Citation analysis for Journal of Marketing Analytics / Palgrave Macmillan

Citation Profile [Updated: 2022-01-09 21:43:50]

5 Years H

Impact Factor

0.38

5 Years IF

0.26

Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw Data

	IF	AIF	CIF	IF5	DOC	CDO	CIT	NCI	CCU	D2Y	C2Y	D5Y	C5Y	SC	%SC	CiY	II	AII
1990	0	0.09	0	0	0	0	0		0	0		0			0		0	0.04
1991	0	0.08	0	0	0	0	0		0	0		0			0		0	0.04
1992	0	0.09	0	0	0	0	0		0	0		0			0		0	0.04
1993	0	0.11	0	0	0	0	0		0	0		0			0		0	0.05
1994	0	0.12	0	0	0	0	0		0	0		0			0		0	0.06
1995	0	0.19	0	0	0	0	0		0	0		0			0		0	0.08
1996	0	0.22	0	0	0	0	0		0	0		0			0		0	0.1
1997	0	0.22	0	0	0	0	0		0	0		0			0		0	0.09
1998	0	0.26	0	0	0	0	0		0	0		0			0		0	0.12
1999	0	0.27	0	0	0	0	0		0	0		0			0		0	0.13
2000	0	0.32	0	0	0	0	0		0	0		0			0		0	0.14
2001	0	0.35	0	0	0	0	0		0	0		0			0		0	0.15
2002	0	0.37	0	0	0	0	0		0	0		0			0		0	0.19
2003	0	0.4	0	0	0	0	0		0	0		0			0		0	0.19
2004	0	0.44	0	0	0	0	0		0	0		0			0		0	0.2
2005	0	0.45	0	0	0	0	0		0	0		0			0		0	0.21
2006	0	0.46	0	0	0	0	0		0	0		0			0		0	0.2
2007	0	0.42	0	0	0	0	0		0	0		0			0		0	0.18
2008	0	0.44	0	0	0	0	0		0	0		0			0		0	0.2
2009	0	0.43	0	0	0	0	0		0	0		0			0		0	0.21
2010	0	0.43	0	0	0	0	0		0	0		0			0		0	0.18
2011	0	0.45	0	0	0	0	0		0	0		0			0		0	0.2
2012	0	0.45	0	0	0	0	0		0	0		0			0		0	0.19
2013	0	0.5	0	0	0	0	0		0	0		0			0		0	0.21
2014	0	0.51	0	0	0	0	0		0	0		0			0		0	0.2
2015	0	0.5	0	0	0	0	0		0	0		0			0		0	0.19
2016	0	0.5	0	0	14	14	14		0	0		0			0		0	0.18
2017	0.07	0.5	0.1	0.07	15	29	19	3	3	14	1	14	1	3	100	2	0.13	0.18
2018	0.17	0.54	0.17	0.17	18	47	18	8	11	29	5	29	5	5	62.5	1	0.06	0.21
2019	0.27	0.58	0.33	0.26	22	69	44	23	34	33	9	47	12	14	60.9	7	0.32	0.21
2020	0.38	0.75	0.24	0.26	26	95	7	23	57	40	15	69	18	12	52.2		0	0.29

IF:	Impact Factor: C2Y / D2Y
AIF:	Average Impact Factor for series in RePEc in year y
CIF:	Cumulative impact factor
IF5:	Impact Factor: C5Y / D5Y
DOC:	Number of documents published in year y
CDO:	Cumulative number of documents published until year y
CIT:	Number of citations to papers published in year y
NCI:	Number of citations in year y
CCU:	Cumulative number of citations to papers published until year y
D2Y:	Number of articles published in y-1 plus y-2
C2Y:	Cites in y to articles published in y-1 plus y-2
D5Y:	Number of articles published in y-1 until y-5
C5Y:	Cites in y to articles published in y-1 until y-5
SC:	selft citations in y to articles published in y-1 plus y-2
%SC:	Percentage of selft citations in y to articles published in y-1 plus y-2
CiY:	Cites in year y to documents published in year y
II:	Immediacy Index: CiY / Documents.
AII:	Average Immediacy Index for series in RePEc in year y

