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1983 | A Logit Model of Brand Choice Calibrated on Scanner Data RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238 [Citation Analysis] | 70 |
1985 | Mental Accounting and Consumer Choice RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214 [Citation Analysis] | 70 |
1996 | Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20 [Citation Analysis] | 56 |
1998 | Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337 [Citation Analysis] | 34 |
1996 | The Value of Purchase History Data in Target Marketing RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340 [Citation Analysis] | 33 |
1999 | The Decomposition of Promotional Response: An Empirical Generalization RePEc:inm:ormksc:v:18:y:1999:i:4:p:504-526 [Citation Analysis] | 30 |
1993 | Modeling Loss Aversion and Reference Dependence Effects on Brand Choice RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394 [Citation Analysis] | 29 |
1985 | The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis RePEc:inm:ormksc:v:4:y:1985:i:3:p:234-254 [Citation Analysis] | 28 |
1993 | The Antecedents and Consequences of Customer Satisfaction for Firms RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143 [Citation Analysis] | 27 |
1998 | The Red and the Black: Mental Accounting of Savings and Debt RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28 [Citation Analysis] | 27 |
1993 | Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef RePEc:inm:ormksc:v:12:y:1993:i:3:p:318-338 [Citation Analysis] | 26 |
1989 | Determinants of Continuity in Conventional Industrial Channel Dyads RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323 [Citation Analysis] | 25 |
2003 | Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354 [Citation Analysis] | 24 |
2000 | Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market RePEc:inm:ormksc:v:19:y:2000:i:2:p:127-148 [Citation Analysis] | 24 |
1983 | An Industry Equilibrium Analysis of Downstream Vertical Integration RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191 [Citation Analysis] | 24 |
1998 | A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65 [Citation Analysis] | 21 |
1995 | Competitive Coupon Targeting RePEc:inm:ormksc:v:14:y:1995:i:4:p:395-416 [Citation Analysis] | 21 |
1991 | Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach RePEc:inm:ormksc:v:10:y:1991:i:1:p:1-23 [Citation Analysis] | 19 |
1991 | Quality Perceptions and Asymmetric Switching Between Brands RePEc:inm:ormksc:v:10:y:1991:i:3:p:185-204 [Citation Analysis] | 18 |
1997 | Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity RePEc:inm:ormksc:v:16:y:1997:i:1:p:39-59 [Citation Analysis] | 18 |
1999 | When and How Is the Internet Likely to Decrease Price Competition? RePEc:inm:ormksc:v:18:y:1999:i:4:p:485-503 [Citation Analysis] | 17 |
2001 | Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264 [Citation Analysis] | 17 |
1991 | An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity RePEc:inm:ormksc:v:10:y:1991:i:2:p:172-183 [Citation Analysis] | 17 |
1993 | Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households RePEc:inm:ormksc:v:12:y:1993:i:2:p:184-208 [Citation Analysis] | 17 |
1997 | Supermarket Competition: The Case of Every Day Low Pricing RePEc:inm:ormksc:v:16:y:1997:i:1:p:60-80 [Citation Analysis] | 17 |
1995 | Empirical Generalizations from Reference Price Research RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169 [Citation Analysis] | 16 |
2002 | Profile Construction in Experimental Choice Designs for Mixed Logit Models RePEc:inm:ormksc:v:21:y:2002:i:4:p:455-475 [Citation Analysis] | 16 |
1991 | Price Competition in a Channel Structure with a Common Retailer RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296 [Citation Analysis] | 16 |
1993 | The Measurement and Determinants of Brand Equity: A Financial Approach RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52 [Citation Analysis] | 15 |
1991 | A Two-State Model of Purchase Incidence and Brand Choice RePEc:inm:ormksc:v:10:y:1991:i:1:p:24-39 [Citation Analysis] | 15 |
1988 | Product and Price Competition in a Duopoly RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168 [Citation Analysis] | 15 |
1996 | A Dynamic Analysis of Market Structure Based on Panel Data RePEc:inm:ormksc:v:15:y:1996:i:4:p:359-378 [Citation Analysis] | 15 |
1997 | Why Store Brand Penetration Varies by Retailer RePEc:inm:ormksc:v:16:y:1997:i:3:p:208-227 [Citation Analysis] | 14 |
1997 | Slotting Allowances and New Product Introductions RePEc:inm:ormksc:v:16:y:1997:i:2:p:112-128 [Citation Analysis] | 14 |
2004 | Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks RePEc:inm:ormksc:v:23:y:2004:i:1:p:66-81 [Citation Analysis] | 14 |
2007 | Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs RePEc:inm:ormksc:v:26:y:2007:i:5:p:698-710 [Citation Analysis] | 14 |
1987 | Competitive Price and Quality Under Asymmetric Information RePEc:inm:ormksc:v:6:y:1987:i:3:p:240-253 [Citation Analysis] | 14 |
1989 | The Relationship Between Market Characteristics and Promotional Price Elasticities RePEc:inm:ormksc:v:8:y:1989:i:2:p:153-169 [Citation Analysis] | 13 |
