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1985 | Mental Accounting and Consumer Choice RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214 [Citation Analysis] | 170 |
1983 | A Logit Model of Brand Choice Calibrated on Scanner Data RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238 [Citation Analysis] | 98 |
1996 | Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20 [Citation Analysis] | 72 |
1993 | The Antecedents and Consequences of Customer Satisfaction for Firms RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143 [Citation Analysis] | 57 |
1989 | Determinants of Continuity in Conventional Industrial Channel Dyads RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323 [Citation Analysis] | 52 |
1998 | The Red and the Black: Mental Accounting of Savings and Debt RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28 [Citation Analysis] | 48 |
1985 | The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis RePEc:inm:ormksc:v:4:y:1985:i:3:p:234-254 [Citation Analysis] | 44 |
1993 | Modeling Loss Aversion and Reference Dependence Effects on Brand Choice RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394 [Citation Analysis] | 39 |
1996 | The Value of Purchase History Data in Target Marketing RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340 [Citation Analysis] | 39 |
1998 | Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337 [Citation Analysis] | 38 |
1983 | An Industry Equilibrium Analysis of Downstream Vertical Integration RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191 [Citation Analysis] | 37 |
1998 | A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65 [Citation Analysis] | 33 |
1993 | The Measurement and Determinants of Brand Equity: A Financial Approach RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52 [Citation Analysis] | 31 |
1991 | Quality Perceptions and Asymmetric Switching Between Brands RePEc:inm:ormksc:v:10:y:1991:i:3:p:185-204 [Citation Analysis] | 31 |
1983 | Managing Channel Profits RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272 [Citation Analysis] | 29 |
1993 | Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef RePEc:inm:ormksc:v:12:y:1993:i:3:p:318-338 [Citation Analysis] | 29 |
1995 | Competitive Coupon Targeting RePEc:inm:ormksc:v:14:y:1995:i:4:p:395-416 [Citation Analysis] | 28 |
2000 | Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market RePEc:inm:ormksc:v:19:y:2000:i:2:p:127-148 [Citation Analysis] | 28 |
2003 | Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354 [Citation Analysis] | 27 |
1999 | The Decomposition of Promotional Response: An Empirical Generalization RePEc:inm:ormksc:v:18:y:1999:i:4:p:504-526 [Citation Analysis] | 27 |
1997 | Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity RePEc:inm:ormksc:v:16:y:1997:i:1:p:39-59 [Citation Analysis] | 25 |
1995 | Empirical Generalizations from Reference Price Research RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169 [Citation Analysis] | 25 |
2000 | Measuring the Customer Experience in Online Environments: A Structural Modeling Approach RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42 [Citation Analysis] | 25 |
1991 | Price Competition in a Channel Structure with a Common Retailer RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296 [Citation Analysis] | 24 |
1993 | Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households RePEc:inm:ormksc:v:12:y:1993:i:2:p:184-208 [Citation Analysis] | 24 |
1988 | Product and Price Competition in a Duopoly RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168 [Citation Analysis] | 24 |
1985 | Optimal Pricing and Return Policies for Perishable Commodities RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176 [Citation Analysis] | 24 |
1993 | The Voice of the Customer RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27 [Citation Analysis] | 24 |
1989 | Price-Induced Patterns of Competition RePEc:inm:ormksc:v:8:y:1989:i:4:p:291-309 [Citation Analysis] | 23 |
1991 | Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach RePEc:inm:ormksc:v:10:y:1991:i:1:p:1-23 [Citation Analysis] | 22 |
1996 | A Dynamic Analysis of Market Structure Based on Panel Data RePEc:inm:ormksc:v:15:y:1996:i:4:p:359-378 [Citation Analysis] | 22 |
1987 | Competitive Price and Quality Under Asymmetric Information RePEc:inm:ormksc:v:6:y:1987:i:3:p:240-253 [Citation Analysis] | 22 |
1999 | When and How Is the Internet Likely to Decrease Price Competition? RePEc:inm:ormksc:v:18:y:1999:i:4:p:485-503 [Citation Analysis] | 21 |
2007 | Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs RePEc:inm:ormksc:v:26:y:2007:i:5:p:698-710 [Citation Analysis] | 20 |
1986 | The Choice Theory Approach to Market Research RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297 [Citation Analysis] | 20 |
1997 | Supermarket Competition: The Case of Every Day Low Pricing RePEc:inm:ormksc:v:16:y:1997:i:1:p:60-80 [Citation Analysis] | 19 |
1991 | An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity RePEc:inm:ormksc:v:10:y:1991:i:2:p:172-183 [Citation Analysis] | 19 |
2001 | Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer RePEc:inm:ormksc:v:20:y:2001:i:3:p:244-264 [Citation Analysis] | 19 |
1992 | Incorporating Reference Price Effects into a Theory of Consumer Choice RePEc:inm:ormksc:v:11:y:1992:i:3:p:287-309 [Citation Analysis] | 19 |
2001 | Individual Marketing with Imperfect Targetability RePEc:inm:ormksc:v:20:y:2001:i:1:p:23-41 [Citation Analysis] | 19 |
1990 | Improving Channel Coordination Through Franchising RePEc:inm:ormksc:v:9:y:1990:i:4:p:299-318 [Citation Analysis] | 19 |