50 most cited documents in this series

#	Year	Title	Cited
1	2019	Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers \|\| Download paper	22
2	2019	The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers \|\| Download paper	8
3	2017	Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers \|\| Download paper	8
4	2017	The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers \|\| Download paper	7
5	2018	Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers \|\| Download paper	4
6	2016	Studying product diffusion based on market coverage. (2016). Anand, Adarsh ; A. H. S. Garmabaki, ; Bansal, Gunjan ; Agarwal, Mohini. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers \|\| Download paper	4
7	2018	Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yau, Hon Keung ; Yi, HO. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2. Full description at Econpapers \|\| Download paper	3
8	2019	Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers \|\| Download paper	3
9	2018	Item placement for questionnaire design for optimal reliability. (2018). Kachroo, Pushkin ; Kachen, Sheen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5. Full description at Econpapers \|\| Download paper	3
10	2019	The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers \|\| Download paper	3
11	2018	Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers \|\| Download paper	3
12	2018	Analytics from our scholarly closets: the connections between data, information, and knowledge. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-018-0029-7. Full description at Econpapers \|\| Download paper	3
13	2017	Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers \|\| Download paper	3
14	2016	AakerÃ¢â¬â¢s brand personality scale is not universal Ã¢â¬â Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3. Full description at Econpapers \|\| Download paper	2
15	2019	Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers \|\| Download paper	2
16	2019	Establishing an automated brand index based on opinion mining: analysis of printed and social media. (2019). Harkonen, Janne ; Nuortimo, Kalle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00060-9. Full description at Econpapers \|\| Download paper	2
17	2017	Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis. (2017). Ahmad, Shimi Naurin . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0015-5. Full description at Econpapers \|\| Download paper	2
18	2016	Assessing customer retention in B2C electronic commerce: an empirical study. (2016). Huang, Eugenia Y ; Tsui, Chia-Jung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0007-x. Full description at Econpapers \|\| Download paper	2
19	2020	Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers \|\| Download paper	2
20	2019	Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers \|\| Download paper	2
21	2020	Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers \|\| Download paper	2
22	2019	Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase. (2019). Kato, Takumi . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00050-x. Full description at Econpapers \|\| Download paper	2
23	2020	The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers \|\| Download paper	2
24	2019	Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers \|\| Download paper	2
25	2018	Customer retention in freemium applications. (2018). Ross, Nicholas . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers \|\| Download paper	1
26	2016	Identifying new segments from a global branding perspective: a three-country study. (2016). Palazzo, Maria ; Siano, Alfonso ; Vollero, Agostino. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0009-8. Full description at Econpapers \|\| Download paper	1
27	2020	Interaction of normative and predictive expectations in customer satisfaction and emotions. (2020). Coleman, Linda Jane ; Jeon, Myunghee Mindy ; Meirovich, Gavriel. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00078-4. Full description at Econpapers \|\| Download paper	1
28	2016	Putting the geography into geodemographics: Using multilevel modelling to improve neighbourhood targeting Ã¢â¬â a case study of Asian pupils in London. (2016). Harris, Richard ; Feng, Yingyu. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:2:d:10.1057_s41270-016-0003-1. Full description at Econpapers \|\| Download paper	1