1995 | How Promotions Work RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g122-g132 [Citation Analysis] | 13 |
1997 | Vertical Strategic Interaction: Implications for Channel Pricing Strategy RePEc:inm:ormksc:v:16:y:1997:i:3:p:185-207 [Citation Analysis] | 13 |
1995 | Empirical Generalizations About Market Evolution and Stationarity RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g109-g121 [Citation Analysis] | 13 |
2001 | Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design? RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283 [Citation Analysis] | 13 |
2005 | The Targeting of Advertising RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476 [Citation Analysis] | 13 |
2001 | Individual Marketing with Imperfect Targetability RePEc:inm:ormksc:v:20:y:2001:i:1:p:23-41 [Citation Analysis] | 13 |
1992 | Incorporating Reference Price Effects into a Theory of Consumer Choice RePEc:inm:ormksc:v:11:y:1992:i:3:p:287-309 [Citation Analysis] | 13 |
1989 | Modeling Multinational Diffusion Patterns: An Efficient Methodology RePEc:inm:ormksc:v:8:y:1989:i:3:p:231-247 [Citation Analysis] | 13 |
2000 | Measuring the Customer Experience in Online Environments: A Structural Modeling Approach RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42 [Citation Analysis] | 13 |
1996 | Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs RePEc:inm:ormksc:v:15:y:1996:i:2:p:173-191 [Citation Analysis] | 12 |
1985 | Consumer Promotions and the Acceleration of Product Purchases RePEc:inm:ormksc:v:4:y:1985:i:2:p:147-165 [Citation Analysis] | 12 |
1999 | Managing Advertising and Promotion for Long-Run Profitability RePEc:inm:ormksc:v:18:y:1999:i:1:p:1-22 [Citation Analysis] | 12 |
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2010 | Demand for Self Control: A model of Consumer Response to Programs and Products that Moderate Consumption RePEc:pra:mprapa:26593 | [Citation Analysis] |
2010 | A Simple Estimator for Dynamic Models with Serially Correlated Unobservables RePEc:jhu:papers:558 | [Citation Analysis] |
2010 | How the West âInventedâ Fertility Restriction RePEc:bge:wpaper:525 | [Citation Analysis] |
2010 | Sales force modeling: State of the field and research agenda RePEc:kap:mktlet:v:21:y:2010:i:3:p:255-272 | [Citation Analysis] |
2010 | Empirical models of manufacturer-retailer interaction: A review and agenda for future research RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285 | [Citation Analysis] |
2010 | The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market RePEc:cqe:wpaper:1210 | [Citation Analysis] |
2010 | Empirical models of manufacturer-retailer interaction: A review and agenda for future research. RePEc:ner:tilbur:urn:nbn:nl:ui:12-4163972 | [Citation Analysis] |
2010 | Ex ante Investment, Ex post Remedy, and Product Liability RePEc:pra:mprapa:22031 | [Citation Analysis] |
2010 | Should they stay or should they go? Reactivation and Termination of Low-Tier Customers: Effects on Satisfaction, Word-of-Mouth, and Purchases RePEc:dgr:rugsom:10008 | [Citation Analysis] |
2010 | Competitive Effects of Mass Customization RePEc:umc:wpaper:1007 | [Citation Analysis] |
2010 | Price Coordination in Two-Sided Markets: Competition in the TV Industry RePEc:ces:ceswps:_3004 | [Citation Analysis] |
2010 | Consumer demand for variety: intertemporal effects of consumption, product switching and pricing policies RePEc:pra:mprapa:25812 | [Citation Analysis] |
2010 | Increasing Dominance - the Role of Advertising, Pricing and Product Design RePEc:lmu:msmdpa:11500 | [Citation Analysis] |
2010 | Market Competition, R&D and Firm Profits in Asymmetric Oligopoly RePEc:dpr:wpaper:0777 | [Citation Analysis] |
2010 | Empirical models of manufacturer-retailer interaction: A review and agenda for future research. RePEc:ner:tilbur:urn:nbn:nl:ui:12-4163972 | [Citation Analysis] |
2010 | Modeling strategic group dynamics: A hidden Markov approach RePEc:kap:qmktec:v:8:y:2010:i:2:p:241-274 | [Citation Analysis] |
2010 | The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market RePEc:cqe:wpaper:1210 | [Citation Analysis] |
2010 | Do private labels increase retailer bargaining power? RePEc:kap:qmktec:v:8:y:2010:i:3:p:333-363 | [Citation Analysis] |
2010 | A simple test for distinguishing between internal reference price theories RePEc:kap:qmktec:v:8:y:2010:i:3:p:303-332 | [Citation Analysis] |
2010 | The use of indicators for unobservable product qualities: inferences based on consumer sorting RePEc:pra:mprapa:28409 | [Citation Analysis] |
2010 | Sales force modeling: State of the field and research agenda RePEc:kap:mktlet:v:21:y:2010:i:3:p:255-272 | [Citation Analysis] |
2010 | Legal, Economic, and Cultural Aspects of file sharing RePEc:idt:journl:cs7703 | [Citation Analysis] |
2010 | Price Coordination in Two-Sided Markets: Competition in the TV Industry RePEc:ces:ceswps:_3004 | [Citation Analysis] |
2010 | Procuring Commodities: First Price Sealed Bid or English Auction? RePEc:pra:mprapa:13418 | [Citation Analysis] |