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Last updated December, 3 2015 760.408 documents processed, 20.499.313 references and 8.066.571 citations

Journal of Advertising Research / Cambridge University Press

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Impact Factor

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5-Years IF

5

5-Years H index

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ]
[more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators

Raw data

IF AIF IF5 DOC CDO CCU CIF CIT D2Y C2Y D5Y C5Y %SC CiY II AII
19900.09000 (%)0.03
19910.09000 (%)0.04
19920.09000 (%)0.04
19930.1000 (%)0.05
19940.11000 (%)0.05
19950.19000 (%)0.07
19960.2388400 (%)0.09
19970.27888 (%)0.09
19980.27888 (%)0.1
19990.31808 (%)0.13
20000.3919271308 (%)0.15
20010.41271927 (%)0.16
20020.43271919 (%)0.19
20030.45457210.0153019 (%)0.19
20040.5139111424564 (%)0.21
20050.050.540.044415540.03508441034 (%)0.22
20060.010.520.0215530.028311283 (%)0.21
20070.050.450.09155140.0944212812 (%)0.18
20080.480.13155190.12012817 (%)0.2
20090.480.13155180.1208311 (%)0.19
20100.440.05155130.080442 (%)0.16
20110.53155230.1500 (%)0.21
20120.58155210.1400 (%)0.22
20130.71155240.1500 (%)0.25
20140.81155170.1100 (%)0.28
 
IF: Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for series in RePEc in year y
IF5: Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CCU: Cumulative number of citations to papers published until year y
CIF: Cumulative impact factor
CIT: Number of citations to papers published in year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y

 

50 most cited documents in this series:

[Click on heading to sort table]

YearTitleCited
2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. (2004). Perry, David ; LEWIS, REGINA ; RAMAN, NIRANJAN ; MOBILIO, LYNNE ; PHELPS, JOSEPH E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04.

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10
2004Sports Celebrity Influence on the Behavioral Intentions of Generation Y. (2004). Bush, Alan J. ; MARTIN, CRAIG A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04.

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8
2005Corporate Reputation: What Do Consumers Really Care About?. (2005). PAGE, GRAHAM ; FEARN, HELEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05.

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8
2005A Managerial Investigation into the Product Placement Industry. (2005). Russell, Cristel Antonia ; BELCH, MICHAEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:73-92_05.

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8
2003Practitioners Evolving Views on Product Placement Effectiveness. (2003). PARDUN, CAROL J. ; McKEE, KATHY BRITTAIN ; KARRH, JAMES A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:138-149_03.

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7
2005An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes. (2005). CLOSE, ANGELINE GRACE ; Finney, Zachary R. ; SNEATH, JULIE Z.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:373-381_05.

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5
2003The Impact of Content and Design Elements on Banner Advertising Click-through Rates. (2003). HERSHBERGER, EDMUND K. ; LOHTIA, RITU ; Donthu, Naveen . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03.

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5
2000Observations: Building Brand Equity By Managing The Brands Relationships. (2000). Blackston, Max. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:101-105_00.

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5
2003Factors Affecting Online Advertising Recall: A Study of Students. (2003). MULLARKEY, GUY W. ; Danaher, Peter J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:252-267_03.

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5
2000How Personality Makes a Difference. (2000). Plummer, Joseph T.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00.

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5
2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. (2003). Dahl, Darren W. ; Manchanda, Rajesh V. ; FRANKENBERGER, KRISTINA D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:268-280_03.

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4
2003Effects of Structural and Perceptual Factors on Attitudes toward the Website. (2003). LEE, GUIOHK ; McMILLAN, SALLY J. ; HWANG, JANG-SUN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:400-409_03.

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4
2005Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing. (2005). Farrelly, Francis ; GREYSER, STEPHEN A. ; Quester, Pascale . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:339-348_05.

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4
2004The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth. (2004). Cornwell, Bettina T. ; Pruitt, Stephen W. ; Clark, John M.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:281-296_04.