29	2020	The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers \|\| Download paper	1
30	2020	Protecting survey data on a consumer level. (2020). Iacobucci, Dawn ; Schneider, Matthew J. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00068-6. Full description at Econpapers \|\| Download paper	1
31	2017	Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax. (2017). Verma, Pratik ; Krishen, Anjala ; Kachroo, Pushkin ; Agarwal, Shaurya. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0025-3. Full description at Econpapers \|\| Download paper	1
32	2019	SalespeopleÃ¢â¬â¢s reward preference methodological analysis. (2019). Said, Echchakoui. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-00047-y. Full description at Econpapers \|\| Download paper	1
33	2016	Statistical Power Analysis and the contemporary Ã¢â¬ÅcrisisÃ¢â¬Â in social sciences. (2016). Breur, Tom. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:2:d:10.1057_s41270-016-0001-3. Full description at Econpapers \|\| Download paper	1
34	2020	Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Ngah, Abdul Hafaz ; Aziz, Norzalita Abd ; Tan, Ling Ling. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers \|\| Download paper	1
35	2017	Segmentation of the senior market: how do different variable sets discriminate between senior segments?. (2017). Koubaa, Yamen ; Hamouda, Manel ; Tabbane, Rym Srarfi . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0017-3. Full description at Econpapers \|\| Download paper	1
36	2016	One manÃ¢â¬â¢s path to marketing analytics. (2016). Berger, Paul D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.5. Full description at Econpapers \|\| Download paper	1
37	2017	Imbalanced customer classification for bank direct marketing. (2017). Marinakos, Georgios ; Daskalaki, Sophia . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers \|\| Download paper	1
38	2018	Who searches where? A new car buyer study. (2018). Dehdashti, Yashar ; Namin, Aidin ; Ratchford, Brian T. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0033-y. Full description at Econpapers \|\| Download paper	1
39	2016	Optimizing time-limited price promotions. (2016). Hanna, Richard C ; Berger, Paul D ; Swain, Scott D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:2:d:10.1057_s41270-016-0006-y. Full description at Econpapers \|\| Download paper	1
40	2019	The digital self and customer loyalty: from theory to virtual reality. (2019). Scardicchio, Lorenzo ; Berezan, Orie ; Bischoff, Jared. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00065-4. Full description at Econpapers \|\| Download paper	1
41	2021	BERT: a sentiment analysis odyssey. (2021). Mishra, Manit ; Alaparthi, Shivaji. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers \|\| Download paper	1
42	2018	An analytical model that links customer-perceived value and competitive strategies. (2018). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0043-9. Full description at Econpapers \|\| Download paper	1
43	2016	A two-step item response theory procedure for a better measurement of marketing constructs. (2016). Moussa, Salim . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.4. Full description at Econpapers \|\| Download paper	1
44	2019	A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers \|\| Download paper	1
45	2017	Beyond cognitive age: developing a multitheoretical measure of age and its assessment. (2017). Mathur, Anil ; Moschis, George P ; Rakrachakarn, Pakakorn ; FATT, CHOONG KWAI ; Ong, Fon Sim. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0011-9. Full description at Econpapers \|\| Download paper	1
46	2019	New paths for marketing relevance: a review of marketing and humanity. (2019). Baker, Andrew M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00048-5. Full description at Econpapers \|\| Download paper	1
47	2016	Investigating the effects of retail agglomeration choice behavior on store attractiveness. (2016). Singla, Vikas ; Rai, Harpreet. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:2:d:10.1057_s41270-016-0004-0. Full description at Econpapers \|\| Download paper	1
48	2021	Discovering shopping visitorsâ behavior and preferences using geo-tagged social photos: a case study of Los Angeles City. (2021). Bui, Thanh-Hieu. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00107-w. Full description at Econpapers \|\| Download paper	1

