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H index
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i10 index
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Citations
"Sapienza" Università di Roma | 1 H index 0 i10 index 4 Citations RESEARCH PRODUCTION: 3 Articles 3 Chapters RESEARCH ACTIVITY:
MORE DETAILS IN: ABOUT THIS REPORT:
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Works with: Authors registered in RePEc who have co-authored more than one work in the last five years with Michela Patrizi. | Is cited by: | Cites to: |
| Year | Title of citing document |
|---|---|
| 2024 | Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts. (2024). Patrizi, Michela ; Vernuccio, Maria ; Eria, Maja. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004101. Full description at Econpapers || Download paper |
| 2025 | €œBeing€ with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love. (2025). Patrizi, Michela ; Boccalini, Sara ; Vernuccio, Maria. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005009. Full description at Econpapers || Download paper |
| 2025 | Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice. (2025). Henseler, Jrg ; Kirkby, Alexandra ; Baumgarth, Carsten. In: Journal of Brand Management. RePEc:pal:jobman:v:32:y:2025:i:5:d:10.1057_s41262-025-00387-y. Full description at Econpapers || Download paper |
| Year | Title | Type | Cited |
|---|---|---|---|
| 2023 | The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy In: Health Policy. [Full Text][Citation analysis] | article | 0 |
| 2023 | How Does Generation Z Relate to Brands Through Vocal Dialogue? Four-Types Relationships in the Field of Voice Assistants In: Micro & Macro Marketing. [Full Text][Citation analysis] | article | 0 |
| 2023 | The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context In: Journal of Brand Management. [Full Text][Citation analysis] | article | 3 |
| 2020 | Brand Anthropomorphism and Brand Voice: The Role of the Name-Brand Voice Assistant In: Springer Proceedings in Business and Economics. [Citation analysis] | chapter | 0 |
| 2021 | Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions In: Springer Proceedings in Business and Economics. [Citation analysis] | chapter | 0 |
| 2023 | Deepening Branding Opportunities in VR-Based Metaverses. A Qualitative Study In: Springer Proceedings in Business and Economics. [Citation analysis] | chapter | 1 |
CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated December, 22 2025. Contact: CitEc Team