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H index
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i10 index
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Citations
Institute of Business Management | 1 H index 0 i10 index 2 Citations RESEARCH PRODUCTION: 1 Articles RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Masood Hassan. | Is cited by: | Cites to: |
| Year | Title of citing document |
|---|---|
| 2025 | Understanding the Mediating Effect of Brand Equity on Sustainability and Omnichannel Operation and Phygital Experience. (2025). Kencebay, Belma ; Ertugan, Ahmet. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:5:p:1878-:d:1597441. Full description at Econpapers || Download paper |
| Year | Title | Type | Cited |
|---|---|---|---|
| 2019 | IMPACT OF BRAND EQUITY ON CONSUMER BRAND PREFERENCE AND BRAND PURCHASE INTENTION In: IBT Journal of Business Studies (JBS). [Full Text][Citation analysis] | article | 2 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated December, 22 2025. Contact: CitEc Team