50 most relevant documents in this series (papers most cited in the last two years)

#	Year	Title	Cited
1	2019	Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Cheah, Jun-Hwa ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers \|\| Download paper	22
2	2019	The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Krishen, Anjala ; Petrescu, Maria ; Iacobucci, Dawn. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers \|\| Download paper	7
3	2017	Marketing analytics: from practice to academia. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers \|\| Download paper	6
4	2018	Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers \|\| Download paper	4
5	2017	The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers \|\| Download paper	4
6	2018	Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers \|\| Download paper	3
7	2018	Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yau, Hon Keung ; Yi, HO. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2. Full description at Econpapers \|\| Download paper	3
8	2017	Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers \|\| Download paper	3
9	2016	Studying product diffusion based on market coverage. (2016). Anand, Adarsh ; A. H. S. Garmabaki, ; Bansal, Gunjan ; Agarwal, Mohini. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers \|\| Download paper	3
10	2019	Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers \|\| Download paper	3
11	2018	Item placement for questionnaire design for optimal reliability. (2018). Kachroo, Pushkin ; Kachen, Sheen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0039-5. Full description at Econpapers \|\| Download paper	3
12	2019	The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Clarke, Amelia ; Huang, Lei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers \|\| Download paper	3
13	2020	Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Gonzalez, Beatriz ; Guerra, Eva ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers \|\| Download paper	2
14	2020	Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Ringle, Christian M ; Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers \|\| Download paper	2
15	2017	Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis. (2017). Ahmad, Shimi Naurin . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0015-5. Full description at Econpapers \|\| Download paper	2
16	2019	Customer relationship management technology: bridging the gap between marketing education and practice. (2019). Ajjan, Haya ; Harrison, Dana E. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:4:d:10.1057_s41270-019-00063-6. Full description at Econpapers \|\| Download paper	2
17	2019	Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers \|\| Download paper	2
18	2020	The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers \|\| Download paper	2
19	2019	Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase. (2019). Kato, Takumi . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00050-x. Full description at Econpapers \|\| Download paper	2

Citing documents used to compute impact factor: 15

Year	Title
2020	Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? A conditional mediation analysis. (2020). Azamela, John Coffie ; Xu, Hangyu ; Aboagye, Michael Osei ; Nataliia, Ihnatushchenko ; Fan, Chong-Jun ; Antwi, Collins Opoku. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919300438. Full description at Econpapers \|\| Download paper
2020	Explicating the privacy paradox: A qualitative inquiry of online shopping consumers. (2020). Akter, Shahriar ; Fernando, Mario ; Bandara, Ruwan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919305442. Full description at Econpapers \|\| Download paper
2020	Privacy concerns in E-commerce: A taxonomy and a future research agenda. (2020). Akter, Shahriar ; Fernando, Mario ; Bandara, Ruwan. In: Electronic Markets. RePEc:spr:elmark:v:30:y:2020:i:3:d:10.1007_s12525-019-00375-6. Full description at Econpapers \|\| Download paper
2020	The dilemma of social media algorithms and analytics. (2020). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers \|\| Download paper
2020	An exploration of sales forecasting: sales manager and salesperson perspectives. (2020). Wilson, Holton J ; Dingus, Rebecca ; Hoyle, Jeffrey A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00082-8. Full description at Econpapers \|\| Download paper
2020	Development and Validation of Survey Questionnaire & Experimental Data â A Systematical Review-based Statistical Approach. (2020). Aithal, Sreeramana. In: MPRA Paper. RePEc:pra:mprapa:103996. Full description at Econpapers \|\| Download paper
2020	Development and Validation of Survey Questionnaire and Experimental Data â A Systematical Review-based Statistical Approach. (2020). Aithal, Sreeramana. In: MPRA Paper. RePEc:pra:mprapa:104830. Full description at Econpapers \|\| Download paper
2020	Exploring the components of brand equity amid declining ticket sales in Major League Baseball. (2020). Oconnor, Kenneth ; Goehrig, Larry ; Leggett, Britton R ; Hessick, Catherine ; Merkle, Adam C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00083-7. Full description at Econpapers \|\| Download paper
2020	WhatÃ¢â¬â¢s in a number? The interesting challenge of knowledge diffusion. (2020). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00070-y. Full description at Econpapers \|\| Download paper
2020	Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers \|\| Download paper
2020	Establishing social media firestorm scale via large dataset media analytics. (2020). Harkonen, Janne ; Karvonen, Erkki ; Nuortimo, Kalle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00080-w. Full description at Econpapers \|\| Download paper
2020	Exploring Service Quality in Islamic Banking Industry of Afghanistan: An Analysis of Customer Satisfaction. (2020). Hasan, Hamid ; Zubair, Abdullah. In: iRASD Journal of Economics. RePEc:ani:irdjoe:v:2:y:2020:i:2:p:73-97. Full description at Econpapers \|\| Download paper
2020	Linking Structural Empowerment to Employee-Driven Innovation: The Mediating Role of Psychological Empowerment. (2020). Engen, Marit ; Amundsen, Stein ; Echebiri, Chukwuemeka. In: Administrative Sciences. RePEc:gam:jadmsc:v:10:y:2020:i:3:p:42-:d:383650. Full description at Econpapers \|\| Download paper
2020	. Full description at Econpapers \|\| Download paper
2020	Price image and the sugrophobia effect on luxury retail purchase intention. (2020). Lim, Xin-Jean ; Ting, Hiram ; Thaichon, Park ; Waller, David ; Cheah, Jun-Hwa. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920303222. Full description at Econpapers \|\| Download paper