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4
2004Will Internet Users Pay for Online Content?. (2004). Dou, Wenyu . In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:349-359_04.

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4
2004The Definition and Measurement of Creativity: What Do We Know?. (2004). WEST, DOUGLAS C. ; EL-MURAD, JAAFAR. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:02:p:188-201_04.

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3
2003Message Order Effects and Gender Differences in Advertising Persuasion. (2003). BRUNEL, FR D RIC F., ; NELSON, MICHELLE R.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:330-341_03.

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3
2003Gender Issues in Advertising An Oversight Synthesis of Research: 1970 2002. (2003). WOLIN, LORI D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03.

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3
2005Radical Brand Evolution: A Case-Based Framework. (2005). Merrilees, Bill . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:201-210_05.

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3
2005Brand Equity Implications of Joint Branding Programs. (2005). LEBAR, ED ; AKSEHIRLI, ZEYNEP ; BUEHLER, PHIL ; SAWICKA, MONIKA ; Keller, Kevin Lane ; RICHEY, KEITH. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:413-425_05.

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3
2003What Drives Renewal of Sponsorship Principal/Agent Relationships?. (2003). Farrelly, Francis ; Quester, Pascale G.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:353-360_03.

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3
2003Email Advertising: Exploratory Insights from Finland. (2003). VAN DURME, JO L ; RAULAS, MIKA ; MARTIN, BRETT A. S., ; MERISAVO, MARKO. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:293-300_03.

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2
1996CHANGING NEEDS FOR BRANDS. (1996). Agres, Stuart J. ; Dubitsky, Tony M.. In: Journal of Advertising Research. RePEc:cup:jadres:v:36:y:1996:i:01:p:21-30_96.

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2
2004Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard. (2004). Miller, Amy ; Cioffi, Jennifer. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:03:p:237-243_04.

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2
2003Developing a Scale to Measure the Interactivity of Websites. (2003). Liu, Yuping . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:207-216_03.

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2
2000The ARF Copy Research Validity Project. (2000). Baldinger, Allan L. ; Haley, Russell I.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:114-135_00.

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2
2005A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage. (2005). ASSAEL, HENRY. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:93-123_05.

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2
2005Ten Years of Learning on How Online Advertising Builds Brands. (2005). HOLLIS, NIGEL. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:255-268_05.

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2
2003Gender and E-Commerce: An Exploratory Study. (2003). HARRIS, MARY ANN ; RODGERS, SHELLY. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:322-329_03.

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2
2004IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift. (2004). Gould, Stephen J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:66-70_04.

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2
2003Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings. (2003). GARRETSON, JUDITH A. ; Burton, Scot . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03.

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2
2004Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden. (2004). TOMKOVICK, CHUCK ; Yelkur, Rama ; TRACZYK, PATTY. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:143-159_04.

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2
2005Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer. (2005). THWAITES, DES ; CHADWICK, SIMON. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:328-338_05.

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2
2003Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies. (2003). Woodside, Arch G. ; DUBELAAR, CHRIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:78-85_03.

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2
2003Effects of Configuration and Exposure Levels on Responses to Web Advertisements. (2003). Fortin, David R. ; CHTOUROU, MOHAMED SABER ; CHANDON, JEAN LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:217-229_03.

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2
2005Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising. (2005). HERRINGTON, DUNCAN J. ; DEMPSEY, WILLIAM A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:60-72_05.

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2
2000Better Measurement And Management of Brand Value. (2000). Crimmins, James C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:136-144_00.

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2
2005Advertisings Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?. (2005). Tellis, Gerard J.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:162-170_05.

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1
2003Measuring Web Advertising Effectiveness in China. (2003). MADDOX, LYNDA M. ; GONG, WEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:34-49_03.

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1
2005The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block. (2005). SMIT, EDITH G. ; NEIJENS, PETER C. ; MOORMAN, MARJOLEIN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:49-59_05.

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1
2003The Case for Greater Agency Involvement in Strategic Partnerships. (2003). Harris, Judy ; TAYLOR, KIMBERLY A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:04:p:346-352_03.