1990 | The Economics of Product Variety: A Survey RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206 [Citation Analysis] | 18 |
1984 | A Price Discrimination Theory of Coupons RePEc:inm:ormksc:v:3:y:1984:i:2:p:128-147 [Citation Analysis] | 18 |
1989 | The Relationship Between Market Characteristics and Promotional Price Elasticities RePEc:inm:ormksc:v:8:y:1989:i:2:p:153-169 [Citation Analysis] | 17 |
2005 | The Targeting of Advertising RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476 [Citation Analysis] | 17 |
2002 | Profile Construction in Experimental Choice Designs for Mixed Logit Models RePEc:inm:ormksc:v:21:y:2002:i:4:p:455-475 [Citation Analysis] | 17 |
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1985 | Salesforce Compensation Plans: An Agency Theoretic Perspective RePEc:inm:ormksc:v:4:y:1985:i:4:p:267-291 [Citation Analysis] | 17 |
1993 | Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues RePEc:inm:ormksc:v:12:y:1993:i:3:p:213-229 [Citation Analysis] | 17 |
2000 | Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103 [Citation Analysis] | 17 |
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2011 | Variety and Cost Pass-Through among Supermarket Retailers RePEc:ags:eaae11:114815 | [Citation Analysis] |
2011 | An Equilibrium Model of User Generated Content RePEc:net:wpaper:1113 | [Citation Analysis] |
2011 | A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm) RePEc:jdm:journl:v:6:y:2011:i:5:p:396-408 | [Citation Analysis] |
2011 | An Empirical Model of Industry Dynamics with Common Uncertainty and Learning from the Actions of Competitors RePEc:net:wpaper:1116 | [Citation Analysis] |
2011 | Network Stability, Network Externalities and Technology Adoption RePEc:nbr:nberwo:17246 | [Citation Analysis] |
2011 | Heterogeneity and the Dynamics of Technology Adoption RePEc:nbr:nberwo:17253 | [Citation Analysis] |
2011 | Role of complementarities in technology adoption: The case of DVD players RePEc:kap:qmktec:v:9:y:2011:i:2:p:179-210 | [Citation Analysis] |
2011 | Seller honesty and product line pricing RePEc:kap:qmktec:v:9:y:2011:i:4:p:403-427 | [Citation Analysis] |
2011 | Competition of the mechanisms : how Chinese home appliance firms coped with default risk of trade credit? RePEc:jet:dpaper:dpaper312 | [Citation Analysis] |
2011 | The Role of Search Engine Optimization in Search Rankings RePEc:pra:mprapa:20129 | [Citation Analysis] |
2011 | Interformat price competition of multi-product retailers: Evidence for German grocery retailing RePEc:ags:eaae11:114533 | [Citation Analysis] |
2011 | Corporate taxes and the location of intellectual property RePEc:cpr:ceprdp:8424 | [Citation Analysis] |
2011 | Embedding effects in choice experiment valuations of environmental preservation projects RePEc:eee:ecolec:v:70:y:2011:i:6:p:1170-1177 | [Citation Analysis] |
2011 | How wrong can you be? Implications of incorrect utility function specification for welfare measurement in choice experiments RePEc:eee:jeeman:v:62:y:2011:i:1:p:111-121 | [Citation Analysis] |
2011 | Ad Revenue and Content Commercialization: Evidence from Blogs RePEc:net:wpaper:1132 | [Citation Analysis] |
2011 | On file sharing with indirect Network effects between concert ticket sales and music recordings RePEc:zbw:dicedp:28 | [Citation Analysis] |
2011 | A choice experiment on fuel taxation and earmarking in Norway RePEc:eee:ecolec:v:70:y:2011:i:11:p:2181-2190 | [Citation Analysis] |
2011 | Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences RePEc:kap:jcopol:v:34:y:2011:i:2:p:231-247 | [Citation Analysis] |
2011 | Side Effects of Competition: the Role of Advertising and Promotion in Pharmaceutical Markets RePEc:nbr:nberwo:17162 | [Citation Analysis] |
2011 | An Equilibrium Model of User Generated Content RePEc:net:wpaper:1113 | [Citation Analysis] |
2011 | Counting your customers from an âalways a shareâ perspective RePEc:kap:mktlet:v:22:y:2011:i:3:p:243-257 | [Citation Analysis] |
2011 | Intertemporal movie distribution: Versioning when customers can buy both versions RePEc:cpr:ceprdp:8279 | [Citation Analysis] |
2011 | Health Branding Ethics RePEc:kap:jbuset:v:104:y:2011:i:1:p:33-45 | [Citation Analysis] |
2011 | Ad Revenue and Content Commercialization: Evidence from Blogs RePEc:net:wpaper:1132 | [Citation Analysis] |
2011 | Informative Advertising, Consumer Search and Transparency Policy RePEc:pra:mprapa:34977 | [Citation Analysis] |
2011 | Advertising to a social network RePEc:kap:qmktec:v:9:y:2011:i:1:p:71-107 | [Citation Analysis] |
2011 | A model of technological progress in the microprocessor industry RePEc:pra:mprapa:31881 | [Citation Analysis] |
2011 | Role of complementarities in technology adoption: The case of DVD players RePEc:kap:qmktec:v:9:y:2011:i:2:p:179-210 | [Citation Analysis] |
2011 | Heterogeneity and the Dynamics of Technology Adoption RePEc:nbr:nberwo:17253 | [Citation Analysis] |
2011 | Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing RePEc:zbw:esprep:50730 | [Citation Analysis] |
2011 | Advertising competition and industry channel structure RePEc:kap:mktlet:v:22:y:2011:i:1:p:79-99 | [Citation Analysis] |
2011 | A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm) RePEc:jdm:journl:v:6:y:2011:i:5:p:396-408 | [Citation Analysis] |
2011 | Bayesian Conjoint Choice Designs for Measuring Willingness to Pay RePEc:kap:enreec:v:48:y:2011:i:1:p:129-149 | [Citation Analysis] |
2011 | Debt Financing of High-growth Startups RePEc:aal:abbswp:11-04 | [Citation Analysis] |
2011 | Customer and retailer rebates under risk aversion RePEc:eee:proeco:v:133:y:2011:i:2:p:736-750 | [Citation Analysis] |