8
H index
8
i10 index
239
Citations
Bharat N. Anand : Citation Profile
Harvard University | RESEARCH PRODUCTION: 8 Articles 5 Papers RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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15 years (1996 - 2011). Relations with other researchers
Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Bharat N. Anand. | Is cited by:
| Cites to:
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Main data
Where Bharat N. Anand has published?
| Journals with more than one article published | # docs |
|---|---|
| Journal of Economics & Management Strategy | 2 |
| Quantitative Marketing and Economics (QME) | 2 |
Recent works citing Bharat N. Anand (2025 and 2024)
| Year | Title of citing document |
|---|---|
| 2025 | The Advertising of Smartphones: Discourses of Assurance, Functionality and Experience. (2025). Wani, Wan Farah ; Hassan, Hanita ; Zulkafli, Mohd Razwan. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:1:p:3841-3858. Full description at Econpapers || Download paper |
| 2024 | Optimal promotional mix and pricing when faced with uncertain product value. (2024). Chiang, Wei-Yu Kevin ; Wang, Ruibing. In: European Journal of Operational Research. RePEc:eee:ejores:v:313:y:2024:i:2:p:637-651. Full description at Econpapers || Download paper |
| 2025 | Adaptively aggregated forecast for exponential family panel model. (2025). Shi, Yang ; Tang, Nian-Sheng ; Yu, Dalei. In: International Journal of Forecasting. RePEc:eee:intfor:v:41:y:2025:i:2:p:733-747. Full description at Econpapers || Download paper |
| 2024 | Fifty Shades of Ads. The Influence of Cultural and Institutional Factors on Television Advertisement Expenditure. (2024). Messner, Wolfgang ; Migliorini, Monica. In: Journal of International Management. RePEc:eee:intman:v:30:y:2024:i:6:s1075425324000711. Full description at Econpapers || Download paper |
| 2024 | Targeted reminder advertising: Retailers’ new weapon against cart abandonment. (2024). Turut, Ozge ; Jiang, Baojun. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002170. Full description at Econpapers || Download paper |
| 2025 | Differentiated Advertising, Heterogeneous Consumers and Suitable Design of Platform Merchant. (2025). Liu, Xiao ; Zhang, Xuefeng ; Luo, JI. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:10:p:1545-:d:1651564. Full description at Econpapers || Download paper |
| 2024 | Where Does Advertising Content Lead You? We Created a Bookstore to Find Out. (2024). Tuchman, Anna ; Morozov, Ilya. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:5:p:986-1001. Full description at Econpapers || Download paper |
| 2025 | The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry. (2025). Zahay, Debra ; Sen, Argha ; Banerjee, Syagnik. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:3:d:10.1007_s10660-023-09742-0. Full description at Econpapers || Download paper |
| 2025 | There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research. (2025). Hennig-Thurau, Thorsten ; Kupfer, Ann-Kristin ; Behrens, Ronny. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-024-01057-2. Full description at Econpapers || Download paper |
Works by Bharat N. Anand:
| Year | Title | Type | Cited |
|---|---|---|---|
| 2007 | Information or Opinion? Media Bias as Product Differentiation In: Journal of Economics & Management Strategy. [Full Text][Citation analysis] | article | 26 |
| 1998 | The Effectiveness and Targeting of Television Advertising In: Journal of Economics & Management Strategy. [Full Text][Citation analysis] | article | 19 |
| 2006 | RELATIONSHIPS, COMPETITION AND THE STRUCTURE OF INVESTMENT BANKING MARKETS* In: Journal of Industrial Economics. [Full Text][Citation analysis] | article | 15 |
| 2011 | Advertising, the matchmaker In: RAND Journal of Economics. [Full Text][Citation analysis] | article | 55 |
| 2003 | Strategies That Work When Property Rights Dont In: Levine's Working Paper Archive. [Full Text][Citation analysis] | paper | 1 |
| 2003 | Industrial Management Group In: Levine's Working Paper Archive. [Full Text][Citation analysis] | paper | 0 |
| 2007 | The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market In: Information Economics and Policy. [Full Text][Citation analysis] | article | 45 |
| 2000 | Brands, Information, and Loyalty. In: Tel Aviv. [Citation analysis] | paper | 0 |
| 2000 | Brands, Information, and Loyalty..(2000) In: Tel Aviv. [Citation analysis] This paper has nother version. Agregated cites: 0 | paper | |
| 2007 | (Noisy) communication In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] | article | 0 |
| 2009 | Targeted advertising as a signal In: Quantitative Marketing and Economics (QME). [Full Text][Citation analysis] | article | 35 |
| 2000 | Information, Nonexcludability, and Financial Market Structure. In: The Journal of Business. [Full Text][Citation analysis] | article | 27 |
| 1996 | Intellectual Property Rights and Contract Structure In: Yale School of Management Working Papers. [Full Text][Citation analysis] | paper | 16 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated December, 22 2025. Contact: CitEc Team