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1
2005The Role of Brand Parity in Developing Loyal Customers. (2005). Muncy, James A. ; Iyer, Rajesh . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:222-228_05.

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1
2004Understanding the Diffusion of Integrated Marketing Communications. (2004). Schultz, Don E. ; KIM, ILCHUL ; HAN, DONGSUB. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:31-45_04.

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1
2003Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?. (2003). MEGEHEE, CAROL MURPHEY ; Dobie, Kathryn ; Grant, James . In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:281-292_03.

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1
2005Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset. (2005). CAPOZZI, LOUIS. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:290-293_05.

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1
2003American Media and the Smoking-related Behaviors of Asian Adolescents. (2003). GOLDBERG, MARVIN E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:2-11_03.

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1
2003Consumer Response to Print Prescription Drug Advertising. (2003). MEHTA, ABHILASHA ; PURVIS, SCOTT C.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:02:p:194-206_03.

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1
2005Avoiding Television Advertising: Some Explanations from Time Allocation Theory. (2005). Davies, Gary ; ROJAS-M NDEZ, JOS I., . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:34-48_05.

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1
2005The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty. (2005). Zhou, Nan ; BI, ZILI ; Yang, Zhilin . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:211-221_05.

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1
2004The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together. (2004). Griffin, Abbie ; Peltier, James ; Schultz, Don E. ; ZAHAY, DEBRA. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:3-18_04.

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1

50 most relevant documents in this series:

Papers most cited in the last two years. [Click on heading to sort table]

YearTitleCited
2004Sports Celebrity Influence on the Behavioral Intentions of Generation Y. (2004). Bush, Alan J. ; MARTIN, CRAIG A.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:01:p:108-118_04.

Full description at Econpapers || Download paper

5
2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. (2004). Perry, David ; LEWIS, REGINA ; RAMAN, NIRANJAN ; MOBILIO, LYNNE ; PHELPS, JOSEPH E.. In: Journal of Advertising Research. RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04.

Full description at Econpapers || Download paper

4
2005An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes. (2005). CLOSE, ANGELINE GRACE ; Finney, Zachary R. ; SNEATH, JULIE Z.. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:04:p:373-381_05.

Full description at Econpapers || Download paper

4
2005Corporate Reputation: What Do Consumers Really Care About?. (2005). PAGE, GRAHAM ; FEARN, HELEN. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:03:p:305-313_05.

Full description at Econpapers || Download paper

3
2005Radical Brand Evolution: A Case-Based Framework. (2005). Merrilees, Bill . In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:02:p:201-210_05.

Full description at Econpapers || Download paper

3
2003Gender and E-Commerce: An Exploratory Study. (2003). HARRIS, MARY ANN ; RODGERS, SHELLY. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:03:p:322-329_03.

Full description at Econpapers || Download paper

2
2003Gender Issues in Advertising An Oversight Synthesis of Research: 1970 2002. (2003). WOLIN, LORI D.. In: Journal of Advertising Research. RePEc:cup:jadres:v:43:y:2003:i:01:p:111-129_03.

Full description at Econpapers || Download paper

2
2005A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage. (2005). ASSAEL, HENRY. In: Journal of Advertising Research. RePEc:cup:jadres:v:45:y:2005:i:01:p:93-123_05.

Full description at Econpapers || Download paper

2
2000The ARF Copy Research Validity Project. (2000). Baldinger, Allan L. ; Haley, Russell I.. In: Journal of Advertising Research. RePEc:cup:jadres:v:40:y:2000:i:06:p:114-135_00.

Full description at Econpapers || Download paper

2

Citing documents used to compute impact factor 0:

[Click on heading to sort table]

YearTitleSee

Warning!! This is still an experimental service. The results of this service should be interpreted with care, especially in research assessment exercises. The processing of documents is automatic. There still are errors and omissions in the identification of references. We are working to improve the software to increase the accuracy of the results.

Source data used to compute the impact factor of RePEc series.