastasia ; Nunes, Joseph C. In: Marketing Letters. RePEc:kap:mktlet:v:29:y:2018:i:4:d:10.1007_s11002-018-9476-3.

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Recent citations received in 2017

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Recent citations received in 2016

YearCiting document
2016The sharing economy: Your business models friend or foe?. (2016). Kathan, Wolfgang ; Veider, Viktoria ; Matzler, Kurt. In: Business Horizons. RePEc:eee:bushor:v:59:y:2016:i:6:p:663-672.

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2016Forward advertising: A competitive analysis of new product preannouncement. (2016). Liang, QI ; Zhang, Jianqiang ; Huang, Jian. In: Information Economics and Policy. RePEc:eee:iepoli:v:37:y:2016:i:c:p:3-12.

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2016Price Competition in the Presence of a Web Aggregator. (2016). Mantovani, Andrea ; Loginova, Oksana. In: Working Papers. RePEc:umc:wpaper:1616.

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