Recent citations

Recent citations received in 2020

Year	Citing document

Recent citations received in 2019

Year	Citing document
2019	How to specify, estimate, and validate higher-order constructs in PLS-SEM. (2019). Cheah, Jun-Hwa ; Hair, Joseph F ; Sarstedt, Marko ; Ringle, Christian M ; Becker, Jan-Michael . In: Australasian marketing journal. RePEc:eee:aumajo:v:27:y:2019:i:3:p:197-211. Full description at Econpapers \|\| Download paper
2019	Organizational Learning and Corporate Social Responsibility Drivers of Performance in SMEs in Northwestern Mexico. (2019). Ramos-Escobar, Elva Alicia ; Gallardo-Vazquez, Dolores ; Valdez-Juarez, Luis Enrique. In: Sustainability. RePEc:gam:jsusta:v:11:y:2019:i:20:p:5655-:d:276201. Full description at Econpapers \|\| Download paper
2019	Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers \|\| Download paper
2019	Establishing an automated brand index based on opinion mining: analysis of printed and social media. (2019). Harkonen, Janne ; Nuortimo, Kalle. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00060-9. Full description at Econpapers \|\| Download paper
2019	Software and data in analytics: lending theory to practice. (2019). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00061-8. Full description at Econpapers \|\| Download paper
2019	(Ir)Rationality of decisions in business research and practice: introduction to the special issue. (2019). Gehrig, Thomas ; Dilger, Alexander ; Sarstedt, Marko. In: Business Research. RePEc:spr:busres:v:12:y:2019:i:1:d:10.1007_s40685-019-0099-1. Full description at Econpapers \|\| Download paper
2019	Linking CRM capabilities to business performance: a comparison within markets and between products. (2019). Dutu, Cristian ; Daniela-Liliana, Tuleu ; Simona-Mihaela, Trif. In: Management & Marketing. RePEc:vrs:manmar:v:14:y:2019:i:3:p:292-303:n:3. Full description at Econpapers \|\| Download paper

Recent citations received in 2018

Year	Citing document
2018	Marketing analytics: delineating the field while welcoming crossover. (2018). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0046-6. Full description at Econpapers \|\| Download paper

Recent citations received in 2017

Year	Citing document
2017	Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax. (2017). Verma, Pratik ; Krishen, Anjala ; Kachroo, Pushkin ; Agarwal, Shaurya. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0025-3. Full description at Econpapers \|\| Download paper

10 most frequent citing series

#	Series	H	Cites
1	Journal of Marketing Analytics / Palgrave Macmillan	4	59
2	Sustainability / MDPI	48	7
3	Journal of Business Research / Elsevier	80	6
4	Journal of Retailing and Consumer Services / Elsevier	31	6
5	OSF Preprints / Center for Open Science	12	2
6	Technological Forecasting and Social Change / Elsevier	37	2
7	Journal of Management & Governance / Springer	26	2
8	Business Systems Research / Sciendo	4	2
9	MPRA Paper / University Library of Munich, Germany	103	2
10	Service Business / Springer	13	1
11	Energies / MDPI	39	1